New
Active Recoil Channel™, Ultra Thin Face Deliver Lower Spin and
Higher
Speed for More Distance in a Forgiving, High-MOI Design
The new 915 driver, fairways and hybrids have been launched and introduce to the golfers and media last November 5, 2014 held at the Wack Wack Golf Course, Mandaluyong City.
New
Titleist 915 fairway metals and hybrids, designed using new Active
Recoil Channel™ technology to produce lower spin and higher speed,
deliver longer distance with exceptional forgiveness from both the
tee and turf.
The
fastest fairway and hybrid designs Titleist has ever developed, the
new 915F, 915Fd 915H and 915Hd models significantly increase distance
for serious golfers of all swing speeds while maintaining high MOI
for forgiveness.
Available
in golf shops worldwide beginning Nov. 14, Titleist 915 fairways and
hybrids provide improved performance through three key advancements:
• The
proprietary Active
Recoil Channel,
a long, deep, forward-positioned sole channel that actively flexes at
impact and recoils to launch the ball off the face with higher speed
and lower spin;
• An
Ultra
Thin Face,
a high-strength, uniformly thin high-speed face insert that increases
ball speed across the face; and
• A
precise, high-MOI
design
with a low center of gravity (CG) location that delivers stability
and forgiveness by preserving ball speed across the face for more
distance, more often.
Those
technologies, combined with the fitting precision of Titleist’s
industry-leading SureFit Tour hosel and tour-validated looks, sound
and feel, make for the most complete, consistent metals performance
in the game.
“The
new 915 fairways and hybrids really bring us to another level from a
distance perspective,” said Dan Stone, Vice President of Research
and Development, Titleist Golf Clubs. “The combination of the
Active Recoil Channel and Ultra Thin Face is powerful in creating
more speed with spin reduction for maximum distance. And with our
high-MOI design strategy we’re able to provide golfers with the
best combination of distance and forgiveness.”
Titleist
R&D designed 915 fairways and hybrids to maximize their low-spin,
high-speed potential, with the SureFit Tour weight placed in a low,
central position behind the Active Recoil Channel on each model to
help create ideal CG properties. Golfers can select their models –
915F or 915Fd, 915H or 915 Hd – based on head shape, forgiveness or
ball flight. 915F and 915H feature larger profiles for all-around
performance with maximum forgiveness; 915Fd and 915Hd offer smaller
head shapes for workability and forgiveness, with slightly lower
launch and spin and therefore lower flight than F and H.
The
first week they were available on the PGA Tour, 15 new 915 fairway
metals and nine new 915 hybrids were put in play at the World Golf
Championships event at Firestone. The following week at the PGA
Championship, there were 29 new 915 fairways and 13 new 915 hybrids
in players’ bags, including Jordan Spieth, Bill Haas, Victor
Dubuisson, Jason Dufner and Webb Simpson.
“The
new 915 fairways and hybrids, just like our new 915 drivers, really
exemplify our R&D team’s design strategy of ‘distance with
forgiveness’, ” said Steve Pelisek, General Manager, Titleist
Golf Clubs. “And from our player testing on tour and with amateurs,
we know that these products are longer, more consistent and more
playable than ever.”
LOWER
SPIN, HIGHER SPEED THROUGH NEW ACTIVE RECOIL CHANNEL:
The Active Recoil Channel – a long, deep channel, positioned along
the sole of the club head, close to the leading edge – delivers
more distance by actively flexing at impact to launch the ball with
lower spin and higher speed.
The
Active Recoil Channel (ARC) allows the entire clubface, both crown
and sole, to deflect at impact for high speed. (Clubs without ARC
technology have a more rigid sole and deflect mostly in the face and
crown at impact resulting in less speed and higher spin.)
“With
the Active Recoil Channel, the ball is compressing in a different
manner and doesn’t have the chance to gather as much rotational
energy so it departs the club face with less spin,” Stone said. “It
also creates a greater recoil effect, which imparts more speed,
particularly low on the face.
