Showing posts with label Pru life UK. Show all posts
Showing posts with label Pru life UK. Show all posts

March 12, 2024

Pru Life UK’s newest product guarantees 4% annual cash payout for 7 years

Customers also get 100% cash back and up to 125% coverage with PRULove Wealth

Leading life insurer Pru Life UK launches a new product designed to provide Filipinos life insurance coverage while also allowing them to earn returns with rates comparable with those from a high-yielding time deposit. PRULove Wealth uniquely offers 4% annual cash payout, 100% cash back, and up to 125% insurance coverage.*  

Regardless of market conditions, customers can rely on a guaranteed 4% annual payout based on the single premium paid. PRULove Wealth complements their traditional bank deposit and fixed income-generating financial assets. The steady earnings assure them and their families cash to celebrate life's milestones, boost personal savings, and provide an extra layer of financial cushion.  

Customers’ principal money is secured with 100% cash back guarantee or return of the premium paid if the insured is still around after the 7-year insurance coverage period or maturity of the policy. The cash back gives comfort to families of a stable financial future. 

The life insurance coverage of up to 125% based on the single premium gives the customers wealth protection for their families. Whatever happens to the insured, the beneficiary gets the whole proceeds up to 25% higher than the principal.*  

"PRULove Wealth solidifies our unwavering commitment to being the Filipino families' most trusted partners and protectors by providing financial solutions that address their evolving needs. With the guaranteed benefits of our new product, we aim to help more customers achieve financial protection and their wealth aspirations,” shares Allan Tumbaga, Executive Vice President and Chief Customer & Marketing Officer.  

PRULove Wealth can help customers who want a convenient one-time pay life insurance product that reaps an uninterrupted flow of cash and secured legacy without worrying about market volatility. 

Pru Life UK maintains its industry's top position in New Business Annual Premium Equivalent & total Premium Income from Variable Life Insurance products according to the Insurance Commission’s Life Insurance Sector Quarterly Statistics for Q3 2023.   

Its wide range of products is accessible through its over 42,000 digitally-empowered agency force and like-minded ecosystems and digital partners. 

To know more about PRULove Wealth, talk to a Pru Life UK agent today or visit www.prulifeuk.com.ph.    


*4% payout and 125% insurance coverage based on single premium paid.

Product terms & conditions including on cash back apply.

Limited time offer and subject to availability.

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About Pru Life UK

Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance products, in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 170 branches and general agency offices in the Philippines, with the largest life insurance agency force with more than 42,000 licensed agents.

The company ranks #1 for New Business Annual Premium Equivalent and Total Premium Income from Variable Life Insurance Products according to the Insurance Commission’s Life Insurance Sector Quarterly Statistics for Q3 2023. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City

Pru Life UK and Prudential are not affiliated with Prudential Financial, Inc. (a company whose principal place of business is in the United States of America), Prudential Assurance Company (a subsidiary of M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. For more information: www.prulifeuk.com.ph


June 29, 2022

Overseas Filipino Workers get a chance to win up to PHP 500,000 with Pru Life UK

Pru Life UK rewards OFWs in achieving their financial goals and securing a better
Leading life insurer Pru Life UK is giving Overseas Filipino Workers (OFWs) an opportunity to win up to PHP 500,000 with the Balikbayan Raffle-PRUTektadong OFW Special.

To join, interested OFWs can earn one raffle entry by simply signing up via www.PRUTektadongOFW.com for a free virtual financial consultation with a Pru Life UK agent once they are back in the Philippines. OFWs will be guided on how to set and achieve their financial goals, manage their finances better, and get tips on how to secure their families’ future.

Additional raffle entries will be awarded to those who will answer the OFW survey and are existing Pru Life UK OFW customers.

“Overseas Filipino Workers are our modern-day heroes and we want to give them a chance of boosting their journey to financial wellness through our Balikbayan Raffle,” Pru Life UK President and Chief Executive Officer Eng Teng Wong said. “This is one of Pru Life UK’s efforts to thank them for helping their families and the economy by sharing valuable money lessons on their journey to financial wellness through our free financial consultations.”

