Showing posts with label The Coffee Beans and Tea Leaf. Show all posts
Showing posts with label The Coffee Beans and Tea Leaf. Show all posts

October 26, 2018

Get P100 Off at The Coffee Bean and Tea Leaf with GCash QR Scan to Pay


Coming into the holiday season, the country’s leading mobile wallet provider GCash have partnered up with The Coffee Bean and Tea Leaf (CBTL) to enable customers to be able to scan to pay with the GCash App. Instead of paying in cash, all a customer needs to do is open the GCash App, point their smartphone’s camera at the GCash QR code located at a partner merchant’s counter, and input the amount to pay to settle the transaction.

Alipay customers will also be able to use Alipay QR at participating branches




On top of being able to pay with the GCash App, CBTL is also one of the first coffee chains in the nation to support Alipay QR payments, letting international customers who have the Alipay App installed on their phones to be able to pay as well. This feature is currently available in select branches, with all others to follow this year.




“We’re excited with our partnership with CBTL. On top of accepting local QR payments to help us in building a cashless nation, they’re also already accepting Alipay QR payments for international visitors, a feature which will surely make them feel welcome,” said Anthony Thomas, President and CEO of Mynt. “I’m also inviting GCash customers to scan and pay with the GCash App to enjoy P100 discount on CBTL products,” he added. Mynt is the holding company of GCash.



For a limited time only, GCash customers can enjoy a P100 discount on CBTL products. They just have to scan a P100 GCash QR voucher code using the GCash App, and then scan again upon payment to avail of the discount*. This new feature allows customers to get outright discounts on the spot instead of waiting for cashbacks.




CBTL is also set to launch their new set of holiday drinks and the 2019 Giving Journal on October 27, 2018. Their Ube Ice Blended and Chocolate Nut Ice Blended new drinks, give a very Filipino feel, a perfect fit for the Yuletide season. The 2019 Giving Journal on the other hand, will feature 4 new designs inspired by the CBTL community, proceeds of which will go to the Real Life Foundation, a non-profit organization that sends out-of-school-youth to learning institutions.

“We are excited to officially launch our partnership with GCash alongside our biggest campaign of the year. One of the brand’s pillars is innovation, and we are delighted to offer a cashless mode of payment to guests in all our stores nationwide.” said Paolo del Rosario, VP of Marketing & Business Development of The Coffee Bean and Tea Leaf.




Getting a GCash account is easy. Just download the GCash App for free from the App Store or from Google Play and sign up for an account. Alternatively, you can look for @gcashofficial on Messenger and sign up.




To fund their GCash account, a user can visit over 16,000 GCash partner outlets nationwide, like 7-Eleven, SM Business Centers, Robinsons Business Centers, Puregold branches, and Villarica Pawnshop branches, and tell the cashier to cash-in to their GCash account. Cashing-in to a GCash account is free.




*Minimum product purchase of P115 required for the P100 discount


For the latest updates, visit GCash's social media pages:

https://www.facebook.com/gcashofficial
https://www.instagram.com/gcashofficial
https://twitter.com/gcashofficial




























































































































March 18, 2015

Creating a Benchmark for Volunteerism and Social Responsibility: The Coffee Bean & Tea Leaf

Can volunteer engagement be a prominent part of what your brand stands for? The answer is YES.
Long before corporate social responsibility and volunteerism became a buzzword for brands and corporations, The Coffee Bean & Tea Leaf has already made it an intrinsic mission and company philosophy. 

It’s a commitment that they took on back in 2008, when they started the Give In To Giving, 12 Cups with The Coffee Bean & Tea Leaf campaign, an initiative designed to share this mission with its loyal customers. 


“It began by taking something that was relevant to customers at the time—the “planner craze,” if you will— and creating something more meaningful that could be an extension of our commitment as a brand to giving back. What spurred out of this intention was a Commemorative Notebook that became a medium for us, and our patrons, to support advocacies in need and share their blessings. It was and continues to be the only journal that encourages more purposeful action towards ones’ social responsibility,” explained Paolo del Rosario, Vice President for Marketing of The Coffee Bean & Tea Leaf.

