“Ruffles knows I’ve got to be me!” - Kathryn

Teen celebrity and contract artist of Star Magic and Abs-Cbn Kathryn Bernardo is the endorser of the Ruffles Bags, available in a wide range of designs that cater to the fashion savvy youth, the creative and the sporty, party-goers and travelers, and to those who simply enjoy being themselves.

Kathryn's contract signing last April 29, 2014 was held at the 4th level Concourse, SM Makati City.

According to Selwyn Ching, brand manager of Ruffles Bags, the new campaign was launched with its endorser Kathryn Bernardo, as “she embodies the spirit of the brand, which highlights individuality and self-expression.”

"Personality and style are not written nor explained, they are expressed. Ruffles can help you express your own style and personality through the bags you use," says Ching.

Kathryn is coming out in billboards, posters, transit and digital ads, as well as during special events of Ruffles.

“I am so excited not just because I am the new endorser of Ruffles but because we have many interesting plans ahead. Ruffles really knows me very well and they have been supporting my interests and my plans even before the launch of this campaign; I really hope everyone will share my excitement -- madami pa kaming sorpresa in store for all of you,” says Kathryn Bernardo. 

“Ruffles knows I’ve got to be me!!!,” says Kathryn.

Ruffles bags are designed, produced and marketed by Trendy Labels Inc. It was launched in 2008 to cater to the taste, preferences and the needs of the growing teen and young adult markets. These bags were originally made available at 8 SM Department stores, and this has now grown to more than 2 dozen outlets nationwide.

Offering a wide range of bags from casual to sporty, bags for everyday use, to bags for school and for travel and most Ruffles bags come in the practical backpack form and messenger bags that are very popular among the youth. Fashionable shoulder bags and sling bags are also available for those who prefer these designs.

Ruffles bags celebrate young women’s individuality through its wide and diverse range of styles, colors, and features, thoughtfully designed to help girls create their own fashion statement and express themselves through it.

Designed with the youth's individuality in mind, these are styles that help showcase different personalities, and moods. Just like Kathryn, young girls today customize their style depending on the occasion and their mood. Now, they can find the perfect Ruffles bag to match their style. Ruffles bags can help individuals express themselves in a manner that compliments who they are.

The creative expression of Ruffles bags "Got to be me, Got to be Ruffles." It focuses on expressing one's individuality and being proud of that individuality. Creating one's own style and finding the right bag to match it is what makes Ruffles a part of every young girl's life. 

It is the #botd that goes with their #ootd. Ruffles speaks the language of the youth through its styles, colors and features.

These bags are highly affordable and are available in a wide range of prices from P300 to P800. Designed not just to be pretty and hip, Ruffles bags are also made to carry everything from your daily essentials to your school stuff, your gadgets and so much more! 

Ruffles bags are currently available in 25 SM department stores nationwide bags department. Other fun details can be found in our twitter account @rufflesbags.