New Chapter Begins: Big Bad Wolf Continues Hunt for 1M Readers at First-Ever Filinvest Tent Book Sale!

Big news, Wolfies! Big Bad Wolf has officially landed at Alabang for the very first time! In pursuit of its mission to reach 1M new readers in 2024, Big Bad Wolf takes the world’s biggest book sale to the South at the Filinvest Tent in Alabang from August 23 to September 1, from 10:00 AM to 12:00 MN.

The opening of the book sale attracted a vibrant crowd of book enthusiasts and budding readers alike, all eager to explore the selection of titles available at budget-friendly prices. Metrobank returns, offering credit cardholders an exclusive 0% 3-month installment promo for single-receipt purchases worth at least P3,000 at the Big Bad Wolf Filinvest Book Sale. Swedish furnishing brand IKEA is also heading to Alabang to give Wolfies from the South a special treat!

The Big Bad Wolf Filinvest Book Sale is part of Big Bad Wolf’s broader campaign to promote literacy and nurture a love for reading among people of all ages. The Filinvest book sale is the latest in a series of Big Bad Wolf book sales, dedicated to making books more accessible to more people across the country.

“We have always been passionate about igniting a love for reading and to ensure that everyone, regardless of their background, has access to quality books,” said Big Bad Wolf Books Co-founder Jacqueline Ng who was present at the Big Bad Wolf Filinvest Book Sale VIP Day.

Ng added, “It’s our first time in Alabang, and this marks another significant step toward our goal of bringing 1 million new readers into the fold. We believe that books have the power to change lives, and we are even more committed to making books available to as many people as possible.”

Big Bad Wolf Books Philippine Managing Partner Carol Chuaying echoed this sentiment, emphasizing the importance of Big Bad Wolf’s mission to promote literacy. “We believe literacy is the foundation of learning and personal growth,” said Chuaying. “At every book sale, we are not just selling books. We are opening doors to new opportunities, knowledge, and a brighter future for everyone. We are more than thrilled to be bringing the book sale to Alabang finally and to continue expanding our reach to more people.”

Ambassador of Malaysia to the Philippines Dato' ​​Abdul Malik Melvin Castelino and Muntinlupa Mayor Ruffy Biazon, together with Filinvest Alabang, Inc. First Vice President Don-Don Mari S. Ubaldo; Filinvest Corporate City Association Inc. General Manager Engr. Kristine P. Triviño; Festival Supermall, Inc. Vice President and Head of Corporate Marketing Denise Rae O. Lagayan; Festival Supermall, Inc. Assistant Vice President and South Cluster General Manager Engr. Christian Wesley D. Villanueva; joined Ng and Chuaying to celebrate the opening of the Big Bad wolf Filinvest Book Sale.

Aside from great deals, discounts, and Big Bad Wolf’ wide collection of over two million books, guests can expect even more excitement as Big Bad Wolf cooks up more surprises for another grand book sale experience that wolfies won’t soon forget. Keep an eye on Big Bad Wolf’s social media pages to stay in the loop and find out more about the sneaky treats that the Wolf has in store.

South wolfies, ready to howl? Visit the Big Bad Wolf Book sale at Filinvest Tent, Alabang, open from August 23 to September 1. Doors open daily at 10:00 AM to 12:00 MN! Grab your pack and get ready for an adventure you definitely shouldn’t miss! We’ll see you there!

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram)

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About Big Bad Wolf Books

The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.

One of the company’s best highlights is its book sales, which is popular among readers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.

Big Bad Wolf Book Sale has toured 15 countries and 37 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates.