Aga Muhlach, the 1st Brand Ambassador of Daikin Airconditioning Phils. Inc.

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Daikin Airconditioning Phils. Inc. proudly announced AGA MUHLACH is the company's very first Brand Ambassador to represent DAIKIN.

The award-winning actor and matinee idol is chosen to be the company's agent of influence who best embodies the DAIKIN brand values of versatillty, superior performance and high efficiency - the same qualities consumers ere guaranteed to experience in every Daikin air-conditioning products.

Simultaneous to its Brand Armbassador announcement is the launch of D-Smart King Inverter (FTKM), which is the latest addition to DAIKIN's line-up of power-house products for its split-type air conditioners.

The D-Smart King Inverter (FTKM) boasts of its unique and attractive yet high performing features and is available a wide range of power capacity systems (from 1HP, 1.5HP, 2HP, 2.5HP and 3HP).

Daikin Airconditioning Philippines Inc. is celebrating its 10 year anniversary this month, June 2019. After achieving year-on-year sales growth, there are still lots of opportunities to further expand their market, as well as some sales channels that remain to be tapped. There are also areas and regions where their presence can be further strengthened. There are consumers who remain unaware of the technologies and advances in the field of air conditioning that are now available in themarket.

Dalkin has had a healthy share of this sconomic growth, since the start of our operations in the Philippine market last 2009 until now. Most of the branding activites are aimed at increasing consumer brand awareness and preference for the Dailkin brand have been certered on traditional marketing activities social media, billboards, print ads, oocasional TV advertisements, Industry events and other similar approaches.

Daikin's 10 year of business in the Philippines presents something refreshing. They looked for sorneone and distinguished individual, or an IDOL who can represent and talk about their company, products and services, a happy Daikin user himself, who embodies the very brand he is endorsing, a special someone who can provide credible, trustworthy promotion and visibility to the Daikin Brand

Daikin is now proud presenting their very first Daikin Brand Ambassador. 

"We believe the time is right for us to introduce someone who can bring the human element to our product. Apart from the traditional logo, symbol and global tagline that associates us to the markets we serve, a Brand Ambassador provides an actual living engagement with our companys brand prormise who car be our face or our voice in espousing the product value we commit to deliver to our customers."

Simply put, a good word from a good man, who has good following, can provide that element of "connectedness and drive more customers to your brand better and more effectively than a ton of traditional advertising can ever provide."

"Daikin Airconditioning Phils. Inc. has chosen our very first Brand Ambassador, Mr. Aga Muhlach, to be our agent of infiuence, our catalyst to help us guide customer experience and create a positive connection to the Daikin brand. He and his family are proud owners of Daikin air conditioners and through their first-hand experience, we are very optimistic that will help us demonstrate the value of the Daikin brand and embody to our customers our brand's values."

The importance of family togetherness as told by the Muhlach family in newest Jollibee Chickenjoy commercial

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Sharing a meal with the people you love the most is an incomparable feeling—especially for the Muhlach family.

In their latest Jollibee commercial, the celebrity family once again reveals a side that many Filipino families can relate to. We see Aga, Charlene, and their twins Andres and Atasha sharing a bucket of their favorite Chickenjoy while talking about their day and what truly matters for them: the love of family.

This newest commercial strengthens the brand’s message of family togetherness, with quality bonding time made even more special with the crispylicious, juicylicious, walang kasing sarap Chickenjoy.

Jumping off from previous ads highlighting Aga and Charlene’s sentiments as loving parents, this commercial captures a heartfelt moment in the Muhlachs’ dinner meal, each member sharing why it’s best when they’re all together as a family.

“They make me feel like everything will be okay,” says Andres in the commercial. His twin sister Atasha agrees: “In our family, we support each other.”

“We are all familiar with the deep love and care that Filipino parents feel for their children,” said Cathleen Capati, Jollibee AVP and Marketing Head for Flagship Category. “Having the children appreciate and live out the lessons their parents imparted on them, like Andres and Atasha do, is such a refreshing and equally heartfelt take to this much-beloved series of commercials.”

