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February 1, 2014

Cinema One Presents "It Takes a Man and a Woman"

Cinema One, the country's number one cable channel, is bringing the highest grossing Filipino romance film to television for the first time, with its premiere airing of Cathy Garcia-Molina's "It Takes a Man and a Woman," airing on Sunday (February 2).

"It Takes a Man and a Woman," which stars the blockbuster love team of John Lloyd Cruz and Sarah Geronimo, is the third installment in the "A Very Special Love" film series, wherein John Lloyd and Sarah reprise their roles as Miggy Montenegro and Laida Magtalas.

It follows the life of Miggy and Laida after their break up, which occurred after the events in the second film. Miggy, at this point, is in a relationship with Belle (Isabelle Daza), while Laida is now a fiercer version of herself after having lived in the United States.

When Laida comes home, she gets on board with the publishing arm of Miggy's company, and the two struggle to co-exist in the same workplace after having broken up.

In their attempts to go against or with each other, the two fall into a series of events that lead them to realizing the real definition of true love.

"It Takes a Man and a Woman" received a remarkable critical response, even reaching the point of having its theatrical run extended. It has grossed over P400 million during its run in Philippine cinemas and over P200 million overseas.

The film was graded "A" by the Cinema Evaluation Board and a rating of "GP" by the Movie and Television Review and Classification Board (MTRCB).

Bibsy M. Carballo of Philippine Star said, "It Takes A Man & A Woman answered the challenge of offering a more mature perspective, according to direk Cathy, transforming a girl and a boy into a man and a woman with the capability of love and forgiveness, beyond just the 'kilig' factor."

The film was also notably a breakthrough for Sarah as an actress. Tito Genova Valiente, chairman of the Urian Awards (Filipino Film Critics Circle) praised her acting, saying, "There are gems in her performance as Laida. Note the moments when the camera catches her in doubt. See her hurting with a slightest twitch of lips. Those subtleties, not expected by this writer, is good news. This girl knows how to act before a camera."

Catch "It Takes a Man and a Woman" as it airs on television on the country's number one cable channel, Cinema One on Sunday (February 2) at 8:00pm, as part of the channel's Blockbuster Sundays movie block.

Get updates on the program schedule by following @cinema_one on Twitter and by liking its official Facebook page (www.facebook.com/Cinema1channel).

Theater Treats 2014 - AUGUST: OSAGE COUNTY


Repertory Philippines' second offering for 2014 with “ AUGUST: OSAGE COUNTY ” - The 2008 Pulitzer Prize for Drama written by Tracy Letts.

Written with a strong sense of humor, AUGUST: OSAGE COUNTY shall follow the meltdown of the Weston family as each member has personal difficulties that they are unable to resolve.

Chris Millado, a well-respected theater veteran and currently the Vice-President and Artistic Director of the Cultural Center of the Philippines will direct August: Osage County. 

THEMES: WHAT DO WE LEARN FROM AUGUST: OSAGE COUNTY?

Many messages are conveyed throughout the play. Depending on how deep a reader digs, all sorts of issues can be summoned up. For example, it is no accident that the housekeeper is Native American and that the Caucasian characters tip-toe around their cultural differences. There is a walking-on-eggshells sort of tension that seems to stem from the injustices that happened in Oklahoma over a century ago. A post-colonialist critic could write an entire paper on that alone. 

However, most of the play’s themes are derived from the male and female archetypes found in August: Osage County. 

MOTHERS AND DAUGHTERS: 
In Tracy Letts’ play, Mothers and daughters are more likely to verbally and physically abuse one another rather than exhibit kindness. In Act One, Violet continually asks for her eldest daughter. She depends on Barbara’s emotional strength during this family crisis. Yet, at the same time, Violet cruelly points out Barbara’s advancing age, her evaporated beauty, and her failed marriage – all issues that Barbara wishes to be left unspoken. Barbara responds by putting a stop to her mother’s pill addiction. She rallies the rest of the family into intervention mode. By this might be less of tough-love and more of a power-play. 

During Act Two’s climactic “family dinner from hell,” Barbara throttles her mother and then declares, “You don’t get it, do you? I’M RUNNING THINGS NOW!” 

TWO TYPES OF HUSBANDS: 
If August: Osage County is a reflection of reality, then there are two types of husbands: A) Docile and unmotivated. B) Philandering and unreliable. Violet’s missing husband, Beverly Weston appears briefly, only during the play’s beginning. But in that scene, the audience learns that Beverly has long since ceased to communicate with his wife in a healthy manner. Instead, he accepts that she is a drug addict. In turn, he drinks himself into a spiritual coma, becoming a very docile husband whose passion for life has fizzled out decades ago. 

Beverly’s brother-in-law, Charles, is another timid male character. He tolerates his unpleasant wife for almost forty years before he finally puts his foot down, and even then he’s rather polite about his uprising. He can’t understand why the Weston family is so vicious toward each other. But the audience can’t understand why Charles has stayed around for so long! 

