June 2, 2020

XTREME Appliances joins Lazada’s 6.6 Bounce Back Sale, summer promo extended!

Manila, Philippines - XTREME Appliances announced their participation in Lazada's 6.6 Bounce Back Sale that will start from June 4 to June 6, 2020, through their social media accounts.



LAZADA 6.6 Bounce Back Sale
 
Customers can now enjoy 50% off and get the XTREME 32-inch LED TV for only Php 5,995 from its original SRP of Php 11,995 from June 6, 12midnight until 11:59 PM. 
 
The XTREME 32-inch LED TV sports the following features: High Definition Picture Quality (1366x768), Dynamic Sound Quality, HDR Premium, Slim Bezel, comes with a Remote Control and 2 years warranty.
 
“XTREME Appliances was established with Filipinos in mind especially now that everyone is gearing towards recovery from the pandemic. Staying in our homes for months made us realize the importance of each appliance and we want to start it with the TV. Every home need at least a basic TV to be updated with the latest news and even for entertainment.” says Adrian Lim, General Manager of XTREME Appliances.




XTREME Summer Xtravaganza Promo - Extended!


Making room for customers to be able to purchase their summer bundle promo, XTREME Appliances also extended the promo duration from May 31, 2020 to June 30, 2020. Customers can get the bundled items and save up to Php 3,995 on XTREME’s website, Lazada and Shopee pages. 
 
“...we’re also extending the duration of our summer promo. This way, Filipino customers are given enough time to prepare and purchase two appliances at the price of one.” Mr. Lim added. 
 
For more information please visit XTREME Appliances FacebookTwitter and Instagram accounts. For the list of products, please visit XTREME websiteLazada and Shopee pages. 



June 1, 2020

Korean superstar Hyun Bin is Smart’s Newest Endorser!

Smart Communications Inc., introduced its newest campaign along with its new endorser, none other than Korean superstar Hyun Bin.
Smart Hyun Bin (2)
Smart revealed that due to the on-going health crisis, Hyun Bin’s first TVC for the Filipinos was mostly planned online through intensive coordination with all the entities involved. In spite of the situation, the contract was signed in April, and the launch was basically still on schedule.

Smart Hyun Bin (3)
Hyun Bin represents the Dynamism of this digital world that we empower, and has a huge following mainly due to the Korean Dramas he took part in. Of course, the smash hit Crash Landing on You being the most recent.

As to whether the Korean superstar is coming to the Philippines, there’s no definite date just yet, but the company confirmed that he is coming to the country.

Hyun Bin Merchandise

Smart Hyun Bin (4)
While vaguely, Smart confirmed that Hyun Bin-themed merchandise will be up for grabs for those who will be availing of Smart services such as new postpaid applications. Watch out for more details.

Expect More Giga Promos

Smart Hyun Bin (1)
While they didn’t give a lot of details. Smart also confirmed that they’re set to launch new Giga Promos, including one which involves K-Dramas. Something about being able to use your prepaid load to subscribe to a popular streaming site, Viu. The time frame is June to July.

For now, you may still enjoy Smart’s current Giga offerings – Giga Video, Giga Games, Giga Stories, and Giga Work.
Watch the new TVC here.

GCash adopts Alipay’s risk technology to bolster security


In keeping with the crisis-induced increase of activity in digital finance, GCash, the leading mobile wallet in the Philippines, adopted new and enhanced security and risk technologies by Alipay, the world’s leading open digital lifestyle platform.

Alipay recently upgraded its AI-powered risk engine, AlphaRisk to enhance its world-leading real-time risk detection and management capabilities.

“Security has always been at the core by which GCash operates, and as we transition to the new normal, we must provide a safer and more reliable user experience for GCash users. Through Alipay’s risk engine and technology, we are further bolstering our risk and security capabilities that will ultimately benefit our end-users,” GCash Chief Technology and Operations Officer Pebbles Sy said.

The acceleration of digital finance across the globe poses an overall concern over user security. With the integration of fintech into the new normal amid COVID-19, a new breed of fraud risks also arise due to potential cyber-attacks and identity theft, among others. This means that banks and fintech platforms have to prioritize fraud prevention and reduce vulnerability to crime in their digital strategies.

GCash responded to this by levelling up its security through Alipay’s risk engine and technology. The engine maintains a fraud loss rate of less than a 0.64 in 10 million. This means that out of P10 million pesos, only less than 0.64 centavos can potentially be lost due to fraud, which is significantly lower than industry average. 

With over 200 algorithms for risk profile adjustment thanks to the engine’s AutoPilot feature, GCash can employ the best risk management strategy as well as topnotch user experience. 

