For years, October has been widely observed as Breast Cancer Awareness Month. It has been creating massive consciousness on the disease that affects millions of people around the globe.
As per the Philippine Statistics Authority (PSA), since the 1980s, breast cancer has been the leading type of the disease affecting the country’s female population, with 16 out of 100 women to be potentially diagnosed. According to World Health Organization (2023), breast cancer is also now reportedly the most common form of cancer in the world that caused 685,000 deaths globally in 2020.
CHERRY joins in this campaign to help spread awareness on breast cancer and the importance of early detection. It also aims to share inspiring message of the organization’s very own Pink Warriors— Ginalyn Tan, VP for Finance; Agnes Conopio, PR and CSR Head; and Sheree Maagma, Senior HR Officer. They all won the battle against breast cancer. It was a fight they overcame with their families, close friends, church mate and co-workers’ strong and reliable support.
Furthermore, one that significantly had a huge help during their challenging time is The Magna Carta of Women (MCW). MCW is a comprehensive law on women's human rights that aims to end discrimination by recognizing, defending, upholding, and promoting the rights of Filipino women. This includes the entitlement of those who have undergone gynecology-related surgeries of up to 60 days of paid leave.
This Breast Cancer Awareness Month, the inspiring message of the three pink women warriors of CHERRY only punctuate that breast cancer is a fight that must be faced with courage and full of hope. This is where CHERRY underscores the importance of consistent check-up, regular breast self-examination, as well as of annual mammogram because early detection is your best protection.
For years, this is one of the advocacies that CHERRY has been in the forefront of magnifying. CHERRY believes that raising awareness on breast cancer is not to be carried out only by individuals but should extend to the society as a whole.
Learn more about CHERRY and its other CSR programs through:
Cherry Cares by MSN Foundation Inc Facebook Page: https://www.facebook.com/CherryCaresbyMSNFI
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CHERRY caRES is the Corporate Social Responsibility (CSR) principle of Cherry Mobile that stands for Customers, nAtural Resources, Employees, and Society. It embodies the deep desire of the company to give back, share, care, and create a positive impact not just for its own people but more for the greater whole. Since 2011, CHERRY caREs laid the groundwork for the establishment of MSN Foundation, now the corporate foundation of CHERRY. It has spun various education, health, environment, livelihood, and community development programs in the hope of improving lives and igniting change in the nation one community at a time.
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