“Galing ng Pinoy” - 11th Filipino Franchise Show , October 12-14, 2012

The 11^th Filipino Franchising Show sets the backdrop to the spectacle of Filipino talents slated on October 12-14 at the World Trade Center in Pasay City.

Launched by the Association of Filipino Franchisers Inc. (AFFI), the franchise show is geared toward making “Galing ng Pinoy” as the focal point of the exhibit.

The event anticipates over 30, 000 visitors from 300 exhibitors to take part in the featured products and services from various regions of the country.

Franchising investment opportunities in food, retail and services as well as demonstrations, seminars, and training sessions also await the participants.

For more information on the exhibit contact:

AFFI Center for Franchising:

Telefax: (02) 654.0345

Line2: (02) 861.9897

Mobile1: 09228149882

Mobile2: 09062456346

Mobile3: 09062456045

Bringing to the fore AFFI’s commitment to Promote World-class Filipino Entrepreneurs, the franchise show is expected to attract prospective entrepreneurs who would partake to what is now dubbed as the “sunshine industry”.

AFFI: TRIUMPHS IN LEADERSHIP

The Association of the Filipino Franchisers Inc. (AFFI) is the Philippines’ prime trade organization committed to promoting responsible micro small medium enterprise businesses through franchising. It is consist of Filipino corporate presidents, CEOs, and prominent businessmen who recognize the competitive potential of the local franchising industry in the global market. Duly registered with the Securities and Exchange Commission, the association serves as a governing body that safeguards the interest of its members and innovates ways to further its advocacies.

AFFI’s conception began when entrepreneurs Bob Juan of Labandera Ko, Armando Bartolome of GMB, Tony Cruz of Pancit Malabon, Jorge Wieneke of Potato Corner, Teresa Laurel of Goto King, Pacita Juan of Figaro, and Richie Cuna of Fiorgelato recognized the needs and potentials of the local franchising sector. They decided to form a body that would raise awareness and lend assistance to fellow businessmen. This brainchild was set in motion in 1997 and became known as the First Filipino Franchising Federation (F4).

Resources were scant and the challenges were plenty; but driven by the desire to realize their vision, the group slowly worked toward their goal. The pioneers’ undertakings were not left unnoticed. Since the year it was founded, the group has grown from seven to more than a hundred members. And in the early 2000’s, F4 changed its name to Association of Filipino Franchisers, Inc. (AFFI).

AFFI has taken a big leap from its humble beginning. From only a handful of individuals bonded by a common advocacy, AFFI is now a well established institution that inspires the public to take part in the franchising industry offering technical assistance like research and development. It also educates aspiring entrepreneurs of the intricacies of the franchising trade.

Its unwavering commitment to its thrust guides the organization to innovations that render significant marks in the industry. Embarking on new territories, AFFI not only safeguards the public from unscrupulous businesses, aids prospective entrepreneurs, and extends support to those already in the business sector; it also anticipates events that yield favorable effects on the local economy.

VISION

Establish the Association of Filipino Franchisers Incorporated as the Leading and Credible Franchising Association for Filipino Micro, Small and Medium Enterprise (MSME's)

MISSION

Promote Excellence and Growth in Responsible Franchising while serving the interest of the members and stakeholders.

GOALS

The core of AFFI’s existence is anchored on its three-pronged objective of professionalizing, standardizing and optimizing the potential of Filipino businesses in general and the local franchise industry, in particular.

Professionalize

• To create a venue by which the advancement of members’ business interests and aspirations can be addressed.
• To establish a code of ethics that will guide and police every member’s franchising and business operations.
• To represent the interests if Filipino businesses, particularly in government fora.

Standardize

• To map out salient components of local franchising operations in various industries that would serve as blueprints/guides for would-be franchisers.
• To establish a quality seal guaranteeing professional franchising methods and operations.

Optimize Filipino Potential

• To mobilize the promotion of Filipino products and services so as to achieve success for local business.
• To advance franchising education programs most relevant to Filipino culture.

Affi Board of Directors 2012 – 2014

Armando O. Bartolome, GMB Franchise Developers

President 2012-2014

Ricardo Z. Cuna, CFE, Fiorgelato

Executive Vice President

Teresa D. Laurel, Goto King

Chairman of the Board

Gilbert C. Jim, Bubbatealicious

Corporate Secretary

Estrellita L. Montanido, Chicharrific

Treasurer

Teresita Ngan Tian,Lot's A Pizza

Auditor

Paulo M. Tibig, VCargo Worldwide

Director for Education

Josie C. See, Peanut World

Director for Membership

Paul Andrew Tan, Aquabest

Director for Public Relations and Marketing

Erlinda S. Bartolome, GMB Franchise Developers

Director for International Trade Affairs

Kamela C. Seen, Plato Wraps

Director for Luzon Chapter

Voltaire B. Magpayo, Sweet Corner

Director for Mindanao Chapter

Victor M. Fernando, Big Apple Express Spa

Director for Government Affairs

The Association of the Filipino Franchisers Inc. (AFFI) is the Philippines’ prime trade organization committed to promoting responsible micro small medium enterprise businesses through franchising. It is consist of Filipino corporate presidents, CEOs, and prominent businessmen who recognize the competitive potential of the local franchising industry in the global market. Duly registered with the Securities and Exchange Commission, the association serves as a governing body that safeguards the interest of its members and innovates ways to further its advocacies.