The 50th Anniversary of the British Invasion

Manila, Philippines – Ever wondered why The Beatles are so popular here and abroad, why One Direction, Ed Sheeran and Sam Smith are all loved even if they are British. Well it is because back in 1960’s the British Phenomenon occurred when rock and pop music acts from the United Kingdom,as well as other aspects of British culture, became popular in the United States, and significant to the rising"counterculture" on both sides of the Atlantic.Pop and rock groups such as The Beatles, The Dave Clark Five,The Kinks,The Rolling Stones, Herman's Hermits and The Whowere at the forefront of the invasion.

The British Invasion had a profound impact on popular music, internationalizing the production of rock and roll, establishing the British popular music industry as a viable centre of musical creativity, and opening the door for subsequent British performers to achieve international success. In America the Invasion arguably spelled the end of instrumental surf music,pre-Motown vocal girl groups, the folk revival (which adapted by evolving into folk rock), and (for a time) the teen idols that had dominated the American charts in the late 1950s and 1960s. 

And this 2015 marks the 50th Anniversary of the British Invasion, with six bands coming over to manila in a one night only performance. Almost two hours of superb and top charting hits that will be performed by The Tremeloes, The Troggs, Marmalade, The Animals, Mike Pender’s Searchers and Spencer Davis.

The Animals who began in Newcastle as the Kansas City Five were a major influence among R&B-based British bands in the early Sixties. The band moved to London upon finding fame in 1964. The Animals were known for their gritty, bluesy sound. The band balanced tough, rock-edged pop singles against rhythm and blues-oriented album material. Some of their greatest hits are “House of the Rising Sun”, “I’m Crying”, “We Gotta Get Out Of This Place” and “It’s My Liife”.

The Marmalade was a Scottish pop rock group from the east end of Glasgow, originally formed in 1961 as the Gaylords, and then later billed as Dean Ford and the Gaylords. In 1966, they changed the group name to The Marmalade. The most successful period for the band, in terms of UK chart success was between 1968 and 1972. Hits do include “Ob-La-Di Ob-La-Da”, “Loving Things” and “Reflection of My Life”.

Mike Pender’s Searchers was the voice of the Searchers, one of the most influential band to come out of Liverpool in the early 1960’s. Pender also played the trademark Jangly Rickenbacker twelve string riffs on such quintessential hits as “Needles and Pins” which gave way to the West Coast folk-rock revolution closely identified with the Byrds. Garnering UK#1 hit in the 1963, “Sweets for my Sweets”, “Sugar and Spice”, “Love Potion No.9” and “Don’t Throw Your Love Away” are some of the recognizable and adored songs of this group.

Spencer Davis produced some of the most dynamic R&B singles of the sixties, hailing from Wales, Spencer founded the famed Spencer Davis Group in 1963, producing a dozen top 10 hit songs, helping to bring British rock n’ roll to the rest of the world. Hits include “Gimme Some Lovin”, “Keep on Running” and “Somebody Help Me”.

The Tremeloes was a band chosen by Decca Records over the Beatles when they both audition for the recording company on New Year’s Day, 1962. Decca Records chose the Tremeloes over the newcomers because, as a London based outfit, they would be more easily accessible. The Tremeloes did produce some hits for Decca Records, ultimately placing thirteen songs in the British top forty. Some of the hits of the band were “Twist and Shout”, “Do You Love Me”, “Here Comes My Baby” and “Silence is Golden”.

Last band on the tour list is The Troggshave continued to embrace both hard rock and alternative music during their more than 45 years together. The Troggs is an abbreviation of their original name the Troglodytes meaning cavemen. 

This concert is presented by Resorts World Manila in cooperation with Redstone Media Productions Inc.

Tickets are available at Ticketworld, SM Tickets, Ticketnet and Resorts World Box Office.

Baskin-Robbins Now Open at Greenbelt 5

Good news for all ice cream lovers in Makati! Baskin-Robbins, the world’s most beloved ice cream brand now brings scoops of smiles and joy to its recently opened store at Greenbelt 5, Ayala Center in Makati. It is Baskin-Robbins third branch in the country, serving a variety of delectable ice cream sundaes, custom cakes, frozen beverages and more. 

“We are delighted to celebrate this new milestone as we open our very first Makati branch of Baskin Robbins here in Greenbelt,” said Michael Dargani, president of IceDream Inc.

“We are geared towards achieving the brand’s vision of strengthening its presence in the local market, as well as in the global scene. With the expansion of Baskin-Robbins, we strive to get more and more people to experience the height of ice cream pleasure at key locations throughout the metropolis,” Dargani added.

