Olay Teams Up with Shopee to Empower Digital-savvy Millennials in Southeast Asia to #AdultFearlessly

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Refreshed brand campaign launch and exclusive promotions as part of Olay Super Brand Day

P&G-owned skincare brand Olay partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to reach and engage with digital-savvy millennials in Southeast Asia with the launch of the Adult Fearlessly campaign. The refreshed brand campaign will be held exclusively on Shopee,  across six markets, and will run from October 18 to 20 in the Philippines.

The campaign seeks to empower millennial women in their transition to adulthood by helping them overcome the perceived challenges of ‘adulting’ and invest in making good choices about their skincare needs.

Across the region, digital-savvy millennial consumers (34%) are now more likely to shop online every week (a survey of more than 1,000 consumers in Southeast Asia reveals), as e-commerce becomes a key channel for consumers to meet their daily and lifestyle needs. As such, Olay has witnessed a shift from offline to online sales and wants to connect with more audiences online with this digital-led campaign.

Building on Olay and Shopee Super Brand Days’ past success, this new campaign will feature a co-created video, “Fearless with your choices,” and exclusive promotions on Olay products to create an engaging online shopping experience.

Olay will feature its signature superior skincare range on its official store on Shopee Mall with up to 45% off on Olay products with a free magnetic wand from October 18-20! It includes Olay POWER DUO, a combination of the Olay Regenerist Micro-Sculpting Cream and Olay White Radiance Light Perfecting Essence that will help achieve firmer, plumper, and more radiant skin from first use. The Power Duo includes powerful and effective ingredients that can visibly transform skin in up to 28 days.

“As a leading skincare brand in the Philippines, we are always focused on how we can best connect with our consumers to provide the superior skincare products they need,” said Lucy Moran, Olay and Personal Care Senior eCommerce Director, Asia Middle East and Africa.

“Digital technology has transformed the shopping experience, and increasingly, young consumers enjoy browsing and purchasing their skincare essentials online. The partnership with Shopee enables Olay to connect with and serve our consumers effectively, offering convenience and the right skincare solution for their busy lifestyle,” adds Moran.

Martin Yu, Associate Director at Shopee Philippines, said, “We're delighted to partner with Olay once again and have the opportunity to collaborate on the campaign video. Health & Beauty is one of the most popular categories in Shopee. We are confident that the Adult Fearlessly campaign will especially resonate with millennial and female Shopee users who enjoy consuming video content, and are purchasing more skincare products online.”

The campaign brings to life being “Fearless with your choices,” which depicts a woman's journey into adulthood, facing the tension between personal desires, societal expectations, and concerns about physical appearances. With the personal and financial independence that comes with maturity – the adulting journey can be made more enjoyable by investing in skincare products of superior quality and good value.  Against this backdrop, Olay seeks to inspire and empower women to make choices fearlessly by highlighting the pluses of being 30.

Watch the video here: https://www.youtube.com/watch?v=6gP5yt5vYsA&t=22s

The Olay Super Brand Day campaign will offer these exciting offers:

●       Up to 45% off on selected products such as Olay Skin Magnemasks Infusion Whitening Sheet Mask, Olay Skin Korean Jeju Lava Sheet Mask, and Olay Skin Regenerist Anti -Wrinkle Set Wrinkle Relaxing Cream (50mL) + Revitalizing Eye Serum (15mL)

●       Gift with Purchase: Free Magnetic Wand with a minimum spend of ₱1,199 worth of Olay Skin Care products

 

Download the Shopee app for free on the App Store or Google Play Store.

Olay Launches 3-Piece Skinfusion Korean Mask Exclusively on Olay Super Brand Day on Shopee

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MANILA, Philippines - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has teamed up with Olay to launch the Olay Skinfusion Korean Face Masks exclusively on Shopee Mall. In line with the Olay Super Brand Day, Olay’s Skinfusion Korean Face Masks bundle of three will be available on Shopee for ₱311 from July 8 to 12. 

Each Korean Face Mask offers different levels of skincare. It is packed with vitamins and minerals, leaving skin moisturized and radiant all day long. 

Olay Korean Black Ginseng Sheet Mask

Say goodbye to fine lines with Olay’s Korean Black Ginseng Sheet Mask. It’s packed with Olay’s signature Niacinamide (Vitamin B3), Hyaluronic Acid (a powerful hydrating ingredient), and Korean Black Ginseng, which contains the Rg3 element for skin cell renewal.

Olay Korean Jeju Lava Sea Water Sheet Mask

Keep skin hydrated with Olay’s Korean Jeju Lava Sea Water Sheet Mask. It’s infused with Jeju lava seawater and Olay’s signature Niacinamide (Vitamin B3), giving skin up to eight hours of hydration. 

