Enjoying Wonderful World: "Special Moments with SM Babies" with Metro Manila's Loveliest Moms and their Babies

SM Department Store formally launches SM Babies yesterday, January 28 with photo exhibit called “Special Moments” featuring loveliest moms and their little bundles of joy, held yesterday at the Manila Peninsula Conservatory.

One of the country's most sought-after photographers, Pilar Tuason shot 14 of Metro Manila's loveliest moms and their little bundles of joy.

Staying true to its tagline “We got it all for you,” SM Department Store adds another feather to its cap with the launch of SM Babies. Although the line has been around for a while under SM Kids' Fashion, SM wanted to give it its own identity and focus on a complete line of apparel that caters specifically to children up to two years of age.

“Special Moments” is composed of four different categories that highlights the bond between mother and child— bedtime, playtime, baptismal, and party time.

“Whether it's putting a baby to sleep or getting dressed up for a party, it's those everyday moments that usually make for the fondest memories,” shares Jo Dy Juanco, Vice President of SM Kids' Fashion.

“We want to capture the tenderness of those moments, which is exactly what everyone will see when they look at the photographs.”

Beautiful and gorgeous moms who participated in the exhibit were young actress Andi Eigenmann, radio darling Delamar Arias and former TV personality Nicole Hernandez-de los Angeles.

“Special Moments” shows that all types of moms shop at SM, not only because SM has it all, but also because they believe in SM Babies.

The exhibit also included society moms Marta Araneta, Isabel Olondriz, Maia Martirez-Hing, and Grace Barbers-Baja, as well as sisters Emillie Montenegro-Yupangco and Rose Montenegro-Boonpongsa. Model Georgia Schulze-del Rosario, blogger Tin Dychiao, and make-up artist Angela Yeo, are also featured alongside designer Rosanna Ocampo-Rodriguez and Magazine Editor Juana Manahan-Yupangco.