Kwentong Jollibee “Kahera” named adobo magazine’s 2016 Ad of the Year

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(From left): Jollibee Corporate PR and Events Manager Dennis Reyes, McCann Worldgroup Philippines Account Manager Tonee Lacson, Associate Creative Director Bong Legaspi, Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores, McCann Worldgroup Philippines Associate Managing Partner Mitzie Nacianceno, Jollibee Brand Communications and PR Director Arline Adeva, McCann Worldgroup Philippines Creative Director Xzenia Cruz, Jollibee Brand PR and Engagement Manager Cat Triviño, and McCann Worldgroup Philippines Business Group Director Adi Culalic with their adobo trophies given during the Mad About Awards event for #KwentongJollibee “Kahera”.

Kwentong Jollibee’s “Kahera,” the Grandparents’ Day campaign of the country’s number one fastfood chain, was recently adjudged the 2016 Ad of the Year (AOY) by adobo magazine. The Ad of the Year awards showcases the most celebrated advertising work created in the past year, with the top three winners chosen from among adobo magazine’s top monthly picks via poll.

Kahera, directed by Ianco dela Cruz, is part of the successful #KwentongJollibee series co-created with McCann World Group Philippines. It features the story of a Jollibee cashier who gets her daily dose of constructive and stern criticism from one of the store’s regulars, who turns out to be her very supportive grandmother.

With over 9 million views on Facebook and YouTube to date, the digital ad has continued to receive recognitions from award-giving bodies in the industry.

Besides bagging the AOY honor, Kahera also won adobo magazine’s Ad of the Month Award for September 2016. Earlier this year, the video was also recognized by Google PH as one of its top 10 most viewed ads, entering the YouTube Leaderboard for the second half of 2016.

“We are honored to be recognized by adobo magazine, this time for top notch creativity embedded in our heart-warming video. This validates Kwentong Jollibee’s thrust of showcasing unique Filipino relationships through masterful storytelling.” - Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores says of the brand’s most recent win.

The video was also part of the Jollibee Grandparents’ Day campaign which won a Quill Award of Excellence from the International Association of Business Communicators, and a Silver Anvil award from the Public Relations Society of the Philippines.

New Gold Seas Tuna Chunks for healthier and tastier mealtime, Gold Seas reveal new endorsers Toni Gonzales and Paul Soriano

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Healthier and tastier food is a must on the table for the family and all. Easy-to-eat, easy-to-find foods to keep eating healthy. 

The new Gold Seas Tuna Chunks, launched recently held at the Blue Leaf Pavilion at McKinley Hill in Bonifacio Global City,  These savory variants include Tuna Chunks in Olive Oil, Olive Oil with Chili, Springwater, Tuna Chunks in Herb and Garlic, Lemon and Pepper and Mild Indian Curry, and premium Yellowfin tuna in oil and water-based variants.

All in the family will surely enjoy Gold Seas Tuna Chunks’ pure, wholesome, healthy, chunky goodness because it is made from meatier tuna loin or chunks. It is rich in Omega 3, packed with lean protein and has lesser oil content and more meat compared to other canned tuna brands. 

Unlike other products in the market, Gold Seas Tuna Chunks offers gourmet flavors that appeal to even the pickiest of eaters. 

A product of General Nutrifoods Philippines, Inc., Gold Seas Tuna Chunks undergo a strict canning process and is packed in lithograph cans to ensure that it is as tasty as it looks. The world-class tuna product only uses responsibly caught tuna to help preserve marine life for future generations. 

Toni Gonzaga and Director Paul Soriano

Celebrity Toni Gonzaga and Director Paul Soriano, now are the new ambassadors / endorsers, epitomizes the wholesome goodness of Gold Seas Tuna Chunks. 

Akin to its celebrity endorsers Toni and Paul, Gold Seas Tuna Chunks believes in the importance of extending as much love and care to family by not compromising when it comes to the family’s overall health and well-being. 

The event was highlighted with a cooking segment by renowned Chef Rosebud Benitez who demonstrated the versatility of tuna as the primary ingredient in gourmet cooking. 

Japanese-certified bento box maker Kat Maderazo taught participants how to make kid-friendly bento lunches using Gold Seas Tuna Chunks. 

TV hosts Paolo Abrera and Suzi Entrata-Abrera served as event hosts. 

Gold Seas Tuna Chunks is available in all leading supermarkets, groceries and convenience stores and are offered in 90g (solo) and 185g (sharing) variants.