Olay Korean Yuzu Sheet Mask

Avoid dull and dry skin with Olay’s Korean Yuzu Sheet Mask. It helps brighten skin with ingredients like Korean Yuzu (known to be rich in Vitamin C, minerals, and anti-oxidants) and Olay’s signature Niacinamide (Vitamin B3).

From July 8 to 12, Shopee beauty fans can grab various skincare products and discounts from the Olay Regenerist, Olay White Radiance, Olay Body Science, and Olay Total Effects product lines for your different skincare needs. Shoppers who purchase at least ₱899 of Olay products can also get a free wand applicator. Users can also enjoy huge discounts up to 43% off and free shipping for other Olay products with Olay Super Brand Day on Shopee.

For more deals, promos, and products, head over to Olay’s official store on Shopee via this link https://shopee.ph/pgolayofficialstore

Download the Shopee app for free via the App Store or Google Play.

Three ways to a fearless self-expression, brought to you by Olay and Lazada 11.11 Celebration

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MANILA, NOVEMBER 2019 – People are naturally drawn to create human connections, and the better we are in self-expression, the stronger the connections we build. Self-expressions, however, may not come instinctively to some of us; 2 out of 3 people have experienced feeling afraid of expressing themselves, or sharing what they truly feel because they feared people would judge them or because they just don’t really know how to accurately express themselves.

Our need for self-expression has allowed us to constantly find creative ways to convey our emotions whether through pictures, hashtags, or emojis. In a recent study showed that 78% have used slang terms while 64% of them actually use emojis and slang words more than 5x a day when they communicate whether verbally or written, whatever the form is, we need to show the world who we are and how we feel.

Olay is one with all the women who want to fearlessly express themselves sans the fear of being judged. Introducing the Olay limited-edition packs that hope to inspire women to be more confident to share what they feel inside to the outside world. These Olay limited-edition packs bring to life the fun and colourful expressions of the Millennials via some of the classic and popular hashtags, slang terms, and emojis of this generation.

#GOAT

Did you know that #GOAT stands for Greatest of All time? Best to describe the Olay Regenerist Micro-sculpting Cream because it’s a timeless classic that continues to deliver results over the years and continues to be part of many women’s skincare routine. This moisturizer has proven its benefits through generations and continues to be #GOAT.

#SLAY

Basically, this means to impress or amuse. #SLAY with Olay Whips, one of the newest editions to Olay’s line-up. Whips challenge skincare norms and is absolutely slaying it with its revolutionary technology. Its lightweight, non-greasy formulation has slayed the traditional skincare routines – why worry about being oily when you can #Slay with Olay Whips!

#LIT

Need I say more? Achieve a #LIT glow up from within with the Olay White Radiance Essence. This new-generation essence helps women #GlowUp and radiate confidence to be the brightest they’ve always aspired to be.

How you present yourself still plays a very important role in effectively expressing yourself. Maintain a clear and radiant skin and continue to #GlowUp with the Olay Power Duo. The Olay White Radiance Light Perfecting Essence and Olay Regenerist Micro-Sculpting Cream work together to reveal a healthy, plump and radiant skin—making you fearless to express yourself.

OLAY x LAZADA 11.11 CELEBRATION

Never again will you be afraid to express yourself better with Olay’s limited-edition packs available this November 11, 2019 on your Lazada app or Lazada page. (Lazada link)

Make Your Own Luck with Olay’s newly re-engineered formulas - Olay unveils its new and improved line for the modern Filipina

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“Confidence makes me feel beautiful. I don’t think a specific color or number of circumstances define your luck. What ever makes you feel the most confident will bring you all the luck.” 

                                                                                                                        -- Pia Alonzo Wurtzbach

When it comes to having flawless, youthful skin are you one of the lucky few? Olay poses this question to the modern Filipina who’s always at the top of things in doing what’s best for her. Now, there’s no need to worry about the answer, because anyone can have ageless skin thanks to the new and improved formulation for Olay White Radiance, Olay Total Effects, and Olay Regenerist. 

The re-engineered formulas are backed up by thorough research and analysis from Olay’s Multi-decade and Ethnicity Study (MDE Study), together with Harvard Medical School’s Dr. Alexa Kimball. This extensive analysis of skin from a multitude of women of various age groups and ethnic backgrounds showed that 10% of women, dubbed as “the lucky few”, carry a genetic code for naturally beautiful skin that maintains its youthful look even as they age. Activating the skin’s genetic code to mimic that of the lucky few is exactly the breakthrough that Olay is eager to share with all women, because nothing should stop them from choosing to make their own luck.