The best gift for family

For Charlene, the best gift for her family is not necessarily expensive—or even material.

“The best gift that we, as parents, really give our children is quality time,” shared the actress-host. “Like in each milestone in their lives, we make sure to be there all the time!”

Even as teenagers with their own busy lives, Andres and Atasha still love hanging out with their parents; the result of their relatively “normal”, tight-knit upbringing.

“Whenever we spend time together, there’s never a dull moment. We always enjoy each other’s company, even if it’s just being in the same room for hours just talking,” Atasha shared. Their favorite family moments are usually derived from simple conversations enjoyed over delicious food, especially the best-tasting Chickenjoy.

A true-blue Jollibee family

Aga has been part of the Jollibee family, with endorsements and advocacy projects for the country’s number one fast-food brand since 1991. Having his wife and children join him for family-centered commercials brought special joy to the actor.

“The time we spent together in the shoot was precious also. Being together the whole day doesn’t feel like working,” Aga said.

“But it’s also nice because at least the kids get to see what we have been doing, and now they’re part of it,” agreed Charlene.

“For me honestly, this opportunity is special because not everyone can say they can experience this moment. Not everyone can say that they have done a commercial with their whole family! And it’s enjoyable because we’re all together, just bonding in every way,” added Andres.

“What makes the Chickenjoy commercials with the Muhlach family work is that they truly embody the value of togetherness that we want to support and promote,” said Capati. “If you see them working together, joking around and having fun, you’ll see that the warmth and closeness they exude on-cam is genuine—and the love that they have for Chickenjoy is genuine, too!”

Like the Muhlachs, give the best to your family and make bonding moments more special with the best-tasting Chickenjoy. Indulge in the crispylicious, juicylicious goodness while basking in the love of family. Prices start at PHP 75.00*.

For more information on Jollibee’s products and promotions, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @Jollibee on Twitter and Instagram.

*Prices may vary across locations.

Charlene Gonzales-Muhlach reveals how she gives her best for her life’s greatest joys

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In a touching new Jollibee ad, the Muhlachs give us another heartwarming glimpse of their family life

MANILA, January 2, 2019 – Being a celebrity comes with a multitude of “rewards,” including fame, fortune, and countless public milestones. But for celebrity parents Aga and Charlene Muhlach, there’s no greater joy than being able to give their best for the twins, Atasha and Andres.

In a heartwarming new commercial for Jollibee, former beauty queen and renowned actress-host Charlene professes that her “greatest joy” in life are her twin children, who had grown up relatively away from the limelight.

The ad begins with Charlene getting up very early to get her twins ready for their various extra-curricular activities, and continue on with glimpses into her family’s life. She reads a heartfelt message for her children, expressing how she had dreamed of having them in her life and how she and husband Aga have always strived to give them the best.

“I can’t believe how time has just passed so fast, and totoo pala ‘yung sabi nila, that no matter how old you get, you’ll forever be babies in my eyes. I want you to know that we tried every day to give you the best at hindi kami magsasawang alagaan at mahalin kayo,” —a sentiment that many parents can truly relate to.

The message that Charlene addresses to her children in this newest Jollibee ad is almost verbatim of her Instagram post on the twin’s birthday, which, as of the commercial’s release, garnered over 50,000 likes. As it was written straight from a thoughtful and well-spoken mother’s heart, the message became an instant hit among Filipino netizens who related to the emotions in Charlene’s post.

Aga, well-loved member of the Jollibee family, caps off the ad with another heartwarming sentiment—that we only want to give only the best for the best. The best people in our lives, our families, deserve only the best-tasting crispylicious, juicylicious Chickenjoy. The beloved Jollibee favorite that has captured the hearts and taste buds of Filipinos for generations.