Aside from the PHP 500,000 prize, qualified OFWs can also win a roundtrip ticket worth PHP 150,000 to any domestic or international destination of their choice in the grand draw on August 5. Pru Life UK will also give away ten (10) Puregold vouchers worth PHP 5,000 for each monthly raffle covering the three-month raffle period.
“Pru Life UK strongly advocates financial education and we want our brave OFWs to get the same chance in learning to handle their finances well despite the distance,” Wong added.

The no-cost and no-purchase required Balikbayan Raffle-PRUTektadong OFW Special Raffle will run until July 31, 2022 and is open to OFWs aged eighteen and above.

To know more about Pru Life UK and this promo, please visit www.prulifeuk.com.ph.

September 12, 2018

Prudence Foundation inks partnership with PH Red Cross to strengthen first-aid awareness


In conjunction with the celebration of World First Aid Day 2018, Prudence Foundation, the community investment arm of Prudential in Asia, has established a partnership with the Philippine Red Cross (PRC) to strengthen SAFE STEPS First Aid awareness in the country.


From left: SAFE STEPS First Aid Ambassador Dr. Maria Guevarra, Prudence Foundation Director Justin Chang, Pru Life UK Chief Financial Officer Lee Longa, PRC OIC Secretary General Elizabeth Zavalla, PRC Assistant Secretary General Dr. Zenaida Beltejar, PRC Safety Services Unit Manager Von Ong


Hosted by PRC, this year’s World First Aid Day celebration in the Philippines focuses on the enhancement of public awareness of the importance of first aid skills in relation to road accidents. According to the International Federation of Red Cross and Red Crescent Societies (IFRC), injuries claimed 4.9 million lives in 2016, 29% of which were due to road traffic injuries.

A regionally implemented program, SAFE STEPS First Aid aims to contribute to lowering these statistics by providing people with fundamental first aid information and knowledge, enabling them to be less vulnerable in an emergency situation and help others in need. The program consists of videos, safety cards, posters, and other educational materials covering basic first aid topics, including burns, broken bones, choking, CPR, severe bleeding, and stroke. The SAFE STEPS program also includes SAFE STEPS Road Safety which provides similar materials covering key road safety topics to help the public be safer on the roads.

In the Philippines, the partnership with PRC will boost SAFE STEPS First Aid’s education materials reach among Filipinos as the educational materials will be distributed locally in PRC’s offices, blood centers, website, social media pages, and its soon-to-be-relaunched first aid mobile app.

Prudence Foundation Executive Director Marc Fancy said, “It is with great pleasure we are able to announce on World First Aid Day our partnership with the Philippine Red Cross to provide SAFE STEPS First Aid’s life-saving information to as many Filipinos as possible. Prudence Foundation aims to secure the future of Asian communities and having the Philippine Red Cross as a partner – together with the strong support from Pru Life UK – helps ensure that together we can achieve this.”


Filipino-American humanitarian Dr. Maria Guevarra, one of the ambassadors for SAFE STEPS First Aid, graced the event and shared her experience doing humanitarian work and advocating first aid awareness.

“In my line of work, I’ve witnessed how first aid can be the difference between life and death. First aid is a vital life-saving tool – we will never know when we will be able to put the knowledge into action, but when we do, we can save lives,” she shared. “This is why I am very excited for the partnership to touch more lives and make a difference in the Philippines through SAFE STEPS First Aid.”

Launched in 2017, SAFE STEPS First Aid was developed in partnership with IFRC and National Geographic. 

The program builds upon the successful SAFE STEPS Natural Disasters and SAFE STEPS Road Safety programs launched by Prudence Foundation in May 2014 and February 2016 respectively with the aim to promote awareness of life-threatening issues in the hope of saving lives and building more resilient communities. 

SAFE STEPS reaches 250 million people across the region every day through partnerships with the private sector, governments and humanitarian organizations.