Olay is Better than Ever

Olay’s re-engineered formulas now give that extra boost to let the skin’s youthful beauty shine through, while also giving the women of today the chance to take matters into their own hands.

The new Olay White Radiance Light Perfecting Essence with Pearl-Optics Complex enhances the skin’s dewy radiant aura. It does so by improving brightness, skin tone, and hydration, visibly reducing the appearance of dark spots over time. With this new formulation, you can look glowing and fresh, and feel confident even with minimal to no makeup. 

The Olay Total Effects Day Moisturizer SPF 15 sets the bar higher in fighting the 7 signs of aging by further enhancing the skin’s natural self-renewal process. The Olay Total Effects series was the first mass skin care product to introduce the powerful anti-aging ingredient Niacinamide, but with Olay’s quest for improvement, the formula was boosted. The new Olay Total Effects now has VitaNiacin Complex II with Vitamins C, E, B3 and B5, along with having 50% more Vitamin E that serves as an anti-oxidant capable of defending the skin from free radicals known to cause skin-aging. 

With the addition of Carob seed extract, the new Olay Regenerist Micro-Sculpting Cream helps accelerate the recovery of aging skin, thanks to the added Glyco-Repair. This component activates the “ageless gene” pattern for that youthful-looking skin with reduced lines and wrinkles, and improved texture and elasticity. While also containing hyaluronic acid that aids in drawing moisture to keep your skin supple, the new Olay Regenerist Micro-Sculpting Cream steps up its game as a new force in firmness. 

The re-engineered formula is designed to better plump skin resulting to reduced fine lines and wrinkles starting from day 1.

The Olay Promise

Many can attest to what Olay can offer, and with the grand reveal of its re-engineered line, three women stood out and took to heart what it means to #MakeYourOwnLuck. 

One of which is Janella Salvador, an actress and singer with many achievements under her name. Starting her career early proves to be a daunting and demanding task, but she powers through with hard work that has led her to be one of the fastest rising stars of her generation. She professes that she’s an introvert by nature, and there are also instances when she feels she has missed out on certain experiences common to girls her age. On the up side, she’s one to always see the best in what it means to follow one’s dreams. In terms of her career, she adds, “I know I’m very blessed to be in this position because I know many girls would want to be here, and so, that is what I always think about when I think of the things I missed out on.” Just as how she is able to overcome the stresses of a busy lifestyle, Janella trusts Olay White Radiance as her best bet for her skin.

Another is Pia Alonzo Wurtzbach who is proof that people can live out their dreams if they put their heart into it. With her parents’ separation, Pia has already gone through many hardships at an early age, but her drive and determination proved to be fruitful, as she has reached her goal of being crowned Miss Universe 2015. At some point, her own family was worried about the obstacles she had to go through due to the many failures involved, but she fought on despite the difficulty. She explains, “Confidence makes me feel beautiful. I don’t think a specific color or number of circumstances define your luck. What ever makes you feel the most confident will bring you all the luck.” With Olay Total Effects, Pia believes that she gets to win over each day with confidence.

Olay Regenerist has also found a fan in a seasoned veteran of the local showbiz industry – Charo Santos-Concio. Her constant curiosity and yearning to learn has led her to master her craft in acting, hosting, producing, and managing as she slowly went up the ranks as the 1^st female president of the Lopez Group of Companies’ media conglomerate. She channels all her energy in personal growth, and she never lets her age stop her. 

“You can’t be defined by the world,” she quips, because age isn’t a factor in doing what you love to do. She claims, “No matter how scared I may be, if the situation calls for me to stand up for something, then I will.” Her timelessness transcends her work, and is also reflective of her ageless beauty thanks to her efforts to work towards what’s best for her – a true mark of a woman who believes in making your own luck.

Experience how it is to #MakeYourOwnLuck and discover the secret to younger-looking skin with the newly reformulated Olay White Radiance Light Perfecting Essence, Olay Total Effects Day Moisturizer SPF 15, and Olay Regenerist Micro-Sculpting Cream available at Php1,299 SRP, Php799 SRP, and Php1,899 SRP respectively. While now available in Lazada and all major department stores, you can also learn more about the new line by following Olay Philippines in Facebook, Twitter, and Instagram.

#DNAorOlay

#MakeYourOwnLuck

@OlayPhilippines

Everyone’s Talking About the #OneWashWonder!

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Filipinas Discover the New Olay Skin Whitening Bar

Skin care takes patience and discipline to find the right products and  more importantly – stick to a skin care regimen.

