Max's Group CEO talks about dealing with 'new normal'

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Max's Group president and chief executive officer Robert Trota admitted that the COVID-19 crisis "became more than what we expected," with his team pushed to do things "that they were not ready to do, or equipped to do."

In a webinar organized by the Philippine Franchise Association on Thursday,Max's Group CEO talks about dealing with 'new normal'.

"We had to take care of our people, preserve our inventory, move things around, and go into shutdown mode which is not normal," said Trota, who was one of the panelists in the webinar. "Because we usually celebrate openings, not closings."

"The question we had was, what will happen to the employees once all the stores are closed? So those things had to be taken care of," he added. "Max's has been here for 75 years. We had to pause and reflect again.

"While Trota stressed the importance of taking "two steps back" to reassess the situation, he also reminded entrepreneurs to act swiftly to avoid further losses.

With dine-in prohibited because of the pandemic, Max's Group focused all of its operations and resources on takeout and delivery. 

"Today, I'm happy to say that I may not have recovered 70% of my dine-in, but I definitely doubled and even tripled what I do in delivery and takeout," he said. 

"I rechanneled everything into that platform, whether it's the website, my call center, delivery riders, operations people. Everybody's focused."

So what did the Max's Group to make up for the lost dine-in sales?

"We created ready-to-cook meals... then we also have ready-to-eat meals," he added. "You have to create new channels... Dine-in is not gonna come back overnight. It will take time," Trota said.

Max's Group includes Max's Restaurant, Pancake House, Krispy Kreme, Jamba Juice, Yellow Cab, Teriyaki Boy, Dencio's, and Sizzlin' Steak, among others.Trota stressed the importance of having a sense of urgency in dealing with the "new normal" to be able to "succeed in a market as tough as this."

"We're not going to be the same anymore as prior to COVID," he said. "

You're not going to get your sales back overnight, so you need to work on what you can achieve."

Sarap-In-A-Bun: Savor Max’s All-Time Favorite Chicken, Now In A Sandwich

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Max’s Restaurant has done it again with a classic reinvention of its all-time favorite Sarap-To-The-Bones® fried chicken: introducing Max’s Fried Chicken Sandwich!

The classic Max’s fried chicken is undoubtedly well-loved by Filipinos across all generations. Although, not a lot of people know that the truly original way that this Filipino classic was first consumed all the way back in 1945 was with fresh, hot rolls on the side. As a throwback to its roots, you can now treat your taste buds to a Sarap-In-A-Bun chicken sandwich.

What’s inside?

A filleted version of Max’s iconic juicy, no-frills fried chicken seasoned and spiced the signature Max’s way. Now, it wouldn’t be a true Max’s experience without the trademark blend of banana ketchup and Worcestershire sauce, and that’s what’s drizzled over the chicken meat to add tang. Pickled cucumbers and shredded cabbage are then generously spread from top to bottom in between two buttery brioche buns to complete this flavorful and filling experience.

“Creatively re-engineering our Sarap-To-The-Bones® fried chicken to a sandwich puts us forward in providing our customers with more delightful ways to feast over classic local dishes that have stood the test of time,” says Max’s Restaurant Head Culinary R&D Chef Adrian Azurin. 

“It’s Sarap-In-A-Bun, literally, with our hero fried chicken, now in a format that’s perfect for today’s adventurous, mobile consumers. We specially curated the blend of banana ketchup and Worcestershire sauce to stay true to the authentic Max’s experience. The pickled cucumbers are not something usually associated with our fried chicken, but we love how their tartness makes each bit surprisingly fresh and zesty.”

With the new Max’s fried chicken sandwich, you’ll be surprised by just how filling one bite can be. It’s also served with a side of Max’s sweet potato fries and a garlic mayo dip, making it even more satisfying for every diner’s appetites.

“Just one plate is an explosion of flavors. We’re proud to turn an everyday snack into every diner’s main course with the perfect meat-to-bun ratio, and toppings and condiments that make the whole dish shine,” adds Chef Adrian.

For 75 years, Max’s has continuously catered to the changing appetites of its diners with its product innovations, while also staying true to its culinary heritage built on Filipino values.

“Since 1945, Max’s has become the tradition and institution that it’s known to be now because of our founders Maximo Gimenez and Ruby Trota’s humble beginnings of befriending American occupation troops stationed in Quezon City and serving our Sarap-To-The-Bones® fried chicken with hot, fresh dinner rolls,” says Max’s Restaurant Marketing Director Mark De Joya. 