Following the success of Baskin-Robbins in Bonifacio Global City and Ayala Fairview Terraces which opened last year, Baskin-Robbins Greenbelt brings to the table its famous selection of 31 unique ice cream flavors that has drawn in many ice cream aficionados in the country. Some of the all-time favorite ice cream flavors include Mint Chocolate Chip, Jamoca Almond Fudge, Very Berry Strawberry, Maui Brownie Madness and Pralines ‘N Cream. 

The newly-opened store features the brand’s latest shop design which highlights its popular pink and blue colors in a clean, fresh and modern setting. One can enjoy their chosen treat in a bright and inviting atmosphere or simply grab their favorite BR items and go! 

Apart from Baskin-Robbins’ unique and timeless 31 ice cream flavors, the new Greenbelt shop also serves a delicious range of frozen delights including ice cream cakes, milkshakes, and sundaes. 

Baskin-Robbins was founded in 1945 in Glendale, California by Burton Baskin and Irvine Robbins, ice cream enthusiasts and brothers-in-law, whose passion inspired what is now the world's largest chain of ice cream specialty shops. As of 2013, Baskin-Robbins has 7,300 shops in nearly 50 countries, with the U.S. having the largest number at 2,500 ice cream stores. Today, Baskin-Robbins is the world’s largest chain of ice cream specialty stores, serving over 300 million customers each year worldwide.

Baskin-Robbins Greenbelt 5 opens to the public from 11am to 10pm daily.

For more details about Baskin-Robbins, visit their website www.baskinrobbins.ph or check out their Facebook (facebook.com/baskinrobbinsph), Twitter and Instagram (baskinrobbinsph) accounts.

Dairy Queen and Beauty Queens continue to spread Fun in Everydairy

It was a perfect afternoon of fun as the beauty queens had "Fun Every Dairy" with Dairy Queen!

The world’s favorite ice cream treat welcomes their newest “Fun EveryDairy” campaign faces! The brand’s new endorsers will continue to spready that “fun in every day lifestyle” in a nationwide media campaign this year : Binibining Pilipinas 2015 Queens : Binibining Pilipinas Tourism 2015 Ann Lorraine Colis, Binibining Pilipinas International 2015 Christi Lynn McGarry, Binibining Pilipinas Supranational 2015 Rogelie Catacutan, Binibining Pilipinas International 2015 Janicel Lubina and Miss Universe Philippines 2015 Pia Wurtzbach.

Last Tuesday, the queens shared their stories of their DQ ice cream flavors and how they are grateful for the opportunity to endorse the leading ice cream brand in the Philippines. 

The beauty queens will be traveling with DQ in different provinces as the campaign will continue to feature the queens behind their sashes and crowns and participate Dairy Queen’s series of activities that aim to give back to the community.

Just like the previous endorsers which include Binibining Pilipinas Supranational 2014 Yvethe Marie Santiago, Binibining Pilipinas International Bianca Guidotti, and Miss Universe Philippines 2014 Mary Jean Lastimosa, the Binibinis will take part in Dairy Queen’s “Fun EveryDairy” campaign which features Dairy Queen’s high quality product as a fun dessert with a wide variety of treats that can be enjoyed everyday.

For more information, please visit www.dairyqueen.com.ph or like Dairy Queen Philippines official Facebook page.

TV5 to excusively air Asian Women’s Under-23 Volleyball Championships

The country’s top volleyball superstars team up and once again take center stage at home as they make history and test their wares against 11 of the continent’s volleyball powerhouses in the inaugural Asian Women’s Under-23 Volleyball Championships set to take place from May 1 to May 9 at the PhilSports Arena in Pasig City.

LVPI board members fronted by President Joey Romasanta (4th from left), with Sports5 Head Chot Reyes (3rd from left) and Sports5 Vice President Vitto Lazatin (standing, rightmost)

With the Philippine women’s team’s preparations for the tournament already in full swing with UAAP stars Alyssa Valdez, Jaja Santiago, Jia Morado, among others leading the way, Larong Volleyball ng Pilipinas, Inc. (LVPI), the country’s official governing body for volleyball, has recently partnered with TV5 for this unprecedented event, naming the Kapatid Network as the host broadcaster of the international tournament. 

Signed! Sealed! Delivered! TV5  signs as the official host broadcaster of the Asian U23 Women's Volleyball  Championships 2

Present during the official contract signing between TV5 and LVPI were Sport5 Head Vincent “Chot” Reyes and Philippine Olympic Committee (POC)and LVPI President Joey Romasanta. LVPI Board members Atty. Ramon Malinao, Pedro Cayco, Jeff Tamayo, Richard Palou, Dr. Benjamin Espiritu and Congressman Victorico Chavez were also on hand during the event. The U23 team was also well-represented with Bea de Leon, Joanna Maraguinot, Rissa Sato, EJ Laure, Ria Meneses and Morado in attendance. 