His son, Little Charles is a 37-year old couch potato. He represents another example of an unmotivated male. But for some reason, his cousin/lover Ivy finds him heroic” despite his simple-minded lethargy. Perhaps she admires him so much because he presents a sharp contrast to the more devious male characters: Bill (Barbara’s husband - the college professor who sleeps with his students) represents middle aged men who want to feel more desirable so they abandon their wives for younger women. Steve (Karen’s fiancé) represents the sociopath-type guys that prey on the young and naïve. 

WHAT GOES AROUND COMES AROUND 
Most of the characters dread the notion of living alone yet they violently resist intimacy, and most seem doomed to a sad, solitary existence. The final lesson is harsh but simple: Be a good person or you’ll taste nothing but your own poison.

August: Osage County received the Jeff Award (Chicago – 2007) for Best New Work and Best Production. These two awards were closely followed in 2008 by other six awards: Best New Play awarded by Drama Desk, Distinguished Production of a Play by Drama League, the New York Drama Critics’ Circle Award for Best Play and Outer Critics Circle Award for Outstanding New Broadway Play. 

Most specially, it was also in 2008 when the play received the biggest award in the industry, the Pulitzer Prize for Drama and the TONY Award for Best Play.

AUGUST: OSAGE COUNTY is set to open on February 21 and shall run up to March 16, 2014 at Onstage, 2/F, Greenbelt 1, Paseo de Roxas corner Legazpi St., Makati City. 

The cast of August: Osage County and the characters they portray are as follows:

BABY BARREDO shall play the role of Violet Weston, the central character of the play and tracks her life across the month of August while she lives in Oklahoma. The devious matriarch, Violet is addicted to painkillers (and any other pill she can pop) including alcohol and is beyond the glory of her life when she was a famous poet. She suffers from cancer of the mouth. But that doesn’t stop her from spewing her cynicism or her hilariously sinister insults. She has also lost Beverly, her husband. 

PINKY AMADOR plays the role of Barbara Fordham, the eldest daughter. In many ways, Barbara is the strongest and most sympathetic character. Throughout the play, she tries to gain control of her chaotic mother, her dilapidated marriage, and her pot-smoking 14 year old daughter. 

TAMI MONSOD plays the role of Ivy Weston, the middle daughter. A quiet librarian, and stereotypically mousy. Ivy has stayed close to home, unlike the other errant Weston sisters. This means Ivy has had to endure the acid tongue of her mother. She has been maintaining a secret love affair with her first cousin. 

LIESL BATUCAN plays the role of Karen Weston, the youngest daughter. She claims to have been unhappy her entire adult life, prompting her to move away from the family and reside in Florida. However, she returns to the Weston home bringing along a fiancé in tow – a successful 50 year old business man who, unbeknownst to Karen, turns out to by the most loathsome character within the play. 

LEO RIALP plays the role of Beverly Weston, husband of Violet and father to his three 40-something daughters. He was a one-time world class poet and full-time alcoholic. He’s polite, soulful, melancholy, and ultimately suicidal. 

KENNETH MORALEDA plays the role of Bill Fordham, Barbara's estranged husband and Jean's father, age 49. A college professor, he has left his wife for a younger woman named Cindy, one of his students, but wants to be there for his family. His marriage is disintegrating and his patience is slowly running thin.

SHEILA FRANCISCO plays the role of Mattie Fae Aiken, Violet's sister, Charlie's wife and Little Charles' mother. Just as jaded as her sister, Mattie Fae constantly belittles her son and antagonizes her husband. Eventually she reveals the major plot point that Beverly, not Charlie, is the real father of Little Charles. Sheila is also the understudy for Violet Weston. 

THEA GLORIA plays the role of Jean Fordham, Bill and Barbara's smart-tongued 14-year-old daughter. She smokes pot and cigarettes, is a vegetarian, loves old movies, and is bitter about her parents' split. More naive than she would like to believe. 

RICHARD CUNANAN plays the role of Charlie Aiken, husband of Mattie Fae and the presumed father of Little Charles. Charlie, a genial man, was a lifelong friend of Beverly. He struggles to get Mattie Fae to respect Little Charles.

HANS ECKSTEIN plays the role of Steve Heidebrecht, Karen's fiancé. A businessman in Florida, (whose business, it is hinted, centers around the Middle East and may be less than legitimate) and not the "perfect man" that Karen considers him. He eventually sexually molests Jean after the two smoke pot together.

NOEL RAYOS plays the role of "Little" Charles Aiken, son of Mattie Fae and Beverly, 37 years old—but, like everyone else, he believes Charlie is his father. Unemployed and clumsy, his mother calls him a "screw-up", which may be a self-fulfilling prophecy. He is secretly having an affair with Ivy, who is revealed to actually be his half-sister.

ANGELI BAYANI plays the role of Johnna Monevata, a Cheyenne Indian woman, whom Beverly hires as a live-in housekeeper shortly before he disappears. Violet is prejudiced against her, but she wins over the other family members with her cooking skills, hard work, and empathy. Johnna is the silent witness to much of the mayhem in the house. 

NATHS EVERETT will understudy the role of Johnna Monevata. 

