Manila International Book Fair - Sep 14-18, SMX

The Manila International Book Fair, is one of the longest-running book fairs in Asia, and the undisputed premiere book event in the country. The fair runs September 14 to 19, 2010 at the SMX Convention Center, Mall of Asia Complex, Pasay City.

This is an early Christmas shopping with the best selection in books : fiction, non-fiction, cook books, children's books, Filipiniana, textbooks, professional books, references, fitness books, magazines, educational toys and many more.

For over three decade, the Manila International Book Fair has contributed to the reading awareness, and education of the Filipino people. The fair showcases thousands of books, magazines, periodicals, journals, and other educational materials and equipment by at least 150 local and foreign exhibitors. It has become a venue for members of the book industry to address market demands – institutional buyers walk alongside bibliophiles, publishers' representatives negotiate their latest titles with booksellers, publishers promote their books with their authors and artists.

The fair features various events including book launchings, storytelling sessions and competition, robotics demonstrations, seminars, forums, lectures, and Bible quiz championship,

The fair is organized by Primetrade Asia, Inc., in partnership with the Asian Catholic Communicators, Inc., the Book Development Association of the Philippines, the Overseas Publishers Representatives’ Association of the Philippines, and the Philippine Booksellers Association, Inc.

General Information

VENUE
Exhibit Halls 1 – 4, SMX Convention Center, Mall of Asia Complex, Pasay City, Metro Manila

EVENT DATES
September 14 - 18, 2011

EVENT HOURS
10:00 A.M. – 8:00 P.M.

ORGANIZER
Primetrade Asia, Incorporated
5th Floor Accelerando Building,395 Sen. Gil Puyat Avenue, Bry. Bel-Air, 1209 Makati City, Metro Manila
Telephone Nos. (632) 896-0661, 896-0682 • Fax No.: (632) 896-0695
Website: www.primetradeasia.com

PARTNER ORGANIZATIONS
Book Development Association of the Philippines (BDAP)
Asian Catholic Communicators, Inc. (ACCI)
Philippine Booksellers Association, Inc. (PBAI)
Overseas Publishers’ Representatives Association of the Philippines (OPRAP

SUPPORTING ORGANIZATIONS
Association of Special Libraries of the Philippines (ASLP)
Medical & Health Librarians Association of the Philippines (MAHLAP)
Ortigas Center Library Consortium (OCLC) Inc.
Philippine Association of Academic and Research Librarians (PAARL)
Philippine Association of Teachers of Library Science (PATLS)
Philippine Librarians Association, Inc. (PLAI)
University of the Philippines Library Science Alumni Assn. (UPLSAA)

ADVERTISING AND PROMOTIONAL EFFORTS
A fully integrated visitor promotion campaign shall be launched by the Organizer to ensure maximum attendance of trade visitors. 

Advertising
A tri-media campaign shall be implemented. Print advertisements shall be released in major broadsheets and magazines while radio and television announcements shall be coordinated with the networks.

Publicity
Awareness is created through news/photo releases and feature articles in major newspapers and magazines and plugs in TV and radio stations. Each exhibitor is encouraged to submit articles and photographs of their latest news or products for inclusion in the event’s general publicity efforts. 

Special Events
To hype up the fair's festive and educational atmosphere, exhibitors and sponsors are encouraged to draw up their line-up of special events such as book launchings, seminars and workshops, quiz competitions and educational video screenings in coordination with the Organizer. 

Collateral Materials
Posters, billboards, streamers and banners shall be installed in strategic areas to generate greater awareness among the general public. Posters and flyers shall also be supplied to exhibitors for their own distribution to branches and other target areas.

Visitor Mailers/MIBF Informational Kits
Visitor mailers are disseminated to the general public in major public areas. The Organizer shall invite organizations, associations, public and private institutions through formal invitations and fax transmittals. MIBF Kits and Fact Sheets are distributed to potential and existing customers of booksellers and publishers such as various schools, colleges and universities as well as seminaries, congregations, parishes, non-government organizations, government agencies and private institutions. 

Invitations
nvitations outlining dates, time and summary of exhibits, shall be circulated to key target groups. Although the Organizer shall provide general event tickets to exhibitors, participating companies may also prepare tickets approved by the Organizer for their own distribution to clients and guests. 

Trade Associations
To encourage networking among different organizations, all major trade associations shall be invited to attend the fair. 

E-Media Marketing
The Organizer maintains its own website for the book fair: www.manilabookfair.com for announcements and updates relevant to its partner organizations, exhibitors, sponsors and prospective visitors during the event. Visitors may browse through useful information that would entice them to visit the event. Electronic messages are also created for e-mail blasting to hype up interest for the event. 

Exhibition Trade Directory
An exhibition directory shall be produced to serve as a comprehensive guide of the event. It shall include pertinent information about each exhibitor, ten (10) lines shall be allotted to each exhibitor free-of-charge. Exhibitors may likewise advertise in the directory at an additional cost.

Exhibit Profile

Arts  Audio/Video  Children's Educational Materials  Comic/Graphic Novel  Continuing Education Programs  Distance and Online Learning  Education & Training Institutes  Educational Plans Enrichment Programs  External Degree Courses

General Publishing Hardware/Computer/Peripherals  Industry Services and Supplies  Industry Training Programs  Intl./Books in Foreign Languages  Language Schools Multi-Media and Software  Online Book Stores  Open Universities  Printers/Printing Equipment  Professional Dev'p. & Training

Professional/Technical/Scientific  Publishers Technology  Religious/Spiritual/Inspirational  Retailer Services & Supplies  School & Office Supplies  Small Press/University Press  Telecommunications  Training Materials & Equipment  Travel books/maps/globes  Tutorial Services/Schools  Web Design Studios

Visitor Profile

Acquisition Editors/Rights Director Advertising/Sales/PR Consultants Bookstore Chains Critics/Reviewers Educational/Professional Instructors Independent Publishers' Reps Independent Booksellers

Librarians Literary and Rights Agents Online Booksellers Potential Workforce Published Authors Publishers School Leavers Scouts

Specialty Bookstores Students Teachers/Tutors Trainers/Consultants University/College Bookstores Wholesalers/Distributors Working Adults