“With
fairways and hybrids, because you’re often hitting those clubs off
the ground, you tend to hit them lower on the face and when you hit
lower on the face you generally get more spin. That’s when the
Active Recoil Channel really kicks in to help reduce spin.”
On
915 fairway metals and hybrids, ARC is narrower, deeper and
positioned further forward than on 915 drivers in order to optimize
the performance of the fairway and hybrid heads.
“Fairways
and hybrids have a lot more loft than drivers, and more loft can
cause more spin. Hitting it off the turf, lower on the clubface, also
creates spin. So in order to have maximum effectiveness in terms of
spin reduction, we had to make some adjustments by making ARC deeper
and positioning it further forward,” Stone said.
INCREASED
BALL SPEED FROM ULTRA THIN FACE:
Titleist 915 fairway metals and hybrids feature a new Ultra Thin Face
that works in combination with the Active Recoil Channel to deliver
increased ball speed across the entire face. The high-speed, constant
thickness face insert, made of high-strength Carpenter steel, is the
thinnest face insert Titleist R&D has ever developed.
“If
you think about how the Active Recoil Channel works, with its
flexibility it actually takes some load off the face. We found
through our testing that we could thin the face further without
compromising durability. And because we’re not at C.O.R. limits
like with drivers, we were able to make the insert thinner. Those two
improvements have allowed us to maximize ball speed across the entire
face to make these clubs longer. You get more speed off the turf from
ARC, and more speed when you hit it off the tee with the Ultra Thin
Face,” said Stone.
MORE
DISTANCE FROM FORGIVING HIGH-MOI DESIGN: Titleist
915 fairways and hybrids feature a low CG, high-MOI design for
stability and ball-speed preserving
forgiveness.
“When
you add new technologies like Active Recoil Channel and the Ultra
Thin Face, the last thing you want to do is counteract their
effectiveness,” Stone said. “The high-MOI construction assures we
don’t give any performance back. High MOI isn’t only about
accuracy. It’s about distance consistency. It’s about maintaining
speed across the face.
“Our
main focus was to get that CG low, not too far forward or too far
back,” Stone said. “Since fairways and hybrids have higher lofts,
when you start to push the CG too far back, your spin goes up
drastically which hurts the overall performance. And we’re not
interested in going supremely low and forward because, similar to
drivers, you are giving up a lot of forgiveness. It’s a balance.”
Titleist
engineers made several improvements to each chassis that allowed them
to redistribute mass low to maintain MOI. The ultra-thin crown is
cast thinner to .55mm, just .05mm thicker than 915 drivers.
Thicknesses were reduced in the topline (fairways only) and face
flange. The addition of the Active Recoil Channel also benefited CG
by adding mass low on the head. Furthermore, the SureFit Tour weight
was placed low in the center of the sole of each model.
INDUSTRY-LEADING
ADJUSTABILITY WITH SUREFIT TOUR HOSEL: The
distance potential and complete performance of Titleist 915 fairways
and hybrids can be maximized through the precision fitting of
Titleist’s patented, industry-leading SureFit Tour adjustable hosel
technology.
The
dual-angle SureFit Tour hosel, inspired by the customization
previously available only on a tour van, allows golfers to set loft
and lie independently to optimize ball flight – higher or lower,
and for more draw or fade for improved shot control and maximum
distance.
“The
SureFit Tour hosel continues to be a significant competitive
advantage for us,” Stone said. “Through our testing, we know that
putting a golfer in the most precise fit unlocks the technology and
distance potential in 915 even further.”
The
SureFit Tour hosel features a sleeve and ring, each with four
settings. The sleeve settings are numbered 1, 2, 3, 4 and the ring
settings are lettered A, B, C, D. In total there are 16 settings,
each creating a unique loft and lie combination.
