More magical celebrations each year at SM Supermalls

If there’s one thing we noticed in the recent holiday celebration, it’s that Filipinos have started going out of their homes to celebrate the holidays.

And for many, the most enjoyable, convenient and truly magical destination is SM Supermalls, a one-stop shop and wonderland, a place where they can do exciting activities and celebrate with family and friends.

For more than three decades now, SM Supermalls has launched amazing themes that make every Christmas celebration more magical and even more impressive than the last. Some of the most stunning displays include the Looney Toons Snow Village in 2014, the Christmas 3D Art Museum in 2015, and Igloo Fun Park in 2016.

This year, SM Supermalls presented a special theme in malls nationwide, its biggest and grandest yet with magical Pixar- and Disney-themed holiday displays, complete with gigantic tree centerpieces for Instagram-worthy selfies and groupfies.

These breathtaking displays utilize advanced technology, such as SM Aura Premier’s enchanting Christmas under the sea experience with SM’s first-ever digital underwater adventure, featuring larger-than-life sea creatures.

SM Supermalls also featured annual pyromusical shows, illumination festivals, and grand Christmas parades, always making sure to top the festivities from the year before.

The retail giant also offers multi-sensory experiences wherein you can feast your eyes on amazing displays and feel the holiday excitement while you shop.