Showing posts with label Puregold. Show all posts
Showing posts with label Puregold. Show all posts

March 18, 2024

“Under a Piaya Moon” and “Last Shift” Win Big at Inaugural Puregold CinePanalo Awards Night


“Under a Piaya Moon”
and “Last Shift” bagged the coveted Pinakapanalong Pelikula awards in the full-length and short film categories respectively at the inaugural Puregold CinePanalo Awards Night. Held on March 16 at the Gateway Cineplex 18, it was an emotional night as both established names as well as young up-and-comers received recognition for their exceptional efforts.


In the full-length category, Kurt Soberano’s debut feature “Under a Piaya Moon” left the biggest impact as it bagged six awards including the coveted Panalong Aktor and Panalong Pangalawang Aktor. Close behind was Sigrid Andrea Bernardo’s “Pushcart Tales” which left with four awards including Panalong Direktor and Panalong Karangalan Mula sa Mga Hurado.

Meanwhile among the student shorts, Ronjay-C Mendiola’s “Last Shift” achieved the most accolades, winning five awards through the night including Panalong Aktor and Panalong Pangalawang Aktor. Diezelle C. Masilungan’s “Kung Nag-aatubili” also impressed with a total of four awards including Panalong Direktor and a tie for Panalong Pangalawang Aktor.

Award winners were selected by an esteemed jury of judges. Victor Villanueva, Emmanuel dela Cruz, Lito Zulueta, served as the jury for the short film category while Jeffery Jeturian, Mae Cruz-Alviar, and June Kim served for the full-length category. Festival directors Ivy Hayagan-Piedad and Chris Cahilig alongside Republic Creative’s Lyle Gonzales served on both juries.

Representatives from festival partners MTRCB and Mowelfund were also in attendance to award special prizes to exceptional film entries.

“Smokey Journey,” “Tiil ni Lola,” and “Kung Nag-aatubili” received first, second, and third prize respectively in the MTRCB Responsableng Paglikha short-film category, while “Under a Piaya Moon” took home the award in the full-length category.

Mowelfund also gave out special citations for “Ka Benjie” in the short film category and “Under a Piaya Moon” in the full-length category. They also gave away scholarships to ten of the most promising student filmmakers to participate in the festival.

Screenings of the festival films will also have an extended run at Gateway 2 Cinemas starting on March 20, Wednesday.



The full list of award winners is as follows:

PINAKAPANALONG PELIKULA

Full-length: “Under a Piaya Moon”

Short Film: “Last Shift”



ALWAYS PANALO FILM

Full-length: “A Lab Story”

Short Film: “Smokey Journey”



PANALONG DIREKTOR

Full-length: Sigrid Andrea Bernardo, “Pushcart Tales”

Short Film: Dizelle C. Masilungan, “Kung Nag-aatubili”



PANALONG AKTRES

Full-length: Shamaine Buencamino, “Pushcart Tales”

Short Film: Jade Mary Cornelia, “Text FIND DAD and Send to 2366”



PANALONG AKTOR

Full-length: Carlos Siguion-Reyna, “Pushcart Tales,” and Jeff Moses, “Under a Piaya Moon”

Short Film: Jules Azaula, “Last Shift,” and Cristmer Valencia, “May Kulay Rosas Ba sa Bahaghari?”



PANALONG KARANGALAN MULA SA MGA HURADO

Full-length: “Pushcart Tales”

Short Film: “Text FIND DAD and Send to 2366”



PANALO SA MGA MANONOOD

Full-length: “A Lab Story”

Short Film: “Saan Ako Pinaglihi?”



