COMCO Southeast Asia’s Group Chief Executive and Lead Strategic Communications Counsel / Partner and Co-Founder Mr. Ferdinand L. Bondoy has been elected to prestigious international PR industry groups, the Public Relations & Communications Association Asia Pacific (PRCA APAC) and the Chartered Institute of Public Relations (CIPR).
Mr. Bondoy was named as one of the newest Regional Board Members of PRCA APAC based in Singapore and the only Filipino to be elected in the position. The Board provides a formal mechanism to consult with the industry’s most senior practitioners on the issues PR and communications face and to act as a think-tank for the industry in the Asia-Pacific Region. Alongside his duties as a Board Member, he will also play a vital role in the organization’s Workplace and Culture Committee.
Going beyond his work in Asia-Pacific, Mr. Bondoy was also appointed anew to be part of the London-based CIPR’s International Committee, representing not only the Philippines but also Southeast Asia and the rest of Asia-Pacific. The committee is one of the largest sectoral groups of the Chartered Institute of Public Relations and it brings members together to discuss and attend to issues facing communicators working internationally.
PRCA is the world’s largest professional PR body representing more than 35,000 PR professionals in 70 countries worldwide and a global advocate for excellence in public relations. Meanwhile, CIPR is the world’s only Royal Chartered professional body for public relations practitioners, with nearly 10,000 members across the globe.
A winner of the PR Champion of the Year Gold Award at the recent PR Awards for Asia-Pacific, Ferdinand L. Bondoy is a multi-awarded communications practitioner with extensive communications work, regional collaboration, and international training throughout his journey as a storyteller. He co-founded COMCO Southeast Asia, a global award-winning inter-regional integrated communications agency headquartered in the Philippines with affiliate network presence in Indonesia, Malaysia, Singapore, and Thailand, which champions the practice of the emerging global disciplines of New PR and Smart Social. He also led the creation of COMCO Mundo League of Enterprises, the parent and umbrella organization for trailblazing and game-changing companies and programs such as COMCO Southeast Asia, COMCO Middle East & Africa, TARO Digital AOX, SEA Wave Pop Culture Studio, Citizen COMCO Advocacy Program, and Camp COMCO Mentorship Program Alumni Society.
“I am both humbled and honored to work with the most distinguished global PR professionals of the PRCA and CIPR. These are opportunities that I not only consider as a milestone for myself but for the PR industry in the Philippines as a whole and I commit to champion the causes and projects of these organizations. As issues are not restricted geographically and all of us are interconnected wherever we are in the world, we need to go beyond borders to reach out to more stakeholders and ultimately, ignite social change through the practice of our discipline,” said Mr. Bondoy.
Ferdinand started young in the communications field having been an academic scholar of the Public Relations Society of the Philippines (PRSP) in Pamantasan ng Lungsod ng Maynila (University of the City of Manila) where he graduated Cum Laude with a degree in Bachelor of Mass Communication. As a way of giving back to the industry, he created the award-winning Camp COMCO Mentorship Program which has been recognized for training and producing a new breed of young communications practitioners. He also serves as the Corporate Secretary and Chair of the Digital Communications and Public Relations Committee and Youth Programs of the International Association of Business Communicators (IABC) Philippines.
To know more about COMCO Southeast Asia, visit comcosea.com. Follow them on social media: facebook.com/comco.southeastasia on Facebook, linkedin.com/company/comcosea, and @comco_sea on both Instagram and Twitter.
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