June 13, 2018

Pru Life UK employees, agents support Red Cross blood drive

Pru Life UK employee undergoing physical assessment with a Philippine Red Cross medical officer 





In its third year of partnership with the Philippine Red Cross, Pru Life UK recently conducted a blood donation drive among its employees and agents in line with its commitment to contribute to disaster preparedness and recovery.
The collected bags were donated to the National Blood Bank, which seeks to ensure a sufficient supply of safe blood needed for Red Cross' disaster and emergency response operations.
Held twice a year annually since 2016, the participation of Pru Life UK employees in the blood donation drive takes root from the Company’s initiative to promote the spirit of volunteerism within the organization through its employee-volunteer program, PRU It Forward. This is also the first year that a blood donation drive was organized by PRU It Forward for the agency force.
Other local business units of Prudential Corporation Asia, the regional headquarters of Pru Life UK, also recently organized a series of blood donation where a record-breaking number of nearly 1,700 bags of blood donation were collected in Hong Kong and 150 bags in Thailand.
Pru Life UK has been supporting various community engagement initiatives across the country since its establishment in the Philippines. In 1996, the Insurance Commission granted the British subsidiary the license to operate and sell life insurance products in the country. Since then, Pru Life UK has expanded its reach to over 130 branches in the Philippines, with the biggest life agency force of more than 20,000 licensed agents and has emerged as one of the top five life insurers. Pru Life UK holds headquarters in Uptown Bonifacio, Taguig City.

About Pru Life UK
Established in 1996, Pru Life UK is a subsidiary of Prudential plc. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).
 For more information: prulifeuk.com.ph

June 4, 2018

Write your life the right way with DNA analysis - Pru Life UK promotes a scientific approach to health and wellness

Filipinos are deeply superstitious. Many still believe that a pregnant woman’s cravings (paglilihi) affect her child’s development. Some do not wash their hands after hours of rigorous work to avoid pasma. Some go as far as trusting an albularyo or even a manghuhula for seeking health remedies or advice.



In Pru Life UK’s newest television commercial which you can watch athttps://youtu.be/pkv8ZUJHXYc, a fortune teller reveals a man’s fate through palm reading, tarot cards, and a crystal ball. After finding out his future, she gets scared and runs away, leaving the poor man alone and clueless. Would you trust someone like that with your future?
“When it comes to our health, we cannot take chances with unverified sources and unscientific claims,” says Allan Tumbaga, Senior Vice President and Chief Marketing Officer of Pru Life UK. “Pru Life UK’s latest insuravest plan, the myDNA Pro Bundle, offers customers security and confidence due to advanced science and innovative insurance solutions. Through this product, people can set a vision and take charge of their lives.”
Science identifies your body’s unique needs
Luckily today, you can rely on science-based technologies such as myDNA Pro to understand how your body responds to lifestyle, food choices, and certain chemicals. For instance, if the results show that your body requires help to absorb calcium, you can follow a personalized diet or wellness program based on your own biology.
Through the myDNA Pro Program, you can also identify your predisposition to the “three highs” of health risks—type 2 diabetes, high blood pressure, and high cholesterol—using your DNA. However, having genes related to these illnesses does not mean that you are sick or that you cannot escape these conditions. By knowing your DNA, you can create an action plan to mitigate the development of these illnesses.
Author your future with myDNA Pro
Pru Life UK’s myDNA Pro Bundle will give you detailed knowledge about your body, so that you can make the right choices when it comes to your future. The package combines financial protection through Pru Life UK’s insuravest or investment-linked life insurance solutions with myDNA Pro Program, a health and wellness program that provides comprehensive genetic testing to assess your medical risks and opportunities. It will also guide you towards having a healthy lifestyle through scientific DNA-based fitness and wellness recommendations, as well as offer a better alternative to trendy programs or superstitious beliefs.

To learn more about Pru Life UK’s myDNA Pro Bundle and various insuravest products, visit prulifeuk.com.ph/mydnapro.

May 8, 2018

Liza Soberano, the new face of Pru Life UK : Decoding the secrets of your identity - A lowdown on commercial DNA analysis


Liza Soberano, the new face of Pru Life UK, also took the scientific and personalized approach to becoming her best self, using myDNA Pro to guide her diet and workout plans. 

DNA—or Deoxyribonucleic acid, the long molecule that contains our genetic code

Pru Life UK brought the myDNA Pro Program to the Philippines to give their clients total life, wealth and health protection in one product that goes beyond regular exercise and diet. A component of Pru Life UK’s myDNA Pro Bundle, the program is bundled with the company’s eligible insuravest or investment-linked life insurance products: PRUlink assurance account plus, PRUlink exact protector, and PRUlink elite protector. The package also provides coverages for disability, accident, hospitalization, and critical illness. 