PUSO! LVPI board members, TV5 and U23 athletes as one for the country

TV5 kicks off its exclusive coverage of the Asian U23 Women’s Volleyball Championships with the live airing of the Philippine team’s preliminary round games versus Iran (Friday, May 1 at 4:15PM), and Kazakhstan (Saturday, May 2 at 2:30PM).

LVPI board members led by President Joey Romasanta (2nd from right), together with Sports5 Head Chot Reyes (4th from left) and some U23 PH team athletes (in white)

All tournament games will also be broadcast in Aksyon TV and via livestreaming on www.Sports5.ph.

AllHome unveils its 8th and biggest store at Sta. Rosa, Laguna

Here's a one-stop-shop for your home! The latest AllHome branch just opened its doors to you today, April 24! With a wide array of construction and renovation materials, finishing materials, home furniture and furnishings, decorations and gadgets and many more you can find here in All Home Sta.Rosa City, Laguna. 

From building to furnishing, all the things you need  for your home, is at ALLHome!

After successful store launches around Metro Manila and Cavite, AllHome, a one-stop shop for all home construction, renovation and decoration needs, once again surpasses itself by opening its 8th and biggest store in Sta.Rosa City, Laguna.

AllHome Sta. Rosa is strategically located at the Santa Rosa – Tagaytay Road in close proximity to residential communities of Vista Land such as Valenza and Georgia Club. Santa Rosa is also home to many new residential developments due to employment opportunities and preferred destination for leisure.

The newest branch occupies almost 10,500 square meters of space dedicated to housing an extensive collection of superior quality home improvement items and services that gives every customer value for their money. 

Along with its accommodating staff ready to address any inquiries the customers may have and in-house building experts readily available for consultations, AllHome offers utmost convenience to contractors, architects, interior designers and homeowners embarking on their DIY home improvement projects. Unlike any other home depot that offers construction materials, AllHome also features home furnishings, appliances and décor.

What sets AllHome apart from others is its devoted space for household appliances. Every appliance brand the store carries has its own polished space manned by our knowledgeable staff so shoppers can browse through the different selections with ease. 

AllHome elevates the home depot concept by introducing Beyond Basic, a new section dedicated to a full line of elegant kitchenware, home organizers and décor that’s sure to delight even the most discerning customers. 

The store takes shopping for your home needs a notch higher with its signature Home Inspirations concept – room ideas tastefully decorated by AllHome’s interior designer that showcases various themes for the living room, bedroom and kitchen. It’s a design space from which homeowners can get creative home décor ideas.

With its personalized customer service, superb product offerings and innovative design concepts, AllHome is modern day home depot that is sure to fulfill every customer’s building and furnishing needs.

From building to furnishing, everything you need for your home is at AllHome. 

For inquiries, please call 0917 8847036 or visit  http://www.allhome.com.ph/

Globe Telecom signs partnership with Rocket Internet’s Lazada

Globe Telecom President and CEO Ernest Cu (left) and Lazada Founder and CEO Maximilian Bittner (right) together with Globe SVP for Consumer Mobile Marketing Issa Cabreira (center) after the partnership MoU signing between Globe and Lazada.

SEOUL, SOUTH KOREA - Number one Philippine mobile brand Globe Telecom recently partnered with top online retailer and marketplace Lazada to bring its internationally-acclaimed GCASH mobile wallet to the eCommerce space in South East Asia. 

Lazada is owned by Rocket Internet, an internet platform that identifies and builds proven internet business models then transfers them to new, underserved or untapped markets where it seeks to scale them into market leading online companies.

The Memorandum of Agreement (MoU) was signed by Globe Telecom President and CEO Ernest Cu and Lazada Founder and CEO Maximilian Bittner on April 22 in Seoul, South Korea. In the coming months, it will pave the way for GCASH to be used as a mode of payment in Lazada’s eCommerce website through an open integrated mWallet platform.

“We are excited about this partnership with Lazada because of its customer traffic and the innovation it has done with online shopping. It is a great opportunity for us to leverage on this collaboration by bringing GCASH at the forefront of eCommerce. By increasing transactions through mWallet, we will once again expand the online ecosystem of Globe and provide our customers with a full digital lifestyle experience,” said Cu.

GCASH is an internationally-acclaimed product of Globe Telecom’s wholly-owned subsidiary G-Xchange, Inc. (GXI) and is among the pioneers of telco-led mWallet in the world. GXI has also established a wide network of local and international partners that includes government agencies, utility companies, cooperatives, insurance companies, remittance companies, universities, banks, and commercial establishments which accept GCASH as a means of payment for products and services via mobile phone or the internet.

