Brave Ahead: Bimby Aquino Takes Charge of Family Care as iCare HMO Brand Ambassador

Filipinos have watched Bimby Aquino grow up in the public eye. Now stepping into adulthood at 19, he is making a major milestone: choosing his first official brand endorsement as an adult - partnering with iCare, an HMO with one of the country’s widest healthcare provider networks.

For Bimby, choosing healthcare for his entry into adulthood is deeply personal. Raised in a household that navigated his mother Kris Aquino’s ongoing battle with autoimmune illnesses, he developed an early understanding of health protection and medical accessibility.

“But health should not be a privilege, nor should it be a struggle. It should be a given,” he says. “I’m partnering with iCare because every family deserves the care we fought so hard for.”

Having experienced firsthand what access to healthcare can mean for a family, Bimby believes it should not be limited to those who can easily afford it.

From Cared For to Provider

For years, Filipinos saw Bimby as the child being protected by those around him. Today, adulthood means having the agency to give that protection back.

As part of his new chapter, Bimby secured iCare HMO coverage not only for himself and his brother, but also for members of their household staff who helped raise him over the years

“Even if we’re not blood-related, they took care of us. They’re really part of my family and they deserve to have that right to be healthy. “I love having freedom to provide for my mom and brother. It feels nice to be a responsible member of the family,” he furthered.

The decision makes his first adult endorsement more than a career milestone. It reflects the kind of adult Bimby wants to become: a loving son and brother who remembers the people who helped raise him and, when given the opportunity, chooses to care for them in return.

Brave Ahead into the Future

The partnership anchors iCare’s “Brave Ahead” campaign, encouraging young Filipinos taking their first career steps - whether earning their first paycheck or assuming family responsibilities - to prioritize health security early.

“My mom always told me that if you don’t take care of your health at an early age, your health problems might catch up to you. So, I believe that as early as you can, make sure that your health is well taken care of,” he reflects.

iCare HMO Individual and Family Plans allow principal enrollment starting at age 18, offering coverage for outpatient check-ups, annual physical exams, inpatient hospitalization and accredited emergency care based on plan selection,

For Bimby, being Brave Ahead isn’t about having everything figured out, it's about having the foresight to protect the people who matter most.