PANALONG PANGALAWANG AKTRES

Full-length: Nicole Omillo, “Boys at the Back”

Short Film: Maila Rediang, “Repeater si Peter”



PANALONG PANGALAWANG AKTOR

Full-length: Joel Torre, “Under a Piaya Moon”

Short Film: Vince Macapobre, “Last Shift,” and Aiskhylos Akiyama, “Kung Nag-aatubili”



PANALONG KWENTO

Full-length: Raynier F. Brizuela, “Boys at the Back”

Short Film: Ronjay-C Mendiola, “Last Shift”



MOWELFUND SPECIAL CITATION

Full-length: “Under a Piaya Moon”

Short Film: “Ka Benjie”


MOWELFUND SCHOLARSHIP AWARDS

Kent Michael Cadungog, “Text FIND DAD and Send to 2366”

Jenievive B. Adame, “Smokey Journey”

Daniel Gil, “Distansya”

John Llever Sucaldito, “Tambal nga Sabaw”

Reutsche Colle Rigurosa Lima, “Till ni Lola”

Alexa Moneii Agaloos, “Ka Benjie”

John Pistol L. Carmen, “Repeater si Peter”)

Dizelle C. Masilungan, “Kung Nag-aatubill”)

Joshua Andrey A. Doce, “I Am Mutya and I Thank You!”

Marian Jayce R. Tiongzon, “May Kulay Rosas Ba Sa Bahaghari?”



MTRCB RESPONSABLENG PAGLIKHA

Full-length: “Under a Piaya Moon”



Short Film

1st Place: “Smokey Journey”

2nd Place: “Tiil ni Lola”

3rd Place: "Kung Nag-aatubili”



PANALO SA CINEMATOGRAPHY

Full-length: Nathan Bringuer, “Under a Piaya Moon”

Short Film: Anton Acosta, “Kung Nag-aatubili”



PANALO SA PRODUCTION DESIGN

Full-Length: Kurt Soberano and Jed Sicangco, “Under a Piaya Moon”

Short Film: Mikaela Ganaden, “Remedy Soup”



PANALONG AWITIN

Full-length: “Mahal Kita” by VJ Mendoza, “Road to Happy”

Short Film: “Balik” by Dixzie Dione Cruel, “Tiil ni Lola”



PANALONG ENSEMBLE

Full-length: “Pushcart Tales”

Short Film: “Smokey Journey”



PANALO SA MUSICAL SCORING

Full-length: Owa Marquez, “Boys at the Back”

Short Film: Bernie del Carmen, “Smokey Journey”



PANALO SA EDITING

Full-length: Kurt Soberano and Rodney Jarder Jr., “Under a Piaya Moon”

Short Film: Reutsche Colle Lima, Nyle Justin Bacolod, and Elj Seth Tababa, “Tiil ni Lola”



PANALO SA SOUND DESIGN

Full-length: Nioki Aquino, “Pushcart Tales”

Short Film: Kzee Flores, “May Kulay Rosas Ba sa Bahaghari?”



PANALO SA FILM POSTER

Full-length: “Boys at the Back”

Short Film: “Last Shift”







March 9, 2024

Puregold CinePanalo Film Festival partners with MOWELFUND in supporting its Kwentong Panalo movies

Puregold CinePanalo Film Festival proudly announces its partnership with Movie Workers Welfare Foundation, Inc. (MOWELFUND). This exciting collaboration aims to champion the Philippine film industry, particularly the young and emerging filmmakers, and narratives highlighting Filipino life and culture.

Puregold CinePanalo partners with MOWELFUND Inc. in supporting the local film industry, filmmakers, and movie workers. (L-R first row Joey Roa, MOWELFUND Vice President and COO Julius Topacio, MOWELFUND Film Institute Director Manrique D. Orellana, Jr., second row Res Cortez, Maria Elisa “Boots” Anson Roa-Rodrigo, Puregold CinePanalo Film Festival Director Chris Cahilig, and Jim Baltazar of CIMB Films)

Founded in 1974, MOWELFUND is a non-stock, non-profit foundation focused on social welfare, education, and industry development, with a dedicated mission to support the diligent professionals within the Philippine movie landscape.

Boots Anson Roa-Rodrigo, Chairman of MOWELFUND, shares her gratitude. 

