Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, collaborates with adidas to launch “Ready for Sport,” its first regional Super Brand Day (SBD) in the Philippines and across five other markets. Through this collaboration, adidas aims to reinvent the online sports shopping experience to reach and engage more mobile-first shoppers. This effort is part of its growth strategy for e-commerce in the region.
More people are working out and shopping from home in this new normal, which has led to a boom in demand for athleisure products and sports gear. The adidas Super Brand Day serves to excite users with a fun and interactive shopping experience on Shopee. For instance, users can participate in sports challenges led by KOLs and celebrities to win prizes and access fitness-related content. As live stream shopping continues to gain prominence among shoppers, adidas will host a free workout session on Shopee Live, where users can score discount vouchers and purchase exclusive adidas products.
Martin Yu, Associate Director at Shopee Philippines, said, “Sports and athleisure is a growing category as more of our users turn to online shopping for convenience and to get the best deals. We’re excited to partner with adidas in bringing their first Super Brand Day to Shopee, where users can enjoy a more interactive experience when shopping for adidas products. We’re confident that our Super Brand Day campaign’s popularity will boost their online visibility, traffic, and sales. We remain committed to supporting brands in achieving their e-commerce ambitions through our robust suite of brand solutions.”
Starting November 26, Shopee users will get to access three days of special features on Shopee Live, take part in games and activities, and enjoy promotions on the official adidas store. Users can look forward to:
● Exclusive adidas originals on Shopee: The adidas Originals Flower Pack for women and Patch Work Pack for men will be available exclusively on the adidas official store on Shopee.
- adidas ORIGINALS Superstar Shoes Men White Sneakers
- adidas ORIGINALS Superstar Shoes Women White
Sneakers
●
Special Promos: Shoppers can also enjoy up to
50% off and a “Buy 3, get an additional 55% off” promo. On November 27-28,
users can look forward to discount vouchers up to 15% off.
● adidas ‘ReadyforSport’ LIVE workout on Shopee Live: Viewers can join a 20-30 minute workout session led by a qualified instructor. They can enjoy vouchers unlocked at the end of the session as a reward for completing the workout. Shopee Live viewers can also win exclusive adidas originals. All featured adidas products will be available for purchase on their official store on Shopee Mall.
●
Special adidas edition of Shopee Catch: Users
can earn points by playing the in-app game, where they will have to catch
adidas merchandise using an adidas sports bag while avoiding bombs. Users can
exchange points for Shopee coins and adidas discount vouchers. In addition,
players can also win discount vouchers of up to 30% off.
Check
out the official Shopee store of adidas at https://shopee.ph/adidasph.
Download
the Shopee app for free on the App Store or Google Play Store.
About Shopee
Shopee
is the leading e-commerce platform in Southeast Asia and Taiwan. It was
launched in 7 markets in 2015 to connect consumers, sellers, and businesses in
the region. Shopee offers an easy, secure, and engaging experience that is
enjoyed by millions of people daily. It offers a wide product assortment,
supported by integrated payments and logistics, as well as popular
entertainment features tailored for each market. Shopee is also a key
contributor to the region’s digital economy with a firm commitment to helping
brands and entrepreneurs succeed in e-commerce.
Shopee
is a part of Sea Limited (NYSE:SE), a leading global consumer internet company.
In addition to Shopee, Sea’s other core businesses include its digital
entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s
mission is to better the lives of consumers and small businesses with
technology.
About adidas
IT
IS ALL ABOUT SPORT
This
is where we come from, everything we do is rooted in sport. And sport plays an
increasingly important role in more and more people’s lives, on and off the
field of play. Sport is central to every culture and society and is core to an
individual’s health and happiness. Therefore, we believe that, through sport,
we have the power to change lives. This core belief guides the way we run our
company, how we work with our partners, how we create our products, and how we
engage with our consumers.
WE
PLAY TO WIN
Athletes
will not settle for average. And neither do we. We have a clear mission: To be
the best sports company in the world. Every day, we come to work to create and
sell the best sports and fitness products in the world, and to offer the best
service and consumer experience – and to do it all in a sustainable way. To
successfully do that, we focus entirely on our authentic sports brands as they
connect and engage with our consumers.
For
more information, please visit www.adidas-Group.com.
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