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September 12, 2019

Dare to Wash with Electrolux UltimateCare™ Washing Machines and Dryers

Take that laundry leap of faith with Electrolux as it launches its latest UltimateCare™ washing machines and dryers, which promise to keep clothes looking good as new one year later. 

Wear it well, don’t wear it out. Electrolux is inviting women to wear what they want with confidence – and without fear of them wearing it out with its latest UltimateCare™washing machines and dryers. 

This award-winning washing machine line designed by Swedish brand Electrolux has come out with its most advanced model yet, which has clothing care features that helps keep garments looking like new even one year later – so you can dare to wash and dare to wear. 



The Electrolux UltimateCare™ 900 Front Load Washing Machine 

The Electrolux UltimateCare™ 900 Front Load Washing Machine comes with innovative features that help keep your favourites looking new for longer – even up to 1 year later. 

It comes with SensorWash™ which automatically detects dirt, adjusting cycle times to ensure that clothes receive the perfect wash and UltraMix™ technology activates detergents so that you can wash at lower temperatures. This reduces colour fading by up to 40%*, without compromising on cleaning performance. These technologies work together to keep clothes looking new for longer so you can always look and feel your best. 

The Electrolux UltimateCare™ 900 also comes with the Vapour Care option, which finishes the wash cycle with a soft spray of vapour to remove up to 99.9% of allergens and germs**. 

When it comes to cleaning performance, front loadwashing machines give clothes a more thorough clean and are gentler on clothes than twin tubs. Front loaders can clean clothes using a gentle tumbling action, using gravity to pick up clothes to lightly drop them in the water vs. twin tub models, which use pulsators to rotate clothes, allowing water and detergent to go through fabrics to remove dirt quickly but may also result to tangling and early wear and tear. 

Another exciting addition to this washing machine isWi-Fi connectivity. Through the Electrolux Life App, you can remotely control your appliance, allowing you to choose wash or dry programs and receive notifications on the go. The Care Advisor also provides intuitive guidance to assist you in expertly cleaning up to 48 fabrics and 40 of the most common stains.

The Electrolux UltimateCare™ 900 Front Load Washing Machine also comes with eco-friendly features like Load Sensor which displays real-time laundry weight and the recommended detergent amount for every wash. It is also able to automatically adjust time, water and energy according to your load. Coupled with its eco-inverter motor which consumes less energy, this washing machine care for the environment along with your clothes. While Front Load washing machines may cost more than twin tub washing machines up front, they are more energy and water efficient so you may end up saving in the long run.



The Electrolux UltimateCare™ 900 Front Load Washer Dryer

Those with less space in their homes can also consider investing in a washer-dryer. The Electrolux UltimateCare™ 900 Front Load Washer Dryer not only comes with the same features as the washing machine model but also includes SensiCare System, which measures temperature and humidity and adjusts the drying time to the moisture levels in each load to protect clothes from over-drying. 




The Electrolux UltimateCare™ 500 Front Dryer

For a complete care system and to make it easy to have fresh, dry clothes this rainy season, the Electrolux UltimateCare™ line also comes with new dryer models. Confidently dry your clothes with less need for ironing with the UltimateCare™ 500 Front Load Dryer that provides clothes the care they deserve with gentle drying for up to 32% less wrinkles***.

The Electrolux FashionCare Council can attest to how the UltimateCare™ 900 Front Load Washing Machine has helped keep their favourites looking new for longer. 

Top fashion designer and Electrolux brand ambassador Rajo Laurel marvelled at how Electrolux has kept its promise. “It’s been a year since I’ve given Electrolux my trust,” Laurel shared. “A year and my clothes still look as good as new. The UltimateCare™ washing machine has taken the best care of all my clothes, even the most delicate pieces.”

Amina Aranaz-Alunan, founder, executive director and teacher of SoFA Design Institute, and Creative Director of fashion accessories and bag label ARANÁZ, loved the UltimateCare™900’s Wi-Fi capability. 

“Running a global brand is not easy and it takes a lot of time,” she explained. “I’m so excited to have the Electrolux UltimateCare™ 900 Front Load Washer Dryer. It’s Wi-Fi connected so I can remotely control my appliance and receive notifications on-the-go, whether I’m in the design studio or a trade show in Paris.” 


Meanwhile, actress, model and host Bianca Kingshared that having a washing machine and dryer has helped make her laundry life stress-free. 

“My advice on caring for clothes? Invest in a complementing washing machine and dryer that combines care and expertise. I’ve found the perfect pair with my Electrolux UltimateCare™900 Front Load Washing Machine and Electrolux UltimateCare™ 500 Front Load Dryer,” she said. 

Dare to wash with the Electrolux UltimateCare™Front Load Washing Machines and dryers. For more information on Electrolux and its products, visit www.electrolux.com.ph and follow@ElectroluxPhilippines on Facebook and Instagram.





*In comparison between previous model as endorsed by Intertek.

** EFF902BQWA with vapour compared to same model without vapour

***32% less wrinkles vs line drying - tested and certified by THT


Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, White-Westinghouse, AEG and Frigidaire, we sell more than 60 million household and professional products in more than 150 markets every year. In 2018, Electrolux had sales of SEK 124 billion and employed 54,000 people around the world.

For more information go to www.electroluxgroup.com.ph. 







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