“Thank you, Puregold, for CinePanalo. [Through this initiative], Puregold offers assistance to filmmakers [in featuring] films that delve into wholesome family themes that define everyday Filipino slice of life.”

With Puregold CinePanalo and MOWELFUND’s partnership, the organization will promote the upcoming festival among professional, amateur, and student filmmakers.

The multi-awarded movie and television personality says this is a “win-win” for both MOWELFUND and Puregold. “Panalo ang Puregold for instilling family values through the potent medium of film. Panalo ang MOWELFUND Film Institute for offering logistics to young and enterprising filmmakers. Panalo ang aspiring film students and enthusiasts [because] CinePanalo helps them bring to life their dream projects through the magic of film.”

Puregold CinePanalo Film Festival recently unveiled its list of grant recipients–six directors for the full-length films and 25 student filmmakers for the short films–carefully selected from over 200 pitches nationwide. Slated for a grand debut at the Gateway Cineplex 18, Araneta City, from March 15 to 17, the festival's selections embody the theme “Mga Kwentong Panalo ng Buhay,” weaving stories of kinship, perseverance, and the Filipino spirit.

In a gesture of gratitude, MOWELFUND acknowledges Puregold's support for their 50th-anniversary medical and dental mission, where grocery gift bags will be bestowed upon the deserving members of the film community.

MOWELFUND will also have a representative in Puregold CinePanalo’s panel of judges, present special citations on the awards night, and award the top 10 student filmmakers a post-film festival workshop. 

As the Puregold CinePanalo Film Festival approaches its zenith, Puregold senior marketing manager Ivy Hayagan-Piedad articulates, "With heartfelt appreciation, we recognize MOWELFUND and all our partners for their integral role in not just showcasing these inspiring Filipino narratives but also in fortifying our collective contribution to the flourishing Philippine movie industry.”

Do you want FREE entertainment? Subscribe now to Puregold Channel on YouTube. For more updates, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.


January 24, 2024

Lights, Camera, Panalo: Puregold CinePanalo Film Festival introduces finalist directors

Puregold CinePanalo Film Festival, the much-awaited event that is set to hail a new generation of outstanding Filipino films, officially introduced the recipients of its coveted film grants during a press conference held at the Artson Events Place, Quezon City. 

The full-length filmmakers standing alongside Puregold senior marketing manager Ivy Hayagan-Piedad, festival director Chris Cahilig, representatives from festival partners Optima Digital and Mowelfund, and the Selection Committee.

Attended by representatives from Puregold, the film directors, their respective producers, and other key members of their teams, the press conference highlighted Puregold’s primary objectives: to provide a platform for both well-known and emerging filmmakers, and to showcase narratives—collectively called Kuwentong Panalo—that can touch the heart and remind us of the indomitable Filipino spirit.

From hundreds of CinePanalo applicants, only thirty-one of the very best were selected as finalists. They were formally presented during the event, which also marked the beginning of the final stage of the Puregold CinePanalo Film Festival.

Among the full-length film finalists named during the press conference were Kurt Soberano, a newcomer with his entry, "Under the Piaya Moon," and Eugene Torres with "One Day League: Dead Mother, Dead All". These earned the "Producer's Choice" title, expanding the initial five grant slots to six.

Accompanying them were renowned directors Sigrid Bernardo for "Pushcart Tales," Raynier Brizuela for "Boys at the Back," Joel Ferrer for "Road to Happy," and Carlo Obispo for "A Lab Story”.

