LG’s 2024 soundbars deliver complete at home entertainment with rich audio

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With Immersive Sound, Versatile LG TV Integration and Enhanced Features,
LG Provides Elevated Audio Experience With Latest Soundbars

LG Electronics (LG) unveils its 2024 soundbar lineup, including the S95TR, SG10TY and S70TY models. Crafted to seamlessly complement LG TVs, these soundbars promise an elevated home cinema experience through their robust sound quality, well-rounded features and sophisticated designs.

Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. When paired with WOW Orchestra, the soundbar and LG TV harness the full potential of their audio channels, creating an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior quality of Dolby Atmos, driven by the advanced technology of DTS:X.

WOWCAST takes audio excellence a step further, allowing the S95TR and SG10TY models to connect wirelessly to LG TVs, ensuring superior sound without any compromise, even when playing Dolby Atmos audio. All three new soundbar models feature the WOW interface, an intuitive and user-friendly method to effortlessly manage soundbar settings and share sound modes with the TV.

At the forefront of LG’s new soundbar lineup is the premium S95TR model, delivering an impressive 810W output and captivating surround sound through its 15 channels. The S95TR boasts five up-firing channels, including the industry’s first center up-firing speaker, creating an unparalleled three-dimensional audio experience with enhanced clarity and an expanded soundstage. Moreover, the angle of the center up-firing speaker ensures a seamless audio-visual experience with precise elevation to the TV screen’s level.

The S95TR features improved tweeters for clear and precise audio, while also incorporating a passive radiator to enrich bass sounds and optimize the overall balance between the soundbar and the subwoofer. Notably, viewing quality is further strengthened in the S95TR model, designed with a matte color palette, materials and finish to effectively reduce reflections.

LG S95TR Soundbar

The SG10TY, another new LG soundbar, serves as the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra, WOW Interface, and WOWCAST enable the SG10TY model to seamlessly integrate with LG OLED TVs, completing the viewing experience for a greater sense of immersion. Remarkably, connecting WOWCAST to the SG10TY model and an LG premium OLED TV creates a wireless home entertainment experience with no visible cables between the screen and the soundbar. This Wi-Fi enabled soundbar provides a flawless listening experience with a high-fidelity audio quality for listeners to enjoy their favorite tracks on music streaming platforms including Tidal Connect and Spotify Connect. The thoughtful design of the SG10TY flawlessly aligns with the width and frame colors of LG OLED TVs, resulting in an impeccable visual match when paired with an ultra-thin OLED TV.

LG will also roll out the S70TY soundbar model, ideal for LG QNED TVs with its simple and compact design. This model also features the industry’s first center up-firing speaker, providing sharpened voice clarity. The angled design ensures harmonious audio and visual in alignment with the TV screen's level.

A dedicated bracket for the S70TY model^* allows users to place the soundbar directly beneath the QNED TV for a refined appearance. This bracket provides a convenient solution for direct attachment, eliminating the need to drill holes in the wall during installation. The bracket allows customizable wall-mounting of the S70TY soundbar at various heights or locations, guaranteeing an aesthetically ideal setup, great convenience and an optimal sound experience.

LG Triple Level Spatial Sound technology applies channel analysis through a 3D engine to mesmerize listeners with lifelike sound and a compelling sense of space. What’s more, LG AI Room Calibration – a feature praised by both consumers and experts for its audio enhancement – rapidly analyzes the environment of a room and adjusts the settings, enhancing the audio to harmonize with the room’s acoustics. New for 2024, the AI Room Calibration extends its capability to calibrate the audio of rear surround speakers, expanding audio immersion and offering more flexibility for installation.

In 2024, LG also plans to introduce new editions of speakers and earbuds to the global market. Despite its compact design, the most recent XO2 model offers the authentic, omnidirectional audio of the LG XBOOM 360 speaker. Featuring a distinctive conical-cylindrical design, it radiates sound in all directions, ensuring consistent, high-quality audio enjoyment for everyone in the listening space. Its compact dimensions, along with 20-hour battery life and IP55 rating, increase its portability and versatility. The most recent XBOOM 360 speaker boasts unique 360-degree mood lighting using audio reflectors, presenting a new lighting design that emanates a sense of openness and diffusion.