“Our new fried chicken sandwich is a loving, respectful tribute to that. We believe this demonstrates the ability of our brand to balance both its history and heritage with new formats, flavors, and experiences that make Max’s forever relevant across generations.”

Indeed, everyone will come running to their nearest store and savor a massive bite of Max’s Fried Chicken Sandwich, available starting March 9 for only PHP249.

For more information, visit http://www.facebook.com/maxsrestaurant/.

Make It Another Day To Remember At Max’s

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MANILA, Philippines –  If you’re looking to make your February an unforgettable one, head on over to Max’s Restaurant for flavorful dishes and sumptuous treats that will make your gatherings twice as memorable – enjoy the newest Red Sinigang, and Max’s Corner Baker Bakery’s Strawberry Chocolate Roll and Chocolate-Coated Caramel Bars.

For only PHP529, the Red Sinigang is an elevated classic to a traditional Filipino dish. Its base is a savory indulgence of beef and fish cooked in a rich, sweet-sour soup made up of tamarind and tomato. A medley of fresh vegetables like string beans, radish, and okra are generously tossed for added taste. Jazzed up with crispy kangkong, this unique dish when served to your special someone is certainly a gesture of love and appreciation that’s worth remembering.

The Red Sinigang is also the perfect partner to the all-time favorite Max’s Sarap-To-The-Bones® Chicken. For only an upgrade of PHP 150 from the House Classics Birthday Bundle Plus, you can enjoy this duo of crispy, golden fried chicken and warm, comforting soup that’s sure to amp up your gatherings with the people special in your life.

Finish it off with something sweet to be shared with your loved ones in the Strawberry Chocolate Roll and Chocolate Coated Coated Caramel Bars. 

Starting only at PHP259, the Strawberry Chocolate Roll is a fluffy concoction of chocolate chiffon that’s lavishly-filled and frosted with whipped cream, piped with strawberry fruit filling and adorned with chocolate cut-outs and shavings. Surprises should come anytime, so excite them with a classic made more indulgent with Chocolate Coated Caramel Bars. Starting only at PHP249, Max’s classic caramel bars is brought to a whole new level as it’s beautifully-covered with luscious dark, white chocolate, and dressed in elegant toppings.

What are you waiting for? 

Max’s Restaurant’s Red Sinigang and Max’s Corner Bakery’s Chocolate Coated Caramel Bars is available nationwide for dine-in or take-out, while the Strawberry Chocolate Roll is in Luzon stores only. 

For more information, visit https://www.facebook.com/maxsrestaurant/.

A Uniquely Pinoy Christmas with new Dishes at Max's Restaurant

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When it comes to the holidays, no one celebrates it better than Pinoys. In fact, we are known to have the longest Christmas season in the world kicking off in the -ber months when the fun starts and the countdown begins. 

As Christmas day is fast approaching, Max’s Restaurant offers the Philippines sumptuous new treats that will truly ignite your festive spirits—the new Nilagang Pasko and Bibingka Cheesecake!

Uniquely Filipino traditions are very much alive especially during Christmastime as Pinoysstart organizing reunions with families and friends as early as September. This year, make the festivities twice as merry, vibrant, and colorful with the new Nilagang Pasko, Max’s own take on the well-loved pochero dish. Dig into a tender trio of beef bulalo, cured meat, and chicken submerged in a rich annatto oil-infused broth with potatoes, pechay, squash, sweet potatoes, green beans, and saba banana. Partnered with eggplant salsa, this dish will certainly light up your Christmas dinners.

Come together and reminisce the good times with the people who matter in your life,because Nilagang Pasko is also available for sharing with the Holiday Classics Supreme Bundle—a jubilant spread consisting of one (1) hearty bowl of Nilagang Pasko, one (1) regular whole Sarap-To-The Bones® Fried Chicken, a choice of one (1) Pancit, Chopsuey, or Lumpiang Shanghai, one (1) Large Plain Rice, five (5) glasses of iced tea, soft drinks, or sago’t gulaman, and five (5) regular Buko Pandans. This feast for five can be yours for just PHP1,799.