Promising new student directors who were likewise introduced are as follows:
● Jenievive B. Adame - "Smokey Journey" (STI College Cubao)

● Ma. Rafaela Mae Abucejo - "Saan Ako Pinaglihi?" (Polytechnic University of the Philippines)

● Alexa Moneii Agaloos - "Ka Benjie" (Polytechnic University of the Philippines)

● Kent Michael Cadungog - "Text FIND DAD and Send to 2366" (University of the Philippines)

● John Pistol L. Carmen - "Repeater si Peter" (Bicol University)

● Chrisha Eseo Cataag - "Hallway Scholar" (Pamantasan ng Lungsod ng San Pablo)

● Patricia W. Dalluay - "Lola, Lola, Paano ba 'Yan?" (Polytechnic University of the Philippines)

● Joanah Pearl Demonteverde - "Kang Pagpuli Ko" (University of the Philippines – Visayas)

● Joshua Andrey A. Doce - "I Am Mutya And I Thank You!" (Bicol State College of Applied Science and Technology)

● Neil M. Espino - "Sa Hindi Paghahangad" (De La Salle Lipa)

● Terrence Gale Fernandez - "Kaibigan ko si Batman" (Polytechnic University of the Philippines)

● Daniel Gil - "Distansya" (Ateneo de Davao University)

● Alexandra Lapid - "Queng Apag" (Mapúa University)

● Reutsche Colle Rigurosa Lima - "Tiil ni Lola" (University of San Carlos)

● Dizelle C. Masilungan - "Kung Nag-aatubili" (University of Santo Tomas)

● Jose Mikyl Medina - "Lutong Bahay" (De La Salle University)

● Ronjay-C Mendiola - "Last Shift" (Polytechnic University of the Philippines)

● Mark Terence Molave - "Paano po gumawa ng collage college?" (Polytechnic University of the Philippines)

● Jhunel Ruth A. Monterde - "Si Mary May Crush Kay Tess" (De La Salle College of Saint Benilde)

● Doxford D. Perlas - "Naduea Eoman Si Brownie (Brownie's Lost Again!)" (University of the Philippines – Visayas)

● Andrea S. Ponce - "Layag sa Pangarap" (Polytechnic University of the Philippines - Sta. Mesa)

● Edz Haniel Teñido Purificacion - "Dzai Dzai Dzai Delilah" (Mapúa Malayan Colleges Laguna)

● John Wilbert Llever Sucaldito - "Tambal nga Sabaw" (Far Eastern University)

● Tyrone Lean J. Taotao - "Abandoned Lullabies" (Polytechnic University of the Philippines - Sta. Mesa)

● Marian Jayce R. Tiongzon - "May Kulay Rosas Ba Sa Bahaghari?" (University of the Philippines – Visayas)
The six full-length film directors received a substantial grant of Php 2,500,000 each, while 25 short film student directors were granted Php 100,000 each. On top of the film grants, all finalists also received complimentary color grading from Optima Digital for their respective films, as well as essential groceries from Puregold to further support them during the production phase.

The finished Puregold CinePanalo full-length and short films will be viewed at a premiere to be held at the Gateway Cinemas in Cubao from March 15 to 17, 2024, followed by potential regional screenings. Short films will also be available on Puregold's official social media channels on YouTube and TikTok.

The distinguished selection committee, comprising veteran film and television director Jeffrey Jethurian; film critic Tito Valiente; award-winning filmmaker Victor Villanueva; Puregold senior marketing manager Ivy Hayagan-Piedad; Lyle Gonzales of Republic Creative; and Puregold CinePanalo festival director Chris Cahilig, played a crucial role in shaping the festival's trajectory.

With the CinePanalo Film Festival, Puregold further strengthens its commitment to fostering local talent, bridging gaps, and bringing authentic Filipino stories to the forefront of the cinematic landscape. The Puregold CinePanalo Film Festival promises to be a celebration of creativity, diversity, and the vibrant spirit of the Filipino people.

Full-length film directors Kurt Soberano, Raynier Brizuela, Sigrid Bernardo, and Eugene Torres; producers VJ Mendoza, Mina Cruz, and Thirdy Rivera; and actor Elora Espano before the official press conference.

 Several of the lucky student directors together before the start of the event.

Some other student directors posing for a photo with festival director Chris Cahilig before the program started.

 Ivy Hayagan-Piedad, senior marketing manager of Puregold, shared inspirational opening remarks to begin the day.