Humans are innately curious and it’s part of our nature to want to know more about ourselves. As we become more introspective, we explore wider sources of self-discovery. Today, horoscopes and personality quizzes are not enough to give us a bigger picture of our identity.

If you’re itching to know more about yourself, go beyond finding out if you’re a Metal or Fire Dragon, or how Mercury in Retrograde affects your star sign. More than learning about your personality, why not look into your biology to understand the essence of your identity? The answer to your questions is found in three letters: DNA. 



Unraveling the strands of your identity 

We all know about DNA—or Deoxyribonucleic acid, the long molecule that contains our genetic code—from school. Similar to an instruction manual, it dictates how we are built, how we grow, and how we develop.

Since last year, consumer DNA tests have become more popular than ever. The number of people who have had their DNA analyzed with at-home consumer kits exceeds more than 12 million, according to global industry estimates. Popular genealogy tests such as AncestryDNA and 23andMe Review give an individual’s genealogy profile, detailing a person’s ethnicity and origins. These services have become a big hit by revealing who we are at our very core.

Commercial DNA analysis is the next big thing in personal assessment. But more than telling your ancestry and details of your past, this innovation gives information that will help with your present life and give you cues on how you can optimize your future. Some DNA analysis services can tell you which nutrients or what diet work best for your genetic makeup, for example. This study of genetics and how it affects nutrition is called nutrigenomics.



DNA discovery starts at home

Services like the myDNA Pro Program use nutrigenomics to help you discover how you respond to food based on your genetic profile. This gives you an idea of why a popular diet works for your friend but not for you, or why your sibling, who barely does any exercise, can be skinny while you have to consistently workout just to keep flabs at bay. 

The myDNA Pro Program analyzes genetic variations that affect individual nutritional needs, sensitivity to certain nutrients, and fitness traits. Specifically, it can detect factors such sensitivity to alcohol, gluten, or caffeine; appetite control; and injury risk. It also provides your ideal method of preventing diseases like hypertension, diabetes, and cardiovascular disease. The myDNA Pro Program gives you a picture of your general well-being and provides tailored advice that leads you to a healthier life.

DNA analysis starts with a simple saliva swab using the sampling kit. The sample is sent to Prenetics, the leading genetic and digital health testing company in Southeast Asia, where a team of scientists and registered dieticians decode your genetic makeup. After the analysis, the user receives the following within 10 business days -- (1) a detailed and personalized health risk and nutrigenomics reports; and (2) an exclusive 12-month access to the myDNA Pro mobile app where the user can set health goals, find recommendations based on his DNA, record his food and calorie-intake through a photo-food diary, chat-on-demand with a health coach, and follow a 16-week lifestyle intervention program. 

Achieving your best self with total health and protection

The myDNA Pro Program was introduced locally on April 19 by British life insurer Pru Life UK. 


Health and fitness personalities like The Sexy Chef co-founder Rachel Alejandro, and fitness coach Bok Santos attended the launch to talk about the practical applications of the myDNA Pro Program. 


Liza Soberano, the new face of Pru Life UK, also took the scientific and personalized approach to becoming her best self, using myDNA Pro to guide her diet and workout plans. 



Pru Life UK brought the myDNA Pro Program to the Philippines to give their clients total life, wealth and health protection in one product that goes beyond regular exercise and diet. A component of Pru Life UK’s myDNA Pro Bundle, the program is bundled with the company’s eligible insuravest or investment-linked life insurance products: PRUlink assurance account plus, PRUlink exact protector, and PRUlink elite protector. The package also provides coverages for disability, accident, hospitalization, and critical illness. 


Pru Life UK Chief Marketing Officer and SVP Allan Tumbaga shares, “The myDNA Pro will help our consumers achieve a healthy life in the most personal way and encourages them to take control of their well-being today and beyond. Combined with our lineup of high quality protection and investment solutions, myDNA Pro will offer them a holistic package covering life and wealth protection as well as health management.”