LG TONE Free earbuds continue to be ideal for an on-the-go option with user-centric features and a comfortable fit. The latest T90S model offers balanced sound, improved Dolby Head Tracking and refined Adaptive ANC. Additionally, the T90S supports Plug & Wireless, allowing users to enjoy their favorite shows, movies and music on non-Bluetooth devices by using the charging case as a Bluetooth transmitter.

“LG has always been committed to delivering unmatched audio-visual experiences with superior quality, all to bring a better life to our valued customers,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “We remain dedicated to providing immersive home entertainment experiences through LG's premium soundbar products, ensuring our customers enjoy the very best with further enhanced  surround sound optimized for LG OLED TVs and LG QNED TVs.”

LG’s latest innovations and technologies for home entertainment will be on show during CES 2024 from January 9-12 at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, follow #LGCES2024 on social media.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

 

^* This dedicated bracket for the S70TY model is available for separate purchase.

LG PH Marks a Milestone: Life's Good Day 2023

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LG Electronics Philippines (LGEPH) celebrated a day brimming with optimism and innovation: LG Life's Good Day 2023.

On November 10, 2023, held at the LGEPH Office, this event was more than just a milestone; it represented the brand promise of 'Life’s Good.' This promise is a testament to LG's unwavering belief and commitment to enhancing lives through innovation, all while maintaining an optimistic perspective. The day marked a vibrant declaration of LG's renewed brand identity, showcasing how it enriches lives through groundbreaking technology and a robust sense of community.

In the spirit of 'Life’s Good', LGEPH hosted a bloodletting event, embodying the company's deep-rooted commitment to community service and the well-being of others. This initiative showcased LG's drive to not only advance in technology but also to cultivate a culture of empathy and shared responsibility.

LGEPH employees participate to a blood letting activity

The event featured a special segment, Life's Good Hour, where LGEPH employees came together to enjoy an array of delightful Filipino snacks. This was a moment of joy and togetherness, reflecting LG’s core value of warmth and its belief in the importance of fostering community spirit.

LGEPH employees enjoying a delightful treat of Filipino snacks

The Three Pillars of LG's Brand Values

1. Uncompromising Customer Experience: Aligning with LG’s optimistic outlook, this event was a testament to the company's dedication to delivering exceptional products and services. LG believes that every interaction with its products should not only be satisfactory but should elevate the customer's daily life, infusing each moment with enjoyment and ease.
2. Human-Centered Innovation: At the heart of LG's innovation is a human-centric approach. This perspective ensures that every technological breakthrough and product is crafted with the end-user's needs and aspirations in mind, demonstrating LG's belief that technology should tangibly enhance human lives in practical, meaningful ways.
3. Warmth to Power a Smile: Emphasizing LG's optimistic perspective, the event demonstrated the company's belief in the power of warmth to kindle happiness and build connections. This philosophy was palpable in the communal enjoyment of snacks and the impactful bloodletting initiative, underscoring that technology is more than features – it's about creating joyful, connected experiences.

LG Life's Good Day 2023 marked a significant step in LG’s journey, reinforcing its commitment to improving lives with innovative technology and heartfelt service. This event was a clear reflection of LG’s belief in a better future, where technology and human empathy work in harmony to create a brighter world.

LGEPH Managing Director Mr. Sungjae Kim, with a tone of optimism, encapsulated the essence of the day, stating, “LG Life's Good Day 2023 is a celebration of our unwavering commitment to our customers, community, and the human spirit. It represents our optimistic vision for the future, a path guided by hope and positivity. This event symbolizes our journey towards a future where every innovation is infused with compassion, and each product we create is a step towards a more joyful, optimistic, and fulfilling life for everyone.”

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers smart life solutions through top-of-the-line smart appliances, digital platforms, and services that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG products are available in major appliance stores nationwide and through its flagship stores in Lazada and Shopee. For more information, visit lg.com/ph and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines)

LG and ADDESSA Give Back With a Whole Lot of Laundry Love

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In a heartfelt endeavor to support communities ravaged by recent typhoons, LG and ADDESSA have once again demonstrated their commitment to social responsibility by staging another successful 'Laundry Love' event. The collaboration was birthed to assist communities severely impacted in La Union, Pangasinan, and Zambales. Recognizing the challenges these areas faced due to flooding, the partnership aimed not only to provide free laundry services but also repair support for LG appliances damaged during the calamity.

