Made for all the go-getters who need to switch modes with a refreshing boost!
Life these days? It’s a constant switch up. One minute you’re grinding on school or work, next you’re vibing with your crew, then jumping into an all-night game or passion project. Filipinos are pros at shifting modes—and now there’s a new drink in town made exactly for that: LIFT!
Meet LIFT—Coca-Cola Philippines’ newest drink for the modern-day challengers. It isn’t your usual fizzy drink. LIFT Is like a mindset in a can, a new invigorating drink made to match your pace, your flow, your hustle, and your chill. It’s for the go-getters who are always in motion, whether they’re students owning a new semester, professionals chasing a promotion, or creators building their passion projects on the side.
Made with Vitamin B3, Zinc, and Caffeine, LIFT is more than a quick pick-me-up. It’s crafted to help you lock in and stay sharp, giving you the focus and extra push to own your every mode. It’s not about chasing energy; it’s about owning your (“LIFT”) mode. The newest, coolest drink in town isn’t here to play it safe. It’s bold, versatile, and built for multi-hyphenates—people who run the show in different arenas and still find time to show up.
“With LIFT, we’re giving today’s generation a drink that’s as adaptable as they are,” said Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “It’s for people who play different roles and still find a way to make every moment count. LIFT is here to help you get int your zone and make a statement with every step you take.”
Actor and performer Ruru Madrid joins the Coca-Cola Philippines team at the official launch of LIFT last August 9 in Bacolod City.
Leading the charge is Ruru Madrid—actor, performer, and a true multi-mode player. Whether he’s on set, on stage, or just hanging out with friends, Ruru embodies the “LIFT” Vibe: always ready, always in motion, and always bringing his A-game.
Whatever your mode—study mode, hustle mode, game mode, barkada mode—switch it up with LIFT. Get your first taste for just PHP 11 SRP at sari-sari stores across Western Visayas.
Ready to conquer what’s next? Dare to switch to LIFT.
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