Avida Land Unveils the Biggest Outdoor Mural in the South

Avida Land excitedly announces the official unveiling of “In Her Future Memories,” a stunning mural artwork and winner of their recently concluded South Park District Mural Design Competition.

 The eye-catching colors of “In Her Future Memories” invite lovers of art from all over the country to appreciate its beauty in person.

From championing local artists to elevating spaces with Filipino artistry is Avida's dedication to the arts, and this advocacy will continue to strengthen for years to come. They believe in the power of art to inspire, connect, and spark conversations, and "In Her Future Memories" embodies this spirit.

“In Her Future Memories” was designed and created by Jhocel “Anthony Marahuyo” Malicsi and his team of thirteen talented visual artists—Rheydene Luca Ortega, Rhealhet Luca Ortega, Laurence Sebolino Gutierrez, Ma. Aleilyn Joyce Domingo Botin, John Roland Alipis, Ainafer Rupal Arena, John Alexis Rupal Arena, Roma Nieves Huet, Rica Permejo, Mia Jormalyn Astrera Balaoro, John Lenarrd Soriano Barua, Michael Grospe Autos, and Jefferson Panghulan Parajas. On board to handle logistics for this team were Jerome Edianel Carandang, Charmaine Abiado Camba, Paul Denvir Delmonte, and John Carlo Decrepito.

Ms. Tess Tatco  and Ms. Anne Baylon-Jara overseeing the proceedings at the unveiling of “In Her Future Memories.”

Anthony Marahuyo shares insights into his team’s winning design.

Marahuyo Studio is gifted their prize money for winning the Avida South Park Mural Design Competition.

Team leader Jhocel Malicsi and his group executed their winning mural design on one of the exterior walls of the South Park Center. Using paints provided by Davies Paints, they turned the wall into a massive, eye-catching canvas on which the theme was well-interpreted in vivid colors with a clear visual story.

Towering 20 meters above the ground, “In Her Future Memories” is the biggest creative mural in the South that is expected to draw multitudes of art lovers and visitors to South Park District, a 6.6-hectare master planned mixed-use development in Alabang, Muntinlupa City that is home to 2 Avida residential developments which are Avida Towers Ardane - a pre-selling property, and Avida Towers Altura - a move-in ready home, right across the South Park Center and South Park Corporate Center.

Officials from Avida Land were present at the official unveiling of the completed mural.

Avida Land's Marketing Head, Tess Tatco, beams with excitement for South Park District's newest attraction. The towering mural joins Reginald Yuson's existing installations, painting a vision for South Park as a vibrant place to live and thrive. Tatco envisions not just Avida residents, but people from different cities visiting the mural in person. “Come see ‘In Her Future Memories’ for yourself,” she invites everyone, “and step beneath the towering canvas, feel the pulse of the city and nature merge, and rediscover the charm of the South.”

Ulysses Jose N. Rosal III, Business Development Manager at Davies Paints, shared his excitement to have been part of the production of one of the biggest murals in the entire country.

The mural’s creative team designed the art piece to adhere to the competition’s theme of “Part City, Part Nature, Pure South”. It prominently depicts a female cyborg whose mechanical parts seamlessly blend with a backdrop of brightly hued tropical flowers, creating a fusion of technology and nature. On the left, where the flowers open up to the futuristic city skyline, onlookers are invited to imagine what tomorrow might bring.

Through its appealing imagery, the mural transports us to a world where concrete skyscrapers rise amidst vibrant flora, symbolizing a hopeful future where progress does not come at the expense of the natural world. It’s an image that evokes nostalgia and a feeling of deep connection to one’s hometown.

This artwork transcends its physical form, offering an opportunity for reflection and creative expression - where casual passersby and art lovers can capture their own special moment and share this online.

Share your vision with #ArtInSouthPark #InspiredByAvida. Visit the mural at South Park District, National Road, Alabang, Muntinlupa City

The artists from Marahuyo Studio worked efficiently to bring their winning mural design to life.

 Artists from Marahuyo Studio and Avida Land officials stand proudly before the newly unveiled “In Her Future Memories.”

 The winning mural, “In Her Future Memories,” looms over the artists that brought it to life.

The artists of Marahuyo Studio share their thoughts with the media.

 Tess Tatco, Jhocel Malicsi aka Anthony Marahuyo, and Anne Baylon-Jara at the official unveiling of the completed mural in the South Park District.

Tess Tatco, Avida Land AVP for Corporate Marketing and Retail; Jhocel Malicsi aka Anthony Marahuyo, leading designer of the winning mural; Anne Baylon-Jara, Brand and Project Marketing Head of Avida; Chris Cahilig, President of Insight 360 Consultancy Services Inc., and Austin Cabatana, Mister International 2023 1^st Runner Up all posing with the mural “In Her Future Memories.”

“In Her Future Memories” envisions a vision of tomorrow where nature and technology blend seamlessly together.

Avida Land Corp. is the upper mid-income residential brand of Ayala Land, the Philippines’ leading developer of sustainable estates offering a diverse mix of properties such as residential, retail, office, hotels, and leisure developments that support local economic growth and nation-building.

For more information and updates on Avida Land’s projects, visit their website at https://www.avidaland.com/, like and follow @AvidaLandPH on Facebook and Instagram, and @avidaofficial on YouTube.