Customers were asked to collect 12 stamps and choose from any of the 12 advocacies and organizations that The Coffee Bean & Tea Leaf was supporting. These ranged from women’s groups, to children, animals, the environment, indigenous people or those with disabilities and illnesses. Completing all 12 stamps meant the customer could bring home the commemorative notebook that featured artworks from contemporary Filipino artists and proceeds collected went to each customer’s chosen organization. The original artworks featured in the covers of the Commemorative Notebook were also auctioned and were donated to the charities. 

The entire campaign was such a success that not only was it well received by loyal patrons; it also won numerous awards. 

The following year, The Coffee Bean & Tea Leaf introduced its follow up with 24 Cups of Goodwill, where proceeds from the campaign were given to its 24 partner organizations. In 2010, for Changing Lives with Every Cup, they shifted their focus on sending scholars to school by partnering with Real Life Foundation and their Adopt-a-Scholar program, where the company was successfully able to send 8 scholars to university. 

In 2012, they continued their efforts with the iBuild campaign, which helped raise sustainable housing solutions for impoverished families. And by 2014, they introduced the Brew Your Best Year campaign, which evolved their efforts into giving back to their loyal patrons by helping them give back to themselves as well. Through this initiative, they hope to help each person in their journey towards becoming the best version of themselves. 

Their efforts through the years prove how a brand can become meaningful in addressing social change. 

“It’s so much more than being well-intentioned; because at the end of the day, taking on social responsibility has to be part of a brand’s DNA,” says del Rosario. 

Is it naïve to expect businesses to take on a responsibility as great as this, the way The Coffee Bean & Tea Leaf did? 

Not necessarily. 

Companies today, locally and worldwide, are putting more focus on developing a culture of volunteerism and social responsibility—recognizing how working together can make a real difference in the community, while at the same time opening up opportunities for learning, cooperation and leadership within the organization. 

What makes The Coffee Bean & Tea Leaf®’s efforts stand out however, is the sincerity that drives their initiatives, where they have managed to uplift the true essence of what it truly means to care. 

Case-in-point, expanding annual efforts to now cover a full year of advocacies. 

Consistently, The Coffee Bean & Tea Leaf brings people together to participate in various community outreach events. “We place great effort into putting such events together not only for the sole purpose of helping the community, but also to encourage our own Customers and Team Members to spend meaningful time bringing joy to others in an impactful and sincere way,” explains Nella Lomotan, Engagement Marketing for The Coffee Bean & Tea Leaf.

These pocket initiatives, held monthly, are part of the Caring Cup series. And whether it’s a simple story telling event in a hospital, a physical fitness session with public school students, a tree planting project, an art workshop for children with disabilities, each event is designed to foster the spirit of volunteerism and giving among its participants. 

In fact, last February 14, The Coffee Bean & Tea Leaf made sure to create an avenue to give love and receive love as they mounted the “Paint the Town Red this Valentines’ event. Volunteers spent the day of love giving love to children with disabilities at AIME home via a t-shirt painting activity with the intent of giving kids something that they will always remember. 

“The Caring Cup is a way for us to expand and uphold a vision that we have long established for the company, where we hope to cultivate the spirit of volunteerism in our Community. We strongly encourage everyone who wants to be a part of something that impacts the life of others in a meaningful way to visit our stores and sign up for our next events.” ends del Rosario. 

Follow The Coffee Bean & Tea Leaf’s social media pages and subscribe to www.brewyourbestyear.com to stay updated on their Caring Cup events.

Facebook: facebook.com/coffeebeanphilippines
Instagram: instagram.com/cbtlph
Twitter: twitter.com/cbtlph

LinkWithin

Related Posts Plugin for WordPress, Blogger...
enjoying wonderful world