Even when Sofia V. Relosa was still studying at La Salle College in Antipolo, she kept on dreaming of having her own business. Her boyfriend then and husband now, Chino Relosa, enjoyed buying and selling stuff so they could afford to go out on dates. She finished her Bachelor’s degree in Elementary Education but would continue, together with her boyfriend, to sell various items in bazaars. She was determined to start her own business while still working as Training and Recruitment Manager for Robinsons Communities for 2 years.
Sofia admits that she’s quite lazy when it comes to following beauty regimens. “ I don’t want to use a lot of stuff on my skin which was a huge influence in the process of creating our soap,” says Sofia. This was going to be the all-in-one soap to have beautiful skin.
Sofia started the business as a sideline and sold glutathione injections and other whitening products on Facebook. She will eventually leave her 9-to-6 job after 2 years of part-timing and pursue a full-time job as an entrepreneur. Her glutathione soap started when she gave it out to clients who availed of her glutathione injection packages. It was the time when there would be an influx of competitors for whitening products. “The first batch of the soap was not meant for selling. It was merely a come-on for our glutathione injections. After six months of giving it away for free, our clients finally convinced us to sell it separately,” shares Sofia. This eureka moment created the birth of the SVR Infinity Soap.
After much consideration and with the intention of making their clients happy, she launched Sofia's Glutathione Soap with Kojic and Collagen and sold it at one hundred pesos per bar. “ The main ingredients of our fabulous soap are Vitamin C, Vitamin E, Glutathione, Collagen and Kojic Acid,” Sofia adds. SVR worked hard for their FDA approval. When they got it, it added the assurance of an increased quality in her glutathione soap with better skin lightening benefits.
Glutathione is a natural anti-oxidant that eradicates toxins or free radicals in the body and inhibits the melanin formation and eliminates melasma, hyperpigmentation, uneven skin tone, freckles, and dark spots which results to a natural skin lightening. Collagen is a natural protein that binds skin tissues to avoid fine lines or wrinkles. Kojic Acid is another form of skin lightening element and is a natural anti-bacterial and anti-fungus that is found to cure melasma, dark spots, and acne. Vitamins E and C promote natural skin repair. Both neutralize free radicals and aids in the development of your body’s natural glutathione.
As more people found out about the soap, there was a lot of positive feedback from customers. Sofia would take screen shots and post these on their Facebook page. “It was a way for us to thank our clients for sharing their experience. And fortunately with those posts, we would generate more orders. It became an effective marketing strategy on all our social media sites and networks,” relates Sofia.
Today, SVR Infinity has more than 400 resellers and 50 distributors with Zalora.com and Dapat Generics Pharmacy as the latest addition to their growing family.
“Our lovely clients, resellers and distributors always give us great feedback about their experience in using or selling our soap. Their words of appreciation and love are something we look forward to everyday. It’s the very reason why we work harder and stay happy,” Sofia adds.
For all those who want extra income---mompreneurs, online sellers, students, and whoever—you can easily join the SVR Infinity family of soap bar sellers with a minimal investment of PhP 2,150.
You can contact them at info@svrinfinity.com or +63917 5618818; (02)358-8762; (02)622-8273; and
website: www.svrinfinity.com.
Facebook: Sofiasbeautyandwellness and svrinfinitytrading
Instagram: @SVRINFINITY
Twitter: @SVRINFINITY
No comments:
Post a Comment