Showing posts with label Ads. Show all posts
Showing posts with label Ads. Show all posts

November 30, 2023

The iconic PLDT ad ‘Suportahan Ta Ka’ gets a real-life sequel


Love communicated is love received. In these times when young adults have so many choices in their careers, a parent’s support means the world to them as they begin to lead their own lives.

Open and loving communication has always been the message of PLDT. Remember the iconic tagline “Suportahan Ta Ka” from the 2000s TV ad? It’s making a comeback on PLDT’s 95th anniversary campaign.

From the Suportahan Ta Ka TV ad produced by Ace Saatchi & Saatchi, actor and model Christian Vasquez played a young medical student who asked for his dad’s permission if he could shift his degree to Fine Arts. As he confessed his plans, his doctor dad said, “Kung saan ka masaya ti, suportahan ta ka [Whatever makes you happy, I’ll support you!].” This one line immediately became a hit in the 2000s.

Twenty-two years since the TV commercial was launched, Christian Vasquez comes back with a true-to-life story that makes a heartwarming sequel for the iconic ad. Christian, now with two children, faces the same circumstances with his eldest son. On PLDT’s 95th anniversary video, Christian shares his own personal story.

The video tells the story of Christian’s real son, Jason (who also stars in the video), who’s due to take the engineering board exam soon and is at the same time working in an IT company. In the video, Jason is shown stressed and tired while reviewing for his board exam. In an online video call, Jason works up the courage to tell his dad Christian about his plan not to take the board exams and wishes to stay in his IT job.

Christian expresses his disbelief and tries to encourage Jason to take the exam as it will open more opportunities for him being an engineer. Just as he’s about to tell his son off, he suddenly remembers the lesson he learned from his own story from 22 years ago — that he must also show support for his son’s dreams.

At the end of the video, Christian emphatically tells his son that he supports his decision. From his dad’s “Suportahan ta ka,” Christian lets out the line “Palangga Ta Ka,” (which means “I love you”) highlighting his unconditional love and support for his son.

Parents may not always agree with their children’s decisions, but in the end, love and meaningful communication conquer doubt. In the video campaign, PLDT highlights its message of enabling meaningful connection through every generation. From grandparents to parents and their own children, PLDT enables people to make meaningful connections even when they are far apart. Or even when the family may not agree with your decisions — love prevails.

On its 95th anniversary celebration, PLDT reminds families of this powerful message and the importance of love, respect, and kindness in connecting with each other.

Watch PLDT’s 95th anniversary video on Facebook and YouTube.

August 7, 2021

PH represent! Local celebrities Hit it Big, Appear in the Streets of New York and Los Angeles for Pepsi


If Olympic medals are not enough to make one proud and excited to be Pinoy right now, Pepsi is bringing another reason for us to sustain this much needed feeling.

Local celebrities top-billed by Kathryn Bernardo and Daniel Padilla are gracing the screens on the bustling streets of New York and Los Angeles for Pepsi.


KathNiel

The beautiful faces of our local celebrities top-billed by Kathryn Bernardo and Daniel Padilla are gracing the screens of the bustling streets of New York and Los Angeles, USA. The global beverage giant is currently showcasing its #PepsiHitSaSarap campaign material in Times Square, N.Y.C. and Downtown L.A. which also features Billboard Music Awards-nominee SB19, collegiate basketball hotshot Ricci Rivero, and internet sensation Mimiyuuuh, bringing a bit of the Philippines to the Filipinos abroad.

The global beverage giant is currently showcasing its #PepsiHitSaSarap campaign material in Times Square, N.Y.C. and Downtown L.A. bringing a bit of the Philippines to the Filipinos abroad.


Pepsi’s Hit Sa Sarap campaign is all about the importance of enjoying meal time with friends and family showcased in a true Pepsi way that is hip and fun, utilizing music and vibrancy. As Filipinos, dining is an event that is looked forward to especially during special occasions and not a mere functional necessity. Given this, the elements of elevating a dining experience is essential to every meal. But just what makes a regular lunch or dinner good? The answer is basic. Food. And while most would stop here, there are many others who would want to take the dining occasion even further. How? Through beverage pairing. And that’s where Pepsi comes in.

Pair these delicious dishes with Pepsi and that becomes a meal that is hit sa sarap.

Pepsi is like the best friend that complements every meal made up of all good food there is. Be it with everyone’s favorite DTI-standard adobo, the crispiest chicken, the tastiest burgers and fries, the glorious inihaw na liempo, or just about anything one craves for, Pepsi literally and figuratively adds fizz to every meal. Pair these delicious dishes with Pepsi and that becomes a meal that is hit sa sarap.

As seen in the Pepsi commercial, sharing delicious meals over a Pepsi becomes not just yummier but definitely more special. What could have been just a regular lunch or dinner becomes a dining experience to remember.
Music + Good Food + Friends + Pepsi = Best dining experience. The squad is in full force for the #PepsiHitSaSarap campaign.


Ricci Rivero

Mimiyuuuh

SB 19






Check out the new Hit sa Sarap ad here. Follow @pepsiphilippines on Facebook, Instagram, Youtube, and Twitter. Post your #PepsiHitSaSarap photos and tag us on IG.

Pepsi is available in all leading supermarkets, convenience stores, and sari-sari stores nationwide.



March 31, 2019

Shopee tops YouTube Ads Leaderboard in the Philippines with the viral Shopee Dance commercial


Shopee’s commercials with Anne Curtis and Jose Mari Chan named among top 10 YouTube ads in the Philippines for second half of 2018


Shopee Philippines representatives (from left) Ruoshan Tao, Head of Marketing; Clariza Yu, Head of Partnerships; Camille Arevalo, Head of Online Marketing; and Erin Tagudin, Head of Public Relations

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, marks a successful first quarter of 2019 by winning three awards at the bi-annual YouTube Ads Leaderboard in the Philippines.

Shopee’s commercial for Shopee 9.9 Super Shopping Day in 2018, which features Anne Curtis performing to the catchy Shopee Dance tune, was crowned the number 1 YouTube ad in the Philippines for the second half of 2018. The commercial was also the People’s Choice for the Last Song Syndrome (LSS) Award after public voting at the event on March 25. In addition, Shopee’s advertisement with the Father of Philippine Christmas music, Jose Mari Chan, for Shopee 11.11 - 12.12 Big Christmas Sale came in sixth on the list.

“We are proud to win three awards at the YouTube Ads Leaderboard, as they reaffirm our localised approach to marketing in the region. In the Philippines where celebrities have a large affinity with users, we have deepened partnerships with leading Filipino stars to create unique content and engage users more meaningfully. We are happy to see such strong support in the Philippines for our commercials, and we will continue to bring Filipino users more exciting content in 2019,” said Ruoshan Tao, Head of Marketing at Shopee Philippines.

Shopee’s winning commercial featuring Anne Curtis for Shopee 9.9 Super Shopping Day is set to the infectious Shopee Dance jingle, creatively adapted from the hit children’s song “Baby Shark” by PINKFONG. Since its launch in the Philippines on YouTube, it has amassed almost 9 million views and counting.



Watch Shopee’s ad featuring Anne Curtis here.

Watch Shopee’s ad featuring Jose Mari Chan here.



For more information about Shopee, visit http://shopee.ph

Download the Shopee app for free via the App Store or Google Play.

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