The initiative aims to engage the country in a fight to alleviate food insecurity
Sony Music Entertainment Philippines, in collaboration with Justin
of SB19, have teamed up with Rise Against Hunger Philippines
(RAHP) to provide aid to impoverished communities in Manila affected by the
recent typhoon and economic challenges.
This initiative is part of Sony Music
Group’s (SMG) global ‘Season of Giving’ campaign, where the company
and its artists are paying it forward to the countries in which the
international music label operates. The campaign embodies the label’s
unwavering commitment to making a positive impact around the world, and while
supporting communities where music is created and enjoyed.
On November 7, 2024, Christmas came
early for the kids at Better World Tondo as Justin of SB19, the rising
solo artist and member of SB19, visited the area for a day filled with exciting
games, spectacular performances, and nutritious meals. The children were
visibly delighted as their idol, serenaded them with his captivating version of
Maroon 5’s “Sunday Morning,” before treating them to two more stunning
performances—his solo hit “surreal” and SB19’s “Ikako.”
In addition to his performances, Justin
of SB19 brought even more joy to the kids with interactive games like Bring
Me, and even personally served their healthy menudo rice meals with papaya
slices.
Justin of SB19 expressed happiness in
taking part of the campaign, which is focused on providing much-needed food aid
to local communities and offering a sense of joy and relief through
entertainment. “I’ve been involved in several advocacies before, but working
closely with Sony Music Entertainment Philippines and RAHP has somehow expanded
my understanding of the power of using my platform for positive change. There
was something incredibly fulfilling about seeing the children’s faces light up
during my performance, and it was a special moment to personally serve them the
food. This experience will always be a core memory for me, and I’m looking
forward to being part of more initiatives like this in the future.”
“Justin of SB19 is incredibly warm,
caring and generous with the children,” said Leni Renton, Program Lead at Rise
Against Hunger Philippines. “They connected with him instantly, enjoying his
performances and having a blast playing games together. This special
experience, thanks to Sony Music, will remain a cherished memory for these kids
for years to come. We are deeply grateful to Sony Music for their continued
support and generosity.”
Renton also commended SMG’s Season of
Giving initiative for not only providing the attendees with much-needed
nourishment, but also for creating an unforgettable experience. She adds that
Sony’s commitment to support Rise Against Hunger Philippines advocacies serves
as a “powerful demonstration of their commitment to communities in need.”
“Beyond providing healthy meals, their
involvement brings something truly special—an unforgettable moment of music and
fun with the children,” Leni Renton shares. ‘Through this partnership, Sony
Music not only nourishes their bodies but also inspires and uplifts their
spirits by connecting them with aspiring artists who ignite their hopes and
dreams.”
By supporting the feeding program and
bringing live performances to the children, the international record label has
created lasting memories and showed the importance of giving back to those who
need it the most. Through this collaboration, Sony Music Group has shown how
the power of music and kindness can make a meaningful impact.