With Simbang Gabi just around the corner and the year almost ending, cap off every get-together with Bibingka Cheesecake, Max’s Corner Bakery’s unique take on the classicFilipino Christmas staple. For only PHP249, this extraordinary kakanin and cheesecake concoction is a marriage of soft, fluffly vanilla chiffon and smooth and silky cheesecake, generously topped with salted egg slices. Wrapped in aromatic banana leaves, the Bibingka Cheesecake is definitely a nostalgic yet ultra-modern treat for you and your loved ones. Max’s Corner Bakery also has its heavenly Caramel Fudge Cake available for only PHP687, which is an incredibly moist and fudgy chocolate cake elevated with luxurious caramel icing and piped chocolate fudge.

“For Filipinos, Christmas time means reuniting with friends, families, and loved ones from all over the world and catching up on what a wonderful year it has been,” says Max’s Restaurant & Max’s Corner Bakery Marketing Director Mark De Joya.

 “As a brand that has always championed both the culinary and cultural heritage of the Philippines, we take it as our highest duty to ensure that this tradition stays as valuable and meaningful to every generation. These new Christmas offerings are our small way of giving Filipinos of all kinds a means to come together and reconnect over great food.”

Indeed, Max’s newest dishes and treats especially made for the Christmas season will have diners come running to their nearest store despite the holiday rush!

From November 4, 2019 till January 3, 2020, the new Nilagang Pasko and Holiday Classics Supreme Bundle is available in all Max’s Restaurant branches nationwide, and BibingkaCheesecake and Caramel Fudge Cake in all Luzon stores only. 

Visit http://www.facebook.com/maxsrestaurant for more information.

Embrace your love affair with food at Max's Group Restaurants

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Valentine’s Day is just around the corner. What better way to celebrate than to eat to your heart’s content with loved ones at Max’s Group restaurants?

Get into the season of love with Pancake House

A beautiful and delicious morning awaits you and your loved ones at Pancake House. By simply ordering two (2) Pancake House Special Sets from February 11 to 17, you can get a Mini Yema Pancake to share for only PHP88.

Say I Love You Berry Much with Jamba Juice

Celebrate the month of love with a hearty Jamba Juice smoothie and get a second one in exchange for only 14 Globe Reward Points from February 14 to 17. Go berry wild and choose between Banana Berry, Strawberries Wild, Berry Black Tea, and the all-time favorite, Razzmatazz.

Find a love that is so worth it at Yellow Cab

Fall in love again and again with Yellow Cab this Valentine’s Day. From February 14 to 18, you can order any 10” 2-in-1 Yellow Cab Pizza for only PHP539 and get a free Regular Spaghetti & Meatballs Pasta, Regular Salt & Pepper Chicken Poppers, and a 6” Dessert Pizza. The all-new Dessert Pizza comes in two delectable flavors, Hazelnut Banana and Chocolate Overload, so make sure to try it and end your visit on a sweet note.

Bring your loved ones closer with a boodle fight at Dencio’s

Have the most festive February with a Valentine Boodle Fight for two (2) at Dencio’s. Available all throughout the month of love, enjoy a full serving of Lumpiang Shanghai, Calamares, and Boneless Chicken Barbecue served alongside three cups of rice and two glasses of Sago’t Gulaman for only PHP642.

A unique Valentine’s dessert experience awaits at Teriyaki Boy

Those with a penchant for Japanese food can make Valentine’s Day extra special with Teriyaki Boy’s newest dessert offering. From February 1 to 18 only, guests can try the Mango Tempura with Vanilla Ice Cream for only PHP99 with every order of any Kazoku Family Set.

Bring back the sizzle with Sizzlin’ Steak’s S’mores

Add some sizzle this Valentine’s Day with a special dessert treat from Sizzlin’ Steak. For every order of a Platter For 2 from February 1 to 18, you and your loved ones can enjoy a heavenly skillet of Sizzlin’ S’mores free of charge.

Tess Laus and Max's Group Grow Successful Provincial Franchise in Pampanga

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Tess Laus of San Fernando, Pampanga felt a sense of responsibility to help her province recover after it was devastated by the cataclysmic eruption of Mt. Pinatubo more than 20 years ago, leaving thousands homeless and hundreds of businesses destroyed. The opportunity to do so came when her husband, Levy met with the father of Robert F. Trota, President and CEO of Max’s Group, Inc. (MGI) to discuss the company’s plans to expand through franchising. It was an easy decision for the couple as they saw that there was much potential in working with MGI, especially in helping them achieve their goals of rehabilitating Pampanga.