ARNEL CARRION plays the role of Sheriff Deon Gilbeau, a high-school classmate and former boyfriend of Barbara's, who brings the news of Beverly's suicide to the family.



AUGUST: OSAGE COUNTY is presented by special arrangement with 
Abrams Artists Agency.

Puregold Fairview Terraces Opens

Puregold Fairview Terraces is now officially open!

Puregold is known throughout the country for its reasonable prices and a wide assortment of items. Puregold boasts the fact that it strives to continually give special offers and discounts to its customers.
The opening and blessing of the Puregold Fairview Terraces was launched last January 28, with Puregold and Ayala Land executives, together with QC Vice Mayor Joy Belmonte and QC congressman (5th district) Alfred Vargas, and Pricilla Meirelles - Estrada.

Puregold Price Club Inc. opens the newest branch and 1st ever high-end Puregold store in Fairview Terraces in Quezon City. Puregold Fairview Terraces is also the 3rd store that opened in partnership with Ayala Land Inc. The 1st was in Pavillon Mall in Biñan, Laguna and the 2nd was in Harbor Point in Subic Freeport.
Puregold Price Club Inc. consistently continues its unwavering commitment to uphold consumer and retail excellence in the service of the Filipino people as it opens its lifestyle store in Novaliches, Quezon City. The store offers a new shopping experience with its state- of- the -art interior. A selection of the finest products for customers satisfaction.

For over a decade, Puregold has successfully established a well-trusted and respected reputation in the Philippines as a provider of the best hypermarket shopping experience for every hard-working Filipino consumer. Puregold is a leader in the hypermarket in terms of its unmatched customer service and its advocacy to provide Filipinos with their complete shopping needs and best value for their hard-earned money.

"Puregold is very customer oriented. It is in our heart to provide the best hypermarket shopping experience to our loyal customers. We are very pleased to offer a one-stop shopping experience," says Tonio delos Santos, VP for Operations of Puregold Price Club. Inc.

One of the consumer-based programs that is very unique and exclusive to Puregold is the Tindahan ni Aling Puring (TNAP). TNAP is a program that is part of Puregold's mission to provide not only quality products and topnotch services, but also profitable business opportunities for every Filipino family.

TNAP is designed specifically for small and medium scale entrepreneurs, which include sari-sari store owners, carinderia/canteen owners, caterers, and other kinds of resellers. The central objective of TNAP is to assist and support every Filipino family in augmenting their income and Puregold is very happy and eager to make this program available for every Filipino.

Every Filipino can be a member of TNAP for free and enjoy perks such as the instant Ka-Asenso Welcome Kit; the chance to get free Aling Puring Super Suki SIM for an additional mobile phone loading business; a points-rebate redemption program for members to enjoy (as high as 4% on purchases); free delivery; call/order pick-up service; exclusive promo deals such as Kitang-Kita Packs and Kitang-Kita Case, Gold Deals and special invites to events such as Negosyo Sessions and the annual TNAP Sari-Sari Store Convention; a bi-annual "Asenso Booklet" that contains TNAP and testimonials; and a whole lot more.

Customers are always guaranteed to get the best deals and as a bonus thay also stand to win in exciting promos.


For its grand opening in Fairview Terraces, Puregold will launch a Buy 1 Take 1 promo on selected items .Moreover, by adhering to its credo Sa Puregold Always Panalo, Puregold customers can buy premium offers in the " 15th Annibersaya Promo" every week.

Here are some photos during the opening of Puregold Fairview Terraces.



Two of today’s youngest breakout stars features in Metro and Chalk during this month of hearts

Everything you need to know about the new season, ABS-CBN Publishing, Inc. sets the stage for two of today’s youngest breakout stars during this month of hearts, as fashion lifestyle authority Metro magazine’s biggest trends issue features Julia Barretto and Chalk’s Valentines special features Liza Soberano. 
Metro features Julia Barretto this February 2014
In Metro this month, teen royalty Julia, who is set to star in her first primetime series, “Mira/Bella,” is put under a different sort of spotlight—revealing how she goes beyond her name and comes into her own in a shoot and story that details the fierce and stylish young celebrity she is with hints at who she is bound to become.

Metro also features the biggest trends for Spring/Summer 2014 in its February issue, recognizing the dawn of a new season--with new collections, new trends, and a new attitude to go along with it all. 

Chalk features Liza Soberano this February 2014
The February issue of Chalk shows the newest cover girl Liza all dolled up in her date-ready ensembles. She walks the magazine’s readers through her bright start in show business. Get smitten by Liza’s undeniably au naturel sweetness and charm in an exclusive story that shows why what awaits her is something that everyone should watch out for.

Chalk’s February issue also goes into ways to get that perfect “love glow,” with tips on how to put everything together in the best way to create an affair to remember. Get the lowdown on date-worthy ensembles—plus dating tips and fool-proof recipes perfect for two.

Grab a copy of ABS-CBN Publishing, Inc.’s titles Metro and Chalk this February at newsstands and bookstores nationwide. 

Metro is available on the iTunes App Store and Android Play Store. 

For updates, follow @MetroMagPH on Twitter and Instagram
and like Metro on Facebook (www.facebook.com/Metro.Magazine).