“As the country’s biggest fast-food brand and a proudly homegrown Pinoy company, we at Jollibee have always strived at being the best in every way possible especially for our products,” said Cathleen Capati, Jollibee AVP for Flagship Category. “Chickenjoy and the role it plays in bringing Filipino families together, like the Muhlachs having meaningful family bonding moments during mealtimes, has been one of Jollibee’s greatest joys.”

Just Like the Muhlachs, ring in 2019 with renewed love for family—with only the best-tasting crispylicious, juicylicious Chickenjoy on the table.

For more information on Jollibee’s products and promotions, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @Jollibee on Twitter and Instagram.

Aga Muhlach and family do again “Isa pang Chickenjoy!”

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The Muhlachs are back again for “Isa pang Chickenjoy!” 

For the Muhlachs—a prominent celebrity family consisting of Aga, Charlene, and their twins Atasha and Andres  there is only one brand that comes to mind when you talk about fried chicken: Jollibee Chickenjoy.

Aga Muhlach talks about his experience as Jollibee’s Chickenjoy endorser.

Last Sunday at the media conference, Aga shared how the twins have grown and how the whole family shared many happy moments with Jollibee. Aga and family recount how long the fastfood has been part of their lives.

Aga shared why Jollibee Chickenjoy will always be his family’s favorite fried chicken. The Muhlach's presents epic flashback. Twelve years after they all starred in their first Jollibee commercial as a family back in Christmas 2006, the first commercial endorsement of the twins who were 4 years old at the time and rarely seen in public.

From L to R: Jollibee Brand PR and Engagement Specialist Celina Tan; Assistant Brand Manager Shaun Si; Marketing Director for Flagship Products Cathleen Capati; Global Chief Marketing Officer and Philippines Head of Marketing Francis Flores; Aga, Charlene, Atasha and Andres Muhlach; Senior Brand Manager for Chickenjoy Joseph Aruta; Assistant Brand Manager Pamie Cruz; and Brand PR and Engagement Manager Cat Triviño.

Jollibee, the country’s number one fast-food brand has always been known for its wide variety of offerings. They have delighted taste buds and captured the hearts of Filipino diners for four decades now. Of course, the most famous offering is Chickenjoy: a crispylicious, juicylicious, gravylicious favorite that continues to thrill Filipinos of all ages, across different generations.

The Muhlachs along with scores of Filipino families all over the country and the world, consider Chickenjoy as the delicious centerpiece to countless bonding moments.

The latest Chickenjoy TV commercial, which started airing in January 2018, brings another side of the Muhlach family to the fore. In this ad, Aga reminisces key moments in his life as he remembers how Chickenjoy has been a huge part of their family bonding moments through the years.

Like any other family, the Muhlachs treat mealtime as a perfect opportunity for fun family bonding; and as a way to celebrate each other’s company with a favorite they have grown to love through the years.

‘Mula noon, hanggang ngayon’

The new Chickenjoy ad is more of a reunion for the Muhlachs’ with the 40-year-old homegrown fast-food brand. Aga—with his matinee idol looks and signature dimples—has always been closely associated with Chickenjoy through a series of fun, memorable commercials for Jollibee. This dates back from his bachelor days up to today as he has grown into an upstanding family man.

“Talagang mula noon, hanggang ngayon, Chickenjoy has been a constant presence in my life,” Aga shared. “Not only because of all the projects I did with Jollibee, but because it really is my favorite fried chicken. From the crispylicious skin to the juicylicious, malinamnam meat that you dip in the gravy, Chickenjoy really hits the spot when it comes to flavor na ‘di ko malilimutan.”

This love for Chickenjoy is something that the actor has shared with his family up to now with the teenage Atasha and Andres, who also appeared in several Chickenjoy commercials as young children.

“And the twins really do the ‘isa pa! isa pang Chickenjoy’ thing because they really love (the product). They grew up with Chickenjoy, and they know that when it comes to fried chicken, talaga namang best sa sarap ang Chickenjoy,” he added.