Through mWallet, Globe customers no longer need to own a credit card or even have a bank account to engage in eCommerce. Instead, they can turn their mobile phone into a virtual wallet to shop at the speed of a text message.

In just barely three years, Lazada has become one of the top B2C eCommerce market places in South East Asia with presence in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. 

Lazada has over 15,000 merchants, and 1.4 million active customers and is currently valued at US$1.2 billion with US$700 million of investment funding. It has an online footprint of approximately 4 million daily visits to its websites and the largest Facebook following in Southeast Asia with over 12 million fans. 

Globe is very active in forging regional and international partnerships such as Google, Facebook, Viber, Spotify, NBA and recently, online entertainment service HOOQ to drive the growth of its mobile data business.

New yurbuds powered by JBL Endurance Line of Headphones Offer New Features, Price Points

Designed Never To Hurt or Fall Out, yurbuds Endurance Line Provides Cutting-Edge Products for A Wider Range of Consumers

yurbuds powered by JBL, the sport earphones guaranteed never to hurt or fall out, announces the launch of the new yurbuds powered by JBL Endurance Series. The line includes eight products and introduces an exclusive technology to yurbuds and a new P1,200 price point, making the product affordable to a wider audience.

The Endurance Series kicks off with its Inspire 100 model at P1,200, featuring yurbuds’ ergonomic design and key features like sweat and water resistance, ambient noise awareness, FlexSoft Comfort Fit and TwistLock Technology. Starting at a lower price point, yurbuds are still the perfect training partner for every athlete and can now expand to a wider group of fitness enthusiasts looking for a solution.

Stepping up from the 100 model is the Inspire 200. This is the first product in the series to include Quik Clik Tangle-Free Magnets. yurbuds’ exclusive new technology, Quik Clik, was born out of necessity. The Tangle-Free Magnets provide customers with a solution to storing their earphones both during and between uses. Magnetic connectors allow the ear buds to be easily connected behind the neck or around an article of clothing for increased portability. Inspire 200 retails for P1,800.

At the 300 series level, yurbuds adds a microphone with track/music control functionality. To round out the line, the 400 series adds volume control and voice control for Apple Devices. They retail at P2,400 and P3,000 respectively.

“The refreshed design of the 100 through 400 models reflects the desire from customers for versatility from their headphones,” said Michael Mauser, President, Lifestyle Division at HARMAN. “Every product in this line features qualities you will only find with yurbuds at price points for all athletes and fitness enthusiasts.”

This highly anticipated launch from yurbuds powered by JBL builds on the success of the company’s core products while providing always evolving and improved models and technology. Designed for the ultimate workout and listening experience, consumers can now choose the level of features they want to create their own personalized experience.

For more information, go to yurbuds.com or visit Facebook, Instagram, and Twitter User ID: yurbudsph.

About yurbuds

yurbuds was founded in 2008 by Seth Burgett, President and CEO, an active triathlete and Richard Daniels, COO, a 25-time marathoner with a mission to transform the athlete's experience through personalized service and exceptional audio products that integrate ergonomics and emotive design.

yurbuds powered by JBL, is a unit of HARMAN(NYSE:HAR), the industry leader in the design, manufacturing and marketing of premier audio, visual, infotainment and integrated control solutions for the automotive, consumer and professional markets. With leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson ®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. HARMAN has a global workforce of approximately 16,000 people and reported sales of $5.3 billion for the 12 months ended June 30, 2014.

yurbuds products have been honored by the 2013 International CEA Innovations Design and Engineering Awards. 

Remington arrives in the Philippines and launch UK hair grooming brand

 Remington, launches UK hair grooming brand in the Philippines , held at The Eye, Green Sun Hotel, Chino Roces Ave., April 21, 2015.

Remington has finally reached the Philippines,  achieving this perfection is now feasible anytime. UK hair grooming brand  complete with its strong array of personal care small appliances for hair care, grooming, depilation, and shaving.

Personal grooming is now a top priority for a lot of people, especially when it comes to hair care. Leaving the house without that perfectly coifed or sleek straight hair, or smooth underarms among girls, and a perpetual 5 o’clock shadow among guys is no longer an option. Having perfect hair, or lack of it, has become an essential in how the world gets ready.

“We are excited to bring to the Philippines the most trusted brand in hair care, grooming, depilation, and shaving. Remington is a brand that has been around for more than 70 years, in 85 countries. Remington products are not just about exceptional quality, it brings forth a transformation for its users – giving them the confidence that comes from looking their best and being ready for anything,” said Clarence Cu, president of Tocoms Philippines, the exclusive distributor of Remington.

