October 3, 2019

Director’s Club at the newly launched The Podium bring luxury and class to cinema watching experience

Right at the corner where ADB and Dona Julia Vargas Avenues in the bustling Ortigas central business district (CBD) stand two sky-reflecting towers exuding defined visual lines conjoined by a lush green mid-rise commercial building that is reminiscent of a city garden is where SM Cinema’s newest Director’s Club is housed.

Perched at the top floor of The Podium Mall are three theaters with combined total of 144 seats that offer premium cinema experience to urbanites and yuppies who wish to unplug from their busy city life luxuriously.

“SM Cinema always has its customers in mind. We make sure we are guided by their wants and needs. That is why we brought our premium format, Director’s Club to The Podium.” Ruby Ann O. Reyes, Vice President for SM Cinema’s Corporate Marketing said.

With Director’s Club’s first-class facilities combined with up-to-date technology, SM Cinema give its patrons a movie experience beyond the usual.

At Director’s Club, moviegoers watch crystal-clear motion pictures with deep, well-defined and true-to- lifecolors with the cinema’s Christie laser projection system. Crisp and rich sound resonate in the intimate 48-seater theater through its Dolby surround sound system. And to ensure that viewers never miss a scene whilewatching movies, theater seats are equipped with push buttons that automatically signal for the in- house butler service. For a relaxed and extra comfortable movie-watching experience, Director’s Club is fixed withplush leather La-Z-Boy seats. To top the whole experience off movie tickets come with unlimited popcorn and bottled water.

SM Cinema’s official food concessionaire Snack Time also offers a special menu at Director’s Club. The premier theater will offer wine pairings soon.

With these features and offerings, Director’s Club by SM Cinema becomes a go-to for a cinema experience with a touch of class right at the heart of the Ortigas CBD.

Following its soft launch in October 2018, Director’s Club by SM Cinema at The Podium Mall officially opened on September 10, 2019.


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