November 2, 2015

Why is PMAP an institution in the modelling industry? What is a MODÉLE?


From left to right: Renee Salud, Project Director Angel Agustin-Co, outgoing PMAP President Mary Jane “MJ” Torres, President of Zen Institute Raphael Kiefer, PMAP President.





In response to what they believed were conditions in the fashion-modeling industry that needed to be professionalized, top-caliber models founded the Professional Models Association of the Philippines, or PMAP, in 1987. They sought for reasonable working hours and standardized compensation for model bookings. “As a union we are vocal with our rights. As an association, we have a vision of what we want to become in the future,” says one of the original members, Tina Maristela-Ocampo, who co-founded the organization with co-models Ronnie Asuncion and Robert David.

PMAP is the very first of its kind in Asia, and probably the world. It is the only organization of models run by models themselves, each confident of their own talents, abilities and capabilities to manage and plan their modeling careers. Established on February 11, 1987, the PMAP aims to “uplift, protect and professionalize the modeling industry in the Philippines, and to develop and stabilize, national and international awareness, participation, involvement and competition in the field of modeling.”

The PMAP served as a key force in the development and upgrading of the local modeling industry, with the firm belief that as a united group, models can band and work together for their own protection and progress. Contrary to some beliefs, the PMAP is not an agency but a cross between an association and a union of models. Succeeding members of PMAP have sought to maintain and improve these standards, seeking the professional services of legal and financial consultants.

PMAP male and female models are distinguished for their physical attributes (clear skin, healthy hair, great height and good looks) as well as their overall attitude and disposition. They are well paid, high profile and top of mind among designers and clients.

More often than not, a PMAP model has a prominent place in the industry. Their faces are splashed across top fashion magazine covers, national advertisements, international commercials and fashion shows here and abroad.

They are trailblazers (Tina Maristela, Tetta Ortiz, Suyene Chi, Leo Rabago, JB Abesamis, Annette Coronel); beauty queens (Izza Gonzalez, Desiree Verdadero, Marilen Espino, Abbygala Arenas, Gem Padilla, Mafae Yunon, Valerie Wiegmann); icons (Tweetie de Leon, Patty Bettita, Marina Benipayo, Denden Abesamis, Wilma Doesnt) and a roster of celebrities (Eric Quizon, John Estrada, Ornussa Cadness, Sanya Smith, Phoemela Baranda).

MODÉLE PHILIPPINES

On its 28th year, PMAP is on the hunt to discover and mentor aspiring or experienced models with immense potential to become the next Filipino model archetype and influence the course of professional modeling in the Philippines. Girls must at least be 5’8 tall with a waistline of 24 inches, while the boys must at least be 5’11 tall.

A Modéle Philippines can advance any designer’s vision. He or she possesses fierce catwalk skills, a compelling editorial presence, a memorable screen register and a strong social media following.

This game-changing project employs a tripartite arrangement among the entities of Zen Institute (presenter) and A Concept (producer) and legendary designer/model discover Renee Salud in partnership with PMAP.

Together, their vision is to be “the inspiring trailblazers in the Philippine fashion industry that provide a premiere competition platform and opportunities to individuals who best represent what a professional Filipino model is and what Philippine modeling is in the global arena.”

Their mission is to “discover, develop, and nurture Filipino individuals to become models of influence who represent the Filipino image of excellence through our competitions. We create continuous opportunities for our professional models in order to achieve excellence and secure a great future, thus contribute to our country’s positive image and progress.”

The first Modèle Philippines winner will receive a high level of exposure in the modeling world, the opportunity to work with the industry’s best, a one-year endorsement contract with Zen Institute, a fashion spread in a top fashion magazine, free trip to Thailand and a cash prizes.

Visit or call MODÈLE PHILIPPINES for inquiries at The Zen Institute at 024122528 / 024411712.

Straight No Chaser - “The New Old Fashioned”




The A Cappella Sensation is back with their latest studio album “The New Old Fashioned”. Today Straight No Chaser released their new album, which features their interpretations of hits from Meghan Trainor, Walk The Moon, Radiohead, Hozier, The Weeknd and labelmate Charlie Puth.

“It’s still unreal to hear other people covering my music. I’m so honored to have my label mates in Straight No Chaser put their unique a cappella spin on Marvin Gaye. Great job guys!” - Charlie Puth



The New Old Fashioned - Available Now
Track List

1 - Marvin Gaye 
2 - Dock Of The Bay / Proud Mary
3 - Creep 
4 - Beggin’ / Counting Stars
5 - Take Me To Church
6 - Can’t Feel My Face
7 - Make You Feel My Love
8 - All About That Bass (No Tenors)
9 - On The Road Again / I Play The Road
10 - Red
11 - Shut Up & Dance
12 - Lost
13 - Movie Medley

Listen To The Album Today!



