Liza Soberano, the new face of Pru Life UK : Decoding the secrets of your identity - A lowdown on commercial DNA analysis


Liza Soberano, the new face of Pru Life UK, also took the scientific and personalized approach to becoming her best self, using myDNA Pro to guide her diet and workout plans. 

DNA—or Deoxyribonucleic acid, the long molecule that contains our genetic code

Pru Life UK brought the myDNA Pro Program to the Philippines to give their clients total life, wealth and health protection in one product that goes beyond regular exercise and diet. A component of Pru Life UK’s myDNA Pro Bundle, the program is bundled with the company’s eligible insuravest or investment-linked life insurance products: PRUlink assurance account plus, PRUlink exact protector, and PRUlink elite protector. The package also provides coverages for disability, accident, hospitalization, and critical illness. 

Humans are innately curious and it’s part of our nature to want to know more about ourselves. As we become more introspective, we explore wider sources of self-discovery. Today, horoscopes and personality quizzes are not enough to give us a bigger picture of our identity.

If you’re itching to know more about yourself, go beyond finding out if you’re a Metal or Fire Dragon, or how Mercury in Retrograde affects your star sign. More than learning about your personality, why not look into your biology to understand the essence of your identity? The answer to your questions is found in three letters: DNA. 



Unraveling the strands of your identity 

We all know about DNA—or Deoxyribonucleic acid, the long molecule that contains our genetic code—from school. Similar to an instruction manual, it dictates how we are built, how we grow, and how we develop.

Since last year, consumer DNA tests have become more popular than ever. The number of people who have had their DNA analyzed with at-home consumer kits exceeds more than 12 million, according to global industry estimates. Popular genealogy tests such as AncestryDNA and 23andMe Review give an individual’s genealogy profile, detailing a person’s ethnicity and origins. These services have become a big hit by revealing who we are at our very core.

Commercial DNA analysis is the next big thing in personal assessment. But more than telling your ancestry and details of your past, this innovation gives information that will help with your present life and give you cues on how you can optimize your future. Some DNA analysis services can tell you which nutrients or what diet work best for your genetic makeup, for example. This study of genetics and how it affects nutrition is called nutrigenomics.



DNA discovery starts at home

Services like the myDNA Pro Program use nutrigenomics to help you discover how you respond to food based on your genetic profile. This gives you an idea of why a popular diet works for your friend but not for you, or why your sibling, who barely does any exercise, can be skinny while you have to consistently workout just to keep flabs at bay. 

The myDNA Pro Program analyzes genetic variations that affect individual nutritional needs, sensitivity to certain nutrients, and fitness traits. Specifically, it can detect factors such sensitivity to alcohol, gluten, or caffeine; appetite control; and injury risk. It also provides your ideal method of preventing diseases like hypertension, diabetes, and cardiovascular disease. The myDNA Pro Program gives you a picture of your general well-being and provides tailored advice that leads you to a healthier life.

DNA analysis starts with a simple saliva swab using the sampling kit. The sample is sent to Prenetics, the leading genetic and digital health testing company in Southeast Asia, where a team of scientists and registered dieticians decode your genetic makeup. After the analysis, the user receives the following within 10 business days -- (1) a detailed and personalized health risk and nutrigenomics reports; and (2) an exclusive 12-month access to the myDNA Pro mobile app where the user can set health goals, find recommendations based on his DNA, record his food and calorie-intake through a photo-food diary, chat-on-demand with a health coach, and follow a 16-week lifestyle intervention program. 

Achieving your best self with total health and protection

The myDNA Pro Program was introduced locally on April 19 by British life insurer Pru Life UK. 


Health and fitness personalities like The Sexy Chef co-founder Rachel Alejandro, and fitness coach Bok Santos attended the launch to talk about the practical applications of the myDNA Pro Program. 


Liza Soberano, the new face of Pru Life UK, also took the scientific and personalized approach to becoming her best self, using myDNA Pro to guide her diet and workout plans. 



Pru Life UK brought the myDNA Pro Program to the Philippines to give their clients total life, wealth and health protection in one product that goes beyond regular exercise and diet. A component of Pru Life UK’s myDNA Pro Bundle, the program is bundled with the company’s eligible insuravest or investment-linked life insurance products: PRUlink assurance account plus, PRUlink exact protector, and PRUlink elite protector. The package also provides coverages for disability, accident, hospitalization, and critical illness. 


Pru Life UK Chief Marketing Officer and SVP Allan Tumbaga shares, “The myDNA Pro will help our consumers achieve a healthy life in the most personal way and encourages them to take control of their well-being today and beyond. Combined with our lineup of high quality protection and investment solutions, myDNA Pro will offer them a holistic package covering life and wealth protection as well as health management.”

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