Pinoy seafarers will now be able to conveniently select, buy, and pay for gifts and have them delivered directly to their families in the Philippines through a partnership forged by Dohle Seafront Crewing (Manila), Inc. with shopping discovery platform, Takatack.
Developed by Voyager Innovations, the digital arm of PLDT and Smart Communications, Inc. (Smart), Takatack will provide Dohle’s seafarers with a special page that gives them access to a wide selection of gifts and products for their families as part of the Day of the Seafarer celebrations on June 25.
Spearheaded by the International Maritime Organisation (IMO), the Day of the Seafarer is of special importance to the Philippines given the more than 400,000 Filipino best-in-class seafarers it has produced and deployed around the world, including those provided by Dohle Seafront.
Through this initiative with Takatack, Dohle Seafront aims provide more opportunities to their seafarers to connect to their families.
Mitch Padua, the vice president and head of product development for ecommerce at Voyager Innovations, believes that ecommerce can change the lives of our seafarers.
“Seafarers exist somewhere in between workers at home and OFWs. Sometimes, they’re docked at our ports; other times, they’re stopped over in other countries; but most of the time, they’re on the open seas. Just imagine how hard it is for them to buy gifts for their loved ones during special occasions like birthdays or anniversaries. Our Takatack page for seafarers will allow them to send their love no matter where they are,” he said.
Dohle seafarers can order from this page whenever they are docked at port. Padua thinks that their shopping portal on Takatack will be their preferred ecommerce destination because of the variety of choices it gives them.
“Takatack is an online discovery platform, which carries many different marketplaces and brands. As such, we have more products than any other online store in the Philippines with more than 100,000. For seafarers, this means they only need to make a single stop for all their gifting needs, and they don’t have to waste time hopping from site to site,” he said.
Atty. Iris V. Baguilat, President of Döhle Seafront believes that the partnership will help connect seafarers and their families.
“This service and all the discounts are exclusive to Döhle Seafront seafarers who can now send gifts to their loved ones back home even if they are on board,” Baguilat said.
When placing orders on Takatack, seafarers can pay using Smart Money, which is much more convenient and safer than other traditional payment options.
“Since credit card penetration in the Philippines is low, the vast majority of ecommerce stores have to adopt localized solutions, such as cash on delivery. By offering seafarers a Smart eMoney card, we keep each of their transactions as frictionless as possible, ensuring that they get all the efficiency that e-commerce promises,” said Lawrence Ferrer, Vice President of Smart E-Money, Inc. (SMI).
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