A
Titleist authorized fitter will utilize the SureFit Tour hosel,
coupled with interchangeable shafts and SureFit Tour weights, to
determine a player’s optimal setup so they are playing 915 fairways
and hybrids fit precisely to their game.
Titleist
915 fairways and hybrids are compatible with 913 model shafts.
915F
VS. 915Fd FAIRWAY METALS:
The new 915F and 915Fd fairway metals provide golfers with low-spin,
high-speed performance in two distinct chassis options.
915H
VS. 915Hd HYBRIDS:
Like their fairway counterparts, 915H and 915Hd hybrids offer
low-spin, high-speed performance in two different shapes and sizes.
PLAYER
TESTING RESULTS:
In player testing, golfers who had previously played a 913F
experienced up to 3.5 mph more ball speed with an average of 200rpm
(and up to 750rpm) lower spin with the new 915F model, resulting in
an average of 3 yards (and up to 11 yards) more carry distance.
Golfers
who previously played a 913Fd saw up to 3.2 mph more speed with an
average of 150rpm (and up to 500rpm) lower spin with the 915Fd model,
resulting in an average of 3 yards (and up to 9 yards) more carry
distance.
With
the 915H, players experienced up to 4 mph more speed with an average
of 250 mph (and up to 330 mph) less spin than the 913H, resulting in
an average of 6 yards (and up to 16 yards) more carry distance.
With
the 915Hd, players saw up to 3.3 mph more speed and an average of
150rpm (and up to 290 rpm) lower spin than 913Hd for an average of 8
yards (and up to 16 yards) more carry distance.
In
general, every additional 1 mph of speed results in 2 to 3 yards
additional carry distance.
Here are What PLAYERS are saying :
Jordan
Spieth:
“The
Active Recoil Channel on the 915 really feels like the ball shoots
forward even faster… You can see the ball jumping a little more and
spinning less. … I’m able to adjust my 3-wood to an A•4
(SureFit Tour hosel) position to where it’s knocked up a degree in
loft so when I’m hitting off the fairway it just looks like it’s
easier to get it up in the air. The ball sticks on the face and
shoots off harder and higher. And from there, I feel like I have
every shot that I want. I can use it off a tee and it’s going to
stay in the air longer. I’ve hit it further than ever off a tee and
then into the green I’m able to still stop it on par-5 greens if I
need to hit them in two.”
Geoff
Ogilvy:
“I’ve always used a 15-degree 3-wood, but (with 915) I’ve gone
up to a 16.5-degree loft and I’m hitting it further than my
15-degree, which is a massive advantage. Loft is your friend and it
makes it easier to hit it straight. It looks easier to hit and it is
easier to hit. … It’s really that perfect blend between one that
you can really get hot and hit hard and one that you can try to feel
into the green as well. It’s got a consistent, great face with the
channel taking a lot of spin off the ones you hit hard.”
Kevin
Na:
“The mishits are coming off the face just as hot, and even for a
tour player, I do mishit it. I’ll hit it off the toe a little bit,
off the heel, sometimes a little thin. It’s very minor, but knowing
that even though you mishit a little bit it’s not going to affect
it as much is a nice feeling…. I put the fairway wood in play the
first day. The previous fairway wood I was playing with, I’d been
playing it for seven years.”
PLAYER
BENEFITS:
• LONGER
DISTANCE
through high speed and low spin from both tee and turf.
• HIGHER
SPEED
across the face from the Ultra Thin Face and ARC.
• LOWER
SPIN
from the forward-positioned ARC for trajectory control.
• FORGIVENESS
from the low
CG,
high MOI Design
• PRECISION
FIT
through our industry leading SureFit®
Tour
Hosel technology.
• PREMIUM
SHAFTS
provide high performance options to
maximize
your speed and timing.
• SOLID
FEEL
and sound from the higher standard of
acoustic
engineering.
• GREAT
LOOKS
from the pear profile and rich appearance.