“Throughout the years, Chickenjoy has always been a classic favorite for many Pinoy families because of the unparalleled flavor and dining experience it delivers,” said Cathleen Capati, Jollibee Marketing Director for Flagship Products. “The love for our crispylicious, juicylicious, and gravylicious offering is something that one grows up with, and is eventually passed on to the younger generation, like with Aga and his family. This tradition of heartwarming family moments made even more joyful with Chickenjoy is something that we at Jollibee hope to encourage and foster for the years to come.”

Like the Muhlachs, celebrate family bonding time with a time-tested classic from Jollibee! Savor every crispylicious and juicylicious bite of Chickenjoy today, available for dine-in, take-out, delivery, and drive-thru in all Jollibee stores nationwide.

For more information on Jollibee’s latest products and promotions, like Jollibee Philippines on Facebook and follow @Jollibee on Twitter and Instagram.

Muhlach twins Atasha and Andres talk about their fondest Jollibee memories as children.

Jollibee Senior Brand Manager for Chickenjoy Joseph Aruta talks about how the reunion of Jollibee and the Muhlachs perfectly celebrates the fast-food giant’s 40th anniversary this 2018.

The Muhlachs singing "isa pa, isa pang, Chicken Joy" - a line all of us have chanted. 

Aga Muhlach and Lea Salonga next movie will push through in 2016

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The most awaited reunion movie of Aga Muhlach and Lea Salonga will push through in 2016. 

This was announced by Star Cinema managing director Malou Santos during the “Chat with the Chairman” event at ABS-CBN on Tuesday, as reported by Star Cinema in its website.

According to a report from Star Cinema’s website, Star Cinema managing director Malou Santos confirmed the news during a “chat with the chairman” event last August 4.

Aga Muhlach and Lea Salonga were together in  their 1995 film “Sana Maulit Muli.” The first one was in 1993, Bakit Labis Kitang Mahal.) Both films earned Muhlach Best Actor trophies from the Gawad-Urian critics society

Aga and Lea remaining good friends over the years.  

They were asked by reporters on separate occasions about that long-awaited third team-up. Last July, Lea and Aga attended and been reunited at the premiere of digitally restored version of "Sana Maulit Muli' held at the Cine Adarna, University of the Philippines Film Institute, Diliman, Quezon City. This is a part of ABS-CBN’s ongoing Film Restoration campaign.

In an interview with some reporters, Aga said he was hoping for the reunion movie for them to happen soon.

In an interview with dzMM, Salonga hinted that the warm reception at the premiere could help railroad the reunion movie that has been in limbo.

"Maraming oras na ang nakalipas since we did a movie and then to receive that kind of reception doon sa screening, talagang hindi ako makapaniwala na ganun ang naging pagtanggap ng very, very young audience," she said.

"I think microcosm siya of a possibly bigger market na siguro tatangkilikin din nila 'yung pelikula namin kung sakaling gumawa kami ng isa pa," she added.

Salonga earlier said that she will be very busy in the remaining months of 2015 and won’t be able to do a movie this year.

"I have 'The Voice' and then I have a Broadway show. As in the day after the grand finals, I leave for New York. Our finals will be on August 29 and August 30, August 31, I'm on a plane out. So no movie this year," she had said.

Salonga will be part of the musical "Allegiance" with Japanese-American actor George Takei, which is scheduled to start previews October 6 at the Longacre Theater in New York prior to its official opening on November 8.

Salonga had said that she only wants to be paired with Muhlach because she is already comfortable working with the actor.

“Minsan lang kasi ako gumawa ng pelikula. As in once every 17 years. I don’t do movies very often so I want to be with people that I’m already comfortable with. There are certain risks that I’d like take when I perform live. But when I do a film, I’d like to stay with a team na nakasanayan ko na,” she explained.

This will be the 3rd time Aga and Lea will do a movie together. Aside from "Sana Maulit Muli," Muhlach and Salonga starred in an earlier movie, "Bakit Labis Kitang Mahal."

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