Chalk is also available on the iTunes App Store.

For updates, follow @chalkmagazine on Twitter and Instagram
and like Chalk on Facebook (www.facebook.com/chalkmagazine).

Philam Life gears up for bigger milestones in the Year of the Wood Horse

The country's premiere life insurer, Philam Life gears up for bigger milestones this year 2014.  As the Filipino-Chinese community ushers in the Year of the Wood Horse, Philam Life kick started the new Chinese year with its annual dragon parade held in Binondo.
Philam Life head of Marketing, Jessica Abaya shared to us that Philam's Chinese New Year celebration is a gesture of solidarity with and respect for the Filipino-Chinese community.

“Philam Life is part of the AIA group, a leading Pan-Asian life insurance organization across Asia Pacific, which has roots in Shanghai, China. This celebration is important to us as it affirms our deep roots in Asia,” she said.
Philam Life’s Chinese New Year dragon is known for being the largest parade dragon in the Philippines.

Long-standing tradition

During the celebration, Abaya also noted that the Chinese “highly value face time when they interact with anyone for business purposes.”

“Aside from our long-standing tradition of welcoming the Chinese New Year in Binondo, Philam Life has year-round activities that aim to help the Filipino-Chinese community achieve their financial goals through our products and services,” she added.

“We hold regular client forums wherein we discuss current economic conditions, wealth management principles, and applicable product solutions.”

While the Filipino-Chinese market has the same financial needs as other life insurance clients, they prefer products with earning potential, thus the tendency to purchase investment or savings products. Philam Life is also doubling efforts to undertake a more specialized recruitment strategy to be able to serve the Filipino-Chinese community better.

Winning year

In 2013, the Philippines’ largest life insurer reinforced its leadership when it bested 16 other AIA countries and won both AIA Premier League Gold Cup and the AIA Champions League Gold Cup. This recognition highlights Philam Life’s outstanding performance in achieving its growth targets specifically in new business and annualized new premiums. The award also recognized the company’s leadership style that focuses on continually improving the quality of the company’s business.

Philam Life’s recent milestone reflects the robust performance of the local insurance industry, which also grew significantly last year. According to data from the Insurance Commission, total industry premium income ballooned to P135 billion as of third quarter of 2013 from P82.6 billion in the same period in 2012.

Improving financial literacy

With bigger milestones in store for 2014, Philam Life sustains its commitment as The Real Life Company that is genuinely engaged in real people’s lives through meaningful dialogue, and empowers them to achieve financial security and prosperity by providing solutions and plans that turn their real-life struggles into success.

To enable their clients to turn dreams into reality, the life insurance leader bared plans to drive financial literacy programs in key markets through strategic partnerships. “This year, Philam Life will reach out to more Filipinos through our financial planning programs in tandem with partners from key sectors — OFWs, parents, entrepreneurs and employees,” said Abaya.

Abaya also shared product plans for the year. “Right now, only 16 percent of Filipinos say they’re financially prepared for health setbacks. And since Filipinos still prefer unit-linked products especially after the country was upgraded to investment grade, Philam Life will launch a unit-linked health product early this 2014 to address this key yet unmet need,” she added.

Rey Centeno, Philam Life Chief Operating Officer, noted that there is a lot of opportunity to increase insurance penetration in the country especially given the Philippines’ demographic window which is expected to begin in 2015 and last until 2050. 

“Data from the National Statistical Coordination Board projected a population of almost 103 million Filipinos by 2015, of which more than 65 million will be aged 15 to 64. The United Nations defines demographic window as the period “when more people or a prominent portion of the population is of working age,” Centeno said.

Financial planning made easy

According to a Philam Life Brand Tracking Study in 2010, limited accessibility is a key barrier for Filipinos who do not own a life insurance policy. Another significant barrier is the apparent complexity of how insurance works (Philam Life Consumer Study 2010).

To bridge this gap, Philam Life commits to make financial planning easier and more accessible for more Filipinos by launching new programs and applications. The nine-time Reader’s Digest Asia Platinum Trusted Brand award winner is set to become the first local insurance company to use an iPad-based Interactive Point of Sale (iPoS) — a paperless platform that allows proposal presentations, filling out of policy owner details, and even signing of applications to be done through the financial adviser’s iPad.

The company is also launching ePlan, a convenient customer self-service online facility for policy inquiries, transactions and payments. Philam Life policyholders can now choose to go online, instead of calling the hotline, for faster and real-time transactions. 

“We at Philam Life are dedicated to making dreams and goals real for our clients,” Abaya said. “Regardless of what their Chinese zodiac forecasts say, Philam Life is dedicated to empower more Filipinos to achieve financial security and rein in prosperity this Year of the Wood Horse.”

For more information about Philam Life, log on to www.philamlife.com.

January 31, 2014

Luistro encourages private schools to focus on the needs of their locality

“Come up with relevant programs that will allow your graduates to work in the very city where they were born.”