October 23, 2017

Pru Life UK named ‘Patron of Literature’ at Nick Joaquin Literary Awards 2017

Pru Life UK representatives together with ALIW Media Group Chairman D. Edgard A. Cabangon (left most), Philippines Graphic President Benjamin V. Ramos (second from left), and Philippines Graphic Publisher T. Anthony C. Cabangon (rightmost)



British life insurer Pru Life UK, a subsidiary of international finance services group Prudential plc, was conferred the Patron of Literature Award by the Philippines Graphic for being an advocate of Philippine literature through the Nick Joaquin Literary Awards (NJLA). 

Pru Life UK co-presented the NJLA for six consecutive years in line with the Company’s advocacy to promote literacy and education in the country, helping lay strong foundations for Filipinos to realize their full potential.

The 2017 NJLA paid homage to the 100th birth anniversary of National Artist Nick Joaquin, the Philippines Graphic’s first editor-in-chief after it was relaunched in 1990. The awards night also featured the presentation of the Guardian of the National Memory Award to four living National Artists for Literature: F. Sionil Jose, Virgilio Almario, Bienvenido Lumbera, and Cirilo Bautista, for their role in promoting Filipino values and culture through the written word.

Organized by the Philippines Graphic, the longest running newsweekly and literary magazine in the country, the NJLA is held annually to recognize the best stories published in the magazine during the year.

Pru Life UK’s support to NJLA is in line with its community initiatives which are focused on three key pillars: children, education, and disaster preparedness and recovery. The Company is committed to giving back to the community, which it has been doing for more than 20 years in the Philippines.

In 1996, the Insurance Commission granted the British subsidiary the license to operate and sell life insurance products in the country. Since then, Pru Life UK has expanded its reach to over 130 branches in the Philippines, with the biggest life agency force at more than 18,000 licensed agents, and has emerged as one of the top five life insurers. Pru Life UK holds headquarters in Uptown Bonifacio, Taguig City.

March 14, 2017

Pru Life UK bags gold and silver honors at the 52nd Anvil Awards

Pru Life UK's Brand and Communications team, led by Assistant Vice President Anna Gizelle V. Camua (front row, fourth from the right),received three honors at the 52nd Anvil Award Gabi ng Parangal at the Makati Shangri-La on March 10, 2017.
Further demonstrating its excellence in the field of public relations, British life insurer Pru Life UK received three honors at the 52nd Anvil Awards for its community investment initiatives and external communications.

Presented with a Gold Anvil Award for PR Tools – Special Events was “The Third Cha-Ching Educators’ Conference on Financial Literacy”. The initiative was recognized for bringing together 300 principals and teachers from both private and public schools nationwide for a two-day conference, highlighting relevant and valuable lessons to help them champion fundamental money-smart values in the classroom and in their daily lives.Held last year, the conference was central to Pru Life UK’s Cha-Ching Financial Literacy for the Youth Programme.

Cha-Ching is a multi-country, multi-platform programme that teaches fundamental money management concepts to children in Asia aged seven to twelve. It was launched in Hong Kong in 2011 by Prudential Corporation Asia, the regional headquarters of Pru Life UK. In the Philippines, Cha-Ching has benefitted over 100,000 students and 1,500 teachers from 100 schools and educational institutions. It has also received multiple honors from various international and local award-giving bodies, such as the International Gold Quill Awards.

Separately, the entry “Bantayan IV AVP”, a same-week edit video that showcases the highlights of the fourth leg of the Regional PRUvolunteer Programme in Bantayan, received a Silver Anvil Award for PR Tools – Multimedia/Digital. A core objective of the video was to instill in Pru Life UK employees an interest in helping people and communities by building awareness on the Bantayan housing and recovery initiative,as well as the programme as a whole.

Likewise, the entry “IMLinked Portal Educational Investment Videographs”, which is a series of videographs on complex investment and economics concepts, received a Silver Anvil in the same category. Produced in-house, the videographs support and complement Pru Life UK’s financial literacy advocacy that extends to mature markets.

Presented annually by the Public Relations Society of the Philippines, the Anvil Awards – dubbed as the "Oscars" of the Philippine public relations industry – is a symbol of excellence in public relations. It recognizes outstanding public relations programs, tools, and practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.