This means that GCash is almost invulnerable to losses due to fraud thanks to the enhanced technology. Since it detects all potential risks which threaten its customers’ money, it also leads to a worry-free user experience since subscribers can transact as much as they want without having to think about losing their money to fraud. 

AlphaRisk does this by quickly responding to risks detected by adjusting risk profiles within a short period of time. Not only did it help protect the 1.2 billion user accounts on Alipay and its wallet partners’ platforms, last year, over 10,000 Independent Software Vendors (ISVs) and merchants have upgraded security as well, and over RMB30 billion in funds have been protected from promotion abuse, which can damage a brand’s ability to retain and acquire customers.

In the local context, it also led to the launch of GCash Customer Protect last September, a program that ensures money-back guarantee for unauthorized transactions.

“At the beginning of our growth journey, we were facing challenges in adoption due to consumers’ lack of trust and security concerns. We have significantly decreased promotion abuse to less than 1 percent, and improved our security capability,” said Peach Lucienne Orbe, Head of Risk Decision Center at GCash. 

At present, GCash has over 20 million registered users who use the app for payment, remittance and financial services, as well as over 75,000 QR merchant partners.

Globe Fintech Innovations Inc. (Mynt), which operates GCash, is part of the portfolio companies of 917Ventures, the largest corporate incubator in the Philippines wholly-owned by Globe Telecom Inc.

GCash is available for download on the App Store and Google Play. For more information, kindly visit https://www.gcash.com/.

SM FOUNDATION donates COVID-19 TEST KITS to Mandaluyong City


Mandaluyong Mayor Menchie Abalos receives the donation of COVID-19 test kits from SM Foundation, turned over by SM Supermalls’ Ian Mathay. The 200 test kits worth close to PHP5M, is good for 2,400 tests and is in support of wider access to testing. This forms part of SM Foundation’s donation efforts of over P270M for hospitals and local governments to support the country’s fight against COVID-19. #SMCares

Catch the Shopee 6.6 Shake & Win TV Special on Wowowin Primetime and Win A Total of ₱1.3 Million in Cash

Tune in on June 6 and stand a chance to be one of the lucky winners 


Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is inviting everyone to tune in to Wowowin Primetime on June 6 to stand a chance to win a grand total of ₱1.3 million. From 7:00 PM to 7:40 PM, the audience can anticipate fun games, non-stop prizes and giveaways, 6-peso deals, and up to 50% off on leading brands. 

Wowowin’s main host Willie Revillame will be joined by Kapuso stars Rhian Ramos and Julie Anne San Jose to host the show. Viewers can also look forward to performances from famous celebrities like Julie Anne San Jose, Kris Lawrence, and Michael Pangilinan. 


Key highlights of Shopee 6.6 Super Flash Sale: 
On June 6, consumers can expect fun games, amazing promotions, and big cash prizes. Key highlights include: 
  • Watch & Win: Six lucky viewers will get the chance to win ₱50,000 each. All they have to do is pre-register and tune in to Wowowin on Shopee Live. 
  • Shopee Shake: Three Shopee Shake winners will win a total of  ₱1 million. Two will win ₱250,000 each, and one lucky winner will take home a grand prize of ₱500,000. Viewers should tune into Wowowin at 7:10 PM, 7:15 PM, and 7:25 PM for the Shopee Shake Segment. 
  • All-day sitewide free shipping with ₱0 minimum spend on all flash deals 
  • 50% off on selected items: Get amazing deals across different categories. Users can get an Amazfit Stratos watch, a pair of Reebok Instalite Lux Women's Running Shoes, or a Fisher-Price Lion Walker at 50% off. 
  • Flash deals as low as ₱6: Consumers can look forward to amazing deals for as low as ₱6. 
  • Exclusive promos from leading brands: Users can enjoy exclusive discounts ranging from 20% to 50% off from leading brands such as Wyeth, Unilever Beauty, Shigetsu, L’Oreal Paris, Maybelline, P&G Home, and Nestle. 

Ruoshan Tao, Head of Marketing at Shopee Philippines said, “As more Filipinos are turning to online platforms for entertainment, we are excited to team up with Wowowin Primetime to bring greater fun and entertainment to Filipinos across the country, just in time for Shopee 6.6 Super Flash Sale. Filipinos can look forward to our continuous efforts on improving the platform; making it even more fun, social, and engaging for everyone.”

To find out more about the Shopee 6.6 Super Flash Sale, head over to https://shopee.ph/m/double-double.

Download the Shopee app for free via the App Store or Google Play.

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