Started in 1937, the Remington brand first rolled out shavers for women who wanted to keep their legs and underarms hair-free without having to pluck – an extremely tedious task to be done regularly. When it introduced plug-free shavers in 1960, Remington established itself as a pioneer in the hair grooming technology.

In the last decade, Remington launched the world’s first body hair trimmer, an Intense Pulse Light machine for home use, and a touch-control beard trimmer.

The product line of Remington for shaving is one of the most popular in the world. Developed in its research and development facilities in the United States and Europe, Remington shavers are known to be innovative and highly-efficient.

The Remington grooming line for men includes shavers and body hair trimmers that have been designed to deliver several options for shaving lengths – from smooth to a one-inch stubble. Designed with the latest innovations, the grooming line for men also caters to the peculiar needs of men’s body and facial hair, giving consumers the best grooming experience.

Female depilation need not be a horror story with the Remington product line that aims to give the smoothest result without the pain. Understanding the dynamics of hair care has enabled Remington depilation products to give the best experience for its consumers.

With hair fashion changing as fast as the seasons, the use of hair curlers and iron has caused more harm than good. The hair care line of Remington allows its consumers to style their hair without damaging it.

Remington hair care, grooming, hair depilation, and shaving products are now available in leading appliance and department stores nationwide. 

The Remington S8590 Keratin Therapy Pro Straightener is every woman’s dream. It straightens the hair while infusing it with Keratin, giving the hair that healthy glow.

The Remington R5150 Titanium X Technology Shaver gives the closest shave any guy would want to clean up facial and body hair. The shaver leaves the skin smooth and supple, without the nicks a regular shaver would have.

The AC8000 Keratin Therapy Pro Dryer keeps the hair smooth and shiny the whole day. Its various temperature settings would give you the best options for your hair.

Over 5,800 public schools set to offer Senior HS in 2016

After years of rigorous planning and consultations with education stakeholders, the Department of Education (DepEd) has identified and mapped more than 5,800 public schools set to offer Senior High School (SHS) in 2016 nationwide as part of its continued preparations for the full implementation of the K to 12 program.

Over the last several years, division personnel field office personnel and school heads have been continuously collaborating with their respective communities, local chief executives, legislators, industry partners, civil society organizations, and other stakeholders for SHS preparations.

Factors such as the availability of buildable space and school sites, community realities, local development plans, parents’ and students’ preferences, and the current and future needs of local industries were taken into consideration in the identification and preparations to establish SHSs.

DepEd Secretary Br. Armin Luistro FSC said that one of the key objectives during the SHS planning at the local levels is each and every one who completes Junior High School (Grade 10) must have access to a Senior High School. “Wala pong munisipyo, kahit gaano kaliit, ang mawawalan ng Senior High School,” Luistro added.

Luistro cited Tiwi, Albay as one of the examples. The said municipality has three DepEd schools that will offer SHS. The second one was Daraga, Albay, where eight (8) DepEd SHS and five (5) possible private schools will offer SHS. The Cotabato division will also have as many as 59 DepEd SHS. There are also 22 private schools and two state universities and colleges (SUCs) that showed interest and capacity to offer SHS in the Cotabato division. 

The education chief said, “This has been mapped all the way to the program offerings until the maximum number of students that can be accommodated—not only in the DepEd schools but also in the private schools, HEIs, and SUCs.”

Designed to ensure that basic education graduates are equipped and ready for employment, entrepreneurship, or higher learning further education and training in universities, colleges, and other institutions, the SHS program has attracted partnership interests from various industry and business groups nationwide.

Globe myBusiness, Google collaborate on “DigPH”, 1st digital marketing convention in the Philippines for SMEs

Globe myBusiness and Google have teamed up to help small and medium-sized Filipino enterprises grow via the first Philippine digital marketing convention for SMEs. The event, dubbed “DigPH”, brings together over 350 entrepreneurs on April 22 at Makati Shangri-La Hotel.

Martha Sazon, Globe Senior Vice President for myBusiness, said: “Globe believes that SMEs are the country’s economic driving force. That’s why we continuously develop products and services crucial to their growth and sustainability. Through DigPH, we’re giving business owners another innovative way to do business more easily. We’re providing insights into effective digital marketing strategies that will allow them to reach to new customers. We are also sharing affordable techniques to understand customer behavior and build their brand online.”

Google and Globe myBusiness together with Globe Digital Advertising (AdSpark), came up with DigPH in response to recent research showing the overwhelming desire of SMEs to adopt smarter and more affordable marketing strategies to increase sales and customer engagement.

However, for a typical Filipino SME owner, marketing remains a challenge due to tight budgets and a lack of information. While digital marketing is a compelling channel to engage customers, many business owners do not know where to start and how to maximize the returns on their investment.