Photos: @myrns.roman

Rich classic flavors, real value: the Jollibee Burger Steak

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Combination of unbeatable taste and local flavor behind timeless fast-food offering

For the longest time, the global fast-food scene has one strict rule for beef patties: they only belong between burger buns.

But in a country like the Philippines, a meal can never be considered a proper one without our favorite grain: rice. Most of the local dishes go well with a serving of white rice and a splash of flavorful sauce or broth.

In 1995, Jollibee—the country’s top fast-food chain and proud homegrown Pinoy brand—brought together a fast-food favorite and a Pinoy staple to create a new classic offering: the Burger Steak. Made with 100% beef patty seasoned to suit Pinoy tastes, drizzled with a flavorful mushroom gravy (a time-tested flavor pairing used the world over: beef and mushroom), and served with white rice, the Burger Steak was an instant hit for diners looking for their kanin-and-ulam fix.

“The Jollibee Burger Steak was inspired by something that many Pinoys know to be true: a flavor-packed, saucy ulam served with steamed white rice really hits the spot,” said Cathleen Capati, Jollibee Core Category Marketing Director. “But that’s the beauty of that idea. It seemed so simple, but nobody else did that over twenty years ago. For me, Jollibee only proved that we truly know and understand the Pinoy palate.”

Today, the Burger Steak remains to be a consistent Jollibee best-seller, with hundreds and hundreds of meals sold each day in 1,000 Jollibee stores nationwide. The rich classic flavors that this dish delivers is just one reason for its enduring popularity, as the fact that it has remained very affordable for over two decades continues to attract customers, too.

“Aside from the Burger Steak delivering a truly beefy-linamnam, saucy-sarap dining experience every time, it delivers great value, too,” added Ms. Capati. “For only 50 pesos, you get delicious ulam and rice for a truly satisfying meal.”

Experience the beefy-linamnam and saucy-sarapgoodness of the Burger Steak for yourself today. The Jollibee Burger Steak is available for dine-in, take-out, delivery, and drive-thru transactions, with prices starting at P50.00* for the Solo Meal.

For more information on your classic Jolly favorites, like www.facebook.com/JollibeePhilippines or follow @Jollibee on Twitter and Instagram.

* Prices may vary across different locations.

Traveloka Announces Upcoming Flash Sale this July , Exclusive travel deals with no booking fee

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Traveloka, Southeast Asia's leading travel booking app for accommodation and flights, will be having another major sale this July 28. This one day flash sale promises huge deals on hotels and airfare and should not be missed.

“We’re always looking to give our travelers the very best packages on hotels and flights,” said Poch Ceballos, Traveloka’s Country Manager. “And the Traveloka one day flash sales are usually where they can get the very best deals.”

Traveloka follows up its hugely successful June Independence Day Pop Up Sale with the upcoming July sale.

Travelers will be able to get P1,206 off for hotel bookings in the Philippines, Japan, Taiwan, Singapore, Macau, Hong Kong, and South Korea. The same discount also applies to domestic and international flights booked that day! Bookings for the July flash sale apply to all travel dates. These deals are available for the first 1500 transactions only. 

With the upcoming deals, travelers get the opportunity to travel more for less when they book at Traveloka.

“Travel can get expensive, and hotels and airfare adds up quickly. Through huge deals in Traveloka, we want to make travel more accessible. This gives people the freedom to travel to their favorite destinations.” added Ceballos. 

Unlike other booking apps, you can book both your flight and hotel on Traveloka. It’s a one-stop shop app that helps you find the best price for flights, hotels, and budget rooms where you can enjoy exclusive discounts and deals with no booking fee. All prices shown in the app include applicable taxes and surcharges. So travelers need not worry about hidden charges.

Payment is also flexible for budget and leisure travelers as they can opt for offline and online methods using Visa, MasterCard, or via DragonPay, which accepts major banks like BPI, BDO, Metrobank, Chinabank, RCBC, UCPB, and Landbank. They can also pay via Coins.ph wallet or over-the-counter at 7-Eleven, M. Lhuillier, and Cebuana Lhuillier. 

With over 85+ airline partners and over 300,000 hotels across the world, Traveloka ensures travelers can choose the combination that’s right for them. 

Traveloka is available on both iOS and Android.

For full promo mechanics and to get the latest travel deals, please visit traveloka.com/x/pop-up-sale. Like Traveloka Philippines on Facebook. www.facebook.com/TravelokaPH. 

