It’s easy to fall in love with the dream of owning a flower shop. Just the thought of running a charming little store with bright and perfectly arranged blooms to brighten your work days is a romantic and picturesque notion.
But realistically, running a flower shop isn’t a decision to be taken lightly. The fragility of the merchandise, the need for constant freshness, and fluctuations in seasonal demand are just a few of the challenges florists face. And that’s when you’re running a brick-and-mortar store. One can only imagine the kind of logistical nightmare an entrepreneur might face when they decide to take the physical flower shop and run it entirely online.
The Vision Behind Summer’s Blossom Garden
Today, Summer’s Blossom Garden is a thriving business, best known for its beautiful orchids and for making them conveniently accessible online. But reaching this point was no small feat; it was a journey marked by resilience, strategic decisions, and a partnership that fortified the foundation of this venture.
Sheila and Crisanto Abasola, founders of Summer’s Blossom Garden
Sheila Mae Abasola, the entrepreneur behind this brand, has always been drawn to the delicate beauty of orchids. Her goal was clear: to share her love for these blooms with others. What began as a modest setup during the pandemic quickly grew into a booming online store.
The Challenges and a Guiding Hand
Running an online flower shop comes with a unique set of challenges. Concerns over maintaining the quality of blooms during transit, ensuring timely deliveries, and managing customer expectations are all magnified when operating digitally.
Sheila navigated these challenges well enough, but it was through the support of her partner, Crisanto Abasola Jr., that she was able to reach new heights in her online business. Crisanto, often working behind the scenes, became the unsung hero of Summer’s Blossom Garden, resolving many of the logistical complexities that come with running an online flower shop. His keen sense of timing, understanding of careful packaging, and route optimization were as essential as the blooms themselves. Without fanfare, Crisanto's contributions enabled Sheila to focus on the quality and artistry of her orchids, knowing the logistics side of the business was in capable hands.
The Game-Changer
Sheila and Crisanto's commitment to their budding flower business was unwavering, but they knew they needed a catalyst to truly elevate their operational capabilities.
The partnership with LBC was that turning point.
LBC's professional handling and express delivery options mean that even the most delicate blooms arrived in pristine condition, enhancing the customer's unboxing experience.
With LBC's robust logistics and reliable pickup services, Summer’s Blossom Garden could now ensure the safe and timely delivery of their orchids, vastly improving their reach and customer satisfaction. This partnership included a suite of advanced tracking and shipping options, ensuring that each delivery could be monitored from the moment it left the greenhouse until it arrived at the customer's doorstep. LBC's professional handling and express delivery options meant that even the most delicate blooms arrived in pristine condition, enhancing the customer's unboxing experience.
Furthermore, LBC's scalable solutions meant that as Summer’s Blossom Garden's demand grew, their logistics could seamlessly expand with them, allowing for an increase in order volume without compromising on the quality of service. The flexibility and reliability of LBC's services allowed Sheila and Crisanto to innovate and expand their product offerings, secure in the knowledge that their logistics backbone was strong and capable of supporting their creative aspirations and business growth.
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For more information, visit https://www.lbcexpress.com/article/the-story-of-summers-blossom-garden
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LBC is the Philippines’ market leader in retail and corporate courier & cargo, money remittance, and logistics services. With a growing network of over 1,600 branches in the Philippines, over 200 hubs & warehouses, and thousands of partners, and agents in over 30 countries, LBC is committed to moving lives, businesses, and communities and delivering smiles around the world, even during the Covid-19 Pandemic. Listed in the Philippine Stock Exchange through LBC Express Holdings, Inc., LBC aims to deliver value to all of its stakeholders, as it has for over 70 years. Founded in 1945 as a brokerage and air cargo agent, LBC pioneered time-sensitive cargo delivery and 24-hour door-to-door delivery in the Philippines. Today, it is the most trusted logistics brand of the Global Filipino. LBC can move it for you: download the LBC App, visit www.LBCexpress.com, or call telephone +632 8585 999 (Metro Manila), 1 800 10 8585 999 (Provincial), +632 9086 522 (Solutions) and follow LBCExpress (Facebook and X). For corporate information, visit www.LBCExpressHoldings.com
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