Styler: Complete Clothing Care, The LG Way

Coming into the second year of the pandemic, cleanliness and safety is still the number one priority for families. Even as vaccinations are slowly rolled out, nothing beats preparedness in keeping sickness at bay. Worldwide innovators, such as LG, have been hard at work to provide tools to help in the new normal. Its newest product, the LG Styler, is designed to keep clothes fresh and clean without needing to launder it excessively.

L-R: Jun Lee, LGEPH product director for Home Appliances, Stephanie Zubiri, LG brand ambassador, Sungjae Kim, LGEPH managing director

In a recent online event, LG introduced the Styler to the local market. Hosted by LG Brand Ambassador Stephanie Zubiri, the event showcased the different uses the LG Styler has for individuals from all walks of life. LG envisions the Styler as the future of wardrobe management, especially with the Philippines’ unpredictable weather. Normal clothes are easy to wash, but some, such as outerwear like jackets, or dresses with fragile fabric, are a different story. This is where the LG Styler comes in.

With the Styler, all you need to do is put your clothes inside and it’s good as new in minutes - no fuss and definitely, no damage. You can also do this to shake off wrinkles and odors. You can take care of suits, dresses, sweaters and more with the touch of a button, so you and your clothes will always look at your best. Shake off odors, leaving your clothes fresh and clean. You don’t have to worry about special fabrics. The LG Styler prevents shrinkage and damage courtesy of its Heat-Pump Technology. Gently dry clothes that require special care without worrying about shrinkage or damage. No more dampness or accidental damage - only fresh, clean clothes as they were meant to be.

During the event, event host Stephanie, who’s a mom and a journalist, shared how she loves using Styler to sanitize her kid’s stuffed animal toys. She interviewed Victor Basa and Dra. Vicki Belo who both shared their unique perspective on how the Styler helps them at home and at work. 

Victor, actor and fashion blogger, appreciates great clothing and the transformative power they possess. “I have these prized menswear pieces that really make you feel good wearing, a custom suit, Italian bespoke trousers, heirloom barong, and they all deserve the proper care and longevity. The LG Styler is definitely a game-changer. I often have to bring out my seldom used clothes like my barong out of the closet for my hosting gigs and so I don't need to get out for dry cleaning! It’s like having your own valet or gentleman’s gentleman at home, specifically responsible for my clothes. It also looks great in my interior because of the reflective mirror finish and sleek design.”

While Dra. Vicki Belo, founder and medical director of Belo Medical Group, the pioneer and number one medical aesthetic clinic in the country, was elated with her new home dream machine and all it’s amazing features. “I’m obsessed! Thanks to LG Philippines for bringing it here. I saw it in Milan around 3 years ago. The first thing I loved about it is the ease of use! I’m not that techie so this one I can easily operate after unboxing. I also like the fact that you can practically use it every day. We wear PPEs as doctors in Belo clinics so as soon as I remove it, pasok agad in the Styler. It feels as if I have a whole new wardrobe in my walk-in closet because I have a lot of delicate items that I wouldn’t wear as often, like the couture dresses, so now I can freshen them all up. Also, lahat na we wanna put inside the LG Styler, and not just the clothing, even the stuffed toys of Scarlett.” The one-of-a-kind appliance can effectively prolong the life of not only clothes but a whole variety of household items.

At the core of Styler is the patented LG TrueSteam™ technology, which eliminates over 99.9 percent of the germs and bacteria found in clothing and toys and is approved as asthma and allergy friendly® by the Asthma and Allergy Foundation of America (AAFA). Clothes placed on the moving hangers shake out wrinkles and unpleasant odors while the Gentle Dry cycle removes moisture quickly and thoroughly. Heat Pump Drying reduces energy consumption by recycling heat from the hot, moist air inside Styler, and Pants Crease Care creates a crisp crease-line without an iron.

In addition, style icon and fashion+travel blogger Laureen Uy with 1M followers on Instagram posted about how amazing is her new LG Styler. Representing a new way to care for her designer clothes and other accessories, the Styler boasts many practical uses and thoughtful features including a mirror-like finish that fits her snazzy space and chic personality.

Aside from being functional, it’s sleek, stylish, and blends well with any interior. Whether you’re living by yourself or with a family, the LG Styler is a key piece in anyone’s wardrobe. With it, you can refresh clothes in the comfort of your home. From unpleasant smells, harmful pollutants, dripping wet, wrinkles, seasonal clothes and even difficult to clean items - effortlessly remove them quickly and effectively at your home.

LG also remains committed in providing smart solutions for its appliances. The Styler can be controlled using your smartphone. ThinQ™ app lets you operate or monitor precious garments from anywhere, anytime. You can use Cycle Download to add newly developed care cycles.

L-R: Sungjae Kim, LGEPH managing director, Pasig City Mayor Vico Sotto, Young Park, LGEPH product director for Air Solutions

Knowing the need to efficiently eliminate harmful bacteria and viruses in the community, LG recently donated Styler and Wearable Air Purifiers and more than 2000 hygiene kits to the local government of Pasig City through Mayor Vico Sotto. LG has always been a long and ardent supporter of the LGU where the LGEPH headquarters is located. Over the past months, during the height of the COVID-19 pandemic, LG also donated washing machines, refrigerators and digital signage displays to help out city frontliners and its constituents.

Seungjae Kim, LG Philippines’ Managing Director, shares his piece on how the LG Styler can benefit Filipino families and the community. “The LG Styler provides a fast and easy way of disinfecting your clothes, which is crucial in the time of COVID. It helps keep you and your family safe. It is also a perfect addition to any household, whether you’re living alone or with a family. We also believe that the CSR initiatives we have done, including the recent Styler donation will make a difference in helping out Pasig City’s civil servants.”

Read more about the LG Styler and its features on https://www.lg.com/ph/clothes-styler/lg-s3mfc or visit LG’s official social media channels. The LG Styler is available through authorized dealers and in LG flagship online stores at Lazada and Shopee.