Laundry Love in Iba, Zambales

Over a span of just twelve days in August, the initiative witnessed an overwhelming response with an average of 50 individuals registering daily at all participating ADDESSA branches. Cumulatively, this means approximately 600 individuals were able to avail of the service, a testament to the depth of the need and the gratitude of the beneficiaries.

Powering the event, LG showcased its cutting-edge technology by providing the latest washing machines, including the innovative WashTower™ and a range of front and top load models. Alongside these, free detergents and dedicated exhibitors ensured a seamless experience for those dropping off their laundry. Ensuring the word reached far and wide, LG also lent its marketing and branding support. Complementing LG's efforts, ADDESSA was instrumental in orchestrating the on-the-ground activities. By providing vital infrastructural support, including water supply, electricity, setup space, and critical security measures, ADDESSA demonstrated a deep commitment to their communities. 

Additionally, recognizing that many had faced damage to their appliances in the typhoons, LG stationed a dedicated service personnel through their third-party service partner, Appletronics Services, Inc. This representative was on hand not only to assist with repairs but also to answer any questions or concerns about LG appliances.

In times of crisis, such partnerships underline the importance of community and collaboration. Through their 'Laundry Love' initiative, ADDESSA and LG have not only provided a much-needed service but also sowed seeds of hope, reminding the residents of La Union, Pangasinan, and Zambales that they are not alone in their recovery journey.

LG PH Managing Director Mr. Sungjae Kim expressed his happiness with the successful event, stating "Filipinos have an indomitable spirit, demonstrating unmatched resilience even in the face of the most challenging adversities. At LG, we are continually inspired by this strength and are committed to standing alongside the Philippines, offering our unwavering support to uplift communities whenever they need it the most."

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.

For more details, follow @LGPhilippines on Facebook, Instagram, Tiktok and Youtube. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

LGEPH and Pasig City Government Collaborate for a Greener Future on World Environment Day

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LG Electronics Philippines (LGEPH), in collaboration with the City Environment and Natural Resources Office (CENRO) of Pasig City, celebrated World Environment Day by organizing a tree planting activity. The event, held on June 5, 2023, aimed to promote environmental conservation and sustainability in the community.

Turnover of plants / Commencement of the Tree Planting Activity

MD, CFO, and PDs with the representatives from City Environment and Natural Resources Office (CENRO)

World Environment Day, established by the United Nations in 1972, serves as a global platform to raise awareness about the importance of protecting the environment and natural resources. Recognizing this crucial initiative, LGEPH Managing Director, Mr. Sungjae Kim, expressed gratitude to the volunteers for their participation in the tree planting activity.

"Our goal is to create a more nature-friendly environment, ensuring a sustainable community in the long run," stated Mr. Sungjae Kim during his opening remarks. "LG has always been committed to making the world a better place, and this event reflects our dedication to environmental stewardship."

Turnover of plants / Commencement of the Tree Planting Activity

MD with the representatives from The City Environment and Natural Resources Office (CENRO) Ms. Sonia Fuentes Fuentes (the person holding the plant) and Mr. Jimster Samson.

The tree planting activity saw the active involvement of 51 LGEPH employees, including the Managing Director, CFO, and Product Directors. They were joined by 10 volunteers from the CENRO of the Pasig City government, forming a collaborative effort to make a positive impact on the local environment.

51 LGEPH employees including the Managing Director, CFO and PDs volunteered to the Tree Planting Activity. They were joined by 10 volunteers from the City Environment and Natural Resources Office (CENRO) of the Pasig City government

A total of 350 saplings were planted, comprising various tree species. The selection of trees included 50 Salingogon Trees, 50 Bougainvillea, 10 African Talisay, and 240 Pintabebua. These saplings will contribute to the beautification and enhancement of the local ecosystem.

LGEPH Managing Director Mr. Sungjae Kim planting a sapling

during the Tree Planting Activity on World Environment Day.