On the other hand, Filipino consumers love using the web for both work and play. On any given day they turn to the web to shop, watch movies, listen to music, do research, or catch up with friends on a whole host of devices.

DigPH aims to bridge the gap between consumers and SME brands by equipping businesses with the know-how to reach their target market through digital marketing. Participants will learn from industry experts and SME owners in the country who are successfully using digital marketing techniques to expand their business as well live product demos and practical tips for success on digital.

Among the speakers lined up for the full-day event are: Google Philippines Country Manager Ken Lingan, GroupM Digital Head Laurent Goirand, Globe myBusiness Marketing VP Barbara Dawn Dapul, Adobo Connection Founder and Director Jerome Uy, FourEyes Co-Founder and CEO Pavan Challa, DirectWithHotels CEO Emiliano Zulberti, Diamond Rent-a-car Operations VP Quincy Buenaflor, and AdSpark Strategic Accounts Sr. Manager Mark Siggaoat. 

In addition, there will be a panel discussion with Google Southeast Asia Channel Sales Head Matthew Heller and Gopher Group COO Talei Wood, to be moderated by AdSpark Director Bela Gupta D'Souza. To learn more about DigPH, visit www.dig.ph.

TV5 spreads happiness at Bahay Aruga

TV5 recently organized an outreach program in celebration of UN's International Day of Happiness where Kapatid artists and employees spent a fun-filled afternoon with the kids of Bahay Aruga. 

Led by TV5’s President and CEO Emmanuel C. Loranzana, the Happy Network's officers, employees, and talents interacted with the Bahay Aruga pediatric cancer patients. Tuesday Vargas made the children laugh out loud with her funny antics while TV5 artists Ritz Azul, Chanel Morales, Marvelous Alejo, Malak So and Chris Leonardo entertained the children by dancing and singing with them. 

Shown in photo giving the "Hi-5" happy gesture for kids are (L-R) TV5 President and CEO Emmanuel Lorenzana, Sports5 Head Coach Chot Reyes, and Vice President for Business Development Ian Monsod.

SM Marks Earth Day with Trash to Cash - “Earth Day Every Day, Everywhere for Everyone”

It's the Trash to Cash Day! 

“Earth Day Every Day, Everywhere for Everyone”

Highlighting this year’s Earth Day celebration, the Trash to Cash recycling was set up across all 51 SM Supermalls nationwide.

Trash to Cash at SM City Manila (https://instagram.com/msmyrnz/)

Everyone is invited to go to any of the 51 SM Supermalls nationwide, to exchange their trash for cash on Wednesday, April 22, 2015 from 10:00 AM to 4:00 PM at assigned parking areas in the malls.

Trash that are acceptable are plastic and PET bottles, tin and aluminum cans, books, newspapers and scratch papers, furniture made of wood, metal cookware and kitchen items, and similar items. (Not accepted due to their hazardous content however are batteries (Penlight, Double A) ink cartridge, computer, television and other electronic wastes.

The Trash to Cash Recycling Market is one of SM’s institutional environmental programs as it aims to engage the community in recycling efforts and hopes to teach them to minimize and manage solid waste.

According to Liza Silerio, Program Director for SM Cares Environment and Sustainability Committee: “Sustainability has been at the core of SM operations and developments and solid waste management is one of the pillars of our sustainability efforts. We also have initiatives in water recycling, air quality and energy efficiency.”

SM Supermalls is taking its Trash to Cash initiative a notch further as it moves to involve not just its mall tenants and customers but the communities and local government as well.

SM’s Earth Day celebration is in partnership with Earth Day Network Philippines (EDNP) and the Department of Natural Resources (DENR).

But more than the celebrations, Silerio said, Earth Day should be a conscious effort in our everyday lives. “The theme for the 2015 Earth Day is ‘Earth Day Every day, Everywhere, for Everyone.’ What could be a more fitting message than that? Observing Earth Day should be every day and by all of us wherever we may be. And we hope to get this consciousness across through these activities.”

SM will also support the 2015 PRO (Protect, Respect, Oversee) Earth Run on Saturday, April 25, 2015 at the SM Mall of Asia grounds in Pasay City. The event is presented by Earth Day Network Philippines. The event starts at 4:30 A.M. Interested participants are encouraged to register online at www.earthdayphilippines.org

For more details, the public may call (+632) 876-1111 (Standard charges apply), visit www.smcares.com.ph, www.facebook.com/OfficialSMCares or email smcares@smsupermalls.com.

Don't forget to bring your recyclables at any SM Supermall, from 10AM to 4PM at the mall's open parking area.

Happy Recycling!

