Available
from May at all UNIQLO outlets, and at the online store
"With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere."
UNIQLO announces a collaboration with O’2nd,
to offer the Korean women’s brand’s fun and funky summer dress collection at
all UNIQLO outlets across its 13 markets worldwide, and at its online store.
The collection
will feature “The Little Band Dress”; an assortment of colorful belted dresses
based on the multifaceted function of dressing with form combined with the
color block, cut out, stripes, and floral print signature elements of O’2nd.
UNIQLO has a long record of successful
collaboration with global brands, including +J, and UU. This latest tie up with
O’2nd was driven by Yukihiro Katsuta of UNIQLO R&D, who said, “We have
often collaborated with Western and Japanese designers, and this time we are
pleased to partner with a Korean brand aiming to take itself from Asia to the
World.”
O’2nd is managed by SK networks,
and the president Kevin Cho said, “It is very
meaningful that UNIQLO, which has already done
the collaborative design project with global fashion
brands such as Theory, Undercover and Jil Sander, appreciated the design competitiveness
of O’2nd and suggested the collaboration. Through this collaboration,
it’ll give an opportunity to people around the world to meet and experience O’2nd.”
The O’2nd summer dresses are composed of
twelve items, all available only at UNIQLO SM Mall of Asia beginning from May
16, 2013 for between Php 990 – P1990.
Currently, O’2nd products are
available at department stores and select retail shops across 14 markets,
including Japan, China, Hong Kong, Singapore, Russia, the U.K., and the U.S.
About
O’2nd
O’2nd was established
in 1997 in Seoul, Korea. Evoking the elements of Pop culture in a contemporary
state of mind, under the direction of the parent company SK Networks, the brand
transcended to visual displays of the pop element boutique concept shops
throughout Korea, and a greater concentration in China in 2009. Following the
established leading role in the contemporary markets of Korea and China, foot
printing the namesake label based on the philosophy of youth and fun, O’2nd
proceeded with its global launch, developing an advanced contemporary
interpretation defining and reinventing classics through a modern lens. The
collective captures the colorful, quirky, multifaceted spirit of the O’2nd girl
and her unparalleled sophistication of combining humor and classic. The
advanced collective was launched in 2011 exclusively to top
tier stores globally; A national exclusive launch and campaign with Barneys New
York, Harvey Nichols UK, HK, UAE, furthermore to top establishments throughout
Japan including Barneys Japan, Isetan and Opening Ceremony.
The brand is continuing
their expansion in the global market, strategically planning each partnership,
continuing to maintain the brands sensibility for discovery, through select
distribution.
About
UNIQLO and Fast Retailing
UNIQLO is a brand of
Fast Retailing Co., Ltd., a leading global Japanese retail holding company that
designs, manufactures and sells clothing under seven main brands: Comptoir des
Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With
global sales of approximately 928 billion yen for the 2012 fiscal year ending
August 31, 2012, Fast Retailing is currently the world’s fourth largest apparel
retail company, and UNIQLO is Japan’s leading specialty retailer.
UNIQLO
continues to open large-scale stores in some of the world's most important
cities and locations, as part of its ongoing efforts to solidify its status as
a truly global brand. Today the company has a total of more than 1,200 stores
in 13 markets worldwide including Japan: China, France, Hong Kong, Malaysia,
Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and U.S. UNIQLO operates an
integrated business model under which it designs, manufactures, markets and
sells high-quality, casual apparel. The company believes that truly great
clothes should be supremely comfortable, feature universal designs, are of high
quality and offer a superb fit to everyone who wears them.