25 student directors were selected from all over the Philippines to participate in the first-ever Puregold CinePanalo Film Festival.

Puregold CinePanalo’s student filmmakers along with Puregold senior marketing manager, Ivy Hayagan-Piedad; festival director Chris Cahilig; representatives from the festival’s partners Optima Digital and Mowelfund; and members of the festival’s Selection Committee.

Direk Sigrid Bernardo, whose feature length film “Pushcart Tales,” will be part of the Puregold CinePanalo.


Direk Raynier Brizuela will be joining the festival with his film “Boys at the Back.”

Producers Mina Cruz and VJ Mendoza came on behalf of Direk Joel Ferrer, whose film “Road to Happy” will feature at the Puregold CinePanalo.

 Direk Carlo Obispo secured a spot in the festival by pitching his film, “A Lab Story.”


Direk Kurt Soberano’s “Under a Piaya Moon” is part of the inaugural Puregold CinePanalo line up.


Direk Eugene Torres’ film “One Day League: Dead Mother, Dead All” was added to the line up as a Producer’s Choice selection.

Left to right: Raynier Brizuela, Carlo Obispo, Sigrid Bernardo, VJ Mendoza, Mina Cruz, Kurt Soberano, and Eugene Torres, representing the full-length productions participating in the Puregold CinePanalo.




 Left to right: Chris Cahilig, festival director; Ivy-Hayagan Piedad, senior marketing manager for Puregold; Direk Emmanuel Dela Cruz, Sir Tito Valiente, and Direk Victor Villanueva of the Selection Committee; Bianca Francisco and Ruel Yap of Optima Digital; and Direk Ricky Orellana of Mowelfund at the presentation of Puregold CinePanalo filmmakers.

Ivy Hayagan-Piedad alongside the student filmmakers who received financial grants from Puregold to fund their film projects.

Full-length directors Raynier Brizuela, Sigrid Bernardo, Carlo Obispo, Kurt Soberano, and producers VJ Mendoza and Mina Cruz, taking a selfie with Ivy Hayagan-Piedad, Chris Cahilig, Victor Villanueva, Emmanuel Dela Cruz, and Tito Valiente.


July 29, 2023

It’s a wrap: Puregold Channel’s romcom series Ang Lalaki sa Likod ng Profile in numbers

Puregold Channel recently wrapped up its latest hit series, Ang Lalaki sa Likod ng Profile, with a swoon-worthy season finale that left romcom fans happily fulfilled when lead stars Bryce (Wilbert Ross) and Angge (Yukii Takahashi), who had earlier drifted apart, finally found their way to each other—again.
Puregold Channel’s recent digital series, Ang Lalaki sa Likod ng Profile, was no doubt, successful in capturing the hearts of netizens.

It was the ‘happily ever after’ that ALSLNP’s loyal followers wished for years earlier when Bryce and Angge agreed to part ways to seek self-discovery and personal growth.

The finale also depicted “endings,” not only in the realm of love and romance but also of friendship, like that of Genski (Kat Galang) and Ketch (Migs Almendras). Series fans also saw how life panned out for Bryce’s mother Bessie (Marissa Sanchez) and Angge’s brother Cyrus (TJ Valderrama).

There were glimpses, too, of Bryce and Angge as individuals with career aspirations. All told, ALSLNP bore priceless lessons on the realities of life, much of which viewers could relate to.

With a goal of becoming a pioneer in retailtainment and crafting stories that touch the hearts of Filipinos, Puregold Channel has triumphed in its efforts to create digital series.

Indeed, just like Puregold Channel's previous YouTube series, Ang Babae sa Likod ng Face Mask, and its award-winning Tiktok sensation 52 Weeks, Ang Lalaki sa Likod ng Profile was a resounding success as it delivered pure entertainment to Puregold Channel's 219,000 subscribers, along with viewers across various other platforms.