Department of Education (DepEd) Secretary Br. Armin Luistro FSC encourages private schools to focus on the needs of their locality.  He added that schools can help in its respective communities by providing job opportunities for its graduates; thereby, preventing them from being uprooted from where they were. He said that “it will be a challenge that is worth the while of institutions that truly wish to anchor their offerings to the needs of a locality.”

“You will notice that in the past, if you review programs, both high school and tertiary, of both public and private schools, we’ve had the phenomenon of graduates of various programs and careers moving to the big cities. And therefore cutting them off from the very schools and communities where they studied.”

During his keynote address for a two-day conference on the Senior High School (SHS) program organized by the Catholic Educational Association of the Philippines (CEAP), Luistro explained that revolutionizing education by creating programs that answer the needs of the community will open venues to sustainable jobs for the alumni.

“Come up with relevant programs that will allow your graduates to work in the very city where they were born,” said Luistro. He added that schools can help in its respective communities by providing job opportunities for its graduates; thereby, preventing them from being uprooted from where they were. He said that “it will be a challenge that is worth the while of institutions that truly wish to anchor their offerings to the needs of a locality.”

Towards reforms in education 

The education chief also encouraged the private schools to “engage the Department regarding the remaining areas in the SHS curriculum, the other tracks that may not yet be complete.” He added, “You do not have to wait for the final and official curriculum to be out. The Department is happy to be engaged by schools in this regard.”

Aside from this, he emphasized the importance of having educational reforms that would impact the learners. He said, “Like many Filipinos, part of our dreams and hopes is to institutionalize reforms that will really matter. It is easy to change things around. The most difficult thing to do is to ensure that those are the things of great priority.” He said that despite the transition that would take place in education, the learners were still the top priority.

He highlighted the milestones on the implementation of K to 12 program. One of the highlights he noted was the formal institutionalization of the program itself by the virtue of Republic Act 10533, also known as the Enhanced Basic Education Act of 2013, which was signed in 2013. 

“The Philippine now belongs to the community of nations with at least 12 years of pre-university with the passing of that law. For those of you who have international linkages, it has implications with regard to the mobility of the students and teachers as well as exchange programs between you and your international partners,” he addressed the private schools. In addition to this, he said that K to 12 program also “institutionalized Mother Tongue-Based Multilingual Education (MTB-MLE).” He said, “This main principle of MTB-MLE is to start the learner in a language that he or she is comfortable with.”

He added that the K to 12 curriculum and learning materials were available for download on the DepEd website. More than this, he stressed that the Department would “continue to reach out to private schools” to help in the alignment of their plans and programs for Senior High School.

The Biggest Director’s Club Cinema Branch At SM City BF Parañaque


People from the South can now have the convenience of watching the most awaited blockbuster hits with the opening of the biggest Director’s Club Cinema branch in the country with four new and modern Director’s Club Cinemas in SM City BF Parañaqaque. The Director’s Club Cinema is the premier cinema line of SM Cinema that caters to people who prefers intimate and personalized movie experience that’d make them feel like they never left home.

The Director’s Club Cinema boasts of extensive luxurious features. It is equipped with top notch projection equipment, latest technology in surround sound, first rate acoustics and crystal clear digital screen that promises beyond amazing movie watching experience. Unlike the regular cinema, Director’s Club has 30-50 comfortable reclining chairs and personalized butlers who will offer the Director’s Club Cinema movie goers special eats. With each ticket purchase at the Director’s Club Cinema, a bowl of complimentary SnackTime Popcorn are freshly made and delivered to each guest’s seat.

One of the biggest problems that we all go through when watching blockbuster films are the long queue of lines on the ticket booths. However, Director’s Club Cinema movie goers will have the advantage of avoiding the long lines as Director’s Club Cinema provides access to seat reservations to guarantee slots to big ticket films. Those who enjoy watching movies and throwing a fun movie night out with friends or family can book the Director’s Club Cinemas for private screenings, parties or corporate events to experience the best movie experience.

Apart from the branches in SM City BF Paranaque, Director’s Club Cinema is located in two other SM Supermalls branches: One at the Mall of Asia in Pasay and two at SM Aura Premier at The Fort. Director’s Club Cinema is expected to open soon in more SM Supermalls branches.

Visit the Director’s Club Cinema Facebook page at https://www.facebook.com/directorsclubcinema
or Follow its Twitter at@directorsclub_ 
and Instagram at @directorsclubcinema.
You may also visit www.smcinemas.com or call the SM Cinema Hotline at 470-2222 
for more details on Director’s Club Cinema.


About SM Cinema
SM Cinema is the country’s leading exhibitor—boasting 252 cinemas and 7 IMAX Theatres in 47 branches nationwide. SM Cinema continues to expand and lead the country’s development in cinema technology.

For a more convenient way of watching a movie, experience the newest from SM Cinema—the CINEMOBILE: Your mobile, your movie ticket. With its turnstile system, SM Cinema delivers a more convenient movie-going experience to its patrons.
You may also avail SM Cinema’s e-PLUS (Entertainment, Privileges, Lifestyle, Upgrades and Surprises) card to make your movie-watching more convenient, rewarding and fun. On top of the reward point scheme, e-PLUS is loaded with VIP privileges, special promos like a 50 percent discount on select movies, seasonal offers, quarterly raffles and invites to exclusive events. e-PLUS members can also avail promos and discounts from partner merchants. The e-Plus starter kit comes with your personalized e-Plus card, free movies, snacks and a premium item.


