Ascorbic acid (Poten-Cee) Is Fifty, Fortified, and Forging Forward

The top adult plain vitamin C brand¹ pays it forward on its 50th

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward. 

 

Poten-Cee Is Fifty 

Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles. 

From Poten-Cee's early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow. 

 

Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences: 

• Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³  

• Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go 

• Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C        

• Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.   

Poten-Cee's Beauty of Immunity 

In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin.  Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.  

 

Poten-Cee Is Fortified 

 

Among Poten-Cee's newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and  Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.^4-9 

Poten-Cee Is Forging Forward 

This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. ¹⁰ With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant). 

Poten-Cee is Paying Forward 

And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come. 

 

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG. 

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*IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR. 

**"MAHALAGANG PAALALA: ANG POTEN-CEE + C AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANO MANG URI NG SAKIT 

References: 

¹IQVIA 2022 Data 

²Per FDA-approved CPR DRP 8842 

³National Library of Medicine. Sodium Ascorbate. PubChem. In: https://pubchem.ncbi.nlm.nih.gov/com pound/sodium_ascorbate#section=Top. Accessed August 2020. 

⁴Aranow C. Vitamin D and the Immune System. J Investig Med. 2011; 59(6): 881–886. doi:10.231/JIM.0b013e31821b8755.  

⁵Pullar J, Carr A, Vissers M. The Roles of Vitamin C in Skin Health. Nutrients. 2017; 9(8): 866. DOI: 10.3390/nu9080866  

⁶The Nutrition Source: Zinc. Harvard School of Public Health. In https://www.hsph.harvard.edu/ nutr itionsource/zinc/". accessed August 2020. 

⁷Wessels I, Rolles B, Rink L. The Potential Impact of Zinc Supplementation on COVID-19 Pathogenesis. Front Immunol. 2020; 11: 1712. doi: 10.3389/fimmu.2020.01712  

⁸Pugh, Nikki. Collagen-boosting effects of zinc. In https://organixx.com/benefits-of-zinc-collagen/ accessed May 2024 

⁹Bickle, Daniel. Vitamin D Regulation of Immune Function. In https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9065668/ Accessed July 2024 

¹⁰Campos P, Franco R, Kakuda L, et al. Oral Supplementation with Hydrolyzed Fish Cartilage Improves the Morphological and Structural Characteristics of the Skin: A Double-Blind, Placebo-Controlled Clinical Study. Molecules. 2021; 26(4880): 1-15. https://doi.org/10.3390/molecules26164880