Pru Life UK’s growing number of accolades reinforces the Company’s legacy, which it has built for 20 years in the Philippines. In 1996, the Insurance Commission granted the British subsidiary the license to operate and sell life insurance products in the country. Since then, Pru Life UK has expanded its reach to over 80 branches in the Philippines, with the biggest life agency force at 17,000 licensed agents, and has emerged as one of the top five life insurers. Pru Life UK holds headquarters in Uptown Bonifacio, Taguig City.


About Pru Life UK
Established in 1996, Pru Life UK is a subsidiary of Prudential plc. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

For more information:www.prulifeuk.com.ph

March 4, 2017

ASIA SEES HIGH RATES OF PERSONAL RELATIONSHIP SATISFACTION (68%) IN NEW PRUDENTIAL RESEARCH

Being “easy to get along with”, laughter and avoiding arguments over money key to making relationships happy, positive and fulfilling

It’s the season of relationships. With the start of the Year of the Rooster and Valentine’s Day this month, families, friends and loved ones across Asia are celebrating their love, affection and friendships. Amidst the festivities, a new research study, the Prudential Relationship Index, recently released by Prudential Corporation Asia, decoding relationship dynamics and highlighting relationship trends in Asia.

The Prudential Relationship Index measures, via a numerical score, how satisfied people in Asia are with their primary relationships with partners, children, family and friends. Findings suggest “being easy to get along with” and “laughter” are key attributes of healthy relationships. However, while many couples offer expressions of love to each other, they often argue over money matters. Many also feel that digital technology is disrupting their relationships.

Conducted by Ipsos, the independent international research firm, the Index covered 5,000 interviews across 10 Asian markets – Cambodia, China, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, South Korea, Thailand, and Vietnam. 

Who has the best relationships overall? Across Asia, the Prudential Relationship Index average satisfaction score is 68/100. This means, in Asia, people’s primary relationships fulfill 68% of their relationship needs. It also means there is a “satisfaction gap” of 32% in personal relationships. People in Vietnam expressed greatest fulfillment with their relationships (83/100), followed by the Philippines (79/100) and Indonesia (73/100). 

Tony Wilkey, Chief Executive, Prudential Corporation Asia said today, “The Prudential Relationship Index offers insights into relationships in Asia and on how to make them stronger and more rewarding. As a company that believes in ‘Always Listening and Always Understanding’, Prudential understands rewarding and fulfilling relationships are crucial to healthy living and longevity. For more than 90 years, we have been helping people in Asia protect their loved ones and valued relationships with products that cater to their evolving needs at different life stages.”

Who are most fulfilled with their partners? 85% of the adults surveyed in Asia are in a relationship with a partner, including 69% who are married. The average relationship score that people in Asia have with their partners is 63/100, indicating that partners provide 63% of what people think is important in relationships. The Vietnamese are the most fulfilled by their relationships with their partners, with an average relationship score of 83/100 followed by the Philippines (74/100) and Indonesia (69/100).

What do people want the most from their partner? The one thing that people in Asia want most from an ideal partner is that they are easy to get along with (68%). This is particularly true in Singapore with 77% citing it as a desirable attribute from an ideal partner. It is least important in Indonesia (56%). Laughter is also reported as vital to relationship fulfilment, with 63% stating that an ideal partner would make them laugh or smile. Laughter is most important among adults in the Philippines (79%) and Thailand (75%). 

Who says “I love you” the most? 57% of adults in Asia tell their partners that they love them at least once each week. Expressions of love are most important in the Philippines: 87% of Filipinos tell their partners they love them every week, including 68% who do so every day. It is the lowest in Hong Kong with just 39% of adults doing so each week. However, only 29% of people in Hong Kong consider it important that an ideal partner offers expressions of love, also the lowest proportion in the region.

Who wants to leave? Each week, 20% of those surveyed in Asia seriously think about leaving their partners. People in Thailand think about leaving their partner the most (28%) and people in Vietnam the least (8%). 24% of couples in Asia argue with each other every week, 65% do so at least once a month and 7% every day.