LGEPH remains committed to corporate social responsibility and environmental sustainability. Through initiatives like the tree planting activity, the company aims to inspire others to take an active role in preserving the environment and fostering a greener future.

"We would like to express our sincerest appreciation to all the volunteers who participated in this meaningful event," concluded Mr. Sungjae Kim. "Together, we can make a significant difference and create a more sustainable world for future generations."

For more information about LG Electronics Philippines and its environmental initiatives, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

LG Smiles back to the World with its new Brand Identity

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With Reinvented Brand Strategy, Company Aims to Actively Communicate

With Customers Beyond Generations and Locations

 

 

 

SEOUL, April 12, 2023 — LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

 

In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’

 

The brand slogan, Life’s Good, encompasses the message of how the company enables its customers to enjoy a quality life and indulge in precious moments via LG products, services and communication. And, as the brand mission, the company has pursued Innovation for a Better Life, contributing to the shaping of a better life and future for the planet.

 

The newly established brand direction includes a revamp of LG’s visual identity, reinterpreting the existing warmth and sense of togetherness of the brand. The company aims to boost interaction with more customers through a new visual identity that adds vitality and interactive elements while putting a new spin on the existing brand image.

 

In the digital space, the company’s symbol will come to life, engaging customers with a new level of expressiveness. The brand symbol, composed of the letters ‘L’ and ‘G,’ can perform eight unique motions, including nodding, spinning and winking. With its new capabilities, the brand symbol can greet customers with a friendly smile or move along with background music on digital platforms in a variety of witty ways.

 

In addition to its signature LG Red color, the company will be using the more energetic LG Active Red across all customer contact points. Also, various gradient elements in LG Active Red, white and black were also introduced, offering variety as they can be applied according to the unique characteristic of each product or service.

 

The company also designed a new typeface for its Life’s Good brand slogan, which will be used more widely as a brand asset in product packaging. Cleverly integrated into the typeface are shapes inspired by various LG products.

 

 

LG’s new brand strategy not only strengthens the company’s unique identity, but signals its willingness and capacity to evolve with generations, along with its unmatched commitment to innovating customer experiences all around the globe. The company plans to utilize its one-of-a-kind brand asset at all customer contact points globally throughout the year.

 

“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth,” said William Cho, CEO of LG Electronics. “Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”

For more details, follow @LGPhilippines on Facebook and @LGPhilippines on Instagram. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

 

LG's Inverter Direct Drive motor reaches milestone with 100 million units produced

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A Key Component of Premium LG Washing Machines for More than Two Decades, Company’s Innovative Motor Technology Continues to Evolve for Excellence

LG Electronics (LG) announces that production of its Inverter Direct Drive™ (DD™) motor has exceeded 100 million units. The company’s differentiated motor technology is a major factor in the strong, reliable performance and continuing global popularity of LG’s industry-leading laundry solutions.

From 1998 to the end of 2022, the company produced, on average, over 12,000 Inverter DD motors per day. LG’s Inverter DD motor connects directly to the washing drum, an innovation that helps make LG washing machines more durable and dramatically reduces noise and energy consumption during operation.

LG has refined the Inverter DD motor over four generations, continuously improving the technology and its performance capabilities to deliver greater customer value. The company holds over 240 Inverter DD motor related technology patents in Korea and internationally. In 2019, the company applied Artificial Intelligence (AI) to the Inverter DD motor to further enhance its efficiency and effectiveness. Used in LG’s premium washing machines and dryers, the AI DD motor leverages deep learning technology to detect the weight of each load and the types of fabrics being washed. It then selects the optimal combination of drum movements from the company’s proprietary 6 Motion tech – which enables six discrete drum movements – to care and clean for users’ laundry.

Last year, LG brought its advanced Inverter DD motor to its dryers for the first time. Like the company’s washers, LG dryers also offer 6 Motion (Tumble, Swing, Rolling, Stepping, Scrubbing, and Filtration) technology to boost drying performance and minimize fabric damage. LG’s inverter motor technology – specifically, the AI DD – became the first home appliance technology to earn Deep Learning AI Verification from global safety science company, (UL) Underwriters Laboratories.