ALSLNP’s feat translates into impressive digits. On YouTube alone, episodes of ALSLNP garnered views ranging from 150,000 to more than 300,000. The trailers for the series drew widespread attention, as well, amassing organic views ranging from 190,000 to 270,000.

Moreover, the show sparked fans’ enthusiasm in expressing their thoughts and feelings, with each episode generating scores of positive comments filled with praise and admiration.

“This remarkable achievement is a win for Puregold's retailtainment efforts,” Ms. Ivy Hayagan-Piedad, Puregold's Marketing Manager, proudly noted, “We are happy that we created and presented a story that beautifully weaves together Filipino culture and values with contemporary issues."

Wilbert Ross, who played the role of Bryce in ALSLNP, charmed viewers with his natural charm and undeniable talent.

Fans couldn't contain their excitement and shared their thoughts on the final episode:

@easterlizaborcelis couldn’t get enough, and says, "Grabeng ganda. Lagi akong nakaabang sa episode nito. More please."

"Naaliw ako sa series na ito. More projects for these actors and actresses. Sarap din minsan makanapanood ng light lang na drama, may comedy pa," @pril0413 adds.

@danicatresvalles6461 calls on Puregold to create more of these stories. "More pa sanang ganito, please, Puregold. The best ka!"

Bryce’s pair, Angge, played by Yukii Takahashi, also enamored audiences with her beauty and acting prowess.


Fans likewise enjoyed the friendship and romantic pairing of Ketch (Migs Almendras) and Genski (Kat Galang) in Ang Lalaki sa Likod ng Profile.


Meanwhile, @bricemendez6401 felt satisfied with the series’ wonderful conclusion. 
"Nagustuhan ko talaga ito. Husay, lahat panalo! Para sa akin bu-solve na ako rito, hindi bitin, hindi na kailangan ng season 2. Naipasok na lahat ng sustansya't aral dito sa series na ito. Pero sana magkaroon ulit ng Yukii-Wilbert projects."

On the other hand, @grandesorellavlog4582 hopes for a season 2. 
"Wah! Thanks Ninang Puregold. I love it. I hope may Season 2 for them. This story has a lesson for everyone na you have to be brave and take a risk to [express] your feelings to the person that is special [in] your life, so that you will have no regrets in life."

Viewers can still join the Bryce-Angge fandom and watch the episode of their much-loved story, in Ang Lalaki sa Likod ng Profile episodes featured on Puregold’s official YouTube channel.


Piedad assures ALSLNP fans and Puregold Channel followers: “Puregold is committed to serving customers the best way it can. We offer not just superior products in our retail chain; through Puregold Channel we also deliver delightful content that brings joy and inspiration to everyone. We urge our followers to subscribe, as there will be more fun stories to watch for!”

Netizens may still join the ALSLNP fandom and catch up on previous episodes, all featured on Puregold’s official YouTube Channel. Those who missed the finale can check out Ang Lalaki sa Likod ng Profile through the series’ last episode.

Do you want FREE entertainment? Subscribe now to Puregold Channel on YouTube. For more updates, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.'

May 22, 2023

Stars dazzle as the official press conference for “Ang Lalaki sa Likod ng Profile” held at Puregold's Convention


The stars shone bright at the recent Tindahan ni Aling Puring Sari-sari Store Negosyo Convention, Puregold’s annual celebration of small business owners across the country. Among the many exciting events lined up for participants, one notable highlight was the official press conference for “Ang Lalaki sa Likod ng Profile,” which took place on the first day.

Producer and award-winning filmmaker Chris Cahilig spoke on the behind the scenes workings of the series.


In attendance was award-winning filmmaker and producer Chris Cahilig, who gave the welcome remarks, while director Victor Villanueva both entertained and inspired the audience as he later related his experiences behind the scenes.

“Ang Lalaki sa Likod ng Profile” is the latest retailtainment offering from the Puregold Channel on YouTube, and came in the wake of “GV Boys” and “Ang Babae sa Likod ng Face Mask”. These online series allow Puregold to reach out to young digital natives looking to connect with classic Filipino stories.