Making this even more complicated, skin care goals change over time. These may include wanting to correct an uneven tan from too much time spent under the sun, to brighten a dark spot, or to make skin more radiant. Many women frequently change up their skincare ritual, willingly trying different products and methods to discover the best. In the search for the best skin care regimen, many women agree that “Beauty is pain.”

However, some women take this adage a little too far, particularly among women who want fair skin and an even skin tone. They try – and eventually throw away – ineffective products. They use whitening soaps until they experience tingling or stinging sensations, thinking this is a sign of efficacy. Beauty does not have to mean pain, especially when it may be doing more harm to the skin than good.

To make every woman look and feel beautiful, the World’s No. 1 Facial Skin Care Brand Olay provides skin care products to address every skin care need, including whitening. 

After weeks of speculation, Olay reveals itself to be the #OneWashWonder that promises fair, radiant skin without the pain. During an exclusive preview for beauty enthusiasts, Olay unveils the new Olay Skin Whitening Bar, which 8 out of 10 Filipinas agree helps to whiten skin from the very first use. It’s no wonder that the newOlay is quickly winning over fans, including beauty queen, model and entrepreneur Valerie Weigmann. “Getting and maintaining fair skin has never been easier,” she shares.

New Olay Skin Whitening Bar has a Triple Whitening System that gently exfoliates, brightens and evens the skin tone. It even contains 90% of the active ingredient found in Olay Natural White Day Cream. More than its proven efficacy, it is also dermatologically and clinically tested to be gentle on skin with naturally-derived ingredients like rose, pearl and milk extracts. It also has a longer lasting scent and a rich lather that leaves skin soft, smooth and moisturized. 

Jia Salindong-Du, P&G Country Leader for Personal Care, adds, “As the World’s No. 1 Facial Skin Care Brand,Olay is built on a deep understanding of women around the world, including the Philippines. Committed to make every woman look and feel her best beautiful, Olay provides products to address her skin care needs – from anti-ageing to whitening.

“Among the Filipinas who want fair skin, we heard that they leave whitening soaps on their skin until they feel a stinging sensation, which may result in skin irritation. With its skin care expertise, Olay proves that this #OneWashWonder can be both effective and gentle,” she shares.

With the new Olay Skin Whitening Bar, fair skin does not have to be a long or painful process anymore. Get natural white skin from first use.

Discover the #OneWashWonder for yourself today.

Olay Skin Whitening Bar is available nationwide in Rose & Milk, Vitamin C and Papaya.

Olay Skin Whitening Bar with Rose & Milk (60g) Php34.00 

Olay Skin Whitening Bar with Rose & Milk (90g) Php46.00

Olay Skin Whitening Bar with Papaya (60g) Php34.00

Olay Skin Whitening Bar with Papaya (90g) Php46.00

Olay Skin Whitening Bar with Vitamin C (60g) Php34.00

Olay Skin Whitening Bar with Vitamin C (90g) Php46.00

Feel at your most beautiful all day, every day with new Olay AquAction and new Pantene Aqua Pure

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Inspired by the nourishing power of water, P&G launches its newest innovations in beauty care – Olay AquAction and Pantene Aqua Pure. “Aqua Beauty”, an event recently held at Sofitel Manila, took beauty to new depths and invited Filipinas to dive into radiance.

Summer or not, Filipinas find different ways to deal with the humidity because it affects the way they look and feel. We stay in air-conditioned rooms; we buy cool snacks throughout the day. But nothing beats that fresh feeling after a cool shower – Skin feels hydrated, hair is clean and light. At the beginning of a brand new day, just after a relaxing shower, it’s easy to feel at your most refreshed, your most beautiful.

Wouldn’t it be great if that feeling could last throughout the day?

Help make this happen with new Olay AquAction and Pantene Aqua Pure, which were revealed with amazing synchronized swimming performances.

Watsons Marketing Director Viki Encarnacion said, “We are excited to partner with P&G in the 6th Watsons Red Carpet event. But more than that, we are excited to share innovative products to Filipinas – products that deliver hydration and nourishment for healthy skin and hair.”

New Olay AquAction – Get firm and supple skin.

“Keeping my skin hydrated is a challenge. Throughout the day, it gets dry and loses its suppleness,” Olay ambassador Nikki Gil shared. 

In fact, dry skin is caused by a combination of moisture loss due to the environment and skin fatigue. Skin is like a leaky bucket, constantly loses moisture to its surroundings. By just normal breathing and evaporation from skin, women can lose up to 2 glasses of water a day! In addition to the effects of the environment, P&G scientists discovered a second cause of moisture loss – skin fatigue. This is the loss of skin energy, which means the skin loses its ability to hold on to moisture, causing the “leaky bucket” to be even more leaky as a result. 

