Flourish Pilipinas: Celebrating, Nurturing, and Preserving Philippine Flour-Based Delicacies

Food conglomerate Universal Robina Corporation- Flour Division and the Department of Tourism’s Tourism Promotions Board prove once again that when government and the private sector collaborate, great things can happen!

With the recent signing of a Memorandum of Agreement (MOA) supporting food tourism, both parties have formally launched Flourish Pilipinas, a campaign that recognizes and celebrates Filipino flour- based delicacies either through time-tested traditions or bold innovations.

This interesting event hosted by Anthony Suntay, was attended by members of media and we were serenated by the celebrity couple awesome singers Robert Seña and Isay Alvarez while we were having a sumptuous lunch.  

TV Host Anthony Suntay

Robert Seña and Isay Alvarez 

Flourish Pilipinas encourages chefs, restaurateurs, bakeshop owners and operators, food technicians, culinary students, and other food professionals to integrate locally available ingredients to their flour-based products such as: Pizza ala Bagnet, Lechon Quiche, Kesong Puti Malunggay Buns, Yema Ube Pastel, Halo Halo Cake, Durian Raisin Cookies and other mouth-watering delicacies.

Supported by Bakewell, Brim, Corman Butter, Kitchen Aid, McCormick, Saf Yeast, Suchero, Tulip Chocolate, US Wheat Associates and Yummy Magazine, this campaign has two major projects: the Baking Competition and the Baking Academy:

A nationwide baking competition with three main categories will be conducted:

The Professional Categories that are open to professional pastry chefs, bakery and bakeshop owners and pastry instructors include:

 Globe Award– For Recipes using hard flour (URC’s Globe or Blend 100 Flour)

 Sampaguita Award - For Recipes using soft flour (URC’s Sampaguita Flour) The Student Category is open to students enrolled in courses for hotel and restaurant management, food technology or the culinary and pastry arts.

 Daisy Award - For Recipes using cake flour (URC’s Daisy Flour)

How to Join The Contest

Contestants must fill out an entry form which can be accessed through the recipe contest tab in the URC Flour/Flourish Pilipinas Facebook Page. It can also be downloaded from the URC Website.

Entries can be submitted to the Flourish Pilipinas Facebook Page or emailed to Kayla Andrea at operations@dtc.com.ph

All entries submitted will automatically become the property of Universal Robina Flour Division.FLOUR DIVISION

Deadline for submission of entries are as follows: 

For GMA and Luzon – April 30, 2013 

For Cebu and Davao – May 31, 2013

Baking Competition Finals

Should a contestant’s entry be chosen as a finalist –entry, he or she must agree to participate in a bake-off in the following areas:

 GMA - June15 

 Baguio – July 6

 Cebu - July 27 

 Davao- August10

Prizes

Winners shall each receive P10,000 in cash, Kitchen Aid Mixers and other prizes from sponsors.

Calendar

Winning entries will be featured in a 2014 URC Calendar.

BAKING ACADEMY

A nationwide baking academy will also be conducted among selected bakery owners, pastry chefs and students in the following areas:

 GMA - June15

 Baguio – July 6

 Cebu - July 27 

 Davao- August10

These academies will feature exciting lectures and demos from top pastry chefs on the latest baking trends and innovations.

For more information, interested parties may visit the Flourish Pilipinas Fan Page

or email Kayla Andrea at operations@dtc.com.ph 

or call Kayla at (02) 892 -58-42 / (02) 813-49-30 

or text 0916-483-8333

Bake Fun in the Philippines! URC Flourish Pilipinas Baking Academy 

and Bake-off Competition