From Malls to Mobile: How Home Credit Redefined the BNPL Experience

There is no doubt that the global pandemic has accelerated digital transformation, changing our day-to-day lives. Due to current events, the digital shift that was supposed to take years happened in a blink of an eye – putting the spotlight on businesses and how they make an effort to innovate their products and services.

For Home Credit, it did not come as a surprise since their digital efforts started years ago knowing that digitalization, especially in the financial industry, is the next big thing. Their journey started from their launching in 2013, where they already proved to be a gamechanger in the financial landscape.

Coming from a predominantly unbanked market like ours, Home Credit came into the picture and started catering to Filipinos with little to no credit history and providing affordable installments for their gadget and electronic needs. This is what we now call as “buy now, pay later” and despite the term finding its fame during the pandemic, it’s actually a relatively old concept – and Home Credit has long been considered a pioneer and leader in this industry.

Not only has it solidified its footprint as the country’s leading consumer finance with a presence in over 9000+ stores nationwide, it has also rapidly grown its mobile presence in recent years through the My Home Credit App in Google Play Store which now has more than 9 million app users, putting their total customer count to almost 8 million.

As they celebrate their 8th year anniversary, their growing customer base will continue to enjoy several of its offers through physical touchpoints at partner retail stores as well as explore contactless options through the My Home Credit App providing every need in just one place – loans, pay bills, buy load, contactless payments, shopping through partner stores, exciting discounts, and so much more.

Home Credit’s one-minute approval for loan applications is known as the fastest in the industry. Including simple requirements, interested borrowers can apply in partner retail stores all over the country. As the pandemic pushed us to convert to contactless means, Marketplace – one of the features of My Home Credit App – was introduced as the one-stop-shop to browse big-ticket items, compare deals and products, and apply for loans, all within the app. Redefining the traditional way of shopping and the buy now pay later experience of Filipino consumers, they are the first consumer finance provider to offer pre-approval in the mobile app.

Beyond offering easy installments, Home Credit now offers easy payments. With the introduction of its newest payment option Qwarta, Home Credit customers will be given as much as P10,000 additional spending limit within the app to increase their purchasing power. Qwarta can be used to pay bills without additional cost, shop or buy load with discounts, or purchase via QR Code.

The Home Credit app now houses telco load from all networks, over 200 billers, and can also scan QR codes at 50,000+ partner brands and merchants nationwide, allowing customers to stretch their budget on countless shopping scenarios. And even better news, by using the app at selected stores, customers can enjoy up to 50% off through its SMILE discounts program.

Home Credit’s financial literacy campaign has also evolved through the years. For the longest time, they have made it their purpose to teach the basics of budgeting and saving to ordinary Filipinos through the ‘Juan, Two, Three‘ campaign. Staying true to this mission but having in mind the effects of the pandemic, they started leveraging on digital platforms to deliver financial literacy concepts through their official website, social media and mobile app – this time with their newest program dubbed as “DigitizEd”.

“Home Credit introduced a lot of firsts to the Philippine market, and this is a testament of how well we anticipate the needs of the consumers and continue to innovate our services and offerings to meet those demands. Having evolved over the past 8 years, we want to offer a 360° service and be your go-to partner for all your financial needs” said David Minol, Home Credit PH Chief Executive Officer (CEO).

Celebrate with Home Credit as they turn 8 this year by keeping yourself posted on the latest announcements and special promos – one of which is the much-awaited awarding of their 8 millionth customer who will receive exciting prizes sponsored by (brand partner). For more information, visit www.homecredit.ph and follow Home Credit at www.facebook.com.homecreditph.