What makes people argue the most in Asia?In Asia as a whole, money (39%), children (39%) and lack of attention (33%) are the most likely sources of arguments. These are closely followed by housework (28%) and drinking or smoking (26%). Money is the biggest source of arguments in Vietnam (55%), Malaysia (41%), the Philippines (46%) and Thailand (46%). People in Cambodia (23%) and Hong Kong (29%) argue about money the least. With couples arguing regularly over money matters, the research also revealed almost one-third (32%) did not seek for help with their financial planning. For those who did receive help with their financial planning, 49% consulted their friends or family; only 34% obtained advice from bank or insurance representatives or independent financial professionals. 

Mr. Wilkey said, “Money clearly is a significant stressor inmany relationships, but this does not need to be the case. A key insight from the research shows that professional financial advice offers proven relationship benefits: couples who consult professional financial advisors are less likely to argue about money(35%) than those who only ask friends and family for financial planning advice(47%).”

Parents are happiest when their children interact with them. 63% said they most wanted their children make them laugh or smile from within. This is highest in Vietnam (80%). Adults in Asia want their parents to provide them with moral and emotional support: 70% want their parents to stand up for them, including 85% of adults in the Philippines. 59% of adults in Asia want parents to have a calming effect on them, with Indonesians being the most likely to want parents to help calm them down (68%). 

Friend or foe? People in Asia greatly value their friends. Filipinos have the highest relationship score in the region with their best friends at 50/100. Filipinos particularly enjoy companionship with their friends and are the most likely in the region to want friends to enjoy doing things with them (71%). Laughter is also very important: 59% of those surveyed in Asia want their friends to make them laugh or smile. This is also highest in the Philippines (69%) as well as Thailand (68%) and Vietnam (66%) butlowest in Cambodia (43%). 

Technology is disrupting relationships. Many feel that technology is disrupting their relationships at home. 37% of adults in Asia say that their partners sometimes prefer their smartphones to being intimate. 31% admit that they themselves prefer their smartphones to being intimate with their partners. This situation is most acute in Thailand where 51% say their partners prefer their phones to intimacy. In view of this disruption, 82% would consider having technology-free days in order spend more time with other people, including 32% who say they already do so.

Who is most social? Although many report that technology can be disruptive to their relationships, it is also welcomed: 68% of people in Asia surveyed think it makes it easier for people to keep in touch and 65% think it facilitates making friends. On average, those surveyed say they have 210 different contacts on social media. The most social are people in Indonesia with an average of 367 contacts across all their social media; the least social are people in South Korea with an average of 83 contacts. 

Mr. Wilkey concluded, “A primaryinsight from the Prudential Relationship Index research is that it is the simple, little things that matter like making each other smile and doing things together. Given relationships are precious, we need to nurture them not only through daily action but also through long-term protection during good times and bad. Long-term financial planning is just as important: it helps reduce stress and uncertainty and measurably strengthens family relationships in Asia.”






About the Prudential Relationship Index
The Prudential Relationship Index was developed to understand the state of personal relationships in Asia. More than 5,000 interviews were conducted in 10 markets in Asia by international research firm Ipsos.

These markets included Cambodia, China, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, South Korea, Thailand and Vietnam. Interviews were conducted between 13 and 31 July 2016 with adults between 25 and 55 years of age. 


About Prudential Corporation Asia
Prudential Corporation Asia is a business unit of Prudential plc (United Kingdom)*, comprising its life insurance operations in Asia, and its asset management business, Eastspring Investments. It is headquartered in Hong Kong. 

Prudential is a leading life insurer that spans 12 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Prudential has a robust multi-channel distribution platform providing a comprehensive range of savings, investment and protection products to meet the diverse needs of Asian families. 

Eastspring Investments manages investments across Asia on behalf of a wide range of retail and institutional investors. It is one of the region’s largest asset managers with a presence in 10 major Asian markets plus distribution offices in the US and Europe. It has £104.9 billion (about US$140.3b) in assets under management (as at 30 June 2016), managing funds across a range of asset classes including equities and fixed income. 

*Prudential plc is incorporated in England and Wales, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services through its subsidiaries and affiliates throughout the world. It has been in existence for over 165 years and has £562 billion in assets under management (as at 30 June 2016).Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America. 

Prudential plc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N).


About Pru Life UK
Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US) and 14 markets in Asia. Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has around 24 million insurance customers worldwide and manages £562 billion of assets as of 30 June 2016.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). 

For more information: www.prulifeuk.com.ph

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