To know more about the company, visit SM Cinema’s website at www.smcinema.com. You may also like SM Cinema on Facebook (facebook.com/smcinema) and follow them on Twitter (twitter.com/sm_cinema). To connect with IMAX on Facebook, follow facebook.com/imaxsmcinema and like them on Twitter.com/imax_smcinema. 

TGP reveals results of human clinical study done on TGP Paracetamol

With more people looking for better and more affordable alternatives to quality healthcare, the country’s largest drugstore chain, The Generics Pharmacy® (TGP), continues to provide its customers with generic medicines that are equally safe and effective as off-patent branded medicines.
One example is the TGP Paracetamol. In a recent human clinical study conducted by the Center of Biopharmaceutical Research at the De La Salle Health Sciences Institute (DLSHSI), it was found that the TGP Paracetamol, the company’s first private label generic medicine, is as safe and effective as the leading and innovator paracetamol brands in the market. 

A human clinical study is a particular kind of research that is usually done by pharmaceutical companies to assess the safety and efficacy of a new drug. The TGP Paracetamol prides itself as the only clinical and human trial-tested private label paracetamol that is proven to be in equal effectiveness to off-patent brands.

Led by Director for Research Support and Extension Services, and Chairman of the Bioavailability Unit and Drug Testing Laboratory at DLSHSI, Dr. Rita Grace Alvero, the team tested the rate and extent of absorption of the TGP Paracetamol after single dose administration against the leading and innovator brands. 

The team’s study made use of a randomized three-way crossover single dosed bioequivalence study. A bioequivalence study is the objective way of measuring absorption in the body while a three-way crossover entails that one subject had to take the three drugs in different dates or intervals. 

“We are not measuring the clinical effects; we are more focused on the quantitative analysis of the TGP Paracetamol. This includes monitoring the safety and tolerability of the three drugs,” explained Dr. Alvero during the study presentation.

“Our study design was a standard one and it is in accordance with the guidelines of the FDA and European Medicines Agency (EMEA).”

After a three-month period, results of the study revealed that the parameters involved in the evaluation of the TGP Paracetamol were more or less similar to the other two drugs. 

“The final check of bioequivalence depends on the confidence interval. In this case, the TGP Paracetamol falls between the limit of acceptance which is 80-125. Thus, we can say that the TGP Paracetamol is bioequivalent or has the same clinical effects of the leading and innovator paracetamol brands,” added Dr. Alvero. 

The study also proves that the TGP Paracetamol and the two other drugs are therapeutically equivalent. All three are well tolerated and have the same formulation and safety profile, proving that TGP Paracetamol is as safe and effective to use as other brands yet more affordable with a price of only P1.00 per tablet. 

With over 1,600 outlets nationwide, TGP is the country’s largest drugstore chain. The company offers its customers a wide range of safe, effective and affordable generic medicines like vitamins, treatment for colds and cough, and maintenance medicines for the heart, diabetes and cholesterol. 

Customers can also get free medical consultation by availing of TGP’s Dial-A-Doc service via the number 732-3333. The service is available from Mondays to Saturdays, from 8:30 AM to 5:30 PM.

e-PLUS Tap to Pay Solidifies Partnership with Banking Giant BDO and the SM Food Retail Group

e-PLUS Tap to Pay welcomes 2014 with two exciting news for the e-PLUS Tap to Pay cardholders to look forward to. 

To uphold its promise of providing the cashless convenience for its cardholders, e-PLUS Tap to Pay recently sealed its partnership with the country’s largest Food Retail Group : SM Hypermarket, SM Supermarket and Savemore in bringing cashless convenience to its shoppers. Held last November 25, 2013 at the SM Corporate Office Building E at the Mall of Asia Complex in Pasay, the contract signing was attended by Mr. Edgar Tejerero - SVP, West Avenue Theatres Corporation; Mr. Jose Mendoza, President, SM Supermarket; Ms. Bang Manalad, AVP for Operations, Savemore; Mr. Robert Kwee, President, SM Hypermarket. The e-PLUS Tap to Pay Card will be accepted in select stores by February and will be rolled out nationwide by 3rd quarter of this year. Starting the month of December 2013, the SM Food Retail Group has officially began accepting e-PLUS Tap to Pay allowing e-PLUS Tap to Pay cardholders to experience cashless payments for their purchases. 