Mi Philippines to hold the 16,000 mAh Mi Powerbank on flash sale via Lazada.com.ph this April 24

Mi Philippines together with the Philippines’ Online Shopping Destination – Lazada.com.ph will be holding another exclusive flash sale for the 16,000 mAh Mi Powerbank this April 24, 12NN via www.lazada.com.ph/mi with a pricetag of PhP 1,299.

Don’t have time to shop via your desktop this April 24?

Simply download the Lazada Mobile App available for FREE via Google Playstore (https://play.google.com/store/apps/details?id=com.lazada.android&hl=en) and on iOS Appstore (https://itunes.apple.com/us/app/lazada-shopping-deals-for/id785385147?mt=8).

Redmi 2 coming to the Philippines, to debut on Lazada.com.ph on April 28

Xiaomi introduces an affordable Mi phone that is thinner, lighter, and faster

Xiaomi has announced that its eagerly-awaited Redmi 2 smartphone will soon be available in the Philippines.  Priced at ₱5,999, the Redmi 2 will first go on sale on April 28 via www.lazada.com.ph/mi.

Feature-packed but still affordable, the Redmi 2 brings a powerful smartphone experience closer to more people.

Here are some of the amazing features Mi Fans can expect from the Redmi 2:

• 4.7” display similar to the Redmi 1S, but thinner at 9.4mm and lighter at 133g
• 4G dual SIM and dual standby capability

• Fast and fluid performance even under heavy use, with a Quad-core 64-bit Snapdragon 410 processor, Adreno 306 GPU, 1GB RAM and 8GB Flash (expandable to 32GB)
• Gorgeous 4.7” 1280 x 720 HD screen (312 PPI), protected by AGC Dragontrail glass
• Sharp and clear 8MP BSI f/2.2 rear camera and a 2MP BSI front camera with 720p video recording
• Long battery life made possible by a 2200mAh battery
• OTG support to transfer files quickly and connect peripherals
• A soft-touch matte back cover that is fingerprint and grease-resistant
• MIUI 6 that enables new functions, shortcuts, customizations and animations

How to order:

To purchase the device, users should visit Mi.com/ph, where they can find a direct link to the Redmi 2 product page of its selling partner Lazada.com.ph, and choose from among 4 modes of payment: cash on delivery, credit card (Visa/Mastercard), MegaLink and Paypal. Their devices will be delivered for free within 1-5 working days for Metro Manila and 5-10 working days for orders outside Metro Manila. In addition, users can also enjoy Xiaomi’s world-class after-sales service and support, so they can always get the best experience from their Mi smartphones.

Join the Hardie Fix Promo Now!

Join the Hardie Fix Promo and be one of lucky three (3) winners of P5,000 worth of GCs! All you have to do is go to our microsite: hardiefix.jumpdigital.ph and register. 

Upload a photo of an area in your home that badly needs a James Hardie makeover and tell us how you would use our products to spruce up your home in 200 characters or less! 

The lucky recipients of the P5,000 GCs will be judged based on the criteria of: 

- 20% votes

- 20% relevance to the promo 

- 60% creativity

Now, what are you waiting for? Join now and start living without compromise.

James Hardie is the world leader in fiber cement technology. We have been in the building materials industry since 1888. Our company is founded on new developments and discoveries through our steadfast commitment to research. In the 1980s, we pioneered the development of asbestos-free cement boards. Since then, we have become the highly respected innovator and leader of fiber cement building materials. James Hardie boasts of 127 years of global knowledge and 19 years of local edge. We established our business initially in Australia, then we have expanded to New Zealand, the United States and in 1996, the Philippines. The manufacturing facility in Laguna does not only supply cement boards locally but all throughout the Asia Pacific region straight from our plant in Cabuyao. To add to that, the factory creates sustainable jobs for Filipinos.

Utilizing our global research team and with our experience in the Philippine market, it is apparent that the realities of a tropical country are much different from where we started. Keeping in mind the Philippines' notorious extreme weather swings, James Hardie building products have been designed and developed to withstand the local climate. The high temperature and high pressure treatment we enforce in our cement boards increases the durability of our products and minimizes movement due to temperature variations. From our ceilings, walls and flooring to our senepa, eaves and siding, if it has the HardieFlex® or HardiePlank trademark, it was designed exactly for the needs of the Filipinos.

Based in the Philippines for almost two decades now, it is obvious that plywood and concrete hollow blocks are still being predominantly used in the construction of homes and this often leads to rapid deterioration. Whether it be due to water damage, fire, impact, or termites, houses quickly lose their initial sheen. If you have become a victim of these perennial damages, James Hardie would like to help you. We will prove to you the premium quality of HardieFlex backed by its resistance to moisture damage, fire, termites, and impact.

All set for Madrid Fusión Manila

It’s all systems go for the first ever Madrid Fusión Manila, the famed gastronomic festival from Spain! 

