WD introduces Cold-DATA-storage HDDs , Optimized for the modern datacenter

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Progressive-Capacity, Energy-Efficient WD Ae Drives Enable Archive Tier of Storage Optimized for Web-scale, Cold-data Infrastructures

WD®, a Western Digital company and world leader in storage deployed for modern datacenters, today announced its innovative WD Ae™ line of hard drives designed for the unique operating characteristics of the emerging archive tier within web-scale datacenters. Built on a platform to achieve optimal total cost of ownership (TCO), WD Ae hard drives utilize the lowest possible power consumption and a Progressive Capacity™ model to enable a new tier of storage for large-scale cloud infrastructures. 

“Modern datacenter customers came to us with a need for an HDD solution designed specifically for ever-expanding cold-data repositories,” said Matt Rutledge, senior vice president and general manager, storage technology, WD. “Now in our third generation with over 700 petabytes deployed, WD is bringing the WD Ae drive to the broader market, representing another vital component of WD’s capacity storage portfolio, which delivers features and product attributes optimized for the rapidly evolving storage market.”

The expanding scale of data creation and the corresponding need to retain, preserve and extract value from that data creates a new and unique challenge for large-scale datacenter entities. Reliable, long-term data management for massive-scale data storage is becoming ever more critical. The conventional tools and technologies for cost-effective storage are not effective in massive-scale datacenters, so entirely new approaches to storage architectures and associated component technology are emerging. 

“Cloud service providers have rapidly growing volumes of generally inactive data to store and manage, while at the same providing customers with access to the data at almost any time,” according to John Rydning, IDC’s vice president for hard disk drive research.

“WD’s new WD Ae line of HDDs is aimed directly at these storage use cases, and is helping to define a new, active archive enterprise storage sub-segment, thus opening new HDD storage opportunities for the HDD industry.”

Focusing on the unique attributes of cold data, WD has led the cold/archive market with multiple generations of archive storage, actively evolving a product formula to deliver the optimal combination of cost-effectiveness, power efficiency, storage density and application intensity. WD Ae drives are purpose-built archive HDDs with extreme areal density on a high volume mechanical platform that offers increased power efficiency and a Progressive Capacity model.

Part of the unique attributes of the WD Ae hard drive family includes: a dense five-platter platform, which renders an optimal mix of power, performance, capacity and cost; capacities greater than 6 TB; SATA 6 Gb/s interface; and a workload and reliability rating of 60 TB/yr workload and 500 Khrs Mean Time Before Failure (MTBF). 

WD Ae Progressive Capacity

As technology and manufacturing processes mature over time, incremental capacity increases are realized. WD’s innovative Progressive Capacity model allows distribution of these incrementally higher capacity models to take advantage of their fullest available capacity: 6.1 TB, 6.2 TB, or 6.3 TB, for instance. These more granular capacity increments result in far greater capacity attainment through the life of a product platform. At the massive scale of modern applications, the availability of incremental capacity each quarter renders exceptional value to datacenters who can realize improvements in capacity-per-drive, capacity-per-volumetric space and reduced infrastructure overhead. 

Hot vs. Cold Data Storage - the Data Storage Temperature Continuum

While approximately 20-30 percent of data on most networks is active, commonly referred to as “hot,” the majority of data, 70-80 percent is inactive or “cold,” meaning it is unchanging and infrequently accessed. Given the challenges of storing petabyte- or exabyte-scale data, public cloud and private cloud ecosystems are focused on creating entirely new tiers of storage to deal with the varying degrees of “data temperature.” The cold data tier is emerging in a manner very similar to the way the “Tier 0” emerged over the past decade to deal with critical performance requirements. Now the industry is adding a new tier on the opposite end of the data temperature spectrum, often referred to as “Tier 3” storage.

Cold storage is the practice of creating a new tier of important information not frequently accessed for long periods of time, and can include structured, unstructured, or semi-structured data that has timeless value, and of which the exact schedule of retrieval is uncertain. As a result, data retrieval times can be relaxed, compared to the speed at which hot data needs be retrieved. 