“The number of Inverter DD motors produced points to the excellence of the motor technology LG has developed for its premium laundry solutions,” said Kim Yang-sun, head of the Component Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to create highly efficient core components that boost the performance and reliability of our products while also reducing carbon emissions during operation.”

Save Space Without Compromise with LG's Newest Line of Window Type Air Conditioners

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When it comes to home appliances, space is the name of the game. Space, or lack thereof, is one of the most important factors to consider when moving or fitting out a home, whether for form or function. It’s crucial that with whatever appliance you bring, it’s able to maximize every square inch it occupies.

Recognizing the premium for space, LG introduces a new line of window type air conditioners that’s more compact than ever but without sacrificing an ounce of cooling technology. The new line comes in three levels of cooling capacity - 0.8 HP, 1.0 HP, and 1.3 HP. All three versions share the same compact size with all of LG’s innovative technology.

The new line of air conditioners boast of LG’s storied inverter technology. With the LG DUAL Inverter Compressor, the air conditioners provide up to 70% more energy savings. Even with its small size, it still provides maximum cooling. These inverter window air conditioners provide exceptional cooling power that will keep you and your family cool, comfortable, and in control any day of the week.

With small spaces, noise is also magnified. This new line of air conditioners operate at sound levels as low as 44dB (when in low mode), eliminating unnecessary noise for smooth operation that you'll barely notice. It also offers Sleep Mode, which keeps operating noise to a minimum and turns the air conditioner off after a set time. The timer can be set from 1 to 12 hours. For the timer, you can set it up to 24 hours of operation, so that your air conditioner turns off when you plan it. Another game changing feature this line offers is the Clean Filter Indicator, which automatically notifies you whenever the filter needs cleaning. Say goodbye to guesswork!

The design and interface is intuitive and user-friendly. Operate it with the LED display and simple selection control panel, up/down temperature adjustments, and fan speed selection, using the full-featured remote without leaving your bed, workspace, or couch.

The air conditioners also offer versatile options and features for control. With the ThinQ™ app, you can start or stop your LG air conditioner, change the mode, or set the temperature, no matter where you are.

It also offers an Auto Clean Function. If the power cuts off, your unit resumes its previous operation shortly after the power is restored. It also has an Auto Evaporating System, where after turning off the air conditioner, the drying function automatically runs for 10 minutes. Say goodbye to smelly humidity.

Take command of your space today with LG’s space saving window type air conditioners. For more information, visit https://www.lg.com/ph/air-conditioners.

LG Showcases Seamless Smart Home Experience With Home Connectivity Alliance at CES 2023

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LG Electronics (LG), a board member of the Home Connectivity Alliance (HCA), will showcase a seamless smart home experience at CES 2023. 

Along with other HCA member companies, LG will demonstrate the interoperability enabled under the new HCA Specification 1.0, whereby smart home solutions from different brands work together seamlessly to deliver true connected convenience in the home.

Inside HCA’s booth at CES, LG will be exhibiting its latest smart home appliances – including the refrigerator with MoodUP, WashTower laundry solution, ARTCOOL Gallery air conditioner and PuriCare AeroTower – together with those from other alliance members. Visitors will be able to see the realization of HCA’s “Any app to any device” vision, which presents users with the ability to manage each brand’s products via each brand’s smart control app, such as LG’s intuitive ThinQ app. This new level of interoperability is currently supported by HCA member companies including LG.

Utilizing existing industry standards to define Cloud-to-Cloud (C2C) interoperability guidelines, the new HCA Specification 1.0 has been established to ensure that home appliances, TVs and HVAC systems can interoperate seamlessly with one another, irrespective of brand. In addition to newly-launched models, consumers can continue using the smart home appliances and HVAC solutions that they already own and are covered by HCA Specification 1.0, without having to install any major firmware updates.

Furthermore, HCA Specification 1.0 will help member companies to make the smart home more sustainable in the future, leveraging data collected from across alliance members’ appliances to gain usage insight and improve energy management.

“As a member of HCA, LG is contributing to the realization of a safe, secure and interoperable connected home ecosystem,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Through collaboration and open innovation, we will continue to provide consumers with solutions for a smarter, more convenient way of living.”

