Showing posts with label Master Chefs. Show all posts
Showing posts with label Master Chefs. Show all posts

December 21, 2013

ICanServeFoundation with the Lifestyle Network’s Celebrity Chefs

Lifestyle Network's celebrity Chefs help raise funds for storm releif operations. 

It was a rare night for the local culinary scene when the best Filipino chefs, including celebrity chefs Sandy Daza, Sharwin Tee, and Gene and Gino Gonzalez, united under one roof with the vision of raising funds for Sagip Kapamilya’s relief operations through the ICanServeFoundation in the Lifestyle Network’s Around the Philippines in Small Plates.

As such, it aptly has chosen to unite the various regions of the country in a different way to mirror the oneness among its people following the calamity.

Made up of 7,107 islands, the Philippines is home to a diverse culture. Part of this culture is a variation in practices, rites, and language; but one thing common among all people, regardless of region, is a love for a flavor uniquely Filipino that is expressed in many ways.


The Lifestyle Network thus took that love for Filipino flavor and whipped up a night to bring together many of its different expressions through Around the Philippines in Small Plates, creating a most unforgettable dinner menu that distinctly embodied the diversity of the Philippines.

From fresh produce, culinary delicacies, and export products to local arts and crafts, Around the Philippines in Small Plates put the spotlight on the creativity of the Filipinos.
Celebrity chefs show their support in the TulongPH t-shirt
This creativity shone through in the creations of some of today’s biggest names in the local culinary scene, including Lifestyle Network's FoodPrints’ Chef Sandy Daza, Curiosity Got the Chef’s Chef Sharwin Tee, Chefscapades’ Chef Gene and Gino Gonzalez, Wildflour’s Chef Allen Buhay, Grace Park’s Chef Margarita Fores, Chef Hylton le Roux of Market to Master, Milky Way Café’s Chef J Gamboa, Green Pastures' Chef Robby Goco, Restaurant 9501’s Chef Myrna Segismundo, Chef Glenda Baretto of Cafe Via Mare, Chef Jessie Sincioco of Chef Jessie’s, Chef Ginny de Guzman of Gustare, Chef Juan Carlos de Terry of Terry’s Selection, and Chef Fernando Aracama of Aracama.
Chefs Gene and Gino Gonzales of Chefscapades
Aside from all these culinary masters, sumptuous dishes were also served by some of the country’s best establishments, such as La Cocina de Tita Moning, Alavar Seafood Restaurant, Pepita’s Lechon, General’s Lechon, Discovery Suites, Bizu, Kitchen’s Best, Fog City Creamery and Baby Pat’s breads and pastries; with the official wine partner for the night, Beringer of Happy Living fine Wines, and coffee care of the EDSA Beverage Group.

"Around the Philippines in Small Plates" was also held hand in hand with "Choose Philippines: A Pinoy A-fair," where products and merchandise that further embody the diverse aesthetic of the Filipino culture were shown and made available for purchase.

For updates and more information, visit and like the Lifestyle Network on Facebook (www.facebook.com/LifestyleNetwork).

September 11, 2013

Master Chefs 2013: From Barangay Cooking Idols to Talented Master Chefs

Chef Hasset Go - Master Chefs 2013 Ambassador 
Master Chefs 2013 Barangay Cooking Challenge’s launch last September 5, 2013 marked the start of cooking competitions to be held in all 37 SM Hypermarkets nationwide.

Pinoys appreciate a wide variety of cuisines. Though they are loyal to local cooking, they are still open to new and different flavors. Just take a look at traditional Filipino cuisine and the vastness of the menu proves it. The long list of delicious food is a product of Pinoy creativity and ingenuity when it comes to food. 
Firecracker Beef  by Chef Paulo Sia
They continuously modify and incorporate new techniques and recipes to further enrich traditional Filipino cooking. It just shows that Filipinos definitely know what they want to eat.

Chef Kris Alcedo
In this Master Chefs event held at SM Hypermart Cubao, Quezon City, Chef Kris Alcedo prepared Chicken Nuggets Cheezee and Barbecue Rumaki.
Chicken Nuggets Chezee and Barbecue Rumaki by Chef Kris Alcedo

Great Filipino cooking is not just found in restaurants and hotels but also in residences, carinderias, and eateries where people regularly eat.

On its 7th year, Master Chefs pays tribute to the culinary prowess of the barangay, Master Chefs highlights the everyday excellence displayed by carinderias, canteens, food stalls, and home kitchens in making exquisite dishes. These places produce exactly what Pinoys crave for simply because these cooks desire to eat the same masterpieces they create.

And because they have truly captured Filipino taste, the barangay chefs are this year’s focus.

I was invited by friend Jonel Uy to witness Master Chefs 2013 Barangay Cooking Challenge’s launch last Saturday September 5, 2013 that marked the start of cooking competitions in all 37 SM Hypermarkets nationwide. The Barangay Cooking Idol introduces something new. It is a competition open not only to anyone who cook well, they should have other talents too. Those who aspire to become Master Chefs must incorporate a routine that wows the crowd. They could sing, dance, act, anything amazing is welcome. At the end of it all, Master Chefs 2013 will introduce a new breed of super chefs that are not only exemplary cooks but also talented individuals.
Master Chefs 2013 will also reinvent the Pinoy’s all-time favorites; adobo, sinigang, pochero, kare-kare, chopsuey, Caldereta, menudo, pinakbet, and in the process, discover new ways of cooking the Master Brands.

Master Chefs will creatively put new twists in the food products people have learned to enjoy like Nestle All-Purpose Cream, Maggi Magic Sarap and Maggi Savor, CDO Funtastyk, Idol Cheesedog, Bibbo Hotdog, and Ulamburger, Bounty Fresh Gourmet Chicken and Nuggets, Purefoods Tender Juicy Hotdogs, Stuffed Nuggets and Chicken Drummets, and Unilever Knorr Soups and ready mixes.
Chef Paulo Sia
Master Chefs 2013 was launched at SM Hypermarket Cubao and was hosted by none other than Papa Dan of 97.1 Barangay LS and Monica Verallo of Unang Hirit. The Master brands and their reputable chefs Chef Paolo Sia, Chef Kris Alcedo, and, Master Chefs 2013 ambassador, Chef Hasset Go were there and showed more exciting ways of mixing up their signature products.
And for a little more flavour for the crowd, games with cool prizes were played by the audience. Of course, the event would not be complete without great tasting food.
It was truly a culinary event highlighting the barangay’s cooking talents; a food fest no Filipino can ever say no to.

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