Ultimately, with purpose-built and cost-optimized cold data storage infrastructure and devices, IT departments can deliver vastly improved time-to-archive and time-to-retrieve cold/archive data that outstrips capabilities of monolithic tape libraries, while utilizing standard hard-drive based storage solutions that are abundantly used and understood to realize optimal application value and significant storage cost savings.

Availability

WD Ae hard drives will be sold in box quantities of 20 and available to select distributors, integrators and distributed by Ubertech Technologies Inc and Iontech Techologies Inc. in the Philippines starting late 2014. WD Ae drives are covered by a three-year limited warranty.

More information about WD’s Ae datacenter hard drives can be found on the company website at http://www.wdc.com/en/products/products.aspx?id=1340.

Smart's Talk 'N Text "PisoNet", subscribers to access the Internet on their mobile phones for as low as P1

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Smart recently announced that it will soon enable its subscribers to access the Internet on their mobile phones for as low as P1, dubbed “PisoNet,” Smart’s new mobile Internet offer will be initially available to Talk ’N Text (TNT) subscribers and shall allow access to all apps and websites for only P1 per 10 minutes and effectively puts the hourly rate at just P6, with the exception of video streaming sites and file-sharing activities.

Innovative platform enables telco to offer most affordable mobile data service for just P1.

A breakthrough mobile data platform developed by Smart Communications, Inc. (Smart), the undisputed leader in mobile, will soon enable its subscribers to access the Internet on their mobile phones for as low as P1, the most affordable mobile Internet service to date.

Set to be rolled out this month, the service is much more affordable than the standard P5 per 15-minute charging rate for mobile Internet.

“Now, one peso is all you need to access the Internet. PisoNet thus brings the many benefits of the Internet to more Filipinos nationwide, especially those who are accessing the Internet for the first time using their phones,” said Charles A. Lim, EVP and Head of the Wireless Consumer Division at Smart.

“With this upcoming service, the user is not limited to specific sites or apps. They can thus access the mobile apps and sites that are most relevant to them at a more affordable price,” Lim added.

PisoNet is thus expected to surpass Smart’s growth momentum in mobile data, which has been growing at a 73% rate from last year’s figures, as more Filipinos gain access to the Internet via their mobile phones.

Pioneering platform

PisoNet will be delivered through a pioneering mobile internet platform which enables Smart’s mobile phone data network to efficiently manage and shape the flow of Internet data traffic. As a result, network resources are used more efficiently to deliver the internet services that people want.

“This platform unmatched by any other country in the world is a technical breakthrough that enables us to offer very affordable Internet ‘sachets’ sustainably,” Lim explained. “This means we can keep offering best-value mobile Internet products for as low as ‘piso’.”

This enables Smart to offer data services in “sachets” without sacrificing consumer experience, allowing subscribers to pay only for the Internet services that they need on an “always on” basis. 

The same platform also powers PowerApp, the telco’s suite of mobile Internet packages that allows subscribers to access Internet bundles—such as Social, Photo, Email, Chat, and individual apps—for as low as P5 per day.

‘Holy Grail’

“This is the Holy Grail for Internet advocates who want to bridge the digital divide while sustaining quality of service. And we’ve taken one big stab at it, using this groundbreaking platform targeted at one of the largest prepaid markets in the world,” explained Dennis Mendiola, co-founder of Smart subsidiary Chikka, which developed the platform.

Globally, telecommunications companies face the challenge of connecting “the next 5 billion users” who are largely prepaid mobile phone users with limited budgets for mobile internet usage.

“Telcos around the world until now just offer data packages akin to ‘eat-all-you-can’ buffets at a premium price with little regard for efficient use of data resources. Our platform allows Smart to offer data at much higher level of efficiency, thus making it possible for us to offer much more affordable prices,” added Mendiola.

