Fashion and Technology . . . as the two ever-changing worlds of fashion and technology
have grown more competitive than ever, we have come to realize that the key is,
“keep up or be left behind.” Interlinking individuals through the power of mobile
technology has tremendously become more of a need than a statement of luxury,
similar to the case of fashion where trends come and go and modern consumers
are always on the prowl for the next big thing.
The two are undoubtedly united by key elements to thrive:
innovation and democracy. With constant reinvention remaining as the driving
force of these worlds’ operations, the clamoring market has been granted access
to their needs and wants.
Fashion, today, has been accessed not just by the chosen few,
and technology has paved the way to an interconnected way of living. And so,
what better way to celebrate limitless possibilities than to meld these worlds
into one.
Bound by
the common thread of pushing for endless possibilities, Bench/, in its silver year, ushers in a
seamless marriage of talent and vision with O+, the US-born Android mobile
technology brand.
Enjoying
25 years of dominance in the market of fashion faithful, Bench/ has tremendously undergone
evolution along with its clout of Filipino fashion lovers. The retail giant has
cemented a name that has bridged markets of varying social brackets without
compromising its design stamp and persona.
On the
other hand, O+’s Android series has recently broken ground in local shores.
Work and play come hand in hand in its lineup of smart phones and tablets.
Aiming to make a dent in the tech-savvy market, O+ brings in revolutionary
partners for the young and young-at-heart who are always on the go.
And
one with O+’s vision of limitless possibilities, through the revolutionary Air
Shuffle technology, today’s Android brings us to greater heights by allowing
swifter navigation using the unique motion sensor that allows users to easily
switch FM radio stations, browse stored photos and music with one swoosh of the
wrist, even capture Instagram-worthy moments without the need to touch the
capture button.
In this
unique collaboration, O+’s young ideals mesh with the 25-year tradition of excellence and
ingenuity established by Bench/.
With the
guiding principle of sharing without limits, last December 2, 2012 at the new Glorietta 1 Activity
Center Bench/
and O+ were set to cultivate a new-breed of
Filipino fashionistas by highlighting unsung heroes in the world of fashion—the
stylists.
A first in the country, invited are six celebrity stylists, Sidney
Yap, Adrian Concepcion, Ton Lao, Myrrh Lao To, Edlene Cabral, and Kate Paras, who compete in an exemplary display of creativity, vision, and technique. Each stylist
will head a team of make up artists and hair experts to produce five (5) coherently-styled
looks fusing elements derived from Bench/ and O+.
Each collection were judged on creativity,
originality, and relevance to the theme. The judges in the competition
are esteemed names in fashion and entertainment: top designers Randy Ortiz
and JC Buendia, Manila Bulletin’s Liza Ilarde, Preview’s Vince Uy, Philippine Daily
Inquirer’s
JJ San Juan, Philippine Star’s Christopher De Venecia PMAP President Phoemela
Barranda, and Bench
endorser Joseph
Marco.
Fashion
and technology display an exemplary union with Bench and O+ pushing for going
beyond the ordinary. Coinciding with the competition, the biggest supersale on
fashion and technology was also been mounted by Bench and O+ at the new Glorietta Activity
Center from 1PM-9PM.
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