Aside from the nationwide acceptance of e-PLUS Tap to Pay by the SM Food Retail Group, e-PLUS Tap to Pay is now giving its cardholders more reloading options. e-PLUS Tap to Pay seals its partnership with the one of country’s largest ATM network, BDO as one of its reloading partners at a contract signing held November 29, 2013 at the Mall of Asia Arena A-List Lounge. Beginning December 1, 2013, e-PLUS members may reload their e-PLUS Tap to Pay cards in over 2,000 BDO ATMs nationwide. The contract signing was attended by Sahara Jean Garnica - AVP, e-PLUS Tap to Pay; Djoanne Czarinna Dela Cruz - ATM Product Development Officer, BDO; Juvencio Pereche Jr. - ATM Channel Head, BDO; Edgar Alan Fernando - ATM Product Development Head; and Haidie Esmero - Senior Manager, e-PLUS Tap to Pay

The e-PLUS Tap to Pay card is now available in e-PLUS stations at all SM Cinema branches nationwide. Once you get your own e-PLUS Tap to Pay card, you can start breezing through daily transactions with a simple tap.

To know more about the features of e-PLUS Tap to Pay and its many benefits, please visit www.eplus.ph


January 30, 2014

WeChat Upgrades to Versions 5.1 play by play updates by the country's top searched app


Enjoy the world of the WeChat! Experience chatting in a whole new way and connect with friends across mobile platforms!

WeChat, the new way to connect, available for iPhone, Android, Windows Phone, BlackBerry and Nokia (Symbian).

WeChat—The most-searched social messaging app according to Google Trends in Philippines, ahead of key competitors and the 3rd most searched item in general.—lets you carry on making connections with a handful of entertainment at the side.

WeChat has almost 500 million users as of July last year, with 100 million of them coming from China.

Steve Zheng, WeChat’s senior business development manager, citing Google trends, said their app is one of the Top 3 searched apps in the Philippines. Moreover, noting that they are now available in some parts of Southeast Asia. WeChat have yet to expand to other countries.

WeChat has developed a lot of features such as animated stickers. "We made a lot of new stickers to engage them so they can better express their emotions.” Zheng said

China’s hot messaging app WeChat recently launched its newest version in the Philippines, which includes three games, more animated stickers and an expanded group chat feature. WeChat 5.1 can now accommodate up to 100 users in its group chat service from the previous limit of 40.

Download WeChat's latest 5.1 update and read on to know more about how WeChat skyrockets excitement to your every day with its latest feature such as Games, which lets you challenge your friends with fun and addictive games while you're on the move.

WeChat 5.1 hopes to attract more casual gamers with the side-scrolling race game “Gunz Dash” and the puzzle games “2 Day’s Match” and “Craz3 Match,” which are all available for iOS, Android, Symbian, Windows Phone and BlackBerry users.


The mobile revolution is no longer just about messaging - especially in the Philippines, which aside from being the global texting capital, is also gaining stance as one of the fastest growing market for smartphones. It's good to note that while the popularity of social networking access via smartphones have won everyone's attention, games are continuing to mark its place in the digital scene to fill in people's idle gaps with fun, too.

WeChat—The most-searched social messaging app according to Google Trends in Philippines, ahead of key competitors and the 3rd most searched item in general.—lets you carry on making connections with a handful of entertainment at the side.

Download WeChat's latest 5.1 update and read on to know more about how WeChat skyrockets excitement to your every day with its latest feature such as Games, which lets you challenge your friends with fun and addictive games while you're on the move.

Challenge your friends with fun and addictive WeChat Games!
Gunz Dash, one of the pioneering titles of WeChat Games, lets players choose their favorite heroes and let them embark on exciting adventures in a fantasy universe. Whether in solo or multiplayer mode, users can speed through worlds and collect coins for a high score in this exciting 2D animated, side-scrolling race game. Plus point: Gunz Dash's setting can be customized to activate music and sound effect to enhance the gaming experience.
(Official site: http://games.wechat.com/gunzdash/)


To take the puzzle gaming further, WeChat's second title Craz3 Match makes players match tiles in groups of three and eliminate some seriously cute animals. Users can also boost their scores with magical items like Quick Hint, Shark, Time Reverse, Unlock, and Level Up to boost their points against other players.
(Official site; http://games.wechat.com/craz3match/)

Level up your social life. Expand your Chat

Aside from the Games, the latest 5.1 upgrade also comes with enhanced features which allow users to support the latest platforms of iOS and Android, use group messaging to converse with a regular of 40 users or join at most two sized-up group chats with up to100 users each.

Tell your story with StoryCam for WeChat



Tell your story with StoryCam for WeChat (Official site: http://camera.wechat.com)! You can use your own words to describe the 'what', 'where' and 'when' of your photos with this exclusive app. With festival watermarks, filters and real-time location based information, you can now personalize and share any moment. Download StoryCam for WeChat for free and start telling your photo stories!

Features of StoryCam for WeChat include:

- Choose from five photo themes: Featured, Place, Weather, Food and Lifestyle
- Enhance photos with up to 13 free filters
- Receive real-time location, weather and date updates
- Edit your location and stories
- Place watermarks wherever you want on your photos
- Share photos easily with WeChat friends, on Moments or by email


WeChat StoryCam

WeChat's not stopping there, the app has more new features that make connecting even more enjoyable.

