Electrolux, leading makers of kitchen appliances, has teamed up with The Orange Project to address the educational and nutritional needs of underprivileged children.
Electrolux Marketing Manager Andrea Pionilla recently signed an agreement with The Orange Project Executive Director AC Ong to provide a 20-foot food truck to serve 800 poor families in Angono, Rizal. The truck will be equipped with a full Electrolux kitchen to deliver meals to children under The Orange Project’s “Mobile Kusina” project.
Mobile Kusina is the hunger suppression and food distribution program of The Orange Project, symbolising a mother's love for her children through providing nutritious meals.
This contract signing officiates the beginning of a meaningful partnership that will help us reach our goal of providing at least 1,000,000 meals through the STOP HUNGER campaign. You too can be part of this cause.
“The Mobile Kusina is a meals-on-wheels project that complements our “Kids Central Park” initiative, which addresses the educational and developmental needs of children in the poorest communities. We are very proud to partner with Electrolux to serve children and families in a holistic way,” AC Ong said.
“Advocacy is an integral part of the work of Electrolux. We wanted to do something in a sustainable way; we didn’t want one-shot activities. It was initially difficult to find a partnerthat was the correct fit to what Electrolux stands for. This partnership is a real love story,” enthused Andrea Pionilla.
Through the Mobile Kusina, children will be fed nutritious meals for only P25. An in-house chef will prepare food in accordance with a meal guide developed with the help of the Food and Nutrition Research Institute (FNRI). The Orange Project relies on individual and corporate donations to sustain their programs.
Angono was chosen as the flagship site because it was identified by the Department of Social Welfare and Development (DSWD) as having a significant population living in extreme poverty. The town is also vulnerable to typhoon-related disaster. “When flooding occurs in Angono, we also provide immediate relief to families. The Electrolux food truck will definitely be a valuable asset in times of emergency. Beyond that, we hold medical missions, as well as livelihood and disaster preparedness training so that the families of the children are supported in all aspects of childcare,” AC Ong added.
The Orange Project is a non-profit foundation that seeks to address the long-term and short-term needs of hungry, needy and hurting Filipino children. Moblie Kusina aims to reach one million of the poorest children in the next few years through a program of targeted nationwide expansion, which Electrolux will continue to support.
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"It's not how much you give, but how much LOVE you put in giving" - Mother Teresa
Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative solutions that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air-conditioners and small appliances such as vacuum cleaners sold under esteemed brands like Electrolux, AEG, Eureka and Frigidaire. In 2011 Electrolux had sales of SEK 102 billion and 58,000 employees.