PisoNet will soon be initially available to TNT subscribers, who only need to simply text PISONET to 5555 to enjoy the offer. 

PowerApp, meanwhile, offers various packages that can be availed of by Smart and TNT prepaid and postpaid subscribers. 

To know more, visit smart.com.ph/powerapp.

National Geographic Channel celebrates the glory of '90s with new documentary series

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Here's an exciting ride through nostalgia as we look back on a memorable decade. The ‘90s: The Decade That Connected Us will hit television screens!

From the channel that brought viewers the landmark series The ‘80s: The Decade That Made Us comes another amazing television event that will remind us of a golden decade of technological, political and entertainment milestones. 

This September 18, The ‘90s: The Decade That Connected Us will run exclusively on National Geographic Channel (NGC) to feature the biggest newsmakers of the 1990s that shocked, wowed or changed the world and helped make it what it is today. 

The 1990s saw a plethora of social and cultural events that rocked the world, including the popularity of grunge music, the advent of Viagra, a salacious White House scandal, innovations in personal computers, and various episodes of political upheaval around the globe. 

The ‘90s: The Decade That Connected Us looks back on these developments in history to show how the world reacted to the fledgling reality of globalization, as we slowly learned how connected human beings were becoming despite geographical and cultural differences.

The series uses memorable video footage from the ‘90s to recall the spirit of the decade along with 120 original interviews with the unsung heroes behind riveting events as well as well-known personalities from the fields of technology, politics and entertainment. Among the famous interviewees to be encountered in the show are Courtney Love, Arsenio Hall, Vanilla Ice, Jerry Springer, Tony Blair, Colin Powell, Connie Chung, and Dan Rather—celebrities whose voices will narrate the remarkable affairs that weave the story of this extraordinary decade.

This decade between the Cold War and the War On Terror saw numerous highs and lows as technology advanced the world into the digital age: Bill Clinton’s promise of change as he came into office in the US, the violent LA Riots, Nelson Mandela’s release from prison and rise as leader of South Africa, and the horrific civil war in Rwanda. Meanwhile, the ‘90s gave us cultural benchmarks such as the TV show Friends and the Macarena, along with the first successful reality TV shows of The Real World and Jerry Springer, which paved the way for reality TV in the succeeding years. The ‘90s: The Decade That Connected Us will guide us as we navigate this historical rollercoaster ride so we may better understand ourselves, our politics and our global culture in its current state.

Get ready for memorable decade. The ‘90s: The Decade That Connected Us will hit television screens every Thursday at 9PM, beginning Sept 18 only on the National Geographic Channel!

WD celebrates 10th Anniversary of My Passport with new design and limited edition

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Western Digital company, is introducing a sleek new design of the world’s most popular and award-winning line of My Passport® portable hard drives to commemorate the 10th anniversary of its My Passport line of portable hard drives.

The My Passport Ultra™ - Metal Edition™ and My Passport Ultra - Anniversary Edition™ represent the culmination of a decade of refinement for WD’s enduring portable drive line.

 

From their beautiful, spin finish exteriors to advancements in capacities, security and size reduction, My Passport Ultra™ - Metal Edition™ and My Passport Ultra - Anniversary Edition dawn a new generation of reliable and portable WD storage solutions.

Spin Finish Enclosures, Cool Colors, Large Capacities and Advanced Security for Safe, Back-up and Anywhere Access to All Digital Content

My Passport Ultra – Metal Edition and Anniversary Edition incorporates a unique and innovative radial spin-design aluminum enclosure to withstand the everyday knocks experienced by today’s mobile consumer. In addition, the drive offers hardware encryption and password protection to prevent unauthorized use of the drive in the event it is lost or stolen. For added content protection and remote sharing, My Passport Ultra - Metal Edition includes WD SmartWare™ Pro software with Dropbox integration allowing users to backup content from the drive to the cloud and retrieve content from their Dropbox account to the My Passport drive. These features make the My Passport an ideal choice for back-up, protecting, storing, and enjoying digital content on the go.