“When Robert’s father said that they were opening Max’s to franchising, we jumped on the opportunity. The first location we had in mind was the old Villa del Sol branch in San Fernando, and it took us about two months to rehabilitate the store since it was destroyed by lahar,” Tess Laus shares. “We really wanted the Kapampangans to get excited again with the opening of Max’s Restaurant, as we want them to have a place where they can all feel at home and enjoy delicious, real food with loved ones.”

Tess Laus and her husband truly appreciated how Max’s and MGI have always placed tremendous importance on quality assurance for both food and service, and the commitment they have in ensuring that franchisees did the same. As their store reached greater success, the Lauses opened three more Max’s Restaurant branches: one in Cabanatuan, another in Clark, and one more branch in San Fernando, this time in SM City Pampanga.

When MGI expanded its portfolio with the acquisition of the Pancake House Group, the Lauses did not hesitate to get on board, opening two Pancake House branches, one Yellow Cab, and one Dencio’s all within the span of eight months, October 2017 to June 2018.

This year, MGI is focusing on a franchising-led business model to drive expansion and improve accessibility. By franchising its core brands with partners such as the Lauses, the move will leverage on Max’s Group’s brand equity, operational expertise, and scale to propel store network expansion and bring its loved brands closer to more customers.

Max’s Restaurant welcomes the holiday season with two spiced up treats to make every day celebrations extra special—or should we say extra spicy?

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Do you like it Hot and Spicy ?

Here's one spiced up treat to make everyday celebrations extra spicy special!

This holiday season, the new Max’s Spicy Chicken makes its debut as the latest addition to the award-winning Filipino restaurant’s list of must-try dishes. 

This sumptuous offering puts an exciting twist to the well-loved Max’s Fried Chicken, as it is tossed in a special chili pepper seasoning that will leave you craving for more. Best paired with Max’s house blend banana ketchup, enjoy bite after bite of juicy chicken with just the right balance of sweet and spicy.

“Customers can now enjoy a spicy, Sarap To The Bones™ Fried Chicken with the new Max’s Spicy Chicken. Head to your nearest Max’s Restaurant, try our new Max’s Spicy Chicken, and have a great dining experience!” said Max’s Restaurant National Business Unit Head Paolo Serrano.

Max’s Restaurant is offering the Spicy Chicken Family Platter at only PHP529. For those who wish to have a spicy feast with friends or family, there is also the Spicy Chicken Platter Bundle which includes the Max’s Spicy Chicken together with a choice of one bestselling soup, large plain rice, four glasses of iced tea, four Caramel Bar Ice Cream, and one plush toy all for PHP1,399.

The love for spicy does not stop there with Max’s Restaurant’s Honey Glazed Chili Cripsy Pata. Premium pork knuckle made extra special by stir frying in garlic and ginger, and then lathered with local honey and served with Max’s pata sauce, there is no reason why the Honey Glazed Chili Crispy Pata should not be included in one’s next order at Max’s Restaurant together with the new Max’s Spicy Chicken.

The addition of the Max’s Spicy Chicken and Honey Gazed Chili Crispy Pata to the Max’s Restaurant menu is further proof of the social media awardee on 2018 People’s Choice’s commitment to cater to the changing demands of its customers. With more people becoming more adventurous in their food choices, the Max’s Spicy Chicken and Honey Glazed Chili Crispy Pata are welcome treats for you.

Your Max’s favorites are just a click, chat or call away. 

Visit www.maxschicken.com to order through the Max’s Restaurant website, leave a message with Max’s Restaurant’s Facebook Messenger chat bot, or dial 7-9000 to order via landline or mobile!

Local Bread Baking Competition “Tinapay Natin” Bags Two New Awards From Quill And Anvil

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Max’s Corner Bakery (MCB) in partnership with Pilmico Foods Corporation won new recognitions from two of the most prestigious communications-focused award giving bodies for its Tinapay Natin Pinoy Bread Baking Competition.

Tinapay Natin is an annual bread baking competition that champions local bread culture by showcasing the innovation and creativity of small-scale bakers. The campaign from Max’s Corner Bakery and Pilmico received the coveted Gold Anvil Award from the Public Relations Society of the Philippines (PRSP) under the category PR Programs Directed at Specific Stakeholders for a campaign with focused strategy and communications directed towards its target consumers and communities.