Visitors to HCA’s booth (#52739, Smart Home Hall, The Venetian Expo) at CES 2023 from January 5-8 in Las Vegas can experience the interoperability of HCA member companies’ latest smart home solutions.

LG’s Refrigerator with moodup brings a more colorful lifestyle to the kitchen

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• Adding to Its Collection of Compelling Color Choices,
• LG’s Cutting-edge Refrigerator Now Features Pantone’s 2023 Color of the Year

SEOUL, Dec., 2022 — LG Electronics (LG) will present an exciting, new color option for its groundbreaking refrigerator with MoodUP™ to offer personalized customer experiences at CES 2023. Coming to LG’s color-changing fridge in collaboration with the world-renowned Pantone Color Institute, Viva Magenta – the Pantone Color of the Year 2023 – is a brave and fearless crimson red that injects excitement and drama into home interiors, energizing any environment with its dynamic vibrancy.

The refrigerator with MoodUP™, unveiled at IFA 2022 in Berlin this September, boasts a diverse range of rich, dynamic colors to choose from; providing a convenient way for users to enliven their kitchen whenever they feel the need to change or refresh the mood. With the arrival of Viva Magenta, a stylish addition brought about by LG’s close partnership with the Pantone Color Institute, the upper door panel of the fridge now offers a total of 23 chic color options. Owners of the 4-Door French-Door model can mix and match until their hearts are content, with more than 190,000 possible color combinations at their disposal.

MoodUP users can easily select and apply Viva Magenta – and any of the other available colors – by using the intuitive LG ThinQ™ app. Implementing LED color-changeable door panels, LG’s innovative kitchen solution gives users the ability to customize the look of their fridge without the cost and hassle of having to physically replace any of its exterior elements.

For a more traditional look in the kitchen, users can turn off the MoodUP refrigerator’s LED door panels at any time, and enjoy the charming color combination of Lux Gray and Lux White. Timeless and understated, this clean, cool combo harmonizes well with any décor and evokes the natural, subtle contrast of different colored stones.

“Now with Pantone Color of the Year 2023, Viva Magenta, the refrigerator with MoodUP epitomizes the convenience and customizability of LG’s innovative ThinQ UP appliances,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to develop advanced lifestyle solutions offering differentiated customer experiences and unprecedented upgradability.”

Visitors can experience all of LG’s latest innovations, including the LG InstaView MoodUP refrigerator with Viva Magenta, at the company’s booth (#15501, Las Vegas Convention Center) at CES 2023 from January 5-8.

Maxi Clean Laundromat Underscores Importance of Product Trust in Starting a Business

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With any business, the foundation of trust is important. You have to believe your employees, your partners, and of course, the products or services you’re providing. It’s crucial that you can stand behind the product wholeheartedly because if trust erodes, it will be almost impossible to repair.

This foundation of trust is how sisters Claire and Minette started the successful Maxi Clean Laundromat chain in the province of Bulacan. Before everything else, they looked for a business partner that they already know and can rely on. Minette gives her own experience with LG washing machines as an example. “We chose LG because we have an LG washing machine at home that we’ve been using for ten years already. When we started the business, we went for machines that we know are reliable.”

Claire and Minette Cruz, owners of Maxi Clean Laundromat

[Watch the full video at https://fb.watch/gnm7-RGloE/]

Manny Villagracia, Minette’s husband, handles the technical side of things of the business and is all smiles with how he can manage the machines remotely. “I can diagnose, troubleshoot, and monitor the day to day operations and even assist our laundry care experts to troubleshoot the machine anytime anywhere.” And it’s not just Manny who is happy with the LG Commercial Machines’ wi-fi capabilities. With the Laundry Lounge app, customers can reserve the machines, monitor their laundry, and even do contactless payment with the touch of a button. This gives customers the freedom to choose which machines they want with the specific time span they need. Manny shares how important this feature is. “LG empowers your customer base as if it's their own machine. (It gives them) power at their fingertips”.

When asked about their experience about starting a laundry business, their common answer boils down to trust. You have to find a brand to be your partner for the long run. Minette underscores this point, saying “Choose a brand you can trust because they will deliver in their promise of helping your business.”