Gathering some of the world’s most celebrated chefs in one roof and promising a food experience like no other, Madrid Fusión Manila happens this April 24 to 26, 2015 at the SMX Convention Center in Pasay City.

Madrid Fusión Manila will feature three main events, all of which present the Philippines as a rising culinary center of excellence in Asia: the International Gastronomy Congress, Trade Exhibition, and the Flavors of the Philippines.

International Gastronomy Congress - At the Congress, Michelin-grade Spanish chefs and celebrity chefs from Asia will showcase the latest culinary trends and techniques, continuing Madrid Fusión’s 12-year tradition of showcasing the future of food. 

Trade Exhibition -  takes guests to an unforgettable gastronomic journey featuring premium products from the world’s leading food and beverage companies, especially Spanish delights like wines, cheeses, and charcuterie, and Filipino treats such as chocolates, nuts, mango, artisanal salts, and liqueurs.

Flavors of the Philippines is a month-long cultural and gastronomic feast with food tours and tastings, roving food trucks, and bar crawls. All over the country, restaurants, hotels, bars, malls, and weekend markets are celebrating food with their own line of scrumptious offerings

The Congress is still open for registration to chefs, industry professionals, aficionados, and culinary students, while the Trade Exhibition is free to trade visitors and will be open to the public on the last day. 

To register as a Congress delegate, call +639175358109. To participate as an exhibitor, call +639178441217

For more information about Madrid Fusión Manila, visit www.madridfusionmanila.com or www.visitph2015.com.

Levi’s launches COOLMAX —the go-to jeans this summer

Summer wear is all about cotton sundresses and nifty shorts-and-tank-top pairings—perfect for the season’s scorching heat. But don’t put your denims in storage just yet. This summer, Levi’s is launching COOLMAX, an innovative collection specially designed to help you withstand sweltering hot weather, all year-round. 

Levi’s cutting-edge COOLMAX collection is part of the brand’s “Keep Cool” campaign, which is out to prove that denim is never too hot nor too heavy to wear even during the warmer months.

Kaths Laudit, Levi’s Philippines marketing head, affirms this, explaining that “the main idea of this campaign is to allow Levi’s lovers to wear their favorite denim apparel whatever the temperature is outside.”

The COOLMAX collection includes an assortment of apparels for men and women of different ages.

Have fun under the sun with your Coolmax Levi’s jeans that are perfect this summer. Look Hot, Keep Cool with Levi’s.

For men, Levi’s offers the non-denim Levi’s 511 slim cut in three colors (Washed Water Blue, Sand Bar and Plaza Taupe); the classic five-pocket jeans available in three different cuts (504 regular straight, 511 slim, and 513 slim straight); the 508 regular tapered denim shorts; and the classic single-pocket, button-down shirt in soft, breathable cotton blend.

Levi’s non-denim pants made of lightweight twill with Coolmax fabric for optimum comfort in hot weather; it’ll be your go-to jean for the season.

This summer, Levi’s offers Coolmax collection that gives everyone the opportunity to wear denim and non-denim styles all year-round, regardless of the temperature.

Everyone can be comfortable with Levi’s Coolmax collection no matter what weather there is outside.

For women, Levi’s offers the “denim for all seasons,” which is available in three different cuts—skinny, straight, and cropped. You can pair these with unstructured tops and chunky accessories or add strappy stilettos in bright hues to crank up the style factor.

Levi’s Coolmax collection offers a wide array of denim and non-denim apparels for both men and women this summer.

Levi’s Coolmax is engineered for comfort and woven with Coolmax fibers that create a cooling effect, which helps the body maintain temperature balance and comfort amid the summer heat.

Levi’s Coolmax offers the “denim for all seasons” for women, which is available in three different cuts.

You can be creative with Levi’s Coolmax and step it up a notch by pairing it with your favorite top or chunky accessories.

Engineered for comfort and woven with COOLMAX fibers that create a cooling effect, this denim collection offers optimum relief from the summer heat, enabling the body to breathe even as it is in constant motion.

COOLMAX, a look-great, feel-great collection that allows the wearer to stay cool and stylish at the same time, offers smartly rendered classic and sophisticated styles, but in fresh washes that are perfectly on trend for the season.

COOLMAX is now available at selected Levi’s retail stores nationwide this summer.

Don’t miss out on exciting campaigns of Levi’s that will roll out for the rest of the year!

To be constantly updated, like the Levi’s Philippines Facebook page at https://www.facebook.com/Levis.philippines

or follow the Levi’s Philippines Instagram page at instagram.com/levis_ph/.

ABOUT THE LEVI’S®BRAND

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

For more information about the Levi’s® brand, its products and stores, please visit levi.com.