The recent 2024 DTI Bagong Pilipinas National Food Fair, a vibrant celebration of Filipino culinary heritage and entrepreneurship, concluded with resounding success, generating an impressive Php 57.83-million in preliminary cash sales, booked orders, and orders under negotiation sales for 233 participating micro, small, and medium enterprises (MSMEs). Held at the Megatrade Halls of SM Megamall from July 3 to 7, the fair attracted 50,000 enthusiastic visitors, underscoring the growing national interest in local food products and the thriving MSME sector.
The opening ceremony of the 2024 DTI Bagong Pilipinas National Food Fair held last July 3 was well-attended by members of the diplomatic corps, regional and provincial directors of DTI, public and private agency partners, as well as journalists and influencers. In the front row are (L-R): DTI-Bureau of Market Development, Promotions and OTOP Marievic Bonoan, Guest of Honor Mrs. Winnie Chua-Go, DTI MSME Development Group Undersecretary Maria Cristina Roque, and celebrity host Issa Litton.
Under the leadership of the Department of Trade and Industry – MSME Development Group (DTI-MDG), the event showcased a tantalizing array of hundreds of food products from all regions of the Philippines, including fresh agricultural produce, processed and bottled food, healthy snacks, traditional regional delicacies, wines and beverages, and so much more.
In her inspirational talk, DTI MSME Development Group Undersecretary Maria Cristina Roque encouraged the MSMEs to take full advantage of the opportunities offered by the DTI saying, “When opportunities like this arise, seize them with confidence. You never know—you could be the next big success story.”
In addition to the bustling marketplace, the fair also featured a series of engaging activities aimed at empowering both consumers and food entrepreneurs. Renowned chefs shared their culinary expertise in live cooking demonstrations, while industry experts led informative business talks. Adding a festive touch to the daily program were musical performances and even a magic show.
Cutting the ribbon to formally open the 2024 DTI Bagong Pilipinas National Food Fair are (L-R): Celebrity host Issa Litton, DTI MSME Development Group Undersecretary Maria Cristina Roque, Special Guest Mrs. Winnie Chua-Go, and DTI Bureau of Market Development, Promotions and OTOP Director Marievic Bonoan.
This year’s event is significant as it marks a decade of the National Food Fair, organized by the Bureau of Market Development, Promotions, and OTOP (BMDPO) in collaboration with the DTI Regional and Provincial Offices. According to BMDPO Director Marievic Bonoan, “Over the past ten years, this fair has become a premier platform for our MSMEs in the food and beverage industry.”
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A mainstay in the National Food Fair is the KAPEtirya, showcasing the best of Philippine coffees. |
The centerpiece of the 2024 DTI Bagong Pilipinas National Food Fair was the Department of Agriculture showcase of freshly-harvested fruits and vegetables, which earned almost Php 1.3-million in cash sales at the event.
More national trade fairs are in the pipeline for the rest of the year. Aspiring entrepreneurs who wish to participate in DTI-BMDPO events should call or visit their local DTI Office. They may also email Director Marievic Bonoan at BDTP@dti.gov.ph.
To stay updated, follow their social media channels on Facebook (@BDTP), Twitter (@DTI_BDTP), Instagram (@dti.bdtp), YouTube (@DTI.BDTP), and TikTok (@dti.bdtp).
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