When asked about their experience about starting a laundry business, their common answer boils down to trust. You have to find a brand to be your partner for the long run. Minette underscores this point, saying “Choose a brand you can trust because they will deliver in their promise of helping your business.”

Find out more why business owners and entrepreneurs put their trust in LG Commercial Laundry by visiting www.lg.com/ph. Want to open your own business? Send a message to LG Commercial Laundry PH on Facebook to get started.

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About LG Commercial Laundry

LG has a wide range of commercial laundry systems to meet your needs. Combining stylish design, sophisticated energy efficient technology and heavy capacity for even the most demanding of commercial laundry needs. LG's commercial laundry systems include washing machines and washers that will make your life a little easier. It's all possible with LG.

LG unveils Its new line-up of monitors

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LG Philippines unveiled its new lineup of monitors and showcased its newest, powerful and most technologically advanced monitors in the recently Top Gun-themed event.

The LG 32GQ950, LG 48GQ900, 29MQ780-B, 29WP500, 32GN500, 27UP850-W, and the 27UN880-B were presented during the Top-Gun themed event, hosted by Andrei “Dreister” Felix.

According to Sungjae “Airboss” Kim, managing director for LG Philippines, the company remains committed to innovating and enhancing its monitor line-up to adapt to the needs of its consumers. He added,

“We’ve made great strides to elevate the user-experience of our monitors–from adapting to flexible workstations and upgrading our systems with new generation gaming standards.”

LG Electronics Philippines managing director Sungjae Kim (center) with the country’s influential content creators (L-R) Magic Liwanag, LA Tenorio, Gab Valenciano, Myrtle Sarrosa, and Eric Tai. The event was hosted by Andrei Felix (leftmost).

Meanwhile, the country’s most influential gamers, creatives and content creators attest to the power, image quality and versatility of LG’s latest monitor line-up.

Actor, TV host and #FitGamer, Eric “Eruption” Tai enjoyed the immersive race car gaming set-up during the event featuring the 32GQ950 OLED Monitor. He said, “The contrast is just amazing with the bright whites and the deep, dark blacks. It provides a truly immersive experience whether you’re gaming for hours on end or just relaxing and bingeing on series and movies. And, it’s also equipped with HDMI 2.1”. Eric was joined on stage by Jane Pactoranan - business development manager and she further explained that the LG UltraGear 32GQ950 boasts a 4K resolution on a 32-inch Nano IPS display alongside a rapid 144Hz refresh rate (O/C 160Hz) and swift 1ms (GtG) response time. It also has a VESA certified DisplayHDR 1,000 which means this display should offer a dynamic contrast with brighter whites and deeper blacks and up to 1,000 nits of peak brightness.

Just the same, “PBA Ironman” LA Tenorio was impressed with LG’s marquee monitor, the 48GQ900 OLED, due to its size and impressive image quality. Equipped with the award-winning OLED technology with self-lit pixels, the 48GQ900 OLED monitor boasts of its immersive display and quick response time, ensuring its compatibility with next-gen consoles. The self-lit pixels also help keep response time incredibly fast according to Janille Umali, B2B marketing communications officer. The massive display of the monitor is designed to provide a better viewing experience like no other. It has anti-glare and low reflection technology built-in, ensuring that there are no distractions and you only focus on your game. This, of course, also helps reduce eye strain when used for long periods of time. Just like LA himself as one of the country’s formidable basketball pointguard, this monitor is as fast as they come. It has a 0.1 ms response time and 120hz speed. It can even be overclocked to 138Hz if you really want to push the envelope. This high speed reduces ghosting in games and helps objects render clearly and makes everything smooth and fluid. It has an ultra slim design that you can wall mount, or display in your living room, game room, or anywhere else. It also comes with its own remote control. When it comes to sound, this is no slouch either. It comes with two 20w speakers built-in. LA can chat with his teammates and gaming friends with 4-pole headphone outs and you can even be more immersive with the use of virtual 3D surround sound with DTS:Headphone X.

