#BondsWorld : Filipino celebrities live the legendary world of Bond with Heineken

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands.

Heineken & Bond

This campaign celebrates the seventh film of the Heineken/Bond partnership, a relationship that began in 1997. Starting with ‘Tomorrow Never Dies’. Heineken was also involved in ‘The World is Not Enough’, ‘Die Another Day’, ‘Casino Royale’, ‘Quantum of Solace’ and 2012’s ‘Skyfall’.

The world of Bond may seem to be an unattainable fantasy, but there’s nothing that stops Bond aficionados from defining their own legendary world.

Legendary locations, style, technology, villains, and of course, legendary people.

Spectre : A cryptic message from Bond's past sends him on a trail to uncover a sinister organization. While M battles political forces to keep the secret service alive, Bond peels back the layers of deceit to reveal the terrible truth behind SPECTRE.

Spectre starring Daniel Craig, Christoph Waltz, Léa Seydoux and directed by Sam Mendes, written by John Logan (screenplay), Neal Purvis(screenplay).

Celebrities and James Bond fans got a chance to open Bond’s legendary world during Heineken’s exclusive movie screening of Spectre last November 6 at SM Aura.

Leading the pack who trooped to watch the latest instalment of this Heineken-James Bond partnership are no other than actress Maxene Magalona and Philippine Football National Team member Anton del Rosario. 

“As a fan of both James Bond and Heineken, I really looked forward to this event. I dressed up like James Bond and even mingled with other Bond fans. I think this is the closest thing to being a James Bond for a night!” shared Anton. 

Host and Heineken ambassador Maxene officially opened the screening night and 350 invited guests celebrated the long-time partnership of Heineken and James Bond that spans 17 years.

“It is an exciting time for Heineken here in the Philippines. I hope all the guests here continue to pursue legendary achievements in their own right,” said Mr Tulloch.

HEINEKEN executives such as David Tulloch, Country Manager for HEINEKEN Philippines, were present to witness how Filipinos have warmly welcomed the Heineken and James Bond partnership for the first time in the Philippines.

Other Bond fans present were celebrities who are defining their legendary life in different worlds, such as basketball player Terrence Romeo, celebrity blogger Camille Co, hair stylist Jing Monis, DJ Natalia Moon, actresses Karel Marquez, Jef Gaitan, and Shy Carlos, and actor Alex Castro. Each of them has, in their own ways, displayed the legendary qualities of Agent 007, which makes them stand out in their chosen niche.

Heineken is an international premium lager and was first brewed in Amsterdam, the Netherlands in 1864. It has since expanded its footprint and is now enjoyed in 192 countries around the world. Heineken is available in the Philippines at leading supermarkets, convenience stores and bars.