From L-R: Representatives from SOHO Square Philippines, Charlene Sapina - Corporate Communications, Digital Solutions, and Sustainability Head for Max’s Group Inc. and Pamela Liwag - Brand & Quality Manager for Pilmico Foods Corp. receive the Gold Anvil Award from PRSP Executives at the 53rd Anvil Awards

Likewise, in the most recent Quill Awards, MCB’s Tinapay Natin received an Award of Merit for Communication Management under Customer Relations, which is given to outstanding programs aimed at educating, engaging or connecting the organization or its employees to the consumer.

Tinapay Natin started in 2016 as a collaboration between MCB and food and agribusiness firm Pilmico Foods Corporation. The program was founded to inspire small-scale, promising bakers to pursue their goals and highlight Filipinos as guardians of local food culture and heritage.

Over 3,000 student and non-professional bakers participated in Tinapay Natin’s 2017 run and were judged based on their technical expertise, originality and their delicious rendition of different Pinoy bread classics. Winners received P30,000 in cash and had their creations sold in Max’s Corner Bakeries nationwide. With the campaign’s unprecedented success, Max’s Corner Bakery saw a 56% growth in bread category and a 10.9% overall increase in year-end sales in 2017.

Ariel P. Fermin, Group COO for Max’s Group Inc., said that the awards signify that Max’s Corner Bakery is taking the right path towards strengthening Filipino bread culture and utilizing the right platforms to connect and inspire more people.

“We’ve always believed that Filipino history and culture is greatly represented and shaped by the food that we create. Baking is one avenue that Max’s Group sees as a means to preserve our heritage, and MCB’s Tinapay Natin is one way to promote this,” Fermin said. 

“Our partnership with Pilmico Foods Corporation, which also started their own campaign called “Mahalin Pagkaing Atin”, enabled this advocacy and spread our message even further.” 

In line with Max’s Group Inc.’s commitment to building loved brands, Max’s Corner Bakery’s award-winning campaign brings the bakers’ hard work and unique stories to the fore, with the hopes of creating a renewed sense of pride and appreciation for local food.

Beat the Heat with Max's Group's Fresh Summer Offerings

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Max’s Group brings out the fun this summer with delightful plates and dessert treats across its brands. Make the most of the season and go on a tasty summer food crawl only with Max’s Group!

Pancake House – Caramel Coffee Snickers Pancake

Can’t get enough of sweets this summer? Have a Snickers® and pancake combo with Pancake House’s new Caramel Coffee Snickers Pancake! For only P140, indulge in a tower of coffee-flavored pancakes sprinkled with chopped Snickers®, and made even more luscious with whipped cream, caramel, chocolate syrup, and cashews. Treat yourself to this new, delightful dish from Pancake House, available from April 1 to May 31, 2018 only. 

Krispy Kreme – Coffee Glazed Doughnuts

Enjoy your favorite Original Glazed Doughnuts now covered with the rich flavors of coffee! Available until May 16, choose from Espresso, Latte and Caramel Macchiato and pair it with Krispy Kreme’s refreshing chillers for that perfect summer combo. 

Sizzlin’ Steak – Surf & Turf Plate

Say Aloha to Sizzlin’ Steak’s Surf & Turf Plate! Enjoy a solo serving of rib eye with prawns at P599 or choose the Surf & Turf meal set good for 2 at P1,149 that comes with 2 cups of steamed rice, 2 bowls of egg drop soup, and 2 glasses of refreshing iced tea. 

Bring on the sizzle! Upgrade your Surf & Turf Plate with an Australian Marbled Beef Steak for P697 (Solo) and P1,249 (good for 2). 

Teriyaki Boy – Summer Refreshers

Teriyaki Boy now offers flavorful summertime refreshers to partner with your favorite Japanese classics! Complete every bento or donburi with delectable mixes that will leave you craving for more. Sip on a creamy Mango Shake for only P110, Green Tea Milkshake for only P155, or try the new Milk Tea with Coffee Jelly for P105.

Max’s Best Plate

This summer, Max’s Restaurant dishes out everything that’s delicious with Max’s Best Plate! For only P299, get all of these Max’s favorites on one plate: 1 piece of Max's Fried Chicken, Pancit Canton, 4 pieces of crunchy Lumpiang Shanghai with a choice of either Max's crispy tofu or chicken skin, sweet potato fries, plus a caramel bar. Cap it all off with a glass of ice-cold Mountain Dew and complete your Best Plate experience at Max’s.