“Ten years is a milestone by any technology standard, but having the ability to consistently reinvent a product line like My Passport to suit the changing needs of consumers and creative professionals is something we are especially proud of,” said Tony Tate, general manager and vice president of WD’s content solutions group. “We thank all of our customers for their ongoing feedback over the years to help make My Passport one of the most popular hard drives ever. This feedback helped incorporate the latest beautiful industrial design with features, capacities, and security that truly meet the needs of today’s mobile consumer.”

Pricing and Availability

My Passport Ultra - Metal Edition and My Passport Ultra - Anniversary Edition hard drives offers a regional 3-year limited warranty and is available at select retailers and distributed by EA Global Supply Chain Solutions, Inc. and Iontech, Inc. in the Philippines. My Passport Ultra - Anniversary Edition is available at Silicon Valley. Manufacturer’s Suggest Retail Price (MSRP) on the 1 TB drive will be Php 4,590 and MSRP on the 2 TB will be Php 7,490. 

Introducing: G.I. Jane Collection by BUM

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BUM Equipment unveils its launching of G.I. (Girl It’s) Jane collection named after one of its youth brand ambassador Jane Oineza, who is fresh from her successful third finish in a recently concluded Pinoy Big Brother All In Edition, a hit reality show of ABS-CBN Channel 2.

BUM’s move to provide Oineza with a collection named after her does not just spotlight the young star’s crowd-drawing potentials, but as an inspiration to the youth of today to be uniquely strong and brave amidst any criticism.

There are two categories for this particular collection —The Statement Shirts and the Skater Tops with Skirts.

Jane Oineza’s Statement Shirts

Once there was this quote that perfectly describes Jane, “It’s hard to be yourself in a world that wants you to be like them.” But when she was just one of the housemates, she was brave enough to hold onto what she strongly believed in. Thus, the statement shirts were born.

The statement shirts texts will read: ‘I am Misunderstood’, ‘I’m Real’, and ‘I am Stronger’, respectively and are all printed on black shirts. These speaks of Oineza’s transformation for the past months, which truly defines ‘who’ she is as an individual, as a young talented celebrity.

Oineza, being a youth brand ambassador is a reflection of a young woman who is brave enough to face all the critics and stay true to herself, no matter what.

This collection will be the first one to come out in the market on the said mentioned date and can be purchased at all BUM boutiques nationwide.

Jane’s Skater Tops and Skirts

Being a young lady, apart from being a celebri-TEEN, she prefers the preppy look. Jane is the ideal image who projects that aura of a ‘privileged’ lifestyle. She stays simple and fresh-looking with her choice of clothing combining it with the accessories without overpowering her real personality, that’s what she is.

As young lady who just blossomed after celebrating her 18th birthday inside the PBB House, Jane Oineza along with BUM, a thriving brand apparel is launching three variants of skater tops and skirts under the G.I. Jane collection as well.

Though black in theme, the Skater Skirts comes in three designs; black skull print, white skull print and diamond pattern print. While G.I. Jane skater tops are spandex long sleeves with accentuations to differ one tops from the other. These items can be bought in pairs or can be bought separately.

The said girly-themed collection will soon be available in November this year. Also, these will be exclusively available in all SM department stores.

Jane Thoughts on these Collections.

“I am excited with the collection. And it truly is me. It spells out who I am on and off camera,” Jane shares.

The collections are something that any young lady would grab and own several pieces because of its message and the design. The G.I. Jane collections do not just reflect Jane’s personality but can be identifiable by any female growing up in the world of ‘peer pressures’ and stay committed to her ideals and do not conform to the standards dictated of the ‘world’ around her.

“I do hope that even with the line of clothing via BUM, I can be a living testimony to girls out there to standout and not just be one of the many girls corrupted by any sort of ideals.”

To know more about BUM latest collection – G.I. Jane, visit Facebook, Twitter, and Instagram via @officialbumph or visit its official website www.bumequipment.com.ph.