[BARCELONA,
SPAIN ] Global technology brand,
HONOR, revealed its new all-scenario strategy by introducing AI-empowered cross-OS
collaboration and human-centric intent-based AI and a suite of smart devices
with global partners.
During its keynote,
HONOR not only announced the global launch of the HONOR Magic6 Pro, but also
its latest AIPC, the HONOR MagicBook Pro 16, all of which come equipped with HONOR’s
platform-level AI to empower human-centric experiences.
"As we race ahead
into the AI era, HONOR committed to delivering human-centric innovations that bring
open and seamless experience to address our consumers’ desires and pain points,”
said George Zhao, CEO of HONOR Device Co., Ltd. “We are delighted to
announce the global launch of the new HONOR smartphones and AI PC, which truly revolutionize
the user experience with industry-leading AI capabilities, while breaking boundaries
in human-device interaction.”
Discover
the Magic of AI with HONOR Magic6 Pro
The latest addition to
the prestigious HONOR Magic Series flagship lineup, the HONOR Magic6 Pro boasts
advancements in photography, display, performance, and AI-powered user
experiences. Driven by its commitment to human-centric innovation, HONOR has unveiled
MagicOS 8.0, the latest version of its Android-based operating system that
introduces fully empowered HONOR’s platform-level AI and the industry's first intent-based
UI. With this, HONOR is transforming the user experience, introducing entirely
new, multimodal ways for humans to interact with their smart devices.
Enriched by Magic
Capsule and Magic Portal, the HONOR Magic6 Pro provides users with a more
personalized, intuitive experience. With a simple tap on the notifications
banner at the top of the screen, the Magic Capsule expands to offer additional
information and related options, granting users instant access to essential
resources and eliminating the need to navigate through multiple apps for
maximum productivity and efficiency. Meanwhile, Magic Portal harnesses the
power of AI to understand user messaging and behavior, streamlining complex
tasks into a single-step process. For example, Magic Portal’s AI quickly
recognizes addresses in a text message and directs users to Google Maps, enabling
effortless navigation at their fingertips. For social media like TikTok and
Facebook, it also streamlines the access and sharing, allowing users to forward
booking details or online search results with just a single drag. Furthermore,
Magic Portal facilitates image-based shopping experiences, seamlessly guiding
users to platforms, where they can find and purchase desired items.
By working with partners
and app developers, Magic Portal supports over 100 most frequently used Apps
globally. providing users with a seamless experience across various platforms
while ensuring users can enjoy the full potential of Magic Portal with their
favorite apps.
HONOR Magic6 Pro 1st place in DXOMARK
global battery with a top score of 157. This flagship device has an outstanding
camera, audio, display, battery, and selfie capabilities.
A Sneak Peak of Inspiring AI Practice
Embracing an open and
collaborative spirit in the AI era, HONOR actively works with industry
partners, striving to bring more of the industry's leading technologies to the
public. To provide a preview of potential future opportunities, HONOR brings Meta’s
open-source LlaMA inside the HONOR Magic6 Pro, which can complete functions
such as Q&A, text creation, and reading comprehension in an offline
environment. Collaboration within the industry like this can lead to a more
imaginative future for users.
Demonstrating the
possibilities that smartphone eye-tracking may unlock in the future, HONOR
revealed how it is possible to control a car hands-free through the HONOR
Magic6 Pro's AI-powered eye-tracking system. The experimental concept showcases
how the interplay between AI-enhanced smartphones and vehicles can go beyond
screen or voice controls, unlocking a realm of human-device interactions that
hold immense possibilities.
Experience
Pro-grade Sportography with HONOR’s AI-powered Falcon Camera System
As consumers look
forward to an exciting year of sporting events, HONOR has made it a priority to
deliver sports photography worthy of a gold medal, with improved capture speeds
and clearer snapshots. Debuting a new and improved HONOR Falcon Camera System powered
by an AI model trained with a database that is 28 times larger over the
previous generation, the HONOR Magic6 Pro includes HONOR AI Motion Sensing
Capture, an advanced AI capture algorithm that effortlessly predicts and
captures decisive moments in ultra-high definition. The advanced HONOR AI
Motion Sensing Capture of the HONOR Magic6 Pro surpasses the previous
generation by covering a wider range of sports and activities such as jumping,
dancing, and martial arts, making it perfect for capturing thrilling moments at
sports events and races.
Additionally, HONOR’s latest
camera system introduces a remarkable 180MP Telephoto Camera Lens (f/2.6, OIS) with 2.5x optical zoom and up to 100x digital
zoom. The HONOR Magic6 Pro also features a 50MP Ultra Wide Camera (f/2.0, EIS)
and a powerful 50MP main Camera with variable aperture capabilities (f/1.4 and
f/2.0, OIS), to capture fast-paced moments in exceptional clarity without
compromising on details.