Pinoy Merienda Classics

Enjoy summer afternoons with Max’s Pinoy Merienda Classics! Munch on Max’s Turon (P59) and savor the sweet taste of ripe banana slices and brown sugar rolled in flour paper wrapper that’s fried to perfection. Try it a la mode (P79) and pair it with a generous serving of soft, creamy vanilla ice cream. If you’re looking for a yummy twist on a staple Pinoy snack, try the Grilled Ensaimada Sandwich. For only P89, bite into a slice of juicy ham between soft, sweet bread covered with buttercream and cheese. For a refreshing iced dessert, have a serving of Saba Con Hielo and delight yourself with slices of banana mixed together with shaved ice and fresh milk for only P99 for a regular serving or P199 with ice cream. 

Best of Desserts 

Beat the summer heat with Max’s Restaurant’s Best of Desserts! Share a Giant Halo-Halo for P499 that’s good for five. If you are dining solo, enjoy the Halo-Halo Special for only P159. You can also cap off your meal with Buko Pandan Special (P89), a combination of gelatin strips and sago in pandan cream topped with macapuno ice cream and pinipig. For caramel lovers, dig into a serving of rich, creamy vanilla ice cream and sweet caramel bar tidbits with the Caramel Bar Ice Cream (P69).

Summer Coolers

Max’s Restaurant whips up plenty of delicious ways to quench your thirst with its Summer Coolers! Choose from among these refreshing drinks to down a delicious meal from Max’s Restaurant: Chocolatey Malagos Tsoko-Latte in Regular (P139), nutty Malagos Tsoko-Latte Con Mani (P149), the sweet Buko Lychee Cooler (P139), the refreshing Calamansi Cucumber Shake (P95), or the zesty Pine-Orange Freeze (P129). 

Max’s Group partners with GCash on e-payment via QR Codes

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Max’s Group, Inc. (MGI), the largest casual dining company in the Philippines, has partnered with GCash, the pioneer in electronic payments using QR codes, to help jumpstart the country’s move into a cashless ecosystem.

MGI is composed of Max’s, Pancake House, Krispy Kreme, Jamba Juice, Yellow Cab, Teriyaki Boy, Dencio’s, Maple, Singkit, Kabisera, Sizzlin’ Steak, and Le Coure de France.

“I think there is a great opportunity for us to address the consumer needs especially the phone as a wallet since there is a great amount of convenience that comes with that,” said Sharon Fuentebella, Chairman and Chief Executive Officer of MGI.

Dave Fuentebella, MGI Chief Financial Officer added: “find the use of GCash scan to pay feature to be seamless so we are anticipating that it will grow as more customers use this payment gateway facility. We’re excited to see how this will evolve. Right now, we are very happy with how GCash is being used. We’re just waiting for it to be rolled out in all our stores for other consumers to experience it as well.”

The GCash scan to pay feature will be available in at least 50 stores across MGI’s network by the end of November, with more stores slated to rollout the service in 2018.

GCash pioneered in the Philippines the use of the reversed QR payments via smartphone, a move which is expected to change the landscape of how Filipinos usually pay for their purchases.

Through the scan to pay feature of the GCash App, customers can use their GCash account to pay for goods and services by simply scanning QR codes displayed by merchants and establishments. For the consumers, this eliminates the hassle of bringing money, waiting for change, or getting into misunderstandings over payments. Merchants, on the other hand, would no longer need expensive machines to process mobile money transactions but only QR stickers with a unique code that is linked to their GCash wallet.

Albert Tinio, GCash President and CEO, on the other hand, welcomed Max’s Group to the fold of early adopters of e-payment, particularly the scan to pay feature of the GCash App. 

“We are glad to see a big restaurant chain like Max’s embracing the future of e-payments in the Philippines. QR scanning via mobile phone as a mode of payment is already widely-accepted in China, India and other countries in Asia and we want to replicate its success here through the help of our partners like Max’s Group,” he said.

By making QR codes available to anyone, even to ambulant vendors and sari-sari store owners, GCash will be paving the way for a cashless society which means faster, more convenient, and secure transactions for both merchants and consumers.

Its introduction is in line with the thrust of GCash investors – Globe Telecom, Ant Financial, and Ayala Corporation, to accelerate financial inclusion and upgrade payment services in the Philippines.