May 25, 2018

An #AweSM "Sweet 60" Weekend Party at SM Megamall

Turning 60 has never been sweeter as SM celebrates an #AweSM "Sweet 60" with a fun and sweet weekend party at SM Megamall on May 25, 2018 as SM treats valued shoppers with tons of sweet treats, fun deals, and visual delights from May 25 - 27.

The “Sweet 60” activity area features an interactive play experience, where shoppers can immerse themselves in a fantastic wonderland colors and desserts. In partnership with Boysen, Fruits In Ice Cream, The Dessert Museum, and the Lost Bread – Sm Megamall’s #AweSM Weekend Party is an Instagram wonderland where you can splurge on dessert treats and freebies, and snap photos at different activity stations.

Sm Supermalls Chief Operating Officer, Steven Tan said, “For six decades, every kind of celebration and family fun bonding has happened in an SM mall. This time, we are bringing unique, over-the-top experiences we know that will truly delight our shoppers. This is also our way of saying Thank You to our loyal shoppers for making SM a part of their families through the years”.

As part of the #AweSM weekend, there was a giant logo projection mapping show at SM Megamall’s facade along EDSA, and a relaunch of SM’s “We’ve Got It All Jingle”, sang by Ramonne Rodriquez of The Voice. SM Woman Divas, Frenchie Dy, Radha and Bituin Escalante and SM Little Stars Annatacia Penny and NU Pep Squad performed.

Customers can also indulge in fun summer eats and dining deals in SM malls across the country during the weekend and enjoy exciting promos that celebrates the number 60 – Pay only P60, Pay P60 less, or Pay only 60%!

The 60th year celebration is an exciting culmination of SM’s humble beginnings from its first shore store in Carriedo, Manila, opened by Henry Sy, Sr. in 1958. The party started with the #AweSM launch event early in the week that gathered SM’s partners, tenants, celebrities, and valued stakeholders who have been part of SM’s journey from a one-store operation to one of the Southeast Asia’s largest integrated property developers.

Celebrate 60 years of SM! The Sweet 60 activity area will be at Mega Fashion Hall until May 28. 

The Sweet 60 activity area will be at the Mega Atrium from May 29 to June 3, 2018. Don’t forget to use the hashtag #AweSM when posting all your photos!

Popup schedule:
Mega Fashion Hall: May 21-28
Mega Atrium: May 29 - June 3

For more info about SM’s #AweSM 60 years, visit SM Supermalls Facebook page (@smsupermalls) or check out

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