Email Marketing - Some Information on Permission

There are a lot of email marketers who are aware that permission is important but they do not understand why this is a vital part of email marketing. Do you know that email marketers who know how to do it often get emails that are clicked and opened by their subscribers? If your company would also get high revenues, then this is a sure sign that your email marketing works. 

What about businesses who do not understand what permission is for? They have a greater chance of having emails that are not opened. They miss out on things that might possibly increase their revenue and their overall sales. 

What is Permission? 

This is the process wherein you would like to get consent from your subscribers to make sure that they agree that you will be allowed to send them email messages regarding your brand. There are times when you can only get implied permission when you already have some sort of relationship with the person that you are sending the email to. 

If not, you may allow people to subscribe with their own free will to gain permission to access your newsletter. They may do this by signing up on your website. Usually, this would be done by entering their email address in a subscribe form. 

Make the Most Out of Permission 

You have been given permission to provide newsletters to your customers. What are you supposed to do then? You need to make the most out of it. Since it will always be their choice if they would continue receiving emails from you or not, you have to make sure that they would always like to get your emails. If not, they would surely unsubscribe. 

What happens when you send people emails even if they have not given any permission? One thing that can happen is they will completely ignore the email. They will send the email to trash without checking what you have to say. The worse option is if they label your email as spam. This will make it harder for you to send emails not only to that email address but the other emails on the same list. 

The more that you understand what permission is for email marketing, the better.