Unmatched
Display with HONOR NanoCrystal Shield
Featuring the industry’s
most drop-resistant screen glass to date, the HONOR Magic6 Pro races ahead with
improvements in display drop resistance. Verified
by SGS’s Five Star Overall Glass Drop Resistance Ability certification in
multiple scenarios, the display employs advanced materials with a 50%
improvement in crystal density, which enhances its shock absorption
capabilities by up to 10 times compared to regular
glass.
In addition to its
durability, the HONOR Magic6 Pro features an industry-leading 6.8-inch All-range
Low-power LTPO Eye Comfort Display,
delivering an exceptional viewing experience while prioritizing users’
well-being with a range of human-centric innovations, including the industry’s
highest 4320Hz PWM Dimming, Dynamic Dimming, Customizable Circadian Night
Display, and Nature Tone feature.
Powerful Performance Driven
by Cross Industry Innovation
The HONOR Magic6 Pro is powered by the
Snapdragon 8 Gen 3 Mobile Platform, bringing
a 30% improvement in CPU performance and a 25% increase GPU performance to the
new devices. Thanks to the Qualcomm® AI Engine, the AI features on the HONOR
Magic6 Pro are supported with exceptional fluency and stability, achieving a
remarkable 98% improvement as compared to previous models. Additionally, the
Snapdragon 8 Gen 3 Mobile Platform delivers exceptional gaming experiences at
superb battery efficiency and is packed with advancements that redefine
powerful performance.
Recognizing the growing
importance of battery life for users who rely on their devices for prolonged
usage, HONOR stands out as the first brand to apply emerging battery
innovations from other sectors to smartphones. Taking inspiration from the
disruptive electric vehicle (EV) industry, HONOR is bringing the all-new HONOR
Second-generation Silicon-carbon Battery with HONOR E1, a batter management
chipset for energy efficiency enhancement, to the HONOR Magic6 Pro. The 5600
mAh
demonstrates exceptional low-temperature performance, users can play the
YouTube video for 81 minutes
at -20°C with just 10% battery level remaining. In addition,
with its 80W HONOR Wired SuperCharge and 66W HONOR Wireless SuperCharge,
users can charge up the HONOR Magic6 Pro to 100% in only 40 minutes,
enabling the busiest users to swiftly charge their devices on the move.
Establishing the
excellence of the HONOR Magic6 Pro’s advanced battery technology, the
device received a distinguished 1st place in DXOMARK global battery
ranking with a top score of 157. Also, with the first five DXOMARK labels
awarded in 2024, the HONOR Magic6 Pro represents outstanding camera, audio, display, battery and selfie
capabilities.
Harnessing
AI to Create an All-scenario Interconnected Experience
Enabling an intelligent
all-scenario PC experience, HONOR has launched its latest AI-powered laptop,
the HONOR MagicBook Pro 16, with the power to empower cross-OS collaboration. Benefit from performance improvements brought by
HONOR's platform-level AI with cutting-edge CPU and GPU, the HONOR MagicBook 16
Pro makes sharing notifications and synchronizing materials across HONOR smartphones,
PCs, and tablets effortless with MagicRing, ensuring the utmost convenience and
easy accessibility.
Taking the all-scenario experience to a more compact device, HONOR has
also released its newest tablet, the HONOR Pad 9. Boasting an impressive 12.1-inch 2.5K HONOR FullView Display
with a 120Hz refresh rate, an eight-speaker audio system that
incorporates HONOR Histen sound tuning technology. The HONOR Pad 9 is a
feature-packed tablet that offers exceptional user experience and a distinctive
design.
Teasing
the PORSCHE DESIGN HONOR Magic6 RSR
At MWC this year, HONOR
has not only officially brought the PORSCHE DESIGN HONOR Magic V2 RSR foldable
smartphone to the global stage for the first time, HONOR also unveiled a teaser
for the PORSCHE DESIGN HONOR Magic6 RSR, a smartphone that also embodies the
DNA of Porsche Design. In terms of product details and market availability,
HONOR will provide further information shortly.
Color
and Pricing
Designed for users who
prefer a sleek, modern style and a timeless appeal, the HONOR Magic6 Pro will
be available in Black and Epi Green.
Paying tribute to iconic Porsche cars,
the PORSCHE DESIGN HONOR Magic V2 RSR is available in Agate Grey.
The HONOR MagicBook 16
Pro will be available in two colors: White and Midnight Black. And for HONOR
Pad 9, it comes in two stunning colorways, Space Grey and Cyan Lake,
the HONOR Pad 9.
For more information,
please visit HONOR official website at www.hihonor.com.
With a rounded corners design on the display, the
diagonal length of the screen is 12.1 inches when measured according to the
standard rectangle (the actual viewable area is slightly smaller. HONOR
FullView Display generally refers to HONOR laptop screens with a narrow bezel
and high screen-to-body ratio. Please refer to the actual product.
The screen refresh rate may vary by
application. The screen supports a maximum refresh rate of 120 Hz. The refresh
rate may vary depending on the application interface and game screen.
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