"Wow! Taiwan" exhibit brings groundbreaking and innovative brands in the Ph market

"Wow! Taiwan," exhibit was brought to the Philippines by Taiwan’s Bureau of Foreign Trade, Ministry of Economic Affairs (BOFT-MOEA) and Commerce Development Research Institute (CDRI) in partnership with CRIF Asia, with the objective of bridging Taiwan’s leading enterprises to Philippine companies and consumers.

Recently, the “Wow! Taiwan” exhibit was held at the Rosemary Hall of City Garden Grand Hotel in Makati City, featured different Taiwan-based enterprises presented their various products and brands for possible business-matching in the Philippines and to introduce them to our local market.

The showcase presents various kiosks that displayed the best of  products. The brands in the exhibition included XYZprinting Inc., Brinno Incorporation, HiMirror Mini, Master Mi, Carnation, Yumark, FECA, Kid2Youth, Washcan, Jye Li An, Bung Cheng, Shuter Enterprise Co. Ltd., H&J Food, and Chung-Hsiang Foods.

Taiwan is a dynamic economy that has been increasingly gaining interest from global businesses in recent time. Emerging as one of the most promising innovation and startup hubs in Asia, Taiwan is home to some of the most groundbreaking and innovative brands in the region. 

To further strengthen their position as the newest innovation center in Asia, Taiwan has been proactively introducing their groundbreaking brands globally. 

The partnership also aims to open up new markets and channels for Taiwan’s breadwinning products through new distributors, agents, and retailers. The "Wow! Taiwan" exhibit showcased various kiosks that displayed the best of Taiwanese food, cosmetics, fashion, technology, and modern household products. 

Director Chang Wen Chong, Director of Taipei Economic and Cultural Office (TECO) in the Philippines explained that the entrepreneurs of the exhibited products want to be exposed to the local market in the hope of widening their market and finding prospective partnerships and opportunities to set up shop in the Philippines. 

According to Director Chong, the Taiwanese entrepreneurs are targeting the “middle to higher-end market” in the country, due to the increasing purchasing power of Filipinos as well as their affinity with the Taiwanese.

“The Philippines has a very young and dynamic population that's open to innovative products,” stressed Director Chong. “They are also interested in Taiwanese culture, as seen in the huge numbers of Filipino visitors flocking to Taiwan.  In fact, the Philippines has the most number of arrivals from Southeast Asia in Taiwan last year. Currently, the potential is high in the Filipino market because the younger generation has more disposable income and are open to new and unique products.”

Here are the Taiwanese brands that were featured in the exhibition:

XYZ Printing Inc. Its a 3D printer for home. It’s a new Kinpo group’s subsidiary, its a Taiwan-based world leader in electronic manufacturing services (EMS) with a global footprint in the US, China, Thailand, Malaysia, Brazil, Mexico, and the Philippines.

Brinno Incorporation offers the first quality mass-marketed time-lapse total solution. Its the first mover focusing on the time-lapse photography advancements. Brinno develops hardware and software solutions and put them in one digital device.

HiMirror Mini its the world’s smartest vanity mirror, the company is another Kinpo Group’s subsidiary, the leader in electronic manufacturing services (EMS) with a global footprint in the US, China, Thailand, Malaysia, Brazil, Mexico, and the Philippines.

Master Mi provides a series of natural and healthy products made from rice. In 1998, Master Mi develops the 1st No Fried Biscuit Machine, with all-natural materials for its ingredients. They work with dietitians to provide a series of healthy, natural and tasty products.

Carnation A pioneer of Taiwan’s nonwoven industry, KNH founded in 1969 is a leading specialty manufacturer on nonwoven and related products in personal hygiene and skincare.

Yumark has been involved in the field of beauty and fashion for the last 40 years, in 2002, Yumark reached a new milestone by branching out into manufacturing of bags.

FECA Ferro-Carbon company founded in 1989 was the manufacturer of tile cutting tools, in 2009 it starts products of vacuum sucker hooks and establishes the brand “FECA”. it combines functionality and aesthetics to save space.

Kid2Youth TCT Architectural REsources establish in 1962. In 1983 TCT is Asia’s first ergonomic table and chair, marketing in Japan. Then, the TCT brand alliance in Taiwan has more than 100 stores, becoming Taiwan’s largest furniture chain. In 2005, Kid2Youtch brand markets to overseas.

Washcan is a brand of bright Journey Co., LTD, which was founded in 1982 and supplies of bedding sets, comforter sets, indoor slipper, chair cover, table cloth, and hotel items.

Jye Li An specialized in R&D on automatic products, which makes the products on a stable quantity and let customers more convenient.

Bung Cheng, Bung Cheng Technology Co., LTD. founded in 2013 provides products and services for a series of smart solutions for the living environment.

Shuter Enterprise Co. Ltd. was established in 1969, today its Taiwan’s leading specialist in the manufacture and design of storage solution for home, office and industrial settings.

H&J Food known as Formosa is rich in natural resources, advance agricultural technology, and hard-working farmers, and has produced many high-quality agricultural products. H&J Food founded in 2013 keeps introducing Taiwan Goodies to the world in a variety of types, one of them is Pomelo Ale.

Chung-Hsiang Foods is established nearly 50 years ago and the prime leader of saltine crackers and green onion crackers in Taiwan.