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Full-range digital production outfit 'Buzz Productions' welcomes In-House Talents

Jed Marcaida, VJ Mendoza, Bekimon, Chokoleit, Iyah Mina and Noel Escondo
BUZZ PRODUCTIONS is the newest source of news and entertainment for the social mobile age, in your home, to music and even short films, everything that our netizens have grown to love. BUZZ PRODUCTIONS is a full-range digital production outfit that caters to different media needs, such as branding, events and video production, and in-house talent management.

A subsidiary of Jump Digital Asia, Buzz Productions is managed and headed by writer-director Mr. Noel Escondo with the support of Jump Digital Marketer Jed Marcaida.

Fresh talents of BUZZ PRODUCTIONS are introduced to the members of the press and bloggers last October 28  at Cafe 1771, Ortigas. Buzz Productions in-house talents are: premiere comedians, Chokoleit and Iyah Mina; the Youtube sensation, Bekimon; former G-Force member, Jan Stephen Noval; and commercial talent, VJ Mendoza.


Also the newest Facebook Channels, with informative, fun and interesting video circulated online is made of digital genius to provide the same level of quality viral videos at the tip of your hand, that is what Buzz Production is doing.


The main page, “PalaBuzz Feed” is for funny, interesting and entertaining videos



“PalaBuzz Music” focuses on music-based content, features up and coming Filipino musicians.



“PalaBuzz Home” contains DIY (Do-It-Yourself) and life-hack tips



“PalaBuzz Shorts” is a channel for short films produced by independent film makers


“PalaBuzz Food” is for food-based content

“PalaBuzz News” is for current news and events.

The two-month old page of Palabuzz Feed already earned more than 3 million video views and gathered 10 million reach. It showcases original and user contents that provides total entertainment available online.

Buzz Productions will manage their presence online so expect more online videos and materials from them in the coming days.

Based in Ortigas Center, Buzz Productions is also your newest source of news and entertainment for the social mobile age. From your home, to music and even short films, everything that our netizens have grown to love, we create contents that you want to share online.

For more information visit https://www.facebook.com/palabuzzfeed.

James Reid and Nadine Lustre as the new faces of City Blends coffee now brewing at 7-Eleven

Now Brewing at 7-Eleven, City Blends makes JaDine the new ambassadors for Honest-To-Goodness Coffee!

It's #JaDineFor711 as the Philippine Seven Corporation (PSC), country licensee of leading convenience store chain 7-Eleven, present James Reid and Nadine Lustre as the new faces of City Blends coffee.

With James and Nadine staying atop social media trends due to their undeniable charisma as well as the relatable kilig that they bring to fans of all ages, 7-Eleven has really found the honest and down-to-earth personalities that are the perfect fit for City Blends coffee.



Honest-to-goodness Coffee

With JaDine as the new endorsers, City Blends gets its well-deserved turn in the spotlight. The coffee is made from 100% Arabica beans, with each cup made fresh as you order. The City Blends machine grinds the beans on the spot, giving you unparalleled freshness: the secret to quality coffee. 

Even the pricing is great, with City Blends starting at 20 pesos, honest!


To excite fans even further, 7-Eleven is releasing limited edition City Blends cups with photos of JaDine! The 8oz cup features Nadine, the 12oz cup features James, and the 16oz cup features the couple. The JaDine cups do not only have hugot quotes from the TVC, they are also interactive so customers can have fun writing their own honest hugot as well. The cups will be available in City Blends stores by November 4, 2015.Aside from its brewed coffee, City Blends also offers other flavors such as French Vanilla, Mochaccino and Hershey's Dark Chocolate.


For #JaDine,  Honest-to-goodness hype

Fan response to the selection of the two has been positive across the board, with Reiders and Naddicts alike sharing the teasers, memes, as well as lines from the TVC on social media causing #JaDineFor711 to trend on Twitter.

The overwhelming fan response has prompted 7-Eleven to release an exclusive never-before-seen footage from the TVC and print shoot plus the alternate endings that fans – what James could have said to Nadine. This is also 7-Eleven’s way to thank JaDine fans for the unexpected support, as well as for integrating the hugot lines in their social media posts. Apparently it’s hard to move on, especially when we’re talking about James Reid and Nadine Lustre. And that’s a good thing for #JaDineFor711.

Try the new 7-Eleven City Blends coffee currently available in 565 7-Eleven stores nationwide. 7-Eleven will end the year with 712 City Blends stores! 

Watch out for more of #JaDineFor711!

Visit :
Facebook: facebook.com/711philippines 
Twitter: @711philippines 
Instagram: @711ph

Experience the Smart Life with super-sized data offers : iPhone 6s and iPhone 6s Plus


“iPhone’s Live Photos lets us capture and share our best moments in a revolutionary way, while its advanced hardware allows us to fulfill all our passions and swoop smoothly from one app to the next – without worrying about efficiency or battery life. For sure, with these new iPhones, we can get more of the Smart Life experience and enjoy the widest breadth of mobile content that only Smart’s nationwidest network can deliver – from your choice of apps, games, music, movies and more – all  at your fingertips.” --- Kathy Carag, Smart Postpaid Head.

