The #SarapKatabiNgNagDowny campaign reinforces the importance of keeping clothes fresh, odor-free
When it comes to preserving the freshness of our clothing, it’s not only the outdoors that spoils it but even in the comfort of our homes. Especially with the current weather, we can experience bad odor in our pambahays making it borderline “illegal”, a valuable lesson that a couple of citizens learned the hard way with Downy’s “Law & Odor” campaign.
One case involves a smiling Mavi Velasquez, son of Team Payaman member Marlon Velasquez Jr., more commonly known as Junnie Boy, and Vien Iligan out to buy taho, only to find himself unexpectedly standing in a courthouse. The reason? The vendor detected an unpleasant odor emanating from his clothes, leading to a judge declaring his mabahong pambahay guilty.
The new Downy campaign highlights an important laundry fact that using only detergents is not enough to keep clothes fresh and odor-free, even on our pambahay. A handful of “momfluencers” shared their personal experiences on this, leading them to realize #SarapKatabiNgNagDowny.
Mom content creator Odille Dagooc, more commonly known as Momshie Odille shares about an unforgettable incident when her mother-in-law made a surprise visit to their home and embraced her children However, instead of a smile, her mother-in-law's face turned into a stink face, as Momshie Odille’s in-law asked her, “Bakit ang baho ng damit ng mga anak mo?” The momfluencer was stunned and admitted that, back then, she was only using Downy on their family’s outside clothes. From that moment on, she decided that “lahat ng damit, dapat naka-Downy.”
Ulya Nikita, also known as Mama Ulya, echoes the sentiment, stating, “I’ve been feeling good when I smell good, but perfume and ligo are not enough.” She emphasized that all her clothes have to be good-smelling, “not only my panlakad.” Other influential moms like Regina Capiral (Mommy Chin), Macy Naguit (Mommy Macy) and Janie Tan (Mommy Janie) also support the message that even pambahays deserve the freshness of Downy
Secret to Long-Lasting Freshness
Downy Sunrise Fresh features a classic, fresh fragrance with an explosion of floral notes. Meanwhile, Downy Garden Bloom presents a delightful scent that’s sweet, flowery, and refreshing. Both deliver long-lasting freshness (up to 24 hours, tested on terry towel with Downy Sunrise Fresh) and malodor prevention that make clothes soft and easy to iron.
Downy Sunrise Fresh and Downy Garden Bloom are available in your nearest suking tindahan, leading supermarket, and online on Shopee and Lazada
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