To keep skin hydrated and bouncy in the long-term, skincare products need to address both causes of skin moisture loss.

New Olay AquAction with HydraLock technology hydrates to deliver firm, bouncy and supple skin. HydraLock technology is a combination of two powerhouse ingredients that quench the twin causes of skin dryness. P&G has discovered an ingredient that is capable of outperforming hyaluronic acid, an ingredient known to fill and seal skin’s leaky bucket and seen as the current gold standard in hydration care. Known as WSK, this ingredient was extracted from the white jelly leaf, renowned throughout ancient Chinese history and modern times for its beauty-enhancing properties. 

Meanwhile, Niacinamide brings the skin energy level of aged cells back to more youthful levels, so that over time, it gives skin the energy to renew itself, and make components that enable skin to hold onto its own moisture more effectively. The result is 12-hour non-stop hydration and skin that feels hydrated and healthy.

New Pantene Aqua Pure – Hair with body, without the weight

Not to be outdone, Pantene also unveils a new standard in nourishment led by Pantene ambassador Denise Laurel.

Denise Laurel

Denice shares, “Working with Pantene has always been a dream for me and I love how Pantene is constantly producing new innovations for Filipinas.” 

New Pantene Aqua Pure is formulated for the woman who has complained that her hair feels lifeless and weighed down. Pantene Aqua Pure is designed to nourish your hair without the weight for light, clean hair and “the perfect swish”, as demonstrated by Denise.

The new formulation has hair cleansing and nourishment. But the difference lies in the rinse. Clean Rinse technology in Aqua Pure shampoo rinses off quicker to remove traces of excess residue that weigh hair down. Traditional conditioners sometimes made Filipinas feel like their hair was heavy and limp.

Now, new Aqua Pure conditioner gives hair the nourishment from conditioner, while keeping hair beautifully light and virtually weightless. Hair that is light and has body is possible with new Pantene Aqua Pure!

Feel at your most beautiful all day, every day. Discover new depths of beauty with hydrated skin and light yet nourished hair. 

Try new Olay AquAction and new Pantene Aqua Pure today.

Tough Love : Touching moment with Joy, a touch of Olay

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A super fun activity I enjoyed last March 5 at the Blue Leaf- Silk Pavilion in Taguig, with a beautiful and true fun celebrity. The trials of housework are highlighted and refreshed through Tough Love, an event that placed Mariel Rodriguez and members of the media in “tough” household situations, but with the aid of Joy with a Touch of Olay, a new dishwashing variant of P&G Joy.

Mariel and members of the media undergo four different household challenges, including chopping vegetables, squeezing lemons, opening bottles and cans through manual tools, and dishwashing.

Chopping Vegetables

Squeezing lemons

Opening bottles and cans

Dishwashing

All of these challenges simulated the experiences women feel whenever they do household chores.

These stations were also time-pressured to mirror the multi-tasking lives of modern women every day.

Joy with a Touch of Olay helps maintain skin’s moisture, making it all set for “touching moments” as we really feel we wave the softest hands even with the toughest jobs at home - dishwashing, ironing, doing the laundry and cleaning the house. Imagine doing all these things every single day, on top of your demanding career.

This is really - tough love. As we celebrate women’s month, lives and experiences of women are given more importance and thought. This includes the challenges of women everywhere when it comes to doing household chores.

Dishwashing can be a draining task. Just imagine coming home from a tiring day at work, seeing piles of plates on the sink, and getting your hands wrinkled and dry from cleaning the dishes. Joy with a Touch of Olay is especially formulated to help maintain the skin’s moisture while retaining the superior grease-fighting power of all Joy variants. It locks in moisture to create moments of pampering as one does chores. 

“Joy with Olay strives to take care of women. It is formulated with Vitamin E, an antioxidant that helps repair the skin and nourishes the hands by locking in the skin’s moisture. Joy with Olay does not dry the hands, making them “touching moment” ready,” says P&G Brand Communications Leader Anna Legarda.

Every dedicated and hardworking woman will appreciate even the littlest things that will comfort and pamper her. It helps even more to have a product that will indulge her even while she performs household chores daily.

Feel the difference that Joy with a Touch of Olay makes in your dishwashing routine.

As seen in Tough Love, housework will never be the same again because of Joy with a Touch of Olay. Women can do all the tough jobs, but still be “touching-moment ready”.

Enjoy washing everyone ! This is tough love!

Click Here for more photos.