RTL CBS Entertainment has climbed to the number three position during primetime (6pm to 10pm) in December 2016 among general entertainment (GE) cable TV channels in the Philippines, based on the latest data released by Nielsen last week.
RTL CBS Entertainment started the year 2016 placed eighth among GE channels, the channel’s increase in the ranking for primetime viewing last month is attributed to huge gains in key groups throughout the year among all cable TV channels in the Philippines. In the Female viewer segment, the channel jumped 33 places higher, while it saw a 31-place leap in the Housewives viewer category. RTL CBS Entertainment also grew its young adults 13- to 19-year-old segment, leaping 39 places higher from the start of the year.
Among the top performing programs on the channel in December 2016 were Bull, The Odd Couple, Man With a Plan, Scorpion, Entertainment Tonight, The Insider and Mat Franco’s Got Magic.
Now ranked third in primetime viewing among cable TV GE channels in the Philippines, RTL CBS Entertainment (launched October 2013) has overtaken the lead of older and well-established channels including Warner, StarWorld, Universal, E! and Jack TV for the coveted primetime slot.
Source: Nielsen TV Audience Measurement (coverage December 2016)
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