Smart offers iPhone 6s FREE at Plan 2000 and iPhone 6s Plus FREE at Plan 2499

Unrivaled mobile services leader Smart Communications has announced its unbeatable plans for the much anticipated iPhone 6s and iPhone 6s Plus, the most advanced iPhones ever, with super-sized data offers and awesome perks aimed at giving you the Smart Life experience.

As a special offer from November 6 until December 31, you can get the iPhone 6s FREE on Plan 2000 under a 30-month contract, inclusive of a super-sized 10GB data allowance for all your videos, music and games; plus All-Month Surf, which gives you access to all your favorite websites and apps like Instagram, Facebook and Twitter, and chat apps like Viber, Whatsapp, Line and Messenger, among many others, throughout the 30-month period.

As part of the limited offer, you can also get the iPhone 6s Plus FREE on Plan 2499 under a 30-month term, inclusive of super-sized 15GB data allowance and All-Month Surf which you can enjoy throughout the duration of the contract.

The latest iPhones will also be available via Smart Infinity, Smart’s premium postpaid brand, where members can get complimentary iPhone 6s 128GB under Infinity Consumable Plan 5000 or two units of iPhone 6S 16GB under Consumable LTE Plan 8000.

Smart’s other unbeatable offers for the iPhone 6s and iPhone 6s Plus are available atwww.smart.com.ph/iphone. For more about Infinity’s unparalleled perks and privileges that come with the new iPhone 6s and iPhone 6s Plus plans, visit www.smart.com.ph/Infinity.

iPhone 6s and iPhone 6s Plus bring a powerful new dimension to iPhone’s revolutionary Multi-Touch interface with 3D Touch, which senses force to enable intuitive new ways to access features and interact with content. The new iPhones introduce a transformative new approach to photography called Live Photos, bringing still images to life by capturing a moment in motion. Live Photos, 3D Touch, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera with Retina Flash and more are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life. iPhone 6s and iPhone 6s Plus are designed with Retina HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

Awesome experiences await new and existing Smart Postpaid subscribers who are upgrading to the new iPhones with Smart:

1.    Be among the first to get the iPhone 6S Rose Gold (16GB) via special Uber delivery from Smart. Smart and Uber have teamed up to deliver your new iPhone 6s Rose Gold (16GB) at your doorstep when the clock strikes 12:01 on November 6Friday! Simply click “Request an iPhone6s” on the Uber app, prepare to pay using your debit or credit card, and get ready for much bigger surprises. Moreover, all new Uber users get 50% off (with maximum worth of P200) on their next two Uber rides.

2. Get 20% discount from Zalora. Experience the high life with as much as 20 percent discount for a minimum purchase of P500 from leading online fashion store Zalora.

3. Enjoy P2500 Airbnb discount. Enjoy P2,500 discount on your Airbnb booking with a minimum spend of P8,000 at any listing in over 190 countries around the world. 

4. Get iflix access. Get three months’ worth of iflix access plus 1GB of data for streaming your favorite movies and TV shows.

5.   Win a new gadget instantly. With Smart’s Share the Joy Gadget giveaway promo, you can get a chance to take home another brand new gadget instantly when you sign up for a Smart Postpaid Plan or recontract at Smart stores nationwide.

6.  FREE Gadget Shield. Get FREE 30-day insurance for your new iPhone with Smart’s Gadget Shield.

7.  Upgrade with Smart’s Wipeout promo. Wipe out your existing contract to upgrade to the new iPhones and enjoy corresponding discounts depending on the number of your remaining months in your contract.

8.  Purchase from Apple Music, App Store and iTunes even without a credit card. Smart is the only mobile network that lets you enjoy the full range of digital content from the Apple Store, iTunes and Apple Music even without a credit card through the groundbreaking Smart Pay-With-Mobile service. Simply text REG to 4949 so you can start buying apps and charging in-app items on top of your postpaid bill or deducted from your prepaid load – a first in the country.

The breakthrough features of the iPhone 6s and 6s Plus can only be optimized when you are on the country’s biggest and most advanced network, according Kathy Carag, Smart Postpaid Head.
 “With the iPhone 6s and iPhone 6s Plus, Apple has once again pushed the boundaries of mobile innovation, allowing us to achieve so much more with our phones and experience the Smart Life with entertainment, convenience and peace of mind on the go,” said Carag.
  
The iPhone 6s and iPhone 6s Plus will be available in all Smart Stores nationwide. 

For complete details on pricing, please visit smart.com.ph/iphone.

For more information on iPhone, please visit: www.apple.com/iphone.


This communication is intended solely for the use of the addressee and authorized recipients.  It may contain confidential or legally privileged information and is subject to the conditions in http://www.smart.com.ph/corporate/disclaimer.

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