• Edit 'Favorite Messages' - Save your favorite text and voice messages, photos and videos to 'Favorite Messages'- the first cloud-based storage service on mobile social communication apps - to view and share again anytime. You can edit and add new content to saved messages in any way you want.
• Register with Email Address - You have more choices to connect with WeChat - you can register with your email address to start chatting with friends.
• Gmail Contact Integration - Link to your Google account, find out who else is using WeChat and add them to your friends list.
• Supports Latest Smartphone iOS Platforms - WeChat 5.1 is optimized to support the latest versions on both iOS and Android.

The latest WeChat 5.1 and StoryCam for WeChat are now available for both Android and iOS users. Visit www.wechat.com for the latest information

WeChat users can add friends via a wide range of innovative actions and methods, including scanning QR codes, connecting users' phone books and activating location-based functions such as "People Nearby" and "Shake". The platform enhances social interaction by supporting exchanging of text, voice and video, stickers, and photos with their friends over data networks or under Wi-Fi environments. Users can choose to communicate one-on-one, or within their closed social network through "Moments".

Check out some of the features here:

Video Call
Moments
Hold to Talk

WeChat also comes with comprehensive privacy setting functions, which enables user to tailor their security level as needed

For more details and application download, please visit www.wechat.com

For more fun and exciting, WeChat had become the means for purchasing vendo products like drinks and other goodies for users-on-the-go. Users don't need to bring cash and just flash your QR Code you can even get drinks in public places!

Download your WeChat now at www.wechat.com. WeChat can also be downloaded at Apple App, Google Play, Windows Phone, Nokia S40, OS 5.0, OS 6.0 and above, Symbian and Blackberry.

For more information please visit www.wechat.com and follow WeChat Philippines on Facebook at https://www.facebook.com/WechatPH

For more information about the app, just visit WeChat’s official website and WeChat Philippines on Facebook.

WeChat Bloggers Night was held at Makati Shangri -la Hotel.
Photos:  https://www.facebook.com/WechatPH/posts/390388001097153




January 29, 2014

“All must go” in Smart’s five-day gadget sale at Jump Experience Center

Smart’s “All Must Go” deals for five days starting NOW - January 29 at Jump Experience Center , SM Megamall ! 

Get two free smartphones with your UnliSurf plan. Own a laptop or tablet powered by hours of Internet surfing for as low as P499 a month.

Enjoy huge savings with 75% off on Smart Bro Prepaid Rocket Devices. These are just some of the deals being offered at the biggest gadget sale of leading wireless services provider Smart Communications, Inc. (Smart).

From January 29 to February 2, 2014, Smart is holding its “All Must Go” Gadget Sale only at Jump Experience Center located at the fourth floor (Cyberzone) of SM Megamall in Mandaluyong City.

For a limited time, customers can take advantage of amazing deals and big savings on some featured gadgets, while enjoying the mobile leader’s widest network coverage and reliable data services.

Prospective postpaid subscribers can “Buy 1 Win 1” with their Smart Postpaid UnliSurf Plan 999 which includes unlimited surfing, and nine minutes of calls and 99 texts to all networks.

Aside from the free smartphone bundled with the plan (Samsung Galaxy S3, Samsung Galaxy Note 2, LG Nexus 4, O+ USA 8.15 and many more available on the plan), subscriber will also automatically win one more mystery smartphone.

Those who thrive on Internet on-the-go meanwhile may get a free laptop or tablet with Smart Bro Gadget Plus Plans. For as low as P499 a month and with zero one-time fee, subscriber can take home a free gadget such as the Acer Aspire One Netbook or Neo VC2EW Netbook powered by free 30 hours of Internet surfing and every month. 

Offer is also available with Smart Bro Gadget Plus Plan 699 that comes with a free gadget such as Asus EEE Pad Slider, Asus Nexus 7 Tab and more – with 50 hours of Internet Surfing every month. 

These plans come free with a Smart Bro Pocket Wifi or Power Plug-It and the Anti-Bill Shock feature that allows subscribers to have unlimited Internet surfing with maximum data bill of P1,199 for Gadget Plus Plan 499 and P1,299 for Gadget Plus Plan 699.

Subscribers also have the option to get the Smart Bro device of their choice under the Easy App plan with no lock-in period by just paying a one-time fee.

For those who want to unleash the full potential of their existing gadgets – whether laptops, tablets, smartphones – Smart Bro is also offering 75% off the Smart Bro Rocket Plug-It, Rocket Chic and Rocket WiFi Plus.

Surf the Internet on rocket speed with either the tough and rough-looking Smart Bro Rocket Plug It or the pink and stylish Smart Bro Rocket Chic, now for only P495 each (previously P2,345), backed by 4G High Speed Packet Access Plus (HSPA+) technology of up to 12 Mbps.

The ultra-fast Smart Bro Rocket Wi-Fi Plus is also now available for only P1,495 (previously P6,495). Running on HSPA+ network with speeds of up to 12 Mbps, the Smart Bro Rocket Wi-Fi Plus can easily connect up to five gadgets.

Smart’s “All Must Go” deals are valid until supplies last. 

For more information on Smart’s “All Must Go” sale and to check the list of all available devices, visit http://www1.smart.com.ph/postpaid/smartgadgetsale.

 Smart Bro is the wireless broadband service of Smart Broadband, Inc., a subsidiary of Smart.