About Traveloka

Traveloka is a fast growing tech company in Southeast Asia that provides a travel booking app for domestic and international destinations. Traveloka can be accessed through desktop, mobile web, and mobile application (Android and iOS) anytime and anywhere. Currently, Traveloka mobile application has been downloaded over 15 million times. Traveloka has established partnerships with more than 85 domestic and international airlines, serving more than 100,000 different routes throughout Asia Pacific and Europe. Traveloka has listed more than 300,000 of hotels in 28 countries. A secure payment system, various payment methods, an easy user experience, a 24-hour call center service, also the everyday low and transparent price without booking fees are the key services that Traveloka offers to customers, enabling a mobility lifestyle.

For more information, please visit https://www.traveloka.com/en-ph/

Epson Launches a New Force in Enterprise printing

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New business inkjet printers powered by Epson’s PrecisionCore Printhead Technology

Epson Philippines is poised to reform business printing protocols for the medium to large enterprise segment with the introduction of the company’s latest printing innovations, the new Replaceable Ink Pack System (RIPS) Business Inkjet printers, the WorkForce Pro WF-C869R and Epson’s first high-speed linehead Multi-Function inkjet printer for enterprise printing, the WorkForce Enterprise series, WF-C20590 and WF-C17590. 

(L-R) Jester Cruz, Product Management Department Head, Epson Philippines; Cherry Suarez, Product Manager for Business Inkjets, Epson Philippines; Cris Sanchez, Sales Division Head, Epson Philippines; Ed Bonoan, Senior General Manager for Marketing Division, Epson Philippines; Siew Jin Kiat, General Manager (Southeast Asia), Printers, Visual Instruments and Wearable Product Division, Epson Singapore.

The new products, unveiled recently at Shangri-La at the Fort in Bonifacio Global City, Taguig, promises to provide more options on duplex printing, A3 color printing, as well as high-speed printing in the category where laser copiers remain as traditional tools.

The event, “A New Force in Enterprise Printing has Arrived”, brings into focus Epson’s drive to provide better enterprise printing using its flexible technology that can keep up with today’s business demands on durability, reliability, cost savings and lowered environmental impacts.

(L-R) Jester Cruz, Product Management Department Head, Epson Philippines; Roy Catana, Pre-Sales Engineer, Epson Philippines; Ed Bonoan, Senior General Manager for Marketing Division, Epson Philippines; Cris Sanchez, Sales Division Head, Epson Philippines.

The new Epson printers were revealed during the program via a lights and movement show, treating the audience to a visual experience. Side-by-side panels in the venue showcased the printing superiority of the new products. The launch featured two sessions with a lunch unveiling for media and a primer for corporate partners, dealers, distributors in the evening. 

“The development of this new category of printers was initiated after a thorough study of the needs and concerns of the medium to large enterprise segment. Major factors that enterprises always consider are speed, quality and running cost. In addition to that, Epson has looked into how to significantly reduce power consumption, use fewer parts for less maintenance and enhance document security. That is why Epson made precise innovations to ensure that each detail of the product really makes a difference in addressing these concerns,” explains Mr. Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.

The two Epson Business Inkjet Printer models, WF-C20590 and WF-C17590 feature Epson’s most advanced inkjet technology, the proprietary PrecisionCore Linehead that makes high speed printing possible, while ensuring premium quality with its dot precision, sharp text & fine lines, as well as media flexibility. Another product unveiled at the event, the enhanced RIPS WorkForce Pro WF-C869R, is also made with Epson’s PrecisionCore technology while consistently producing quality prints with low running costs, allowing up to 86,000 pages in black or 84,000 pages in color prints. 

The introduction of these Epson Inkjet Multi-Function Printers is projected to contribute an increase in Epson Philippines’s market share which is currently at 51%. It is also another step in Epson’s continuing innovation to improve the customer experience and expand end-user benefits.

“Epson’s long-term goal is to introduce a brand new product category that can compete with the copier and high volume business printers. Epson’s Micro Piezo inkjet technology has proven its vast superiority over laser printing, as what we have already seen in the earlier L-series printers especially suited for SME’s. This time around, we have our most advanced PrecisionCore technology to create a much better alternative to conventional business printing. This development is aligned with Epson’s vision to create a new connected age of people, things and information with efficient, compact and precision technologies,” added Mr. Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.

The WorkForce Pro WF-C869R is now available in all authorized Epson corporate resellers nationwide with a suggested retail price (SRP) of PHP152, 500.00 while the prices for the WorkForce Enterprise series, the WF-C20590 and WF-C17590 are still to be announced. The WorkForce Enterprise series will also be sold through authorized Epson corporate resellers nationwide within this year.

For more details, please visit the website (www.epson.com.ph) or Facebook page (http://www.facebook.com/EpsonPhilippines).