The series revolves around the story of Bryce (Wilbert Ross), a young gamer taking his first uneasy steps into the world of dating with virtual wingman Angge (Yukii Takahashi) by his side.
Yukii Takahashi stars as Angge, the virtual wingman of Bryce.

At the press conference, Wilbert Ross and Yukii Takahashi conveyed their own musings on the story, and showed how onscreen chemistry can translate into real-time attraction as they charmed the audience. The dashing Wilbert especially impressed attendees with a song number during the intermission.
 The multi talented Wilbert Ross sang for the crowd in attendance during the event.

The supporting cast of “Ang Lalaki”—Kat Galang (Genski), Migs Almendras (Ketch), Marissa Sanchez (Bessie), Star Orjaliza (Yaya Aimee), Moi Marcampo (Chili Anne), TJ Valderrama (Cyrus), and Anjo Resurreccion (Jerry)—were also around to field questions during the open forum.

Big surprises awaited participants at the press conference. Grocery packs worth P2,500 each were raffled off, followed by grand prizes such as brand-new smartphones and laptops.

All in all, the press conference for “Ang Lalaki sa Likod ng Profile” turned out to be as fun and exciting as the show itself. 

Vincent Co, President of Puregold Price Club Inc., expressed his satisfaction with the proceedings. “We are always delighted by the chance to entertain our fellow Filipinos,” said Co. “And we’ve been able to do that with the help of the hard-working cast and crew of ‘Ang Lalaki sa Likod ng Profile.’ We hope everyone enjoyed the chance to see them up close and personal at this press conference.”

Do you want FREE entertainment? Subscribe now to Puregold Channel on YouTube. For more updates, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.

December 15, 2022

How Puregold’s Tindahan ni Aling Puring Program Helped a Distressed OFW During the Pandemic

For the over 400,000 Overseas Filipino Workers (OFWs) who lost their jobs due to COVID-19, the challenges brought by the pandemic made even basic survival a daily struggle. Anxiety over catching the virus and impaired mobility due to community quarantines were part of the immediate problems.

However, the harsh economic repercussions dealt the biggest blow. Returning OFWs came home to a dismal local job market that was still reeling from layoffs, downsizing, and even shutdowns.

It was in this scenario that the indomitable Filipino spirit surfaced. Soon enough, many distressed returning OFWs obtained part-time work or established their own small businesses. For some, the crisis led to opportunities for better and more sustainable ventures.
Store owner Teodorico Ranili is able to recover from his losses during the pandemic with Puregold’s Tindahan ni Aling Puring Program.

Among these is the story of Teodorico M. Ranili Jr.—an aging OFW who, like many others, was “trapped” in the Philippines during the initial implementation of the Enchanced Community Quarantine (ECQ). The unexpected loss of income quickly made the threat of hunger and homelessness very real for him and his family. “For a time, we had no place to stay and no income to sustain even our basic needs.”

With the prescribed cash allowances doing little to pay the bills, Teodorico knew he needed to act quickly.

Starting small from what little capital he could scrounge, Teodorico and his family started an online business for only the most basic necessities. “We started selling odds-and-ends like bleach and peanut butter online just to make ends meet,” he recalls. “Since we had next to nothing at the time, I remember that we made most of our first deliveries on-foot.”

Eventually, Teodorico’s side-gig would turn into a quaint sari-sari store that he dreamt of transforming into a full-fledged minimart one day.

The crossroads for Teodorico’s store soon came through the Tindahan ni Aling Puring (TNAP) program, Puregold’s loyalty and membership program for resellers and other wholesalers.
Tindahan ni Aling Puring Program is Puregold’s loyalty and membership program for resellers
 and other wholesalers.

“Puregold’s Aling Puring program turned out to be the biggest blessing for us,” Teodorico says. “They have an accommodating and reliable agent that comes to our area weekly to assist with ordering. Through the TNAP system, purchasing sale items became extremely convenient. As a bonus, these items are delivered free-of-charge for any TNAP member.”