Music and lifestyle photographer “Magic” Liwanag, couldn’t help but agree with the product’s versatility, claiming that the LG Dual Up 28MQ780-B is a godsend for creatives like him. “The 16:18 aspect ratio and the freedom to swivel [the monitor] allows me to multitask in a completely different way,” he adds. Greg de Jesus, marketing communications officer for home entertainment expounded that the LG’s Ergo line is designed for these kind of users with this in mind as they get to work the way they want to. You can adjust the monitor by moving it forward or backwards, swiveling, rotating, tilting and more. Configure the setup any way you want to increase your productivity and immerse yourself in your work. It also offers DCI-P3 98%**—an elevated color spectrum that brings brilliant color to life and doesn’t hurt your eyes because of the ambient light sensor.

Gaming content creator, Myrtle “MyrtleGail” Sarrosa, was particularly drawn towards the 29WP500-B 29-inch, 21:9 UltraWide monitor saying, “What I love about this monitor is that even if ideally pang work siya, sobrang bilis pa rin for gaming.” She was joined by Ryan Nulud, IT monitor, sales and marketing manager and demonstrated how the monitor’s wide field of view is perfect for working from home or home learning. You can easily manage textbooks, lectures, conversations and searches in a single view and turn the wide screen into your favorite online classroom. The space is wide and expansive. It enables you to work with reports at a glance with datasheets and slides side by side without repeat Alt-tabbing. It also comes with AMD Free Sync and Dynamic Action Sync, which helps gamers by providing seamless, fluid movement in hi-resolution and fast-paced games. It virtually reduces screen tearing and stuttering.

Myrtle and Ryan was later joined by Gab “Viper” Valenciano, who is a tech geek and an avid LG monitor fan. He has been using LG monitors in his own studio for years now and was so ecstatic to try the LG UltraGear 32GN500 monitor with a flight simulator set-up to simulate a realistic Top Gun environment. He was thoroughly overwhelmed by the image quality and clear details that the LG UltraGear 32GN500 provides. “Aside from the solid features, the design is killer as well. It’s virtually borderless and looks good anywhere you put it, whether in the living room or your man cave. Two thumbs up for me.” He also noticed that blurring and ghosting is almost non-existent that he always thought was normal and unavoidable. Thanks to the monitor’s speed, you get fast and smooth gameplay. The 165Hz Refresh Rate and 1m MBR helps smoother gameplay, reducing blur and ghosting. It also has NVIDIA G-SYNC and AMD FreeSync Premium for clearer, smoother and faster movement.

More content creators chime in on the enhanced image quality of LG monitors with Vikka “Lightning” Francisco of The Modern Creatures favoring the 27UP850-W 27-inch UHD 4K IPS and Isa “Pink” Rodriguez of Isa Does and the LITT website becoming fond of the 27UN880-B 27'' UHD 4K Ergo IPS Monitor for its efficient workspace set-up. She adds, “This monitor really helps you keep your workstation neat and clean with its one-click mount, c-clamp, easy cable management system, and its USB-C compatibility.”

LG Philippines also reaffirmed its commitment to help the community through its products and technologies through a large donation-in-kind of 30 LG UltraGear 32GN500 monitor units to the Naval Air Wing of the Philippine Fleet which they can use in their Operating Squadron Offices and Flight Briefing Stations, Command and Control Center, Operations Center, flight simulation rooms to display lectures, flight deck videos, flight performance briefing and debriefing, active weather information, flight monitoring information to further capacitate them in their performance of duties during Maritime Patrol and Reconnaissance, Airborne ISR and Humanitarian and Disaster Response missions.

Naval Aviators of the Naval Air Wing, Philippine Fleet, led by Capt. John Ronald Mangahas, PN (GSC) with LG Electronics Philippines’ managing director, Sungjae Kim (center).

(L-R) Kenneth Ji, business Solutions director of sales and marketing for Asia, Ana Marie Salapantan, head of corporate communications), Peter Uhm product director for LG monitors , Sungjae Kim, managing director and Ed Kasunuran, head of business solutions poses a thumbs up with the members of Naval Air Wing, Philippine Fleet, during the LG’s donation of 30 units of 32GN500 monitors

The LG 2022 monitors are now available in your favorite authorized retailers and LG’s official flagship stores in Lazada and Shopee. You may follow LG Philippines’ social media pages or visit their official website at www.lg.com/ph for more updates.