Today, Teodorico Ranili Jr. is the proud owner of Ranili’s One Stop Shop—a convenience store serving his community in Meycauayan, Bulacan. In achieving this, he credits his membership in the TNAP as something that helped make his dream a reality.

“We were able to thrive and overcome the uncertainties of the pandemic through our store,” a grateful Teodorico relates. “This could not have been possible without Puregold and their Tindahan ni Aling Puring program. The convenience and the perks of being a TNAP member just make the life of a store owner so much easier.”

December 6, 2022

How to Spot a Puregold Panalo Shopper

Through its 25 years in the retail industry, Puregold has amassed longtime customers that have stayed loyal to this day. These “panalo shoppers” now easily navigate their favorite Puregold store, weaving their carts in and out the aisles to pick the products and goods they need.

Puregold’s “panalo shoppers” know all the ins and outs of any Puregold branch.

Some of them have gone on to be successful small business owners and entrepreneurs—with Puregold as a constant ‘partner’ in their new journey.

 If you want to be a panalo shopper, don’t be afraid to ask for more tips.

It’s easy to spot them. You might be one too without knowing it. Here’s a few telltale signs:

1.   They stay on the lookout for great promos in the store. There’s always a deal to be found at any Puregold branch. Panalo shoppers always check the promo board posted right at the entrance of every branch to see what bargains await inside.

2.  They’re in the right online communities. Puregold has online Viber communities that post consistent updates on deals and discounts. Panalo shoppers are in the Puregold Panalo Community and the Puregold Mobile community on Viber to get real time info.

3.   They follow Puregold’s social media for promos. Puregold’s official Facebook page updates on exciting store deals. That’s why panalo shoppers have liked the page and have it bookmarked for easy reference. They even share posts to inform friends of the latest deals.

4.   They get a headstart at Puregold. If there’s anything our panalo shoppers agree on, it’s hopping over to Puregold before the doors open. Being the first to have a foot in the door gives you time to get a lay of the land and get first dibs at the available promos and fresh produce in stock.

5.   They know to get a deal on the first of the month. Every first of the month, there’s the Puregold Hakot Every 1. Aling Puring and Perks members can avail a 10% discount on featured items and categories monthly.

6.   They follow Puregold on TikTok and YouTube for FREE entertainment. Puregold continues to expand its reach in digital spaces. Part of this is by growing their official TikTok account @puregoldph. Longtime shoppers follow Puregold’s fun TikTok series, and use the Puregold TikTok shop where you can purchase items right from the platform. They subscribe to Puregold Channel on YouTube to watch digital series and other online shows.

7.   Aling Puring points alert! Small business owners who have signed up for Puregold’s Aling Puring program always keep track of the points they earn from purchases. These accumulated points may be utilized later on.

8.   They use their points for savings at the end of the year. The best time to use Aling Puring rewards point is at the end of the year! That’s why panalo shoppers get the most bang for their buck by letting these build up over the year then unloading during year-end shopping.

9.   They buy in bulk. The more you buy, the more you save! Buying in bulk also keeps households well stocked, and maintains precious inventory for those running their own business.

10. They use ecobags on Mondays and Wednesdays. Panalo shoppers know to participate in #PuregoldWalastikGroceryDay. Not only do they help reduce the use of single use plastics in the store, bringing an ecobag on these days also helps them earn cashback points.

Annie Molata is a business owner and longtime Puregold panalo shopper.

Over 25 years, Puregold has amassed longtime customers that have stayed loyal to this day.

So if you want to be a panalo shopper, don’t be afraid to ask for more tips. When questions arise, ask someone for help! The sales staff at your favorite Puregold branch will be ready to assist in any way they can.

Go ahead and reach out to Puregold panalo shoppers too and ask them for tips. There’s always a new trick to learn. How to recognize those Puregold panalo shoppers? They have a happy smile on their faces!

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